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AR01414356 


AMERICA'S 
OLDEST  DAILY  NEWSPAPER 


itx  Htbrts 


SEYMOUR    DURST 


'i '  'Tort  nieuiu    i^im/ierdam.  of  Je  Manhatan^ 


IVhen  you  leave,  please  leave  this  book 

Because  it  has  been  said 
"Ever'ihing  comes  t'  him  who  waits 

£:<cept  a  loaned  book." 


AVI.KY  Al<(  HI  I  I.C  TUKAl,  AND  FiNI-.  AK  IS  1,1HRARN 
(ill  !  oi  Si;ym()UR  B.  Dursi  Oi  d  York  I.ihr  \R^ 


I.%pf'i 


AMERICA'S 
OLDEST  DAILY  NEWSPAPER 


AMERICA'S    OLDEST    DAILY 
NEWSPAPER. 


THE  NEW  YORK  GLOBE 


Founded  December  9,  1793,  by  Noah  Webster, 
as  the  ^'American  Minerva." 

Renamed  ''The  Commercial  Advertiser" 
October  7,  1797. 

Renamed  ''The  Globe  and  Commercial 
Advertiser"  February  1,  1904. 


©fe^^^Jll?''^ 


The  Oldest  Continuous  Daily  Newspaper  on   the 
American    Continent. 


AMERICA'S  OLDEST  DAILY 
NEWSPAPER 


IN  reprinting  the  historical  and  institutional  matter  contained 
in  the  125th  Anniversary  Number  of  the  New  York  Globe  for 
more  permanent  preservation  than  its  publication  in  the 
newspaper,  it  is  hoped  that  we  have  produced  a  little  book  which 
may  be  a  pleasing  addition  to  the  libraries  of  our  friends. 

The  Globe  seeks  to  be  more  than  a  mere  newspaper.  With  its 
historical  background,  reaching  to  the  earliest  days  of  our  country 
as  a  nation,  it  is  almost  as  firmly  founded  as  the  Unites  States 
itself  as  an  institution  for  sound,  accurate,  and  independent  con- 
sideration and  treatment  of  the  news  and  affairs  of  the  day. 

The  Globe  is  justly  proud  of  its  long  years  of  successful  oper- 
ation, and,  as  will  be  seen  by  reference  to  the  contents  of  this  book, 
is  to-day  a  greater  and  more  influential  institution  than  at  any 
time  in  its  long  career.  We  will  leave  it  to  the  documents  to  tell 
their  own  story. 


New  York,  December  9,  1918. 


Digitized  by  the  Internet  Archive 
in  2013 


http://archive.org/details/americasoldestdaOOglob 


CONTENTS 

Announcement  of  the  125th  Anniversary  Book Page     v. 

Congratulatory  Cablegram  from   the  London  Globe,   London's  oldest 

Evening  newspaper Page  xvii . 

Editorial  from  the  125th  Anniversary  Number Page    xv. 

Editorial  from  the  Commercial  Advertiser  of  January  29,  1904,  announc- 
ing The  Globe Page  xiii. 

America's  Oldest  Newspaper — a  historical  sketch  by  James  Melvin  Lee, 
Director  of  Department  of  Journalism,   New  Yoik  University,  ahd 

Author  of  "History  of  American  Journalism." Page    3 

Reproduction — Vol.  1.,  No.  1.,  American   Minerva Page  12 

Reproduction — Vol.  1.,  No.  1.,  Commercial  Advertiser Page  15 

New  York  Only  a  Little  Brick  Village  in  1793 — a  historical  sketch  show- 
ing New  York  when  The  Minerva  made  its  first  appearance Page  21 

Noah  Webster,  founder  of  The  Globe — a  historical  sketch  of  the  great 

author  of  Webster's  Dictionary Page  31 

The  Streets  of  New  York  in  1793— a  brief  historical  sketch Page  35 

City  Government  125  Years  Ago Page  40 

The  New  York  Globe  at  the  age  of  125 — an  institutional  sketch  showing 

how  the  New  York  Globe  has  been  built  to  its  present  proportions  . .  .  Page  44 

An   Independent  Newspaper Page  44 

Stanch  for  Victory  Leading  to  Peace Page  46 

Confidence  Won  by  Sincerity Page  48 

War   News   Service Page  51 

Impartial  News  Reports Page  51 

Circulation  and  Business Page  54 

A  Significant  Preference Page  56 

Associated  Newspaper  Features Page  57 

The  Globe's  Pure  Food  Campaign Page  59 

Financial  ahd  Commercial Page  63 

Real  Estate,  School  News  and  Sports Page  64 

Fashions Page  67 

The  Truth  About  Merchandise Page  69 

Children's  Features Page  69 

Family  News  Page Page  70 

Automobiles Page  70 

Religion  and  Churches Page  73 

Health  Talks Page  73 

Books Page  73 

Theatre,  Music  and  Art Page  75 

Business  Side  of  the  Paper Page  77 

Advertising  the  Advertiser Page  77 

Advertising  Contest Page  77 

Graphic  Commercial  Survey Page  78 

Relation  With  Ad\  ertisers Page  78 

Mechanical  Equipment Page  78 

Reproduction  "The  Globe"  on  its  125th  Birthday,  Dec.  9,  1918 Page    80 

Tributes   From   Newspapers,    Advertisers,    Ministers,   Business  Men 

and  others  on  The  Globe's  125th  Birthday Page    97 

The  Personnel  of  The  Globe  on  December  9,  1918,  with  the  Length  of 

Service  of  Each  Individual Page  143 

vii. 


LIST  OF  ILLUSTRATIONS 

The  Van  Cortlandt  Mansion Page    5 

Noah  Webster Page    7 

New  York  City  in  1793,  from  the  North  River Page  20 

The  Junction  of  Park  Row  and  Nassau  Street  in  1793 Page  22 

The  First  Brick  Church,  Beekman  and  Nassau  Streets;  Erected  1767 Page  24 

Where  Governor  Clinton  Lived  in  1793 Page  26 

The  Bank  of  New  York's  Home  in  1797 Page  28 

Plan  of  New  York  City  in  1791 Page  34 

Broad  Street  as  It  Appeared  in  1793 Page  36 

Wall  and  Water  Streets  in  1793 Page  38 

Richard  Varick Page  41 

Old  City  Hall,  New  York,  where  Washington  was  Inaugurated Page  43 


EDITORIAL    FROM 

COMMERCIAL    ADVERTISER 

JANUARY    29,    1904 


The   Change    From    the    Small 
to  the  Large  Newspaper 

Reproduction  of  the  Editorial  from  The  Commercial  Advertiser, 

Saturday,  Jan.  29,  1904,  Announcing  the  First  Issue 

of  The  Globe  on  Monday,  Feb.  1,  1904. 


IMPORTANT  ANNOUNCEMENT 

The  Commercial  Advertiser,  the  oldest  daily  journal  in  New  York, 
has  decided  to  make  two  important  departures  beginning  on  Feb.  1. 

Its  price  will  be  reduced  to  one  cent,  so  as  to  bring  it  within  the  reach 
of  all.  For  the  sake  of  brevity  and  in  order  to  avoid  misapprenhension 
as  to  its  scope  as  a  newspaper,  an  alternative  name,  The  Globe,  has 
been  adopted  and  will  be  used  in  association  with  the  old.  Hereafter 
the  title  of  the  paper  will  be  The  Globe  and  Commercial  Advertiser. 

The  majority  of  people  are  inclined  to  buy  the  lowest-priced  news- 
papers, a  fact  of  which  the  sensational  press,  especially  in  the  evening 
field,  has  been  quicker  to  take  advantage  than  that  part  of  the  press 
which  adheres  to  the  old  standards  of  accuracy  and  inteUigence.  The 
Commercial  Advertiser  purposes  now  to  make  accessible  to  every  one 
a  thoroughly  comprehensive  newspaper,  which,  enterprising  and  fearless 
as  the  so-called  yellow  press  is  wanton  and  reckless,  is  at  the  same  time 
truthful,  enlightened,  and  invariably  interesting — which  reUes  on  intelli- 
gence and  brightness  rather  than  mere  frivolity  to  win  and  hold  the 
attention  of  readers.  It  believes  that  in  accomplishing  this  it  will  do 
much  to  aid  in  removing  from  metropolitan  journalism  the  reproach  that 
its  most  popular  newspapers  are  those  that  corrupt  and  debase  the 
people  by  pandering  to  their  lowest  tastes. 

Its  historic  name,  which  has  served  for  more  than  a  century,  is 
subordinated,  however  reluctantly,  because  it  is  too  cumbrous  for  use 
among  the  newsboys,  who  to  a  greater  extent  than  heretofore  will  dis- 
tribute the  paper,  and  because  in  these  days  of  technical  journalism 
the  words  "Commercial  Advertiser"  have  a  narrow  and  misleading 
meaning  for  those  who  are  not  familiar  with  its  columns.  In  choosing 
The  Globe  as  an  alternative  name,  therefore,  all-embracing  significance 
has  been  consulted  as  well  as  convenience  of  utterance. 

Under  the  new  name  The  Commercial  Advertiser,  controlled  by 
no  consideration  save  that  of  public  duty,  will  aim  to  publish  all  the 
news  and  to  promote  good  causes,  unhampered  by  private  influences. 
Convinced  that  there  is  no  substitute  for  brains,  it  will  make  no  de- 
parture from  methods  of  legitimate  journalism,  though  it  will  not  hesitate 
to  adopt  and  introduce  such  modern  ideas  as  appeal  to  intelligent  readers. 


xiu. 


EDITORIAL  FROM  THE  GLOBE  OF 
DECEMBER  9,  1918 

THE  OLDEST  DAILY  NEWSPAPER. 

The  Globe  completes  to-day  its  125th  year.  Other  newspapers  in 
America  were  established  earlier.  No  other  that  survives  has  been  issued 
without  break  as  a  daily  newspaper  for  so  long  a  time.  All  of  them  of 
equal  or  greater  age  were  begun  as  weeklies  or  semi-weeklies  and  con- 
tinued as  such  subsequent  to  Dec.  9,  1793.  Upon  this  fact  rests  the  Globe's 
title  to  be  known  as  the  oldest  daily  newspaper  in  America.  Younger 
than  the  republic  by  only  seventeen  years,  the  paper  is  a  living  monument 
to  the  persistence  of  the  founders  of  the  nation  and  their  successors  through 
many  generations. 

In  to-day's  commemoration  supplement  a  competent  historian  gives  a 
brief  account  of  the  paper's  life  from  its  establishment  by  Noah  Webster. 
For  New  Yorkers  this  history  possesses  a  peculiar  interest,  covering  as 
it  does  the  period  of  the  city's  growth  from  a  population  of  little  more 
than  30,000  to  nearly  6,000,000.  Mr.  Webster's  first  issues  were  taken  by 
about  one-thirtieth  of  the  city's  residents  and  read  probably  by  one  in  six. 
One-thirtieth  part  of  the  present  residents  of  New  York  buy  The  Globe, 
which  means,  if  the  proportion  of  five  readers  to  every  subscriber  holds 
good,  that  the  paper  is  still  read  by  one  in  six,  an  example  of  simultaneous 
development  that  is  unusual  considering  the  radical  change  in  character 
as  well  as  in  size  of  the  city's  population. 

How  marked  the  change  that  has  come  over  newspapers  since  Mr. 
Webster's  day  is  shown  by  the  contrast  between  his  first  number,  repro- 
duced to-day  in  facsimile,  and  the  paper  in  which  that  facsimile  appears. 
Like  the  city  of  to-day,  the  newspaper  of  to-day  has  grown  from  small 
beginnings  to  proportions  undreamed  of  by  the  fathers.  Many  of  the  in- 
ventions that  have  greatly  expanded  human  activities  have  come  to  us 
during  the  life  of  this  newspaper  and  are  reflected  alike  in  the  city's 
transformation  within  that  period  from  a  small  settlement  to  a  vast 
metropolis,  and  the  Minerva's  from  a  small  double  sheet  of  belated  news 
to  the  16-  to  24-page  Globe  full  of  news  almost  of  the  moment.  In  1793 
New  York  and  London  were  a  month  apart;  to-day  a  few  minutes  separate 
them.  Then  Manhattan  Island  was  mainly  waste  places;  to-day  the  crowds 
of  people  that  come  to  it  find  little  enough  room  for  their  accommodation. 
Then  the  two  small  sheets  of  the  Minerva  were  filled  with  difficulty;  to-day 
The  Globe  cannot  get  paper  enough  for  all  the  news  that  crowds  upon  it. 
Then  we  were  emerging  from  a  war  in  which  we  won  our  own  freedom; 
to-day  we  celebrate  victory  in  a  war  we  fought  to  bring  freedom  to  all  the 
nations. 

But,  after  all,  age  in  a  newspaper  is  not  in  itself  a  virtue,  but  rather 
the  evidence  of  virtue  recognized  by  passing  generations,  a  reflection  that 
gives  to  the  anniversary  commemorated  to-day  its  chief  significance. 

XV. 


Greetings 

from 
LONDON    GLOBE 

LONDON,  Dec.  9,— The  old 
world  Globe  wishes  the  new  world 
Globe  many  happy  returns  of  its 
125th  birthday,  which  falls  at  a 
most  auspicious  moment. 

May  the  two  Globes  work  to- 
gether to  make  their  countries  un- 
derstand and  appreciate  one  an- 
other. In  this  lies  the  best  chance 
of  saving  the  third  globe  from  all 
would-be  conquerors, 

EDWARD  FOSTER, 

Editor  London  Globe. 


[The  London  Glote,  ty  curious 
coincidence,  is  the  oldest  evening 
paper  in  London.'] 


xvii. 


AMERICA'S 
OLDEST  DAILY  NEWSPAPER 


AMERICA'S 
OLDEST  NEWSPAPER 


History  of   The  Globe  From  Its  First  Number   Under   the 
Name  of  The  American  Minerva 


By  JAMES  MELVIN  LEE 

Director  of  Department   of  Journalism,  New  York   University,   and  Author  of 
"History  of  American  Journalism." 


When  The  Globe,  then  called  The  American  Minerva,  was  born,  on 
Dec.  9,  1793,  New  York  City  was  still  in  its  cradle  days.  Its  population, 
plus  the  population  of  Philadelphia,  Baltimore,  and  Boston,  and  all  other 
cities  of  over  twenty  thousand,  did  not  in  numbers  amount  to  the  present 
circulation  of  the  paper.  The  city  itself  was  not  then,  as  it  is  to-day,  a 
metropolis  of  newspaper  readers,  demanding  several  editions  a  day.  Not 
one  inhabitant  in  twenty  was  a  newspaper  subscriber,  and  most  of  these 
v.'ere  content  with  a  weekly  journal  filled  for  the  most  part  with  political 
discussions. 

Not  a  decade  had  passed  since  the  first  daily  appeared  in  Philadelphia. 
The  Pennsylvania  Daily  Advertiser.  James  Rivington  and  Hugh  Gaine, 
who,  during  the  Revolution  and  the  occupation  of  New  York  by  the  British, 
had  conducted  the  most  influential  weeklies,  were  in  purple  gown  and 
powdered  wig  selling  books  and  pamphlets  to  a  few  of  their  old-time  cus- 
tomers. Thomas  Jefferson  and  Alexander  Hamilton  were  journalists  by 
proxies.  Hamilton  had  his  official  organ,  The  Gazette  of  the  United  States, 
edited  b.y  John  Fenno,  who  also  held  a  position  in  the  Treasury  Department 
at  $2,500  a  year.  Thomas  Jefferson  had  as  his  personal  organ  The  National 
Gazette,  edited  by  Philip  Freneau,  who  likewise  held  a  government  position 
at  $250  a  year  in  the  State  Department.  The  fight  between  these  two 
statesmen  and  their  editors  had  become  so  bitter  that  Washington  found 
it  necessary  to  call  Hamilton  and  Jefferson  to  a  personal  conference,  and 
to  beg  them  to  cease  their  attacks  one  upon  the  other,  on  the  ground  that 
such  attacks  could  not  work  for  the  good  of  the  commonwealth.  Of  the 
two  statesmen,  Jefferson  had  been  the  more  successful  in  securing  the 
support  of  newspapers.  Hamilton,  in  self-defense,  was  forced  to  seek  edi- 
torial support,  not  only  in  Philadelphia,  but  in  the  other  cities  like  New 
York.  The  need  of  a  Federal  paper  in  New  York  was  so  great  that  Ham- 
ilton took  immediate  steps  to  secure  its  establishment.  Together  with 
his  political  friends,  he  sought  a  suitable  editor,  and  had  naturally  turned 
to  Noah  Webster,  who  had  already  written  a  remarkable  series  of  articles 
for  The  Connecticut  Courant,  a  weekly  published  at  Hartford,  Conn. 

3 


CONCEIVED   IN   HARTFORD, 

The  Globe  was  really  conceived  in  Hartford,  Conn.  In  that  city,  on 
Sept.  2,  1793,  Noah  Webster  and  George  Bunce  drew  up  a  paper  for  the 
establishment  of  a  firm  to  engage  in  the  printing  business  in  New  York 
City.  According  to  the  agreement  drawn  at  this  time  Webster  was  to  have 
a  two-thirds  interest  upon  furnishing  not  less  than  $1,600  by  Nov.  1;  Bunce 
was  to  have  a  third  interest  on  payment  of  $550  b.y  Nov.  1  and  $250  within 
six  months.     The  Globe  began  business  on  a  capital  of  $2,400. 

In  looking  over  this  original  contract  in  the  manuscript  division  of  the 
New  York  Public  Library,  I  was  particularly  impressed  by  the  clause 
which  outlined  the  duties  of  Mr.  Webster  as  editor  of  the  new  paper.  One 
clause  specifically  stated  that  "the  said  Noah  Webster,  Jr.,  shall  furnish 
matter  for  printing,  compile  a  newspaper,  assist  in  correcting  the  proofs, 
&  occasionally  assist  in  keeping  the  books  of  said  company  until  some  other 
person  shall  be  employed  to  the  mutual  satisfaction  of  the  parties." 

How  irksome  some  of  these  duties  proved  to  the  distinguished  lexicog- 
rapher will  be  shown  in  a  letter  which  he  later  mailed  from  New  York  to 
friends  in  Hartford. 


FIRST   STATEMENT    OF   AIMS. 

The  proposal  for  the  new  paper  was  publicly  circulated  in  New  York 
on  Dec.  2,  1793,  and  was  reprinted  in  The  Minerva  the  following  Monday, 
Dec.  9,  1793,  when  the  paper  made  its  first  appearance  at  "37  Wall  street, 
almost  directly  opposite  the  Tontine  Coffee  House."  Some  of  the  aims,  as 
cited  in  the  proposal,  were  merely  business  announcements,  such  as  the 
paper  would  be  published  daily,  Sundays,  excepted,  at  4  o'clock,  or  earlier 
if  the  arrival  of  mails  would  permit,  and  would  contain  the  earliest  intelli- 
gence collected  from  the  most  authentic  sources.  More  important,  however, 
in  view  of  the  picric  qualities  of  the  journalism  of  the  time,  were  the 
assertions  that  the  editor  would  "endeavor  to  preserve  this  paper  chaste 
and  impartial"  and  that  personalities,  if  possible,  would  be  avoided.  The 
editorial  policy  was  thus  succinctly  outlined:  "This  paper  will  be  the 
friend  of  the  government,  of  freedom,  of  virtue,  and  every  species  of  im- 
provement." For  its  motto  it  adopted  "Patroness  of  Peace,  Commerce  and 
the  Liberal  Arts."  Of  the  issues  printed  on  Dec.  9,  Clarence  R.  Brigham, 
secretary  of  the  American  Antiquarian  Society  of  Worcester,  Mass.,  has, 
after  a  most  diligent  search,  been  able  to  locate  only  three  copies.  These 
are  found  in  the  archives  of  the  Massachusetts  Historical  Society  of  Boston, 
the  Library  of  Congress  in  Washington,  and  the  New  York  Public  Library. 
The  last  mentioned  institution  has  a  most  valuable  file,  as  it  formerly 
belonged  to  Noah  Webster  himself,  whose  original  contributions  to  the 
paper  are  initialled  "N.  W."  in  his  own  handwriting.  Other  comments  by 
Mr.  Webster  give  additional  value  to  this  file — unfortunately  not  a  com- 
plete one. 

To  visualize  for  the  reader  the  tremendous  advance  which  has  been 
made  in  journalism  during  the  125  years  since  The  Globe  first  appeared, 
1  may  be  pardoned  for  inserting  at  this  time  a  little  statistical  matter.  The 
present  size  of  The  Globe  is  more  than  eight  times  that  of  The  Minerva. 
To  print  the  2,000  copies  of  the  latter  required  only  sixty  pounds  of  paper, 
while  to  print  an  edition  of  200,000  copies  of  The  Globe  requires  twenty- 

4 


:,  "M^.y 


VAN    CORTLANDT     MANSION. 


An   old    Bronx   landmark   built   In   1748,   now   a   museum    In   care   of  the 
Colonial    Dames. 


live  tons;  or  to  express  it  in  a  little  different  way,  the  paper  used  daily  by 
The  Globe  would  be  sufficient  to  have  printed  The  Minerva  for  833  days. 
The  present  capacity  of  the  five  sextuple  presses  in  the  basement  of  The 
Globe  is  270,000  papers  of  eight  pages  per  hour.  To-day  they  could  print 
1,080,000  copies  of  The  Minerva  in  sixty  seconds.  An.y  one  of  these  five 
presses  could  produce  a  regular  edition  of  The  Minerva  in  about  one-half 
a  minute.  With  its  present  equipment  of  thirty  type-setting  and  type-cast- 
ing machines,  The  Globe  could  put  into  type  in  less  than  half  an  hour 
all  the  matter  which  appeared  in  the  first  issue  of  The  Minerva. 

WAS   ORGAN   OF   HAMILTON. 

In  its  early  days  The  Minerva  was  the  Federal  organ  of  Alexander 
Hamilton.  He  and  several  of  his  political  friends  had  furnished  Webster 
with  the  necessary  capital.  Each  furnished  $150  for  the  enterprise  —  an 
amount  which  was  to  be  paid  without  interest  in  five  years.  On  this  point 
Webster  himself  has  left  the  following  memorandum: 

In  1793,  when  the  French  minister  was  organizing  a  party  to 
make  a  common  cause  with  France  in  the  Revolution,  I  was  re- 
quested to  establish  a  newspaper  in  New  York  to  oppose  his  de- 
signs and  maintain  neutrality.  James  Watson,  I  believe,  first  sug- 
gested the  plan  and  a  number  of  principal  characters  in  New  York 
furnished  me  with  capital  for  the  purpose. 

Freed  from  financial  worry,  Webster  thought  he  would  be  able  to  give 
more  time  to  the  editorial  side  of  the  newspaper. 

Because  of  the  high  plane  on  which  he  discussed  all  editorial  ques- 
tions. The  Minerva  became  highly  esteemed  in  New  York — except  by  the 
Democrats.  Even  these,  to  quote  Webster's  own  words,  "will  sometimes 
say  it  is  the  best  paper  in  town."  Subscribers,  however,  took  some  excep- 
tion to  the  typographical  way  in  which  the  text  was  presented,  for  the 
printing  was  not  superior  to  that  of  its  rivals  and  proofs  were  often  some- 
what carelessly  read.  To  a  Hartford  friend  who  complained  about  the 
errors  of  The  Minerva,  Webster  wrote  as  follows: 

With  the  Typography  of  our  papers  I  have  no  concern — &  how 
the  public  should  expect  more  from  me  than  from  other  printers, 
I  cannot  devise.  They  certainly  do  not  expect  me  to  be  both  printer 
&  editor.  I  know  I  knew  from  the  first  that  the  papers  were  in- 
correct; the  hurry  of  a  daily  paper  is  an  apology  for  this  &  a  suf- 
ficient one  in  a  paper  which  contains  from  7  to  9  columns  in  long 
primer  &  brevier  everyday.  I  am  disappointed  in  my  partner — he 
has  not  talents  to  conduct  the  business  &  I  am  obliged  to  hire  a 
corrector  lately.  The  paper  is  now  as  correct  as  any  paper — &  the 
whole  business  bids  fair  to  answer  our  wishes.  But  I  have  endured 
more  drudgery,  &  suffered  more  anxiety  on  acct  of  the  bad  exe- 
cution of  the  paper  than  perhaps  ever  fell  to  the  lot  of  man  in  the 
same  time;  partly  from  the  difficulties  attending  a  new  business, 
with  the  types  &  raw  hands,  &  partly  from  the  inability  of  Bunce. 
We  are  getting  over  these  difficulties  &  I  trust  the  paper  will  re- 
cover its  reputation. 

DISAGREEMENT    WITH    BUNCE. 

In  view  of  the  contents  of  this  letter,  it  is  not  surprising  that  the 
partnership  between  Webster  and  Bunce  was  dissolved.  By  an  agreement 
which  was  dated  Feb.  10,  1796,  and  took  effect  April  30  of  that  year,  Web- 

6 


ster  purchased  the  third  interest  held  by  Bunce  for  $3,000.  On  May  2  the 
next  issue  after  the  agreement  took  effect,  the  paper  appeared  under  the 
new  title.  The  Minerva  and  Mercantile  Evening  Advertiser.  This  was  not, 
however,  the  first  change  in  title.  On  Dec.  23,  1793,  the  word  The  had 
been  dropped  and  on  March  19,  1794,  there  had  been  added  to  the  title 
And  The  New  York  (Evening)  Advertiser.  This  addition  had  been  shortened 
on  May  6,  1795,  to  And  Evening  Advertiser. 

One  of  the  firm,  Joseph  Dudley  Webb,  proved  to  be  such  a  continued 
source  of  disturbance  that  after  May  13,  1797,  the  enterprise  was  con- 
ducted by  Webster  and  Hopkins.  The  details  of  this  controversy  will  be 
found  in  the  Webster  MSS.,  to  which  reference  has  already  been  made. 
Because  of  legal  difficulties  and  other  dissensions,  Webster  and  Hopkins 
decided  on  not  only  a  change  in  name,  but  also  a  change  in  the  numbering 
of  volumes.  The  result  was  The  Commercial  Advertiser,  which,  while  con- 
tinuing The  Minerva  both  in  advertising  and  text,  appeared  on  Oct.  2,  1797, 
as  Volume  I.,  Number  1.  According  to  the  terms  of  the  new  contract, 
doubtless  drawn  before  the  change  in  name  but  dated  Oct.  17,  Webster 
retained  the  controlling  interest  in  the  paper  by  the  ownership  of  two- 
thirds  of  the  stock.  My  reason  for  suspecting  that  the  contract  was  drawn 
before  the  date  given  is  the  fact  that  "17"  appears  in  the  original  con- 
tract in  a  different  colored  ink  from  that  with  which  the  instrument  was 
drawn.  About  two  years  later  the  partnership  between  Webster  and  Hop- 
kins was  dissolved  and  Webster  became  sole  proprietor.  By  the  terms  of 
this  dissolution,  dated  at  Stamford,  Conn.,  April  6,  1799,  and  to  take  effect 
June  22,  1799  (later  extended  to  July  22),  Webster  paid  Hopkins  $3,500 
for  the  latter's  interest.  Before  the  extension  in  time  had  expired  Webster 
had  admitted  his  nephew,  Ebenezer  Belden,  into  the  firm  and,  with  the 
issue  of  July  1,  1799,  the  paper  appeared  under  the  imprint  of  E.  Belden 
&  Co.  On  Nov.  4,  1803,  Webster  severed  all  connections  with  the  paper, 
which  was  now  printed  for  the  proprietor,  Zachariah  Lewis,  by  Joseph 
Mills.  Lewis  iremained  the  editor  and  proprietor  until  Jan.  13,  1813,  when 
Francis  Hall  was  admitted  to  partnership  in  the  paper  with  him. 


EDITORSHIP    OF  ZACHARIAH    LEWIS. 

Zachariah  Lewis,  who  succeeded  Webster  as  editor  of  The  Commercial 
Advertiser,  has  received  scant  attention  by  writers  on  American  journal- 
ism. Born  in  Wilton,  Conn.,  Jan.  1,  1773,  he  was  graduated  from  Yale  in 
1794.  Educated  for  the  ministry,  he  was  not  able,  on  account  of  poor  health, 
to  follow  this  profession,  but  became  a  tutor  in  the  family  of  George 
Washington.  This  intimate  association  with  the  Father  of  His  Country 
doubtless  had  much  to  do  in  the  shaping  of  those  policies  which  Lewis 
advocated  so  strongly  in  the  columns  of  The  Commercial  Advertiser. 
Though  editing  a  secular  daily  newspaper,  Lewis  always  maintained  a  deep 
interest  in  all  religious  and  philanthropic  movements  in  the  ciUy.  He  was 
most  actively  associated  with  what  is  to-day  known  as  the  American  Tract 
Society.  Upon  his  retirement  from  The  Commercial  Advertiser  with  the 
issue  of  April  11,  1820,  he  started  The  American  Missionary  Register. 

Lewis,  as  has  already  been  shown,  was  editor  of  The  Commercial 
Advertiser  during  those  trying  years  of  1812-15,  when  the  United  States 
was  again  engaging  in  a  bitter  struggle  with  England.    An  examination  of 

8 


the  newspapers  of  the  time  will  show  the  Federal  papers  almost  invariably 
referring  to  this  conflict  as  "Madison's  War."  They  did  not  hesistate  to 
heap  all  sorts  of  abuse  upon  the  administration.  From  the  very  beginning 
The  Commercial  Advertiser  opposed  those  secret  sessions  of  congress 
at  which  the  possibilities  of  the  war  were  debated. 

On  June  13,  1812,  Lewis  expressed  an  editorial  opinion  that  "we  may 
expect  anything  from  Madison's  administration  except  such  measures  as 
are  calculated  to  promote  the  interest  and  honor  of  the  country,"  and  again, 
on  June  17,  he  made  reference  to  "a  war  to  gratify  a  few  overheated  and 
malignant  spirits  of  the  west  and  south;  a  war,  however  it  may  terminate, 
that  will  demoralize  the  country."  When  war  was  declared,  Lewis  dis- 
cussed the  situation  in  an  editorial  which  had  for  its  caption  "Great 
Calamity!  Our  Rulers  Have  Betrayed  Their  Trust!"  While  he  firmly 
believed  that  Madison  was  conducting  the  war  for  political  purposes,  he, 
and  those  who  contributed  to  the  editorial  page,  emphasized  the  need  of 
supporting  the  army  and  navy  to  the  utmost  resources  of  the  country. 
A  similar  position  was  held  by  the  other  Federal  papers,  such  as  The  New 
York  Gazette  and  The  New  York  Evening  Post.  In  its  opposition  to  the 
war  the  Federal  press  was  led  by  The  Boston  Gazette,  which  had  been 
dubbed  during  the  Revolution  "The  Pet  of  Patriots." 


PRESS   CIRCULATION   IN   1815. 

When  "Madison's  War"  was  over,  New  York  had  seven  daily  news- 
papers. A  statement  of  their  circulation  will  show  to  what  extent  news- 
papers were  being  read  in  the  city.  The  Mercantile  Advertiser  had  a 
circulation  of  2,000;  The  Gazette,  1,750;  The  Evening  Post,  1,600;  The 
Commercial  Advertiser,  1,200;  The  Courier,  920;  The  Columbian,  870;  The 

National  Advocate,  .     In  other  words,  one  New  Yorker  out  of  every 

fifteen  was  a  newspaper  subscriber.  The  small  circulation  of  the  last  two 
papers  in  the  list  may  be  explained  by  the  fact  that  they  had  been  but 
recently  established  in  the  city.  The  Columbian  was  started  in  1808  by 
Charles  Holt,  after  he  had  set  The  Bee  buzzing  first  at  New  London,  Conn., 
and  later  at  Hudson,  N.  Y.  It  was  an  organ  of  Jefferson,  and  later  of 
Madison.  The  National  Advocate,  which  had  just  appeared,  was  begun 
by  Tammany  Hall  in  order  that  the  organization  might  have  an  official 
organ. 

To  leare  New  York  at  this  point,  for  a  side  trip  to  the  little  village 
of  Cooperstown,  nestling  among  the  hills  of  Otsego  County,  is  both  inter- 
esting and  profitable  in  tracing  the  history  of  The  Globe.  To  that  village 
had  come  a  youth  of  seventeen  to  learn  the  printer's  trade  in  the  office  of 
The  Cooperstown  Federalist.  Born  at  New  Paltz,  N.  Y.,  April  20,  1792,  he 
had  been  christened  William  Leete  Stone,  but  in  the  newspaper  office  he 
v/as  known  as  "Little  Billy."  While  learning  his  trade  in  this  country 
printshop  he  was  also  instructed  in  the  principles  upon  which  the  Federal 
party  had  been  built.  In  Cooperstown  he  came  to  share  the  views  held 
by  other  citizens  regarding  the  Cooper  family — something  quite  different 
from  those  held  to-da.y.  Leaving  Cooperstown  in  1813  he  crossed  over  the 
Otsego  hills  to  settle  in  the  little  town  of  Herkimer,  in  the  Mohawk  Valley, 
as  editor  of  a  loyal  Federal  paper.  The  Herkimer  American.  In  this  office 
there  was  a  printer  learning  his  trade  by  the  name  of  Thurlow  Weed. 
Both  of  these  gentlemen  later  became  connected  with  Albany  journalism 

9 


and  both  later  came  to  New  York,  though  at  different  periods,  to  become 
editors  of  The  Commercial  Advertiser.  But  this  is  going  too  fast  with 
my  story.  Weed  was  the  first  to  leave.  According  to  A.  G.  Ellis,  one  of 
the  pioneer  newspaper  men  of  Wisconsin,  Weed  left  in  the  office  of  The 
Herkimer  American  "an  old  pair  of  slippers,  a  tobacco  box  minus  a  cover, 
and  an  unequivocal  reputation  with  the  printer's  devil."  In  Albany  he 
founded  The  Evening  Journal  and  became  a  great  power  in  politics.  In 
1817  Stone  followed  Weed  to  Albany,  where  he  became  editor  of  The  Daily 
Advertiser.  His  stay  there,  however,  was  brief,  for  the  following  year  he 
succeeded  Theodore  Dwight  as  editor  of  The  Mirror,  in  Hartford,  Conn. 
His  stay  in  the  Connecticut  Valley  was  also  short,  for,  upon  the  retirement 
of  Lewis,  he  became  the  editor  and  part  owner  of  The  Commercial  Ad- 
vertiser. 


THE    SLAVERY   ISSUE. 

stone,  like  Webster,  did  not  believe  in  slavery.  Both  published  nu- 
merous editorials  on  the  subject,  and  Stone  early  advocated  in  the  columns 
of  The  Commercial  Advertiser  the  abolition  of  slavery  by  congressional 
action.  In  1825,  at  a  great  anti-slavery  convention  in  Baltimore,  he  drew 
up  the  plan  for  the  emancipation  of  slaves — a  plan  recommended  by  the 
convention  to  congress  for  adoption.  Next  to  the  abolition  of  slavery 
Stone  was  deeply  interested  in  clearing  away  the  mist  of  slander  which 
had  been  around  De  Witt  Clinton,  in  whose  defense  his  editorial  pen 
vvas  ever  ready.  Under  the  editorship  of  Stone  The  Commercial  Advertiser 
achieved  an  enviable  reputation  in  the  literary  field.  For  this  the  news- 
paper was  greatly  indebted  to  two  associate  editors,  John  Inman,  com- 
monly called  "the  erudite  and  classic  Inman,"  and  Robert  Charles  Sands,  a 
native  of  Flatbush,  Long  Island,  who  was  one  of  the  most  brilliant  writers 
of  the  day.  The  latter  had  in  1824  begun  The  Atlantic  Magazine — not  to 
be  confused  in  any  way  with  The  Atlantic  Monthly  of  Boston — and  when 
this  periodical  became  The  New  York  Review  it  was  under  the  joint  edi- 
torial control  of  Sands  and  William  CuUen  Bryant,  who  later  became  the 
distinguished  editor  of  The  New  Yark  Evening  Post — a  great  rival  at  that 
time  of  The  Commercial  Advertiser.  Both  he  and  Bryant  were  associated 
in  numerous  other  literary  enterprises  which  have  no  direct  connection 
with  the  history  of  The  Globe,  but  which  explain  the  literary  atmosphere 
which  permeated  the  columns  of  The  Commercial  Advertiser. 


THE   FENIMORE    COOPER    CASE. 

Another  excursion  to  Cooperstown  will  be  profitable.  To  this  village 
Fenimore  Cooper  had  returned  after  a  long  residence  abroad.  During 
his  absence  the  villagers  had  used  a  piece  of  his  ancestral  property  on 
the  shores  of  the  lake  for  recreation  and  picnic  purposes.  While  doubtless 
acting  within  his  legal  rights,  Cooper  promptly  tacked  up  a  notice  that 
trespassing  upon  his  property  would  be  dealt  with  according  to  law.  The 
resentment  of  his  fellow  citizens  was  so  bitter  that  it  attracted  the  atten- 
tion of  numerous  Whig  newspapers  throughout  the  state.  One  of  them, 
in  Norwich,  in  the  neighboring  valley  of  the  Chenango,  told  how  Cooper's 
booki  had  been  removed  trom  the  village  library  and  publicly  burned.    A 

10 


local  Whig  paper,  because  it  reprinted  the  account  from  Its  Norwich  con- 
temporary, was  promptly  sued  for  libel  by  the  distinguished  novelist.  The 
verdict  was  collected  with  the  help  of  the  local  sheriff  "by  taking  the 
money  from  the  editor's  trunk."  Other  Whig  papers,  especially  in  Albany 
and  New  York,  took  up  the  fight,  and  not  only  criticized  Cooper's  action, 
but  were  extremely  bitter  in  their  comment  regarding  Cooper's  criticism 
of  American  ways  and  manners  as  found  in  his  two  books  "Homeward 
Bound"  and  "Home  as  Found." 

An.y  account  of  Cooper's  suit  against  Thurlow  Weed  of  The  Albany 
Evening  Journal  or  against  Horace  Greeley  of  The  New  York  Tribune 
belongs  in  another  place.  Greeley  reported  his  trial  in  his  own  paper  in 
an  account  which  came  within  three-quarters  of  a  column  of  filling  the 
entire  inside  of  The  Tribune— an  account  to  which  he  gave  a  not  inappro- 
priate caption,  "The  Cooperage  of  The  Tribune."  Of  more  immediate 
interest  at  this  time  was  Cooper's  suit  against  Stone  of  The  Commercial 
Advertiser.  For  a  detailed  account  of  this  suit  I  refer  the  reader  to  the 
dusty  volumes  in  any  law  library.  To  put  matters  briefly.  Cooper  won 
his  suit,  but  in  reporting  the  event  Stone  made  the  following  reference: 

Mr.  J.  Fenimore  Cooper  need  not  be  so  fidgety  in  his  anxiety 
to  finger  the  cash  to  be  paid  by  us  toward  his  support.  It  will  be 
forthcoming  on  the  last  day  allowed  by  the  award,  but  we  are  not 
disposed  to  allow  him  to  put  it  into  Wall  Street  for  shaving  pur- 
poses before  that  period.  Wait  patiently.  There  will  be  no  lock- 
smith necessary  to  get  at  the  ready. 


The  allusion  to  the  locksmith  was  to  the  manner  of  collecting  money 
from  Andrew  N.  Barber  of  the  Cooperstown  paper.  Cooper  promptly  in- 
stituted another  suit  against  Stone.  The  matter  was  taken  from  one 
court  to  another,  reviewed  by  the  Court  of  Errors,  and  what  was  the  final 
outcome  I  do  not  know.  A  whole  book  could  be  written  on  Cooper's  libel 
suits.  The  novelist,  however,  undoubtedly  felt  more  keenly  the  comment 
of  Stone  because  of  the  literary  reputation  of  The  Commercial  Advertiser. 
Stone,  on  the  other  hand,  was  doubtless  influenced  in  his  position  by  im- 
pressions formed  in  the  days  when  he  was  inking  the  type,  pulling  the 
proofs,  and  sweeping  out  the  office  of  The  Cooperstown  Federalist. 


BANK   OF    THE    UNITED   STATES. 

So  far  as  I  have  been  able  to  learn.  Stone  was  not  one  of  those  editors 
who  put  his  hand  into  the  breeches  pocket  of  Nicholas  Biddle,  the  presi- 
dent of  the  Bank  of  the  United  States.  When  the  charter  of  that  bank 
was  about  to  expire  it  began  to  count  its  friends  among  American  news- 
papers. Finding  not  enough  favorable  comment  to  suit  its  taste,  it  passed 
a  resolution  which  authorized  its  president  "to  print  what  he  chose  to 
defend  the  bank,  and  to  pay  for  the  same  without  accountability."  Re- 
gardless of  what  academic  historians  may  sa,y  on  the  subject,  such  action 
on  the  part  of  the  bank  made  it  one  of  the  worst  corrupters  of  the  press 
that  this  country  has  ever  seen.  Justice  to  the  bank,  however,  demands 
an  acknowledgment  that  the  institution  was  fighting  for  its  life,  and  was 
often  unjustly  attacked  by  a  bitter  and  vindictive  press.  To  overcome 
this  opposition  the  bank  was  forced  to  defend  itself  and  to  secure  such 

11 


favorable  comment  as  it  could  through  the  use  of  loans  and  subsidies  to 
editors.  Among  the  newspapers  thus  "helped"  by  the  bank  were  New 
York  publications,  but  they  did  not  include  The  Commercial  Advertiser. 

Stone  devoted  much  attention  to  matters  relating  to  early  American 
history.  He  collected  an  immense  amount  of  material  relating  to  the  In- 
dians, and  always  found  space  for  discoveries  of  new  facts  about  colonial 
controversies.  In  a  literary  way  he  is  possibly  best  remembered  for  his 
"Life  of  Joseph  Brant."  He  was  deeply  interested  in  any  discussion 
tending  to  promote  the  efficiency  of  the  public  schools  of  New  York.  In 
this  connection  it  may  be  remarked  that  his  son,  William  Leete  Stone, 
Jr.,  later  became  the  editor  of  The  Journal  of  Commerce. 


WORK    OF   FRANCIS   HALL, 

Upon  the  death  of  the  elder  Stone,  on  Aug.  15,  1844,  the  editorial  con- 
trol of  The  Commercial  A.dvertiser  passed  into  the  hands  of  Francis  Hall. 
In  many  respects  he  followed  the  general  policy  of  his  predecessor.  His 
attitude  regarding  the  war  with  Mexico  may  be  summed  up  by  the  follow- 
ing quotation  from  an  editorial  printed  on  March  18,  1846: 

Every  arrival  from  Mexico  brings  copious  confirmation  to  the 
alleged  designs  of  certain  European  powers — Spain,  France,  and 
England  are  named,  though  it  is  maintained  that  Russia  and 
Prussia  have  a  finger  in  the  pie — to  convea*t  the  rickety  republic 
of  Mexico  into  a  stable  kingdom.  ...  It  may  or  may  not  be 
true.  .  .  .  But  looking  at  it  merely  with  reference  to  the  in- 
terest and  duty  of  the  United  States,  we  are  very  clear  in  our  con- 
viction that  this  government  is  not  called  upon  to  take  any  action. 
In  the  first  place,  it  is  none  of  our  business.  No  condition  of  affairs 
either  requires  or  gives  us  the  right  to  meddle  with    .    .    .    Mexico. 

Another  editorial  sounds,  with  a  slight  change  of  one  word,  some- 
what familiar  to-day: 

The  President  has  managed  the  Mexican  affair  all  by  himself; 
congress  has  done  nothing  and  has  known  nothing.  The  glory 
belongs  to  the  executive. 

On  one  matter  Hall  had  a  very  decided  opinion.  He  used  his  editorial 
pen  with  great  force  in  advocating  a  direct  tax  for  war  expenses  and  not 
a  revision  of  the  tariff,  as  suggested  by  the  President. 


START    OF    PENNY    PAPERS. 

During  his  editorship  Hall  saw  many  changes  in  New  York  journal- 
ism.    First  of  all,  he  saw  the  rapid  increase  in  the  smaller  penn.y  papers. 

12 


The  AMERICAN  MINERVA, 

Patronefs  of  Peace^  Commerce^  and  the  Liberal  Arts. 


'pMxfhii  (Daily)  by  GEORGE.  BUNCE.  g  Co.  No.  37,  WaH-fttHl,  ntarly  ofpofiU  llu  Tor.ltnc  Cofft,-hmiJ>,  at  Six  DoUan  ptr 
Vo,,.   1.]  "    ■■      ■"  '^  ' 


NEW     Y  0  R  K,    Monday,   December  9,   1793. 


[NuMs. 


R    O     K    O     S    A 


AMERICAN   MINERVA, 

Palronrfi  of  Peace,  Commerce,  r.na 

the  Liheral  Arts. 


I.  'T~'HIS  Paper  will  be  pub- 
A  lifhed  every  day,  SuncJay.s 
cxcep-.cd,  at  4  o'clock  in  the  aficr- 
noon,  or  earlier  if  the  arriv.-il  of 
the  mails  will  permit,  and  deliver- 
ed to  Subfcribcrs  in  the  city  at 
•Six  DoUan  a  year,  payable  qiiar- 
tcrlv.  This  Paper  will  contain 
ilTe'earlicft  intelligence,  colleaed 
from  the  mod  authentic  Sources ; 
and  «ill  be  open  to  Advertife- 
mcnis  and  all  valuable  EfTays. 
This  Paper  will  be  of  a  large  de- 
mv  fize.  The  firft  number  will 
api>car  on  Monday  the  glhinflant. 

II.  One  day  in  each  week,  the 
Paper  will  be  calculated  for  coun- 
try readers;  containing  a  fumrpa- 
ry  of  the  Intelligence  of  the  pre- 
ceding week,  with  fuch  Advcrtife- 
ments  as  req'iire  a  general  circu- 
lation in  the  (late ;  together  with 
fuch  valuable  Eflays  on  Civil  Po- 
licy, Agriculture  and  the  Arts  as 
Ihall  be  bed  calculated  to  diffiifc 
uftfid  knowledge.  This  paper 
for  the  country  will  be  publifhcd 
on  Wedncfday  evening,  and  fcni 
to  fubfcribcrs  by  the  moft  fpccdy 
conveyances,  at  Fmrieen  Shillings 
a  year.  Whenever  the  Advcriife- 
ments  in  the  Wednefdays  Paper 
fhall  fill  more  than  two  pages,  a 
fupplement  will  be  furnilhcd  «  iih- 
out  any  additional  expenfc  to  the 
fubrcribcrs. 

III.  The  Editor  will  endeavor 
10  preferve  this  Paper  cliajlr  and 
impartial.  Confidence,  when  fe- 
crecy  is  necelTary  or  proper,  will 
never  be  violated.  Pcrr()n:ili(;cs. 
if  polTiblc,  will  be  avoided  ;  and 
Ihould  it  ever  be  deemed  proper 
to  infcrt  any  remarks  of  a  pcrlon- 
al  nature,  it  will  beheld  an  indif- 
pcnfablc  condition,  that  the  name 
of  the  writer  be  prcvioufly  left 
uith  the  Editor. 

IV.  This  Paper  will  be  the 
Friend  of  Government,  of  Free- 
dom, of  Virtue,  and  every  fpccies 
of  Improvement.  In  jiiflice  to 
their  own  views,  the  I'ublifher!) 
cinnoi  fay  UJs ;  and  they  pre- 
fume  more  will  not  be  nccelfary 
to  enfure  the  patronage  of  an  en- 
lightened and  liberal  Public. 

N.   Wedstir, jun.  FJilor. 
George  Bt;KCE,  Of  Co. 

PuihJ/,ers. 

0,3-  THIsTaPER  7.iil  be 
enlarged  and  imp-oved  in  prepor- 
tion  to  the  tnceix"a^emcnt  it  receives. 


THE     E  D  i  T  O  f.'s 
ADDRESS   io   THE    PUBLIC. 

IT  IS  the  fuigular  fthcay  of  the 
Ameruans,  and  d  circum/lance 
that  dijiingu'lhes  this  Country  from 
all  others^  i/ial  the  means  of  infor- 
mation are  accrffibk  to  all  defcrip- 
tioits  of  people.  Mo/l  of  the  Citizeiu 
of  America  are  not  only  acquainted- 
with  Idlers  and  able  to  read  their 
native  language ;  but  they  have  a 
pong  inclmalion  to  acquire,  and 
property  to  purchafe,  the  means  of 
knowlcge. 

Of  all  thcfe  means  of  knewlege,. 
Newfpapcrs  are  the  mifl  eagerly 
fmgld  after,  and  the  mo/l  generally 
dtjjfed.  In  no  Country  on  earth, 
not  even  in  Great-Britain,  are  News- 
paper sfo  generally  circulated  among 
the  body  of  the  prople,  as  in  America. 
To  this  facility  offpreadmg  kvjixu- 
Irge  over  our  Country,  may,  iv  a 
great  drgrce,  be  altribut:d,  that 
civility  of  manners,  that  love  tf 
peace  and  good  order,  and  that 
propriety  ot  public  conduct,  which 
charaBeriz!  the  fub/lanticl  body  0/ 
Citizens  in  the  United  Slates. 

Newfpapers,  from  their  cheap- 
nefs,  and  the  frequency  and  rapidity 
of  their  circulation,  may,  in  Amt 
rica,  aJii-iM  an  eminent  rank  m  th^ 
catalogue  cf  ufeful  pubtlcitiOns. 
They,  in  a  great  degree,  fuperfede 
the  vfe  of  Magazines  and  Pamphlets 
The  public  mind  in  America, rovfd 
by  the  magnitude  of  political  events, 
and  impatient  of  delay,  cannot  wai, 
/or  monthly  intelligence.  Daily  0; 
at  farthefl  weekly  communication', 
are  found  necifjary  to  gratify  puhlu 
curtrfily.  But  New/papers  arc  net 
only  the  vehicles  of  what  is  called 
news  ;  they  are  the  common  inflru- 
ments  of  fecial  inlercourfe,  bv  which 
the  Citizens  oflh.s  vafl  Republic  con- 
fanth  difcourfe  and  debate  uilh  each 
other  on  fulijells  of  public  concrn. 
It  IS  by  means  cf  tkefe,  that  in  limes 
of  danger,  either  fiom  open  hoflility 
or  ivfidiou\  intrigue,  an  alarm  ts 
ir.p.antly  conveyed,  and  a  unanimity 
oj  cpimtm  isJormed,from  Maine  to 

Monlftjuicu  lias  declared  virtue 
to  hethe  principle  cf  Republican  gov- 
ernmer.ls.  JJ  by  virtue  he  meant  a 
dirintcrcdcd  love  of  ones  Countr)', 
It  may  be  dcubted  whether  fuch  a 
principle  ever  exifled.  If  by  viiiue 
js  meant  an  ardent  popukir  enthu 
fiafm,  this  is  a  pafjion  'that  has  ex- 
ifled ;  for  a  mcvlh,  perhaps  for  a 
year  or  t:i,o ;  lit  it  is  a  traifient 
thing;  the  blaze  of  a  meteor  that 
/hints for  a  mcmir.t  and  vanfl,es ; 
It  IS  net,  and  from  the  nature  of  man 
it  cannot  be,  a  flcady  prrmaneni 
principle.  But  fixed  peimanen 
principles  orl)  tr,  II  maintain  govern 
men, f  any  kind. 

Befdes,  IS  il  true  that  RepMicon 
love  their  Count ly  more  than  ti.efub 
jrlli  cfarlilrcryrnar.ment  ?  That 
they  ought  to  do  fo  is  certain  ;  but  if 
RepMicans  fight  pro  focis,  do  not 
the  'fulijeSs  cf  pouer  contend  pro 
aris?  Jfindn 


governments  have  fewer  rights  and 
lefs  property  to  attach  Ihtm  to  their 
Country,dt>not  their  prcijudicei^thetr 
tuftomJ,  their  religion,  create  as 
firong  atliKhmeTts  to  thcjr  CmnUy, 
as  the  libcny  cndthe  rights  of  free 
Citizens  do  to  theirs.  Will  not  a 
Turk,  or  a  Spaniard fghi  arbi  avily 
for  his  Koran  or  ha  Cmci/ix,  as 
anr  Republican  for  his  properlr  ? 
I'd  hijtory  ;  lelfqns  d.cide.  J 
Thefoundatwn  of  allfreegoy/rn 
mcn/j,/t£»iis/i/ if,  a  general  diHufion 
of  knowlcge.  People  mujl  know 
ihiy  have  right',  bifore  they  will 
claim  them  ;  and  they  mitft  have 
juft  ideas  of  their  own  rights,  and 
learn  t»  diflingui/h  th:m  from  the 
rights  of  others,  Irfore  they  can 
form  any  rational  fjlem  cf  govern- 
ment, or  be  capable  of  maintaining 
it.  To  knew  that  we  have  rights, 
ij  very  tafy ;  to  know  how  to  pre- 
ferve ihofe  righli,  to  adjufl  contend- 
ing claims,  and  to  prefcnbe  the 
lim-.f.  of  each  ;  here  lies  the  dijiculty. 
To  form  and  to  give  duration  to  a 
Jyflem  of governnnntlhatfhall  enfure 
to  every  man  his  civil  and  political 
Tights,  and  rrflrain  every  man  from 
Violating  the  rights  of  others,  is  a 
tifk  of  infinite  magnitude.  Indeed 
It  is  probably  beyond  the  powers  of 
man  todevife  a  fyflem  for  thiipur- 
poje  thai  can  be  perpetual ;  a  fyflem 
that  will  net  in  time  crumble  to  pieces 
by  its  own  imp'  rfeHicifs,  or  be  over- 
thrown by  the  corruption  and  vices 
of  mm.  The  onk  anchor  of  hope 
Uft  us  byhfo,y  and  experience,  is, 
that  "  free  governments  may  be 
rendered  durable,  perhaps  perpe- 
tual, /^ //if  knowlcge,  Mtwifdom 
and  the  good  fcnfe  of  the  mafs  of 
people  who  are  to  be  governed."  Il 
IS  the  demonjlralion  of  ages  that 
many  provfions,  checks  and  re- 
/Irainls  in  a  covfitution  prove  ufeful 
and  ncceffary  to  control  contending 
inlerefl, ;  bid  it  is  probably  aferious 
truth,  thai  if  people  are  generally 
ignorant,  the  heft  confitution  of 
governniii.l  the  wfdom  of  man  can 
devfr,  -.ill! heccme  corrupt.  Char- 
ters of  ri;;htr.,  conditutional  arti- 
cles, fundamental  regulations  may 
be  effmlial  to  organize  and  direU  the 
complex  movements  of  a  nation  or 
flate  ;  but  they  are  not  thf  ultimate 
fccMrityo/Mf  rights ofmcn.  Power 


■  corruption  may 


nder. 


mine  with  fuccefs  the  befl  parch^nent 
barriers  of  liberty;  but  when  a  con- 
pitution  refis  on  the  good  ft  nfi;  of  a 
well-informed  people,  the  ^breach 
will  always  be  repaired.  WlioU-  na- 
tionsarf  nrorrcornipt  In  ihe  body 
"f  people  are  often  ignorant ;  r^'fry 
department  of  the  br/lfo.m  ofgo- 
v-rnmcrt  may  become  vcicu.^ ;  but 
perhaps  no  nation  aj  fucli  was  ever 
fo  corrupt  and  viciou-,  that  an  ap- 
peal to  the  citizens  would  r.rt  reflore 
government  to  its  purity.  It  1. 
aluiays  the  iniercft  of  a  nation  to  be 
well  governed ;  end  men  will  never 
fubmil  to  a  vinous  government  but 
thro  ignorance  or  fear.  A  good 
portion  of  knowlcge  among  the 
duals  under  defpctic    citizens  o{  a  free  repvhlie,  vs  there- 


\for  a  cor- 
dent  to  tie 
h'/l  fyflems  of  govemmcrd.  Hi 
important  faS,  in  Ihe  United  St 


fore  the  ultimate  refort ; 

"      of  the  ev 

'  fsan 
Stales 
that  the  befl  info'ni'd  people  are  the 
L-a/ifuijea  tofaU'r.  mtrigue  and 
a  corrupt  admiiiijh'oUon.  Tin  uti- 
lity of  News-Papers  is  therefore  mojt 
cl-.arly  afferiamed  in  Republican 
Governments ;  liktfchoots,  itfhould 
be  a  main  point  to  encourage  them  ;  ■ 
likefchools,  theyfhould  be  confidered 
as  the  auxiliaries  of  government, 
and  placed  en  a  refpeSable  footng ; 
they  fhoul-d  be  the  heralds  of  truth  ; 
the  proteHors  of  peace  and  ^ood  or- 
der. 

But  Newfpapen  may  be  Tendered 
lifeful  in  other  refpeHs.  In  Ameri- 
ca, .agrici/lture  and  the  arts  are  yet 
in  their  infancy.  Other  nations 
hate  gone  bifore  us  in  a  gnat 
variety  of  improvements.  They 
have,  by  obfervations  and  experi- 
ments, difcovcred  many  ufeful  truths 
of  which  the  people  of  this  country 
are  yet  ignorant ;  or  which  are  rxt 
generally  known  and  applied  toprac- 
lice.  The  compiler  of  a  paper,  wh  0 
xi-ill  take  the  trouble  to  felcB  frirrn 
autl:ors,thofe  faBs  and  principles  in 
the  arts  which  are  found  m  other 
countries  to  abridge  labor  afid  ren- 
der inluflry  more  produclrve,  will 
perform  a  mef  effenlial  fercice  La 
his  country.  A  ufeful  fad,  a  truth, 
which  coft  fame  ingenious  inquirer 
the  labor  of  ten  year's  experiment, 
nay  be  (onlained  in  a  fingle  column 
of  a  Gazelle,  and  diffufed  among 
rnilUens  of  people.  Some  exerticui 
to  colUa  fuch  ufeful  truths  for  this 
paper  will  be  made  by  the  Editor, 
and  he  hopes,  with  fuccefs.        f\,'''y 


FOR     SALE, 
Bj  T.  Allen,  F««ncii  CniLts,  *  Co. 
5-  J.  KtLLOWs,  M  ihur  riffiaivt  Buk- 
p,r„, 

An   ESSAY  on   SLAVERY: 

DESIGNED  10  exhibit  in  a  new 
point  of  view, its  eft'efts  on  >is,«!i, 
ihJhll,\,:^\iA  x\\t  ptac:  t.j ftcill).  Some 
r.<as  3i>d  olculaiions  are  ofTered  10 
prove  the  Inbor  o(  Jrecnien  H>  be  much 
more ^rodutli-T  tl.an  lliat  ofy?tfn;/  ;  that 
countries  are  ricli,  powerful  and  Jiappy 
in  proportion  as  the  laboring  people 
eojoy  the  fruiisofllieir  own  labor  :  and 
hence  the  necclTarj  conclufion,  that 
flaver^  is  rm^olilu  as  well  as  anjajt. 
PmcE  as. 
December  9.  dtf 


Ji/fl  Publifhcd,-  and  for  Sale, 

BxGeorCe  BuNct,  4-  Co.  IVc.  37,  »V/ 

/Ireet^  oeorlj  t/fftfitt  th  Ter.fint  Cc^.-t- 

The    PROMPTER; 
A  COMMENTARY  «n  Cojcmor  S«t. 

IHCS  and  Slbjects,  which  are   fnjl 
of  Common  Sense,  the  beft  feiife  in 


THIS  little  book  is  wiltien  in  a  lllle 
altogether  novel,  and  is  adapted 
toallcapacilicl,  aswell  (S  10  all  slMes 
of  people,  merchants,  mechanics  .>nd 
farmers.  Such  a  reputation  has  this 
work  acquired,  that  it  has  pafltd  ihio 
three  impreflTiona  in  lite  eattern  ll»te<. 
and  many  honfclioldersdeem  it  foufefil 
aa  to  porchafe  a   copy  for  every  adi.U 


17eceml*er  9.  . 


U^**4. 


TOR  THE  AMEHICAN   HrNfdV*. 

S  K  E  -Tc  II  E  S 

Hiftor)-  y  Progrcfs  2/^Coiinni.i co  : 
MJiM  10  r.u^S  Cf  ■<•.',«./.  »frf.- 

INTRODUCTION. 

I-"HS  npiiiinon  of  evtry  proftflioii 
of  men  depcnilj  on  Iwu  circu.n- 
n.uMt:  firll.ihrirwilljciilJ'Iroiintfs 
in  eieculing  tljc  mrclianicil  p»rl  of  the 
bufiuvf^  l)tc)  profels;  ar.d^  tccuojlv, 
tlifif  geuetal  information  relptctiiig 
.lie  principles  of  their  o»ii  arc  »nil  ilic 
liiiocts  coniiefted  with  it.  t-hn.  IkM- 
niloiily  in  ihcineclianical  part  ofbuli- 
(itfi,  ircutful  intui'jcrJ  of  focicty,  and 
commonly  iind  foil  euiployuieni  tor 
their  talents;  but  the  men,  who,  10 
mechanical  (Itlll,  add  a  general  and  ex- 
lenGve  koowlcgeof  the  hidory  and  pi  In- 
ciples  of  (heir  occupation,  gain  a  higii- 
er  reputation  and  diftinguiUied  enji- 


the  bufiotTts  of 


civil  liff,   which    aftord 

ihe  niochanicai  part  of  it 
hoed  to  the  article  of 
while  the  whole  world  a 
ductioni  are  objtfts  lor  t 


>'  honorable  rank 


poBilile  e 
not  only  i 


to  de»olc  a  few 

Gonally  to  the  hit. 
on  which  employ! 
Hy,  a  great  por- 


llcid  of  1 
tendeiuy 


•T.-iU  dircalv  contrary 
xnecled.  Even  )n  this 
:ud  ol   ti.e  world,  blnn- 


ic  old,  and  experi- 
ahle.  Authentic  hlf- 
veg.llet  of  Ihefe  ex- 
dn,u  is  never  fopafily 


nd  progrrls  of  . 
ccly    to  be  read 


«1  (hou 


the  Iphere  of  their  comm 
lege,  the  labor  of  the  «  rite 
ply  rewarded. 

It  is  a  complaint  amor 
chants  of  Aoicrica  thai  iIk 
not  tlfliciemlyreprcUnlc 


Id  complex 
icrlhepur. 
.thefubjea, 
adersof  Ihe 


cyoii.g,, 


I  gentlemen  ..f  the  couniry 
iberaleduclon.  Tonual.Tym, 
Mcl.fe,  ,l„y  fl,o.,ld  rv  only  I 
ariicJar  branch  of  bul 
Id    be    wrll    acqoainie 


of  bu 


nels,  but  dig. 
»iih  the  conn 
tmeen  a'.'  hrtutt 
lion,  and  b  tx 
pitioni  of  did'. 


the  le|5?ll.,„  to  d^vile 
golatioBf.  ilu,  CjIi  „ 
b«tlehtofl>'j<niintry.  ^ 
common  titan  tor  oatior 
rrtpert-ng    their    polil 


liners  in  a  na- 
M.nc.paloccu 
i->s  —This  ex 
e  will    enable 

0  arm  of  re. 
erate  for  .he 
.il.i-.Ris  n,„-r 

loenaaia«s 


ctlleut  in  li.eorv,  and  l.ilUscto 
proved  fo  in  pradice,  it  is  becoming 
the  political  cnar.nclcr  of  our  republic, 
ihat  our  ciliieni  Ihould  individually  be 
well  iisfoimed,  l.bclal  and  refuccUbb. 
Ncw.Urk^ec^^  ^;^ 


THEPrcr.dcnls  addrefsK 
at  lliis  uR„.e,.i..uscril 


.erenscl'lhe  old  world,  jre  noiw^lili- 
ftandin^^,  to  be  forever  involved  in  lie 
labyrinlli  of  the  deteHalde   politics  of 

crs  of  peace  and  ir.duftry,  iiiuli  be  fi,r- 
ever  harralled  wiih  infulis  or  war  ;  our 
navigation  obfVrucIrd  wiili  fhe  moll 
caufelefs  indignii .  .  and  the  fruit,  of  our 
labor   arrellcd  on  the  high  feas  and  la- 


is  a  gloomy  conlldera 
inHead  of  dt  preying  o 


eitlierl,)  ihe  Jir.ft  worJi.i^r.rbyi 
plication,  fli.oiiM  dratv  us  ui.;j  sv 
liulted  it  niiglit   be  a  ferinus   tliq  li 


he°r,by'' 


c  nioft    lavorablealli^ 
the  folluvvinj;  fimple 


aGl  of 


la  avtagc 


jufidciahly 


sjcalou, 


.  inulgue,  bribery,  family  alii- 
and  neguciation.  are  enV.-loyed 
ce  his  riling  power  or  to  create 
r  power  in  his  vicinity,  ihatfliall 
:  on  any  emergency,  to  prevent 
argemcnt.  And  if  thele  lilciit 
fail   of  effecting  the  objeft  and 

o.iie  fimley  p'reieit  lor'reror'ing 


I  fet  all  Ku:  ope  in  flamei. 

II  continue  to  be  the  cafe, 
tlicle   of  the  feudal  fylUi 


tiignp^j,,,,. 

iJ.  r.  A.;-:  .:o  ««<.«7e^r  t<./(,l  ,, 
M,M,  <,«,e/r.i  /«<..„m«r.-«a;  //.;./, 
Ihul  caii,.',l  fu//tl/    mj^.l^Jima   Ji. 

mf,,lMg  ihi.r  pg,.  ir  ,,.,,u.,h„^  o. 
,,ih„,.„.,lr,^„„,j:ylnf„::jn 
aif-idoj^  tjfrnJ,    ^o,.::a,j    1; 

Vh.   -n  l.<  .,^..,  pr, fared 

Wh.leverljae.il  our  great  Legld 
lure  may  finally  adopt  lor  picleciii 
onr  rights,    and  avei-glng  a„r  wrong 


ill    which 

I'de"?"" 
he  people 
,  pcrhap. 


opening  of  the  prefent  i^iQX^; 
■111  ell»ranee,  thatthc  houU  will  lake 
to  thtlr  conhdcration  the  iuipurtant 
atterajubruitted  10  them. 
Thefpesker  relumed  the  chair,  and 
le  houle  agreed  to  the  refulution  11s 
ported  by  the  coir.iniiiec  of  the 
l.ole. 

Ind  Mefli-s.  Madiron,Sedgwick, Watts, 
liih  of  M.jryland,  and  Mr.  Hartley 
i,.o;i.t<  .1,0  prepare  an  aniwer. 
A  peunon  was  prcfenied  by  ^'^. 
r2r„.:r„v,  !,„„,  Mr.  Latimer,  oftbr 
le  ..f  Pelan  :.re,  refpefting  the  <  lev- 
in uf  a  roj.iefcnlatiie  tottat  flaleiii 
'iiY>j-tIi  ;  it  was  read,  and  ordered  to 


by    thehn^c^. 


\ji3-  FortbfbcnrfitoJCiiflomeri 
will,  urfi  to  fTfferve  Tilrs  «/  Mij 
Pnftr,  uie  ke^in  itipvbVcation  -ailh 
//.cAuriRiss  o/Mc  Prisidist, 
(Se€  lajl  pa//)  and  lU  f.rft  Pro- 
ctedings  of  CangTrf^.] 

C  O  N  G  R  t  S  S. 


Ui     IHl    UNll  LU  llAJLS. 

WoNC.V,    D.-C.t. 
This  day  Congrefs  met  according  to 
P|ioii.inicnt  at  ij  o'clock,  in  the  City 

Il.e   !«naie  having  formed    a   quo- 
,mi,  cholc  a  coiLmiliee  to  acn uaiut  ibe 


proi" 


Mr.  Ci'is  infuimed  the  houfe  nf  re. 

>  proceed  lo'bunuer».  Sixlyfilc  of  tl.e 
leu-bcrs  only  being  aCiinblcd,  it  was 
-  ■  adjourn,   but   ,be  motion 

d.  They  then  proceeded 
10  the  choice  of  a  fpeaker,  end  Krede- 
rick  Angiiftus  IMublenbiirg  vcas  elcd 
ed.  The  houfe  alfo  chole  John  De.k- 
Icy,  Cleik  ;  Joftph  Whcaten  Sergeant 
at  arlns,  Gilford  i;allyduor. keeper  and 
Thomas  Claiton  affilfant  doorkeei.er  : 
The  benite  cholu  the  light  Rev.  CKhop 
White,  their  chaplain,  and  the  houfe  of 
rcprelematives,  elec'lcd  the  Rev.  Ur 
Green. 

A  joint  commifle  of  both  houfes  then 
waited  on  the  Prelideoi,  to  inform  him 
ihey  were  ready  10  receive  his  comn.u- 
nicalions  7 he  Prehdent  in  anfwer  in- 
formedthera  he  would  meet  both  houfes 
the  neat  day  at  I  3  o'clock. 

TutsDAj,  Die.  ;. 

The  Prefident  met  both  Itoufei  and 

delivered  an  Addrsfs,  for  which, /,e  ih 


;edgvv„k,  the  folio 
idop.ed: 
r..fo-.ed.  Than 


a?i'cii;  . 

tfliiy  of  iomi  fuch  pro 
oubted  theconftltulional 
I'e   flii.oJd   nirrbj^ft"!"; 


lon^  of  amendmeiii  Ibould  occur 

■  jpoied  to  lakingrtp  the  morion 
r.  ,edgwlckw„slup,n(ed.halt 
conlliiuiliM.alhy  ot  the  pronoled  n.c 
lure  (held  he  dooblerf:  I.V  .dvoca. 
pediency. 

lequejjion  on  taking  np  the  reful 
rommunication  was  retieved  Cr, 


copy  el  tie  iiit 
con,m1inpner<  a 
Ibe  hoftile  Indii 


ieneral   Wayne,     concerning  fume  nf 
IS  late  operaiioD<;. 

TheinftruHion.to.hecommnToners 
rere  then  read,  and  il,r  clerk   wawi.o- 


oneof  Ihe  members  objeftcd 
■ODienis  might  be  ofanatui' 
cly  hnpro|ier  for  publication. 


uppreUrd  ■  It 
lelieved  to  be 
he  hirtory  of  o 


feftly  c 
pedil.a 
would  r 


d  aflem 

blyl.ke.hepr.fo 

nlialdi 

patchesofaminif 

t  and 

-Iponlible  fiiiiatl 

haviiif 

been   prenoully 

hat  the 
lalcdl. 

'^u"^:'"^^ 

be  gove 

riiment  of  Amet 

rdegra 

!<•  its  adminiflrati 

cry,  a 

""de  of  proceedi 

for    one 

delefied.      n,„   n 

.  middle-path,  nor  couid 

tlhejo 

nul  Ihould  be  re 

me   pre 

viou.  idea.   Hut 

done    w 
might, 

th  propriety. 

ccption 

able°?atur"  conn 

;p.,n  fun 

leofthe  powers 

ived  Ihal  ihe  Hou 

niariie 

might     renut   t 

eexn!ii 

nedhythePrelidei 

tents  ou 

ghtto 

be  re 

ad.      Itwasfaidthe 

ndianv. 

arhad 

been 

mpopular,  that  the 

perufal 

fthed 

ilpa, 

hes,  iftheCommiU'. 

oners  1 

ad  aft 

d    ap 

reeablelo   their  in- 

(truftioi 

i,  v>o 

Idvi 

ndicale  ihe  federal 

goveron 

Ihat 

the   tongue  of  cla- 

mour  would  be 

mort 

elfeftually  lllenced  - 

and  Ihe 

hat Ihe 

"SI? 

be    c 
dSo 

mpletely   (itisfiej, 
tes  had  only  been 

driven  i 

ito    tl 

'"*' 

r  by  necellity,    and 

frruu.  One  (lieuiber  liintej  iliif 
mi^lit  be  renilfite  lo  clear  ihe  j*.i!i(r 
belorc  rrtdiug  the  Journal  rcfnicd  i 
••»  had  upon  former  otcifioiii  Ijtcn  i 
practice  of  the  houfe.  This  was  «'l>je< 
ed  lo,  and  at  a  quarter  pift  one  o\  In 
flit  hoiifir,  on  a  niolion  to  lk»I  uOc. 
•djnurned. 

THUH.DAlTO'f.   5 

Meflrs.    Aniei,  Foder  and    Silts   j 
feared,  were  qualified  atid  tuuU  t'..t 


It  i>  minute  and  lengthy.  S..:-.ie  par.! 
of  it  v^e  niall  at  an  early  day  Ijy  bcton 
tmrrradciB.  The  definitive  ;iillVer  ol 
the  Indians  contain!  their  rejr.ins  foi 
rtjeding  the  propofals  of  the  t  »  .tnilli 
oners,  drawn  up  in  a  mafterly  ntanut-r 
it  bears  all  the  appearance  ot  Europcar 
lotic,  faintiy  clad  in  an  Indian  dvcls.— 
AH  the  document!  relative  to  this  bufi 
nefs,  were  referred  to  a  con.n.iltee  ol 
the  whole  on  the  dale  of  the  Union. 

A  meflage  was  received  from  tlie  Pre- 
fident,  communicating  funtlry  pnpers 
relative  to  our  European  relations,  and 
■Ifo  the  re£iltoflbe  proceedings  of  out 
comntlOiooerc  appointed  to  fettle  the 
account!  of  the  United  States  with  the 
individual  States. 

Tliefitftfet  of  paper!  is  inttrduced 
by  •  meflage  of  which  the  following 


Vm 


SriTts,  D.-i 


eftlo^  entjoiry  to  tlie  le 
may  indeed  give  rife  to 
o  which  they  alone  are 
ave  thought  it  my  duty 


fpondencies  wh 
The  Repreli 
bodies  of  Franc 
ally  a  friendly: 
iryi  ha'«.i.enad;antagti 


ageivs. 


overtures  for  placing  tbefe  advant»g( 
on  permanent  ground  ;  a  decree  how- 
eoer  of  the  National  Aflembly,  luhjert. 
Ing  veOcls  laden  with  proviUuns  to  be 
carrietl  into  their  ports,  and  making  e- 
oemy  goods  lawful  prixe  to  a  frientl, 
contrary  to  our  treaty,  tho'  revi.ked  jt 
oneitime,  as  to  the  United  Slatrs,  h.s 
been  dace  extended  to  their  velli  It  al. 
fo,  as  has  been  recently  ft.trd  to  us. 
Reprefcntations  on  tbii  liibjed  will  be 
immediately  given  in  charge  lo  our  mi* 
niller  there  aud  the  refult  ihall  be  com* 
rauoicated  to  the  legiflalure. 

It  is  with  e«treme concern  1  have  lo 
inform  you,  that  the  (troceedingt  oflbe 
pel fon  whom  they  have  anfortunatcly 
appointed  tbeir  MioiHer  PleoJpotcnti- 
aty  here,  h.ve  breathed  nothing  of  the 
friendly  fpifit  of  ihenatiot)  wliiLli  lent 

and  difcord  and  anarchy  at  home.  So 
larashis  aas  or  tUol'e  of  hi 
have  threatened  our  itrmed; 
mitraent  in  iha  war,  «r  flagrint  infult 
to  the  authority  of  the  laws,  their  elTea 
has  been  counteraaed  by  the  ordinary 
cognizance  of  the  laws,  and  by  an  exer- 
liun  of  the  powers  confided  to  me. 
Where  their  danger  was  not  iinraioenl, 
they  have  beu  with,  from  fcntimentsof 
regard  to  his  nation,  from  a  fenfe  of 
llieir  fricndftiip  towards  us,  from  a  son- 
tit'tion  that  they  would  not  fuller  us  to 
remain  long  eipafcd  to  the  aftion  of  a 
ferfon  who  has  fo  little  refiiei'lrd  our 
niuluil  dilpofitions,  aud,  I  will  add, 
from  a  reliance  on  the  firmnrfs  of  my 
fellow  citizens  In  ibc.r  principles  ol 
peace  and  onler.  In  the  mean  time  i 
hanrefpefted  and  purtucd  the  Itipula- 
ti.ins  of  our  treaties,  according  to  what 
1  judged  their  fenfe  ;  and  have  withheld 
no  a«  of  friendlbip  which  their  affairs 
lave  ctll.d  for  from  us  and  which  juf 
tice  to  others  left  us  free  to  i)erform. 
I  have  gone  further  , — rather  than  em. 
ploy  force  for  ibe  reftltu.ion  of  certain 
veOels  which  I  deemed  the  United 
States  bound  10  rtllore,  I  thought  it 
more  advifabic  to  fatisfy  the  parties  b, 

rrllilulion  were  not  made,  it  would  he 
■ucumbent  on  the  United  Slates  lo  make 
eompenfaiion.  The  papers  now  conimu 


;ileJ  ^ 

)ii  of  thcle  trflil 
The  vexations  and  fp-jilaiion  under- 
ijj  to  Uave  been  cumniitted  on  oar 
■Hcls  and  eominerce,  by  the  cnli«rs 
id  oflicersnf  r.vr.e  of  tlie  belligerent 
swcrs,  appijred  to  require  attenlinn. 
he  proofs  of  tilt  fe  however  not  having 
:en  brought  forward,  the  defcriplion 
'■  citizens    fuppol'ed    to    hare  fuffered 


friends, 


thefe  : 


>o  ports  and  tbol^ 
;  iuftruftioos  oos 
umrdiatUyfoiwaiv 

to.our  MiniDeralthal 

in   time,  fume  difcufli 
took  place  between  him  and 


J  before  youi  and  I 
may  expert  to  learn  the  rcfjlcof  hisf. 
call  isllroaions,  so  tiii^  to  make 
known  to  the  legiflature  during  tU. 
prefent  fein^.n. 

Very  early  after  the  arrival  of  a  B 
tilh  mlnifter  here,  murual  enphnitio 
on  the  iueKccifion  of  the  treaty  of  pea 


thefe  are  now  laid 
ioformation. 

On  the  fuhjeds 
lwe«n  thK  csuniri 


eft  be 


,d  Sp. 


iona  and  confereotes  are  nowdoperid- 
ig.  The  public  good  requiring  that 
Ke  prefent  (tare  of  thefe-  (hoold  be  made 
nown  to  the  lep.illat.ire  m  <.t:M:,ai 
tit,  they  Ciall  be  the  liibjea  of  a  lepa- 
«tea»dl\ibf«;lurni  co  nniunicitinn. 
GEO    WASHiNLiTO.W. 


We  are  infomted  that  a  par 
le  command  uf  M.ijur  Brim 
.'albingtOD  county,  confilliu 


ched 


without    being   dlfcovercO.,    but, 

crolTing  that  rivcr^  the    Indians 

alarmed  by  the  neigliingofa  ft.id, 

e    Major's   pariy.       Ihe    Indian, 

lired  on  onr  peojile,   who  nlun.ed  it; 

Alajor  then   retreated  with  the  Ijofs 

two  men  ItllleiJ  and  l«n>  wounded. 

I  fuppofed  fome  the  Indiana  were  k  I* 


Vofierday  morning,  aboul  two  o'cfot.!; 

fire  broke  out  in  Mr.  Krcdcritk  l-rlll': 
bake-boufe,  tin  the  e-ift  fide  of  Gray 
Ireet,  m  this  town.  hut.  I.y  the  tinjj 
rxertiool  of  the  inhabitants,  thcgreatci 
?art  of  the  building  w.is  laved. 

\Vc  lejirn  that  on  Wediie:day  laft  ar 
■ivcd  at  Norfolk,  in  nine  wet^ks  fron 
•ortfmooth.theBritillifrigateDidalus 
)f  u  guns,  commanded  by  Sir  tharlei 
Henry  Knowls.  In  her  came  paflcugers, 
Mr.  Wedfull,  of  the  6olh  rcgimt-ut  ; 
Sir.  Brook,  of  the  4th,  anj  Mr.  Cowal 
jud  lady,  Qjieen-s  Rangers. 

Yeftcrday  the   Voloiiteers   of  SaJli- 


Theii 


.Tppeai 


zeal  of  the  member 

corps.      The  diflerei 

perlormed  wiih   an  exavlnefs,  ili 

the   moll    cordial   apprub.itio<i 

rev!-svinggenerj|. 


wai  ttluy 
due  to  the 
refpective 


6th  inrtant,  from  Je 


there  when  flie  failed  ;  tl 
inder  Hood,  with  eleventh 
was  daily  lookod  for  at  Ja 


ilh  kept  a  good  look 


N  E  \V  -  Y  O  R  K,  Dec   9 


nelatterhad4lri-idy  pjCi  I  tlieihtii 
—To-dny  we  recciie  advice,  vie 
afraid  bot  too  true,  ol  five  icfl;'l,',,n 
beep  alteady  i::ktn:  and  we  \,li, 
for  the  fate  of  mjny  others  b.,  ,1  >■  ]■ 
,nd^to  Cad,.,    rntirely  uoacqnaii 

veiuer  ,1,1.,  wc  learn  only  jult  now 


ty  of  gram  here  ,n  tl.e  fpriog  and  fpetu- 
iBtion,  ill  „e.,;:al  batton.s,  or  under 
convoy  coold  rcai.clail  to  anfwer. 

rj,  ,-,f,rrf,Jro,„  Ujh„„  . 
CHIz,H,  ,f,ir  UniuJ  Sl.U,  of,  Ar^nco, 
Nine  y^lg-rineCorfairsare now  cruiz- 
ing in  Ibe  A.Lnti.-  ;  they  carry  from  ai 
to  44  gnns  ;  tbcv  failed  out  of  the  ma- 
ditrrraneau  on  tkc  6th  inftant,  and 
were  feen  on  the  6lh  to  capture  3  Ame- 
riLan  veflils,  two  Hamburgefe  and  one 
Cenoefe.— .^  truer  for  la  mooth.  be- 
tween Portugal  and  Algiers  was  figoed 
the  I3th  Sept.  lad,  by  the  Britilh  agent 
at  Algiers,  in  behalf  of  her  Majefty  the 
yueen  of  Portugal -aitd  another  truce 
by  the  !>me-agcnt  about  the  fame  lime 
In  behall  of  tlie,Ui.ited  Netherlands. 

Theforegoingauthentic  intelligence) 
goes  bvexprefs  from  your  truly  dillref- 
led  ant)  faithful  fellow  citizen 

F.DW-ARD  CHURCH, 
Confulol  the  UoilCd  Stales. 

Lilbon,  i4tli,  Oa.  1793. 

N.-n.  A  Swedin,  (hip  raw  theAlge. 
rines  afrtr  taking  an  Americjsi,  dif- 
v-harge  part  of  tbe  cargo  of  grain  into 
the  f.-a  ;.  iMii  was  probably  that  the  vcf- 
fcl  minl.t  fall   ber;er.    nieanin,.  .0  „  „ 


the  Englilh  not  chufingtorilk  their  pro- 
perty in  American  bottoms  ;  kut  no 
reafon  has  been  affigned  for  this  mylie- 
noil!  coudua  :  iiiyfterious  In  England, 
bat  evident  enough  here.  °  E.c! 

i<A7,  oa.  .5,  179,. 

J.lhua  Coit,  and  Zephaniah  Swift 
efquires,  are  cleclcd  by  the  freemen  of 
Connecticut,  Repiefentatives  from  that 
State,  in  il.e  Congrefs  of  the  United 
M.iics,  <o  lupply  the  vacancies  made, 
by  the  promotion  of  Stephen  M.  Mitch- 
el,  Efq.  to  UeaSeoatoroflheU.  Slates, 
in  the  room  of  jon.  Ingerfoll,  £fq.  who 
refigned. 

Mr.  Dallas  has  informed  the  public 
that  he  will  publilh  in  a  few  days,  a 
(latenient  of  farts  rcfpeaing.thc  little 
Democrat. 

LadfriJay  the  Houfe  ofRepi-efentatives 
otthe  United  States,  refolved,  that 
MelTrs.  Maddifon,  Sedgwick  and 
Hartley,  be  a  Committee  to  wait  on 
tlie  Hrelident,  to  know  when  he  would 
receive  the  following  Addrefs  :  and 
the  Prefldent  appointed  12  o'clock, 
this  day. 

Sia, 
THE  lleprefentatives  of  the  people 
r  the  L  nited  States,  in  meeiingyou  for 
le  firfl  time,  fince  you  have  been  again 


guilhrd  a  tellimony  of  p 
tion,  and  their  entile  co 
purity  and  patrioiifm  t 
which  have   produced  tl; 


uni.«rf»;  reverence,  and  ferviv^s  fr.,:. 
which  have  flowed  great  and  laftii.g  b.- 
ne(i:j,tbat  the  tribute  of  ^raife  may  b, 

and  it  is  from  the  fame  fources  that  tJ. 
fjlreft  anticipations  11  ay  he  dciivcdi; 


uenonceot  peace  was  J„My  to  he 
.ded  1(  one  ot  iho  nlr.l  in.i.orlat.t 
csuillie  magillrate.  chart.  d«,„. 


ier     d- 


w.iMis  ihcbelllgcreiM  |iai 
I...  tin-,  by   ade.la,ju..i 
iiglei^alft-iteiif  thing,, 
n.illionofour  rights  to  ii,e   i.miiunllies 
b>:l™giiigtoour  hluaiion. 

Iheconuetiionof  .he  United  Sfot.  s 
with  Lurupc,  has  cvidemly  become  rx- 
trenu-ly  in.crelliup  1  lie  con.munici. 
lions  whi^h  remain  to  lie  eslnbiied  to 
us, will,  no  doubt,  adill  ingivini;iis  a 
fuller  view  ol  the  fiibjeft,  and  ii,  .„(. 
^ingourdenucr.tit„s,.o.uch  re:uli.. 
.,s  iii.iy  cuinport  with  the  right!  j:|.l 
true  Interellsufoiir  country. 

We  Icani  with  deep  regret,  llut  lire 
meatures  dirtatcd  by  a  loveof  peare,  for 
obtaining  ao  amicable. termination  ff 
theaffliftingwaroiiourfronlierj,niould 
havebecnfruftrated,and  thata  refori  t,i 
offenfive  meafnres  Hiould  again  bccon-e 
neceilary.  As  the  latter,  however,  mull 
be  rendered  more  fatisfartory,  in  pro]  or. 
tion  toihefalicitude-for peace manifcllrd 
by  the  former,  it  is  to  be  hoped  il.»v 
wiU  be  purfoed  under  the  better  jufpice. 
on  tliat  account,  and  be  finally  crowned 
with  more  happy  fuccefs. 

lo  relation  to  the  pariicular  iribci  0: 
Indians,  againll  wl-.oni  oireufive  roea- 
futes  hale  been  proliibiled,  as  on  all 
Iheotl.cr  important  lubjtaswluchv  mi 


time,  from   particularly  c.-vprcfiiiig  our 

gular  dlfchargecf  Il.e  piiMic  debts,  a- 
laft   as   circumftancrs    and   events  wilt 

auy  impediments  that  ma'y  he  found  in 
Ihe  way  of  a  faithful  reprefent.lti.n;  c> 
public  proceedings  throuf  hoot  the  U 
States  :  beingperfuaded  with  jou.lha- 
on    no    fubjcct  more  than  the  former. 

omyoflin-.e  ir-.ore  valuable;  and  that 
wiih  refpea  to  the  latter,  no  refource 
is  To  firm  for   the   government  of  llie 

people,  guided  by  an  enlightened  poli- 


the  welfare  of  the  Lniied  Stat 
^e  join  with  you  in  imploring  t 
;,  on  whom  the  fate  of  nations 
I,  tocrown  withfuccefs,  our  I 


UTTER 


ROGERS  ir   WOOLSEY. 
December  y.  dtf 


LEFFINCtVELL  0  P1ERP0ST, 


o 


NE  hundred  Chens  fre'fli  Hy. 
Ton  and  Souclioiiff  'ITlAS, 

BRANDY,  in  Pipes, 

Madeira  WINE,  London  Par- 
ticular, in  half  Pipes 

BEEFandPORK.ofdiffcreiu 
qualities,  in  (hipping  order. 

nee-  9.  dif 


A 


TO  BE  LET, 
FRONT  ROO.M,  pronrr 
for  a  Hard-Ware  S-rrc. 
together  with  a  CELLA  R.  In 
quire  on  the  Prcmifei,  No.  iW, 
Queen-ftrect,  corner  ot  Kent, 
ftrcet.  Dec.  9. 


ncjollowiig  ;,  Ih  SPEECH  l,j  Ihe  I'r.f,- 
Jlitt  if  Ihl'iirtid Slalti,  <ttlijirt3l!>  hlh 
Htufei  i.fCiNgr,fi,  on  ih  id  infant. 

PRESIDENT'S  SPEECH. 

t'.:li-ai-Citi:tni    tj  the   Scnnli,  aij 


^^,. 


fori 


alleJ  i 


riltn  for  cxprclling  to  m_v  fclloAv-ciii- 
7.fn9  nt  larpc,  the  deep  end  refpeftlul 
fenfe,  whiclil  feel,  of  ihc  renewed  tell!- 
inony  uf  publicapprobatioo.  Whileon 
tile  otie  hand,  it  awakened  my  gratitude 
(or  all  tbofc  inlUnccsofaffcctioneie  par- 
tiality, with  which  I  have  been  liouor- 
«d  by  my  country  ;  on  the  other,  it 
could  notpreventao  earned  wirli  for 
ihaj  retirement,  from  which  no  privaie 
conljderation.fhould  ever  have  torn  me. 
But  inSaenced  by  the  belief,  that  my 
conduft  would  be  eftimated  according 
to  its  real  motives:  and  that  the  people, 
and  the  authorities  derived  from  them, 
would  fupporl  ex«nlon»,  having  no- 
thing pcrfonal  lor  their  objert,  1  have 
obeyed  tlie  foffragc  which  commanded 


:thee 


■  power  1  end 


quences  of  a 


I  humbly  implore  that  Being,  on  wholL 
will  the  fate  of  nations  depends,  to 
crowD  with  ruccsfs  cur  mntual  endea- 
vors for  thegenerelhappinefj. 

As  foon  tt  the  war  in  Europehad  em- 
braced thofe  powers,  with  whom  the 
United  Slates  have  the  moft  cKtenllre 
reUtlons,  there  was  reafon  to  apnre. 
hend  that  our  intcrcourle -^ith  them 
might  be  interrupted,  and  our  difpott 
tionforpemce  drawn  into  queftlon,  by 
ihe  fufpicions  too  ofleu  entertained  by 
Belligerent  nations.  It  feemed  there- 
fore to  be  my  duty,  to  odmonilh  our  ci- 
tizens of  the  conleqi 
band  trade,  and  of 

of  the  parties  ;  and  to  obtain,  by  a  de- 
claration of  the  e»ifting  legal  ftate  of 
things,  an  eafler  admiflion  rfour  right 
TO  the  rmmunities,  belonging  to  our 
flluation.  Under  ihefe  inpreflionl  the 
proclamation,  ^hicb  will  be  laia  before 
you,  wasilTaed. 

In  Ibis  pofture  of  affairs,  both  new 
and  delicate,  I  refolved  to  adopt  gene- 
ral rules,  which  Aiould  conform  to  the 
treaties,  and  aflert  the  privileges  of 
the  United  States.  Thefe  were  redu- 
ced into  a  fyftem,  which  will  be  com- 
municated to  you.  Although  1  have 
not  ttioughtmyfelf  at  liberty  to  forbid 
the  die  of  prizes,  permitted  by  our 
treaty  cf  commerce  with  Francf,  lobe 
broagbt  into  our  poru  i  I  have  not  r»- 
fufed  tocatffe  them  to  be  reftored,  when 
they  were  taken  wiihin  the  prolcction 
of  nur  territory  ;  or  by  veflcls  com- 
milGoned,  or  eqnlpped  In  a  w.ilike 
form  within  the  limili  of  ilie  LniieU 
States. 

It  re««  with  the  wifdom  of  Congrefs 
to  correa,  improve  or  inforce  this  plan 
of  precedure  ;  and  it  will  probiblj  be 
found  expedient,  to  extend  the  legal 
code,  and  the  jurifdiflion  of  the  courts 
of  the  United  States,  to  manv  cafes 
which,  though  dependent  on  pripciplts 
already  recognized,  demand  feme  fur- 
ther proviftons. 

When  individuals  (hall,  wiihin  the 
United  States,  array  thefflfelvei  in  hof- 
lility  againll  any  of  the  powers  at  war: 
or  (nrer  npon  military  expeditions,  or 
enierprizcs  within  the  jurisdiftlon  of 
the  United  States:  or  ufurp  and  exer- 
cifc  judicial  aulhorilv  within  (he  Uni 


hlptl;ffroi«ajon  ofonf  tftri- 
wot-iil  femi  proper  to  regulate 
i-?mrtifmjn  irieM:  points.  But 
iccuiive  is  to  be  the  refert  in 
either  of  llto  iwo  lall  mentioned  cafes, 
\tlsltnped,  that  he  u ill  he  authorifed 
by  law,  M  have  fitis  atertahied  by  the 
conns,  when  for  his  own  information, 
he  Hiali  reijaeft  it. 

mrafiires  fnr  the  fu.tiliiient  if  oor  duties 
arid,  without  again 
he  neceOity  of  plac- 
'ndiiinn  of  complete 
ftingfrom  /*, 
lutics  toward 

odulge 


lory; 
if  Ihe 


10  the  refiol 
prelliiig  iipoi 


and  It  IS  niih  Congrefs  i 
what  (hall  be  done. 

Alter  they  niall    have 
the   prcfent   e:MergeiKy,  i 


r  keep 


ftilHlK.ent  ol 
The  United 
u  pevfuafion 
oflmn:anevents,they 
at  3  diflance  thofe  painlul  appeals  la 
arms,  with  which  the  biBoiy  of  every 
nation  abouudi.  There  is  a  rani;  due 
to  the  United  States  among  nations, 
which  will  be  withheld, if  notabfolote- 
It  lod,  by  the  reputation  of  weaknefs. 
If  we  dehre  to  avoid  infult,  we  muO  be 
able  to  repel  it ;  if  we  defire  to  fecure 
peace,  one  of  the  mod  powerful  inllro. 
ments  of  our  rifing  profperity,  it  moft 
be  known,  that  we  are  at  all  times  rea- 
dy for  war.  The  documeots  wbicW 
will  he  prefeoted  lo  you,  will  Ihew  the 
amount,  and  kinds  of  arms  and  militaa 
ry  lUres  now  in  our  magazines  and  ar- 
fenals:  and  yet  an  addition  even  to 
thefe  fopplies  caanot  wiih  prudence  he 
neglrAeil  i  at  It  would  leave  nothing  to 
the  uncertainly  of  proem  ing  a  waijike 
apjiaratus,  in  the  moment  of  public  d^r.- 


Norca 
ohjeas,  h 
loufy  oft 


fuch 


■ith  r.i. 


xpofedlnlhe  ceuforeoijca- 
narmefl  fricjlds  ofUepub- 
iment.   They  are  inc.npabit 


pera 


hate  been  indiftinftly  marked,  or 
inadequate  ;  thefe  offences  cannot  re- 
ceive too  early  and  clofe  an  attention, 
and  require  prompt  and  decifive  rente' 

Whalfoever  thofe  remedies  Jnavbe, 
they  will  be  well  admi.iftered  by  the 
judiciary,  who  pod;  ft  a  long  enihliOied 
courfe  of  invehication,  elfeaijal  pro 
tne  Jtahitofeteca 


In  like 


naontr,  m  bvcral  of  the 
courts  have  dnthitd,  under  particitlat 
circumftaaces,  tlieir  power  lo  liberate 
Ihe  velfell  of  tnation  at  peace,  and  even 
of  a  citiian  of  iha  United  States,  a|. 
th..ugh  felzed  onder  a  fclfe  colour  <A 
being  hoDile  property  j  and  have  <::i,:- 
f"' their  power  to  liberate  certain  cap 


ofahi 

ought  to  poOefs  a  pride  in  being  the  de- 
pofilory  nf  the  force  of  the  Hepublic, 
and  may  be  trained  toa  degree  ol  ener- 
gy, equal  to  every  military  exigency  ol 
the  United  Stales.  But  it  is  %o  enquiry, 
which  cannot  be  loo  folemnly  purlued, 
whether  theaft,  "More  effeaually  to 
provide  for  the  National  Xyefenco  b) 
eftablifliing  an  uniform  Militia  through- 
put  the  United  Statel"  has  organized 
thensfo  as  to  produce  their  full  eff'ed  ; 
whether  your  own  experience  in  the 
IVTcral  States  has  not  deleted  fome 
Imperfefiions  in  the  fcheme  ;  and  whe- 
ther a  material  feature  in  our  itnjirove- 
mentof  it,oughl  not  to  be,  to  afford  an 
opportunity  for  the  lludy  of  li^^fe 
branches  of  the  military  art,  which  can 
fcarcely  ev<r  be  obtained  by  practice 

The  connefllon  of  the  United  States 
with  Europe,  has  become  extre.-.jelv  in- 
teVening.  The  occurrences -hi:h  relate 
'  palled  under  the  know- 
■cutive,  will  be  exhibited 
atubfequent  commuiiica- 

ontemjilate  the  war  or 
I  may  he  truly  affirmed, 
fonable  eftort  has  been 
the  caulesofdiffenlioo 
is,northnf  theOhio.The 
En  to  the  Cominiflioners, 
ration  and  equity,  pro- 
ceding  from  a  Gniere  love  of  peace,  and 
a  liberality  havinj  no  redriftion  but 
theefle..iialiiuere(land  dignity  of  the 
United  St.cles.  The  attempt,  however, 
of  to  amicable  negocialion  having  been 
fruflrated,  tlie  troops  have  marched  to 
aa  offcnfively.  Although  ihe  propofed 
treaty  did  not  arrcft  the  progrcfs  of 
military  preparation  :  it  is  doulilfil, 
how  far  the  advance  of  the  feafon,  be- 
fore good  faith  juftified  aftive  move. 
may  retard   them,   during   the 


nd  hav 


behalf  of  d:< 
ly  to  concili 
itpoglitto  t 


III!  the  lavages  pcrnia- 
igties  ofiniereft.  Next 
iKutiou  of  julli.e  on  the 
ce,  the  enablLOiinent  of 
I  the  Indian  natioiu  in 
iile<l  States,  is  mod 

induaed  without  fi 


rfue  fut 


"Sincemylaftof  tliej.ninft.ade- 
cree  has  palled  the  N:iiional  Canven- 


unlefs  tliry  he  allured  by  Ihe  hcpe  ot 
profit  i  but  it  will  be  enovgh  for  the 
United  States  to  be  reimbiulcd  only  — 
Should  this  leconiinendaiion  accord 
with  lh«  opinion  cf  Cougrefs,  they  will 
recollca,  that  it  cannot  be  accompllOi- 
edhy  any  mtana  yet  in  the  li.indsof  the 

Ca,ll,mi«  0/  ,k,  Houf  ,f  Rtfr,/c„u- 

Tha  commifGoners,  charged  with 
the  fettlenirnc  of  the  accounts  hetwien 
the  Unitedand  individual  itates,  con- 
cluded their  important  functions,  with- 
in the  thne  limited  by  law  :  and  the 
balances,  ftruck  In  their  report,  which 
will  he  laid  before  Congrels,  have  been 
placed  on  the  books-ot  me  trealury. 

OuthehrUday  of  June  lall,  aninflal- 


ihelo 


This 


iroljn^ationottheperinJ  ol 
"rnt,  in  nature  Ota  new  loa: 
ereft  of  live  per  cent  for  llie 
ears;  and  the  expenses  of 


The  tirft  inftalraent  of  the  loan  of  i 
million. ofdollarsfrom  the  lla„k  of 
United  States,  has  been  p»id,  at 
direaed  by  law.  tor  die  fecond  I 
necelTary,  that  provi'ion  (hould  ba  ni: 

No  pecuniary  ccnlider.^liou  is  ni 
urgeul.lhantha  regular  redemption 
illfvharge  of  the  public  debt  :  On  n, 
can  delay  be  mora  injurio  JB,or  an  ccco 

The  iiro'luaiveneft  of  the  public  i 


binder  of 


hich 


rlhg, 

nt  fubjea,  you 

rthe  delidenc) 

,  graoted  by  I; 

by  fuccours  of 

ncourageiuenti 


loathing,  and  oiieulive  ineafute 
agaiofl  them  prohibited  during  the  tr 
faofCcingref..  To  fatisfy  iIm  com 
aims  of  tlie  Utter,  proCecollons  hati 
en  iuHitared  for  the  violences  cum 
iiied   upon  them.      But  the  paper. 


nenfura 

e  with  all  . 

eohjeas,   whicl 

lave   be 

en  luggelled 

Soiar   a,.xilary 

provlfioi 

s  will,  there 

'ure.iti.prefum- 

ed,bereq.lilileiamlit 

»  hoped  that  thele 

nay  bet 

jde,confiltci 

lly  wiihad.iere- 

gardtot 

hecoiivenieoc 

eofuarcilizens. 

who  can 

ot   but  be    fc 

nfible  of  the  true 

-ifdom  r 

fencounterin 

g  a  fmall  prefent 

ddition 
te  a  f.,i 

totlwircontr 

bulions,  toobvi- 
tonofburihen. 

But  he 

re' fciZot  forbear  lo  rccom- 

nend  a 

epeal  of  the 

ax  on  th:  tran- 

,ortati.j 

■  of  public  prims.    There  is 

0  refou 

ce  fo  firm  for 

the  government 

ftheUr 

ited  States,  a 

s  the  are  :t  ions  of 

hepeop 

e  guided    by 

an  enlightened 

per  rrenchlliips)  from  cai 
hoot  any  port  in  Krauce  t 
from  Krancc  to  her  ifland: 


BALTIMORE,   November  15 

truc}cf4l,l,!rJ..ow  EajUnt,  „^.„..,-,. 

"  Judge  l-atterlon  has  delivered  hU 
Miio;l,  in.  That  there  is  no  /'n;.. 
<Tl  in  exillence  iu  the  United  States. 

That  if  a  rrizc-Ccrl  A'xi  eiili,  yet, 
t ;(  could  ml  take  coguizance  of  «,■>. 
u  mad=  >,■  /*/  tuttwruy  ^,id  «mM,^c,7 
M  (jlhcrpQTu.Tt.  3d.  I'hat  the  injlanct 
irt  of  the  adturalily,  has  nothing  to 
with  the  queftio»of/>r<2,.  The  Judge 
n  declared  the  law  of  nations  to  be, 
I  h  It  the  qutlliou*  of  prize  was  cog- 
;ble  only  (1),  ihe  .idmiralty  courts  of 

nation,    >.:,ufe    lubjcits    were   the 


BOSTON,  Noveu 

A  letter  reofivcd  by  a 

Stockbrldgv,  da;ed   One 

f*ys,  -  ■^vtuunts  arrive, 

laae^bft   evening    fr„,n 

when  tlie  tonimiirioners 


An  edim 
necefliry  fo 
cnfuing  yea 
chafe  of  arn 
during  the 

te   of  the 
rthecurre 
r,anda  da 
.sand  mill 
recefs,  will 

be    prefc 

of  the 
ited  to 

Longrcfs. 

Cinll!":in 

cfike  Stna 

e,W    • 

cflk  Houfl  ./  Rifrt/inlalivi 

'. 

The  feveral  fubjeai, 
now  referred,   open   . 
yoor deliberations,  an 

to  which  I  have 

r::'ow"fo^e^f 

anfweratthe  latetrea 

y,  wiiich  put  an 

end    to    the    negociat 

oil,    mmtduic.ji 

left   Pelroit— their   fu 

Iden    departure 

exliibiied    fuch  fplrit 

and  detrruiined 

refolutioo,  as  made  a 

very  favourable 

imprein-iii  on  the  mind 

s  of  the  Indi.iMs. 

l'orl-AncoDlo,  in  the 

ilUnd  ol  Jamai- 

ca,  ind  th.  port  of  St 

John's,  io  the 

ifland  of  Antigua,  are 

by  a  late  »a  of 

the  Uritidi  Parliaoieot 

intitled  to  the 

privilege  of/riifu-u. 

COMMVMICAT 

low. 

The«,v/J«flhedete 

ntion  and  ufage 

of  the  American  Caplai 

IS  and  people  at 

Cadiz,  and  at  other  pi 

ces  io   turo'.e. 

may  be  traced  to  the  im 

politic  conduct 

of  the  French  AmbalTador  in  cranliuz 

.  in  the  United 

States.     The  penniOion  of  the  iranfac- 

lion  was  coofidered  in  i 

urope,  as  tant- 

amouoltoa  Dedaratio 

n   ot  hodility  ; 
taken   by   ,1,; 

for  when  the  meafures 

Prefident  to  couuterart 

■  were  known. 

confidence  waa  inflantly  reftorad. 

r  talk 


ard  to  both  If.ofc  tribe 


Without  an  unprejudiced  coolnels,  the 
welfare  of  the  government  may  be  haz- 
arded ;  withoiitharmony,a8farascon- 
fids  with  freedom  of  fenliment,  in  dig. 
nitym.ybelod.-Eut,..  the  Legilla. 
live  proceedings  of  the  United  States 
will   never.   I  irud,  be  reproached  for 


r  or  of  candoi 


,  public 


anguiOi, 


d  cooperation. 

GEO.  WASHINGTON. 
tdlfl-j,  D,c.  1^.  I -.,3, 


Mr.  Horion,  lately  deceafeil,  at  Thi- 
ladelphia,Jus  left  by  will,  5{53  dollar,, 
fix  per  cent,  dock  of  the  U  niied  States  1 
the  intered  ofwhich  10  lie  appropriated, 
lorever,  towards  the  education  ofploui 

OoNAiioNS  It  Ihi  HisToaiaat  Socictr. 
THE  Ihfiirtcal  S,M,  prefent  their 
complimeMia  and  return  their  tlijoRs  to 
ioned  jie^font  for  the  do- 
imet  refped- 


affixed  1 


ively. 


B>Pi 


JratM,, 


BFtitRAP,<r»r 
^"•37,1793. 

A  Topographical  defcription  of  ITtl- 
frtll. 


en^^ 


Firlh:Ll 


Rev.  7./ 


Mr.  Th^mi,  Oicinu,:,  Pri 


Aprlotcd  Copperplate,  lidof  thelirft 
purchafere   and  fetllers  vnder  milic,.-, 


A  female  OpolTuni,  with  two  youne 
nes,  from  Demarara.  C„//.  P.aj/f. 
An  Indian  Penie,  found  at  Newrr,. 

Mr.H'M.,^/.',,^,. 
several  copper  Coins,  and  one  filver 


Just  how  one  of  these  penny  papers  secured  its  start  in  an  advertising 
way  may  be  seen  in  a  notice  which  appeared  in  The  New  York  Daily  Bee: 

The  advertisements  inserted  in  this  number  we  insert  gratui- 
tously, hoping  to  obtain  the  patronage  of  the  advertising  public, 
as  this  will  be  our  greatest  support.  We  would  respectfully  re- 
quest those  persons  whose  advertisements  are  inserted,  if  they 
wish  to  have  them  continued,  to  call  and  make  it  known. 

These  penny  papers  were  even  smaller  in  size  than  the  early  issues 
of  The  Minerva.  The  older  papers  in  New  York  repeatedly  referred  to 
their  new  rivals  as  "penny  trash."  The  latter,  because  of  the  large  size 
of  the  old  established  newspapers,  referred  to  these  blanket  sheets  as  their 
"bedquilt  contemporaries."  The  reduction  in  circulation  of  the  older  papers 
at  the  time  was  directly  due  to  these  new  penny  sheets. 

In  1860-61  Hall  witnessed  a  temporary  eclipse  of  The  Sun.  From 
August,  1860,  to  December,  1861,  The  Sun  was  conducted  as  a  daily  re- 
ligious newspaper  and  began  the  day's  work  with  prayers  in  the  editorial 
rooms.  During  this  time  those  in  control  of  The  Sun  regarded  themselves 
as  "vicegerents  of  the  Lord,"  and  acted  accordingly.  This  attempt  to 
convert  The  Sun  into  a  religious  paper  was  so  unsuccessful  that  the  former 
owners  were  able  to  buy  it  back  at  their  own  figures. 

Even  before  The  Sun  became  such  a  pious  sheet  Hall  had  seen  The 
World  established  on  June  1,  1860,  as  a  one  cent  religious  newspaper. 
Backed  by  what  seemed  to  be  sufficient  capital,  The  World  had  an  oppor- 
tunity to  learn  how  much  the  people  of  New  York  wanted  by  way  of 
religious  intelligence.  It  was  advertised  in  the  back  of  church  hymnals 
and  other  places  where  it  was  thought  that  the  insertion  of  its  advertising 
would  reach  the  eye  of  church  people.  Supplies  for  the  Sabbath  school 
and  sermon  paper  for  the  preachers  were  advertised  in  its  columns.  To  the 
clergj^men  it  quoted  a  special  subscription  price,  lower  than  that  offered 
to  laymen.  Over  two  hundred  thousand  dollars  was  spent  in  this  attempt 
to  give  New  York  a  daily  religious  newspaper.  Other  attempts  have  been 
made  to  establish  daily  religious  papers  in  this  city,  but  church  members, 
with  their  lack  of  support  of  these  papers,  have  clearly  indicated  that  they 
prefer  to  get  their  religious  news  from  their  official  denominational 
weeklies. 


THE   CIVIL    WAR   ERA. 

Preeminence  in  reporting  the  Civil  War  belonged  to  the  morning 
newspapers  of  New  York.  They  doubtless  had  greater  financial  resources 
upon  which  to  draw  and  they  certainly  had  many  more  war  correspondents 
at  the  battle  front.  Through  some  inverted  sense  of  news  values — judged 
by  modem  standards — the  editor  of  The  Commercial  Advertiser  favored 
his  readers  with  chapters  of  "East  Lynne"  on  the  first  page  and  inserted 
the  more  important  war  news  on  the  inside  pages  or  on  the  back  page 
under  the  standing  head  "Telegraphic  News."  For  Dec.  31,  1861,  he  prac- 
tically filled  his  paper  with  a  war  resume  under  the  caption  "Chronological 
Record  of  All  the  Events  of  the  Year  1861." 

While  The  Commercial  Advertiser  never  hesitated  to  express  its  frank 
opinion  about  northern  generals  or  congressional  leaders,  its  editor  never 

13 


became  a  newspaper  general  who  mapped  out  In  detail  just  how  the  federal 
commanders  should  conduct  their  campaigns.  So  far  as  I  have  been  able 
to  learn,  not  a  single  northern  general  ever  made  an  official  complaint 
about  The  Commercial  Advertiser  betraying  valuable  information  to  the 
enemy.  Yet  such  accusations  were  frequently  made  of  Its  morning  con- 
temporaries. The  Commercial  Advertiser  did,  however,  take  a  most  de- 
cided stand  against  "traitors  in  crinoline"  and  insisted  that  the  south 
was  getting  much  military  intelligence  through  the  intrigue  of  female  spies. 
Perhaps  it  was  mechanically  impossible  at  the  time  to  use  streamers 
stretching  clear  across  the  page,  but  whatever  the  reason.  The  Commercial 
Advertiser,  and  other  New  York  papers  also,  employed  the  column  headline 
even  for  the  most  important  events  of  the  war.  When  Lincoln  was  assas- 
sinated The  Commercial  Advertiser  presented  an  interesting  typographical 
appearance  because  of  its  inverted  column  rules.  Its  account,  however, 
appeared  with  a  one-column  head,  as  follows: 

Assassination  of  President 

His  Death 

Sec.  of  State  Stabbed 

in   His  Bed 
His  Sons  Bludgeoned 
Escape  of  IVIurderers. 

The  first  account  of  the  tragedy  contained  only  about  two  and  a  half 
columns,  but  the  issues  which  followed  told  in  great  detail  about  the  at- 
tempts to  catch  the  murderer  of  the  martyred  President.  Through  its  In- 
verted column  rules.  The  Commercial  Advertiser  remained  in  mourning 
much  longer  than  most  New  York  newspapers. 


WILLIAM  HENRY  HURLBERT. 

When  Francis  Hall  ceased  to  be  editor  of  The  Commercial  Advertiser 
in  1863  he  was  followed  by  William  Henry  Hurlbert,  who  had  been  pre- 
viously associated  with  Henry  Jarvis  Raymond  on  The  New  York  Times. 
The  late  St.  Clair  McKelway,  long  editor  of  The  Brooklyn  Eagle,  once 
pointed  out  a  very  serious  fault  of  Hurlbert  in  editorial  writing.  Accord- 
ing to  Mr.  McKelway,  Hurlbert  invariably  discussed  serious  matters  from 
a  comedy  side  and  trivial  matters  from  a  serious  side.  In  a  literary  way, 
Hurlbert  kept  The  Commercial  Advertiser  up  to  the  standard  of  his  pre- 
decessors. He  is  best  remembered,  however,  in  New  York  journalism  not 
because  of  his  connection  with  The  Commercial  Advertiser,  but  because  of 
his  relations  with  The  World,  of  which  he  became  editor  after  that  paper 
had  ceased  to  be  a  daily  religious  newspaper  and  had  become  a  worldly 
World. 

In  1867  Thurlow  Weed,  one  of  the  greatest  editorial  writers  in  the 
history  of  American  journalism,  became  the  editor  of  The  Commercial  Ad- 
vertiser. Reference  has  already  been  made  to  how  he  founded  The  Even- 
ing Journal  at  Albany.  In  that  city  he  had  also  been  associated  with 
William  H.  Seward  and  Horace  Greeley  in  the  publication  of  a  campaign 
organ.  How  Greeley  was  forced  out  of  the  firm  by  Weed  and  Seward  is 
too  long  a  story  to  be  told  here.  How  Greeley  evened  the  score  with  Sew- 
ard at  Chicago  when  Lincoln  was  nominated  is  told  in  this  interesting  bit 

14 


REPRODUCTION,  SLIGHTLY  REDUCED,  OF  THE  COMMERCIAL  ADVERTISER,   VOLUME  I,  X„.  I 
^gl,\.-i  MONDAY  EVENING.  OCTOBER  i,  1757.  fNu' 


-         I 


AT    N£\V.YORi; 


KLdiSCL:  1 


n,f..it..,'.t  Im.-.  h.  !«•  <«  1.  Ik  rfUr  rflhAi  If  rout  hion  ••!  <h,  cci:.,,'.  ..I  U 

,«.  !..,i.,n,.  (,.■  i.iy..,«.  o.r.ir.t"  *  ">»  dHlLt." 

■i.r.t.ii.i.r««"M>->^  ^    ^  Th..  rp«<i. ...  kc.tJ -.,1 ,1,,  „«  j„„ 

m'i.''zu  "c'f  I.'..  M-"^ 


THE  FRENCH  REPUBLIC. 


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^?  CEO.  F.  Hopitu.s 


of  verse  which  appeared  in  Vanity  Fair,  the  famous  oftrtoon  weekly  of  the 
Civil  War  days: 

I  have  nipped  him  at  Chicago, 

I  have  made  my  Seward  wail, 
I've  ordained  that  Uncle  Abram 

Shall  be  ridden  on  the  rail. 

Did  he  think  that  I  forgave  him? 

Did  he  think  I  was  an  ass? 
Did  he  think  I'd  love  my  enemies 

And  let  the  occasion  pass? 

If  he  did  he  was  mistaken, 

And  I  guess  he  knows  it  now, 
For  I  nipped  him  at  Chicago, 

And  I  made  a  precious  row. 

I  was  slow  to  wrath  against  him. 

When  I  bore  defeat  and  pain; 
But  I've  waited  for  him  patiently, 

And  I  didn't  wait  in  vain. 

Now  they  swear  at  me,  the  vipers! 

But  they  swear  a  good  way  off. 
For  they  know  the  gallant  Greeley 

At  the  best  of  them  will  scoff. 

And  they  know  he's  used  to  swearing 

(Tho'  it's  very  wrong  to  swear), 
So  they  cursed  his  seedy  garments 

And  they  blast  his  yellow  hair. 

But  little  cares  the  Greeley 

What  his  enemies  may  say; 
When  he  knows  the  greyhound  Seward 

Is  a  dog  that's  had  his  day. 


When  Weed  became  editor  of  The  Commercial  Advertiser  the  feud 
between  him  and  Greeley  broke  out  anew.  In  rebuttal  Weed  wasted,  so 
it  seems  to-day,  much  time  and  valuable  editorial  space  in  attacks  on 
Greeley.  Part  of  one  editorial  taken  from  The  Commercial  Advertiser  for 
June  3,  1868,  must  suffice  by  way  of  illustration: 

The  leaders  of  The  Tribune  may  have  forgotten  that  that 
political  Maw-worm  of  The  Tribune  was  a  candidate  before  the 
legislature  eight  or  ten  years  ago  for  United  States  senator;  that 
the  business  of  securing  his  nomination  was  intrusted  to  his  faith- 
ful follower,  Charles  A.  Dana,  then  managing  editor  of  The  Trib- 
une, his  henchman,  Benjamin  Camp  .  .  .  They  not  only  kept 
open  house  and  free  liquor  at  the  Delavan  House,  but  corrupted 
the  members  of  the  Assembly.  Greeley,  OF  COURSE,  had  no 
knowledge  of  this  .  .  .  Greeley  is  a  friend  of  temperance. 
.  .  .  Greeley  is  an  honorable  man  and  would  not  use  money  to 
secure  his  nomination.  Of  course  not!  When  he  subscribed  money 
for  election  purposes  it  was  for  printing,  carriage  hire,  etc. 

It  must  be  remembered  in  this  connection  that  the  journalism  of  the 
time  was  intensely  picric  and  personal.  It  was  almost  as  bad  as  when 
The  Minerva  made  its  first  appearance. 

15 


On  account  of  ill  health  Weed  did  not  long  remain  in  the  editorial 
chair  of  The  Commercial  Advertiser.  He  was  followed  in  1868  by  Hugh 
J.  Hastings,  who  was  directly  responsible  for  the  paper  for  many  years. 


IN   HORACE   GREELEY'S    TIME. 

To  show  the  character  of  New  York  journalism  at  the  time,  I  have 
only  to  recall  a  typical  incident.  Greeley  was  forever  in  conflict  with  his 
rivals,  doubtless  because  of  their  opposition  to  his  political  aspirations. 
Through  the  columns  of  The  Tribune  he  once  hurled  at  William  Cullen 
Bryant,  editor  of  The  New  York  Evening  Post,  the  following  accusation: 
"You  lie,  you  villain.  You  sinfully,  wilfully,  basely  lie!"  Punchinello,  a 
cartoon  weekly,  conducted  by  many  writers  and  artists  who  had  formerly 
worked  for  Vanity  Fair,  rebuked  in  its  issue  of  May  28,  1870,  not  only 
Greeley  but  the  other  New  York  editors  by  a  cartoon  entitled  "Editorial 
Washing-Day  in  New  York." 

Reproduced  on  this  page,  the  cartoon  portrayed  the  New  York  jour- 
nalists at  their  editorial  tubs,  with  Greeley's  celebrated  "U-Lye  Soap"  on 
the  journalistic  washboards.  This  famous  soap,  according  to  the  cartoon, 
was  guaranteed  to  remove  all  stains,  impurities,  etc.  In  the  same  issue 
Punchinello  added  this  comment: 


We  observe  Punchinello's  cartoon,  in  which  you  shall  behold 
the  editorial  laundresses  of  New  York  City  having  a  washy  time 
of  it  all  around.  There  is  a  shriek  of  objurgation  in  the  air,  and 
a  flutter  of  soiled  linen  on  the  breeze.  Granny  Marble,  of  The 
World,  to  the  extreme  left  of  the  picture,  clenches  her  fists  over 
the  pungent  suds,  and  looks  fight  at  Granny  Jones  of  The  Times. 
The  beaming  phiz  of  Granny  Greeley  of  The  Tribune  looms  up 
between  the  two,  like  the  sun  in  a  fog.  But  the  real  Sun  in  a  fog 
is  to  be  seen  to  the  extreme  right.  There  you  behold  Granny  Dana 
of  The  Sun,  shaking  her  brawny  bunch  of  fives  in  the  face  of  Gran- 
ny Young  of  The  Standard,  whose  manner  of  wringing  out  the 
linen,  you  will  observe,  is  up  to  the  highest  Standard  of  that 
branch  of  art.  Further  away  Granny  Tilton  of  The  Independent 
flutters  her  linen  with  spiteful  flourish,  nettled  by  the  vituperation 
Of  Granny  Hastings  of  The  Commercial  Advertiser,  who  hangs  up 
her  Commercial  clothes  on  the  line.  The  tableau  is  an  instructive 
one;  and  it  is  to  be  hoped  that  all  the  U-Lye  soaps  used  by  the 
washerwomen  is  used  up  by  this  time,  and  that  they  will  replace 
it  with  some  having  a  sweeter  perfume. 


In  this  rebuke  Punchinello  was  speaking  one  word  for  itself  and  two 
for  the  general  newspaper  reader,  who  was  already  tired  of  personal  quar- 
rels of  editors  forever  hurling  the  lie,  with  or  without  adjectives,  at  each 
other.  The  pedantic  and  academic  critic  of  American  journalism  in  ex- 
pressing a  longing  for  a  return  of  journalism  to  the  days  when  the  editorial 
giants  mentioned  by  Punchinello  were  in  control  of  newspapers  could  not 
have  been  familiar  with  the  journalism  of  that  time  or  he  would  not  have 
expressed  any  such  wish. 

The  Commercial  Advertiser,  though  always  giving  considerable  space 
to  literary  matters,  was  one  of  the  first  newspapers  to  publish  a  literary 
supplement.  This  supplement,  given  free  to  every  reader  on  Saturday, 
contained  not  only  art  and  book  criticisms,  but  also  stories,  poems,  etc. 

16 


In  1881  it  was  the  size  of  the  regular  edition.  In  1882  this  supplement  was 
made  smaller,  and  was  the  precursor  of  the  book  supplement  such  as  we 
find  it  to-day  in  many  newspapers. 

Under  the  editorship  of  Hastings  The  Commercial  Advertiser  at  one 
time  made  a  practice  of  giving  a  list,  with  the  years  of  administration,  of 
the  editors  who  had  conducted  the  Commercial  Advertise^r. 

Before  passing  on,  I  want  to  quote  an  item  which  appeared  in  the  issue 
for  Jan.  5,  1881,  because  I  think  it  will  be  read  with  interest  at  this  time. 
Under  the  title  "A  New  Socialistic  Organization  Discovered,"  it  was  a» 
follows: 

LONDON,  Jan.  5.— A  despatch  from  Berlin  to  The  Pall  Mall 
Gazette  says  it  is  stated  that  the  police  have  discovered  a  new 
secret  organization  of  Socialists  extending  over  the  whole  of 
Germany. 

At  the  time  this  item  appeared  The  Commercial  Advertiser  was  con- 
ducting a  vigorous  war  against  vivisection.  More  important,  however,  was 
its  editorial  drive  for  a  better  sewerage  system  in  New  York.  In  other 
editorials  it  advocated  a  more  extensive  use  of  the  telephone,  and  ven- 
tured a  prophecy  of  what  this  instrument  might  mean  to  business  in  the 
years  to  come.    It  was  a  strong  advocate  in  1882  for  free  canals. 

Ever  since  the  change  in  name  from  The  Minerva  to  The  Commercial 
Advertiser  the  paper  had  occupied  an  enviable  place  in  the  field  of  com- 
merce, finance,  business,  etc.  It  takes  only  a  glance  at  the  advertising 
columns  to  show  its  importance  in  this  field.  For  the  convenience  of 
advertisers  it  placed  boxes  for  advertising  copy  at  such  places  as  Brentano's 
Book  Store,  Delmonico's  vestibule,  Murray  Hill  Hotel,  etc. 

In  1885  Henry  J.  Wright,  fresh  from  college,  became  a  reporter  on  the 
staff  of  The  Commercial  Advertiser.  Later  he  went  to  The  Evening  Post 
as  city  editor,  but  in  1896  he  returned  to  The  Commercial  Advertiser  as  its 
editor  in  chief,  a  position  which  he  still  fills. 

I  have  now  reached  the  limit  set  for  me  in  my  review  of  the  story  of 
The  Globe  and  Commercial  Advertiser.  With  its  subsequent  history,  since 
the  change  in  name  to  The  Globe — doubtless  a  concession  to  the  newsboys 
in  crying  their  wares  on  city  streets — Globe  readers  are  doubtless  familiar. 
If  not  they  will  find  it  in  a  book,  "Newspaper  Building,"  recently  pub- 
lished b.y  the  present  publisher  of  The  Globe,  Jason  Rogers.  There  is  no 
need  at  this  time  to  retell  a  tale  already  well  told.  Sufficient  glimpses 
have  been  given  of  the  paper  to  enable  the  reader  to  get  some  idea  of 
the  story  of  the  oldest  daily  newspaper  not  only  in  New  York,  but  also 
in  the  United  States.  Of  necessity  it  had  to  be  brief  and  somewhat  sketchy 
in  outline.  The  real  story  of  the  paper  is  found  in  the  long  row  of  bound 
volumes  dating  from  Dec.  9,  1793,  to  Dec.  9,  1918. 


OTHER    OLD   NEWSPAPERS. 

By  way  of  a  postscript  it  ma.y  not  be  out  of  place  to  say  a  few  words 
about  newspaper  nomenclature  and  about  some  of  the  newspapers  in  ex- 
istence when  The  Globe  was  first  established.  In  colonial  days,  when  a 
daily  newspaper  was  even  beyond  the  dreams  of  ye  olde  time  printer,  the 
most  popular  name  for  a  newspaper  was  that  of  The  Gazette.  While  the 
first  regular  newspaper  in  the  United  States  was  The  Boston  News-Letter, 

17 


which  appeared  on  April  24,  1704,  the  second  newspaper  not  only  in  Massa- 
chusetts but  also  in  this  country  was  the  Boston  Gazette,  established  on 
Dec.  21,  1719. 

The  following  list  will  show  how  often  The  Gazette  was  the  first  news- 
paper in  the  other  colonies: 

Pennsylvania — the  first  weekly  newspaper  was  The  American  Weekly 
Mercury,  established  in  Philadelphia  on  Dec.  22,  1719,  by  Andrew  Bradford. 
The  second  paper,  however,  in  Philadelphia  was  The  Pennsylvania  Gazette, 
established  on  Dec.  24,  1728,  by  Samuel  Keimer. 

New  York — The  New  York  Gazette,  established  at  New  York  on  Nov. 
8,  1725,  by  William  Bradford. 

Maryland — The  Maryland  Gazette,  established  at  Annapolis  on  Sept. 
19,  1727,  by  William  Parks. 

South  Carolina — The  South  Carolina  Weekly  Journal,  established  at 
"Charles  Town"  on  or  near  March  4,  1730,  by  Eleazer  Phillips. 

Rhode  Island — The  Rhode  Island  Gazette,  established  at  Newport  on 
Sept.  27,  1732,  by  James  Franklin,  brother  of  Benjamin  Franklin. 

Virginia — The  Virginia  Gazette,  established  at  Williamsburg  on  Aug. 
6,  1736,  by  William  Parks,  also  founder  of  journalism  in  Maryland. 

Connecticut — The  Connecticut  Gazette,  established  at  New  Haven  on 
April  12,  1755,  by  James  Parker  and  John  Holt. 

North  Carolina — The  North  Carolina  Gazette,  established  at  Newbern 
in  1755  by  James  Davis. 

New  Hampshire — The  New  Hampshire  Gazette,  established  at  Ports- 
mouth on  Oct.  7,  1756,  b.y  Daniel  Fowle. 

Delaware — The  Chronicle,  established  at  Wilmington  in  1762  by  James 
Adams. 

Georgia — The  Georgia  Gazette,  established  at  Savannah  on  April  7, 
1763,  by  James  Johnson. 

New  Jersey — The  New  Jersey  Gazette,  established  at  Burlington  on 
Dec.  5,  1777,  by  Isaac  Colins. 

The  same  condition  practically  obtained  as  the  country  expanded  west- 
ward. The  first  weekly  newspaper,  for  example,  published  west  of  the 
Alleghanies  was  The  Pittsburgh  Gazette,  started  in  a  log  bouse  on  the 
Monongahela  River  July  29,  1786.  To  show  the  popularity  of  The  Gazette 
I  have  only  to  quote  the  following  pioneer  newspapers  in  various  terri- 
tories and  states:  The  Arkansas  Gazette,  The  Florida  Gazette,  The  Illinois 
Gazette,  The  Indiana  Gazette,  The  Kentucky  Gazette,  The  Maine  Gazette, 
The  Mississippi  Gazette,  The  Missouri  Gazette,  The  Tennessee  Gazette,  The 
Texas  Gazette,  The  Washington  Gazette,  etc. 

When  daily  papers  began  to  appear  the  favorite  name  was  The  Adver- 
tiser. The  name  itself  implies  that  merchants  had  come  to  realize  the 
advertising  value  of  newspaper  space.  Possibly  this  may  have  been  a 
reason  why  The  Minerva  so  soon  incorporated  The  Evening  Advertiser  as 
part  of  its  title. 


FIRST    DAILY    IN   AMERICA. 

The  first  daily  paper  in  the  country  was  The  Pennsylvania  Packet  and 
Daily  Advertiser,  which  was  the  outgrowth  of  a  triweekly  of  practically 
the  same  name,  excepting  in  the  place  of  Daily  in  the  title  was  the  word 

18 


General.  As  a  daily  it  first  appeared  in  Philadelphia  on  Sept.  21,  1784, 
and,  with  numerous  changes  in  title,  it  existed,  according  to  the  official 
"Check  List  of  American  Newspapers,"  compiled  b.y  the  Library  of  Con- 
gress, until  Dec.  30,  1839.  Its  remains  were  purchased  by  The  North 
American,  which  first  appeared  on  March  29,  1839,  as  a  daily  paper,  semi- 
religious  in  character.  Poulson's  American  Daily  Advertiser,  as  the  paper 
was  called  after  its  purchase  by  Zachariah  Poulson,  did  not  change  its 
name  to  The  North  American,  as  has  been  sometimes  asserted,  for  both 
at  one  time  were  rivals  in  Philadelphia.  The  second  daily  appeared  in 
Charleston,  S.  C,  on  Dec.  1,  1784;  it  was  called  The  South  Carolina  Gazette 
and  General  Advertiser,  after  a  paper  of  the  same  name  which  had  been 
appearing  from  two  to  four  times  each  week,  but  not  on  regular  days  of 
publication.  The  New  York  Daily  Advertiser  was  the  third  daily  in  the 
United  States,  and  was  established  in  New  York  on  March  1,  1785.  Though 
in  existence  when  The  Globe  began,  it  had  ceased  publication  by  1835. 
Boston,  so  far  as  I  have  been  able  to  learn,  did  not  have  a  daily  paper 
until  Oct.  6,  1796,  when  The  Polar  Star  and  Boston  Daily  Advertiser  arose 
on  the  horizon  with  the  help  of  John  Burk,  who  later  became  associated 
with  Philip  Freneau  on  The  Time-Piece  of  New  York. 

The  oldest  weekly  newspaper  at  the  time  of  the  fi^rst  appearance  of 
The  Minerva  was,  according  to  Isaiah  Thomas,  the  historian  of  colonial 
printing,  The  New  Hampshire  Gazette,  to  which  reference  has  already 
been  made.  While  there  is  still  a  weekly  paper  of  that  name  in  Ports- 
mouth, its  genealogical  title  is  not  absolutely  free  from  flaws.  On  Sept. 
14,  18G1,  Frank  W.  Miller,  publisher  of  The  Portsmouth  Chronicle, 
a  daily  newspaper  with  a  weekly  issue,  bought  The  New  Hampshire 
Gazette  from  Samuel  Gray.  Because  of  the  age  of  The  Gazette,  he 
transferred  its  title  to  that  of  a  weekly  newspaper  already  in  existence. 
Such  an  adoption  seriously  affects  any  claim  to  direct  descent.  Another 
weekly  newspaper.  The  Mercury,  begun  June  19,  1758,  at  Newport,  R.  I., 
was  appearing  regularly  at  the  time  of  the  appearance  of  The  Minerva 
and  is  still  in  existence.  It  has  not,  however,  had  continuous  publication 
in  Newport.  During  the  troublesome  days  of  the  Revolution  there  was 
extramural  publication  at  Attlebury.  Mention  has  already  been  made  of 
another  weekly,  the  Connecticut  Courant,  established  Oct.  29,  1764,  in 
Hartford,  Conn.,  by  Thomas  Green.  From  this  paper  has  come  the  present 
Hartford  Courant,  a  daily  publication  begun  on  Aug.  29,  1837. 

Possibly  the  nearest  rival  to  The  Globe  in  age  in  daily  publication  is 
The  Baltimore  American,  a  direct  descendant  from  a  weekly  newspaper, 
The  Maryland  Journal  and  Baltimore  Advertiser,  established  on  Aug.  20, 
1773.  It  became  a  tri-weekly  on  Nov.  1,  1793,  and  a  daily  a  year  later,  or 
one  year  after  The  Globe  had  been  in  existence  as  a  daily  newspaper.  On 
May  14,  1799,  its  name  was  changed  to  The  Baltimore  American  and  Daily 
Advertiser.  Save  for  a  few  days'  suspension  in  1814  this  newspaper  has 
had  continuous  publication  in  the  same  place.  In  New  York  City  the  near- 
est rival  to  The  Globe  in  the  matter  of  age  and  continuous  publication 
as  a  daily  is  The  New  York  Evening  Post,  established  on  Nov.  16,  1801, 
by  William  Coleman.  It  is  a  rather  remarkable  coincidence  that  back  of 
both  Webster's  paper  and  Coleman's  paper  may  be  seen  the  guiding  hand 
of  Alexander  Hamilton,  whose  friends  helped  to  raise  the  funds  to  start 
these  two  dailies. 

19 


'^^         m^jM^tr^' 


NEW     YORK     CITY     IN     1793,     FROM     THE     NORTH      RIVER. 


20 


NEW  YORK  ONLY  A  LITTLE 
BRICK  VILLAGE  IN  1793 


Wall  Street  Then  the  Centre  of  Fashion  and  Grand  Street  Was 

Far   Out   of   Town — Important   Buildings   of   the    Day — 

Streets     Mostly     Unpaved      and     Crooked  —  Many 

CofiFee   Houses — One   Bank   and   One   Theatre. 


Were  a  mighty  hand  to  sweep  Manhattan  Island  from  end  to  end,  re- 
moving every  skyscraper,  every  building  of  whatever  sort,  and  replace 
them  with  a  little  brick  village,  a  few  church  steeples  rising  amidst  its 
roofs  of  the  southern  tip  of  the  island,  leaving  wooded  hills,  marsh  land, 
and  ponds  from  Grand  street  north,  the  picture  would  be  that  of  New 
York  City  in  1793,  the  year  in  which  The  American  Minerva  was  first 
published. 

It  was  then  that  Wall  street  was  the  centre  of  fashion,  William  street 
abounded  in  dry  goods  shops,  open  fields  stretched  away  north  of  St.  Paul's 
Chapel  at  Vesey  street,  Greenwich  Village  was  two  miles  outside  city 
limits,  and  Grand  street  was  so  far  out  of  town  that  a  project  for  a  park 
there  failed  "principally  because  the  supposition  of  the  city's  ever  extending 
so  far  out  upon  the  island  was  thought  by  capitalists  too  visionary  to  be 
acted  upon." 

Only  four  years  before,  in  1789,  where  now  the  Sub-Treasury  building 
stands,  George  Washington  had  taken  the  oath  of  office  as  first  President 
of  the  United  States,  while  the  crowds  in  Broad  street  cheered  themselves 
hoarse.  In  1793  the  seat  of  government  had  only  just  been  removed  from 
New  York,  where  the  congress  had  sat,  in  that  same  building,  at  the  head 
of  Broad  street. 

Along  Broadwa.y,  in  lieu  of  the  tall  office  buildings,  some  of  which 
house  nearly  as  many  people  as  then  lived  in  the  entire  city  of  New  York, 
there  were  little  brick  dwellings.  In  one  of  them,  at  12  Broadway,  lived 
Elizabeth  Dunscomb,  schoolmistress,  and  at  66  Wall  street  John  Ellsworth 
conducted  a  boarding  house,  while  Mrs.  Fleming,  mantua  maker,  had  her 
abode  at  94  Broad  street.  Where  now  the  Hudson  Terminal  buildings  rear 
their  huge  bulk  at  30  Church  street  there  lived,  in  1793,  Henry  Earle,  house 
carpenter.  On  Broad  street,  now  devoted  to  finance  and  to  offices,  there 
lived,  at  No.  38,  by  a  strange  irony,  Lewis  Hallam,  a  comedian.  There 
was  a  toy  shop  in  Nassau  street,  at  No.  94,  and  George  Stanton,  coach 
maker,  conducted  his  business  at  39  Broadway. 

View  From  Grand  Street  Hill, 

In  those  days  the  aristocrats  of  the  city  went  to  the  uptown  market 
at  Liberty  street  and  Broadway,  where  they  filled  the  baskets,  carried  by 

21 


«!BSf!l!™»(^"'^'?&?' 


THE     JUNCTION     OF     PARK     ROW     AND     NASSAU 
STREET     IN     1793. 

The  church   on  the  right  Is  St.   Paul's,  which   Is  still   standing  on   Broadway, 
between    Fulton   and    Vesey  streets. 


'22 


their  black  slaves,  with  provisions.  As  they  walked  up  Broadway  they 
had  a  pleasing  prospect  past  the  houses  and  gardens  that  stretched  to  the 
Hudson  River,  and  Dr.  John  Bard,  a  physician  of  the  time,  has  told  of 
the  "fragrant  odours  from  the  apple  orchards  and  buckwheat  fields  in 
bloom  on  the  pleasant  banks  of  the  Jersey  shore  in  view  of  their  delightful 
dwellings." 

Perhaps  one  of  the  best  views  In  Manhattan  Island  was  to  be  obtained 
from  the  summit  of  a  hill,  where  now  is  the  corner  of  Grand  street  and 
Broadway.  From  that  point  "the  land  gracefully  fell  off  toward  the  brook 
at  Canal  street,"  up  which  was  the  King's  Bridge  Road,  subsequently 
Broadway.  "From  that  hill,"  we  are  told,  "was  a  view  which  in  majestic 
loveliness  was  very  captivating.  Below,  in  the  valley,  on  each  side  the 
road,  the  waters  were  seen  flowing  toward  each  river,  those  on  the  east 
finding  their  way  through  and  over  the  low  lands  where  now  is  Roosevelt 
street,  and  those  on  the  west  finding  their  way  through  the  low  lands  of  the 
meadows  of  Lispenard  to  the  North  River,  through  a  sewer  made  through  a 
dike  where  now  is  Greenwich  street,  and  the  ponds  on  each  side  varying 
in  width,  and  each  presenting  a  beautiful  sheet  of  water.  ...  To  the 
south  and  west  was  a  succession  of  hills,  .  .  .  and  on  one,  to  the  west 
of  and  near  Broadway,  a  little  above  Anthony  street,  was  once  Curry's  ice 
cream  garden;  from  thence  to  the  west,  beyond  a  valley  which  intervened 
and  where  now  is  Laight  street,  near  St.  John's  Park,  was  the  high  hill 
on  which  was  the  country  seat  of  Leonard  Lispenard. 

"To  the  west  the  eye  rested  on  the  green  woods  and  lands  of  Richmond 
Hill,  a  romantic  spot,  where  once  resided  Colonel  Burr.  ...  To  the 
south  lay  Broadway,  then  a  highway  road,  the  hospital  recently  erected 
beside  it.  .  .  .  On  the  east  lay  the  broad  lands  of  Stuyvesant  and  Kipp, 
and  their  domiciles,  and  that  beautiful  sheet  of  water,  Kipps  Bay;  and 
near  at  hand  were  the  lands  that  since  formed  the  east  and  west  Bayard 
farm;  and  far,  far  away,  yet  before  the  eye,  were  the  North  and  East 
rivers  and  the  magnificent  bay,  and  the  lands  and  shores  beyond." 

Something  of  the  tiny  proportions  of  the  city  of  New  York  in  1793 
can  be  imagined  when  one  thinks  of  standing  on  a  bare  hill  at  Grand 
street  and  having  an  unobstructed  view  of  the  harbor. 

The  Crooked  Streets  of  the  City. 

The  city  itself  was  full  of  twisting  little  streets,  many  of  them  un- 
paved,  none  paved  above  Dey  street.  Large  pumps  were  placed  in  the 
middle  of  the  streets.  A  Philadelphian,  visiting  the  city  at  about  that 
period,  wrote  of  his  disgust  at  its  irregularity:  "I  am  still  perplexed  to 
find  my  way  through  the  crooked  streets  of  this  city,"  he  wrote,  "nor  do 
I  think  I  could  obtain  a  tolerable  knowledge  of  them  in  a  month.  The 
houses  appear  to  me  to  be  huddled  together  without  regularity,  like 
trees  in  a  forest:  and  when  I  think  I  am  travelling  in  the  road  I  wish  to 
go,  I  frequently  find  myself  in  one  which  runs  in  a  contrary  direction. 

"Broadway  was  then,  as  now,  the  ridge  or  backbone  of  the  lower  end 
of  the  island,"  wrote  Dr.  Francis.  "From  it  the  land  fell  in  an  easy  slope 
to  the  East  River,  but  to  the  westward  a  steep  embankment,  with  occa- 
sional breaks,  separated  it  from  the  Hudson,  presenting  an  appearance 
from  the  river  not  unlike  that  of  the  Brooklyn  Highlands  within  our  own 
memory." 

22 


1 
i. 


••^w** 
^;*»> 


THE     FIRST     BRICK     CHURCH,     BEEKMAN     AND     NASSAU 
STREETS.        ERECTED     1767. 


24 


Most  of  the  city's  shipping  was  docked  along  the  East  River,  the  water 
front  "passing  in  its  easterly  course  Coenties  slip,  or  the  Albaay  basins; 
the  Great  Dock  at  the  foot  of  Broad  street;  Cruger's  Wharf,  a  broad  land 
projection  on  the  present  line  of  Front  street,  with  extending  piers,  and 
Burnet's  Key,  on  the  line  of  Water  street,  and  running  with  numerous 
other  irregularities,  and  intersecting  piers  and  slips,  of  which  Coffee  House 
slip  and  its  extension,  Murray's  Wharf,  at  the  foot  of  Wall  street,  and 
Burling's,  Beekman's  and  Peck  slips  were  the  most  important.  From  the 
Fly  Market,  at  the  foot  of  Maiden  Lane,  a  ferry  communicated  with  Long 
Island." 

Among  the  main  buildings  in  the  lower  part  of  the  city  was  the  Gov- 
ernment House,  erected  in  1790  on  the  site  of  the  old  fort  facing  Bowling 
Green.  John  Drayton,  writing  in  1793,  described  Government  House  as 
being  "placed  on  a  handsome  elevation  and  fronting  Broadway,  having 
before  it  an  elegant  elliptical  approach,  round  an  area  of  near  an  acre  of 
ground,  enclosed  by  an  iron  railing.  In  the  midst  of  this  is  a  pedestal, 
which  formerly  was  pressed  by  a  leaden  equestrian  statue  of  the  king  of 
Great  Britain;  but  having  been  dismantled  of  that  for  the  use  of  the  con- 
tinental army,  it  now  remains  ready,  in  due  time,  I  hope,  to  receive  the 
statue  of  the  president  of  the  United  States  of  America."  The  house  itself 
was  "two  stories  high.  Projecting  before  it  is  a  portico,  covered  b.y  a  pedi- 
ment, upon  which  is  superbly  carved  in  basso  rilievo  the  arms  of  the 
state,  supported  by  Justice  and  Liberty,  as  large  as  life.  The  arms  and 
figures  are  white  placed  in  a  blue  field,  and  the  pediment  is  supported  by 
four  white  pillars  of  the  Ionic  order,  which  are  the  height  of  both  stories." 

The  Government  House  was  built  for  the  use  of  the  state  government 
and  for  the  President  when  congress  met  in  New  York.  Governors  Clinton 
and  Jay  lived  there  until  1797,  when  the  state  capital  was  transferred  to 
Albany.  The  state  then  leased  the  building  "to  one  Avery,  for  a  family 
hotel."  It  was  called  the  "Elysian  Boarding  House,"  until  later  it  was 
converted  for  use  as  a  custom  house,  and  on  its  site  the  present  Custom 
House  stands. 


Federal  Hall  and  the  Exchange. 

Drayton  found  the  best  streets  to  be  Broadway,  Broad  street,  Queen 
street  (now  Pearl  street),  and  Wall  street.  He  found  something  charming 
in  the  irregularities  of  the  town,  "particularly  the  curves  in  some  of  the 
streets,  which  consequently  do  not  give  the  full  prospect  at  once,  but  b.y 
degrees  unfold  it  to  the  view.  It  is  in  this  way  that  Federal  Hall  opens 
to  the  sight  as  one  walks  up  Broad  street."  It  was  at  Federal  Hall  that 
Washington  took  the  oath  of  office,  and  it  was  on  that  site  that  the  City 
Hall  was  situated  until  it  was  removed  to  its  present  location  in  City  Hall 
Park. 

Another  of  the  city's  important  buildings  at  the  time  was  the  Ex- 
change, called  the  Royal  Exchange  before  the  revolution.  It  stood,  raised 
on  arches,  in  the  middle  of  Broad  street,  just  below  the  intersection  of 
Dock  (now  Pearl)  street.  "Above  the  arches  was  a  large  hall  sixty  feet 
by  thirty,  with  walls  fourteen  feet  high,  arching  to  a  height  of  twenty 
feet,  surmounted  by  a  cupola.  It  was  provided  with  a  stove,  then  a  modern 
invention,  and  a  clock."    The  lower  story  of  the  Exchange  was  used  as  a 

25 


WHERE     GOVERNOR     CLINTON     LIVED     IN     1793. 
This  building  stood  on  the  site  of  the  present  Custom   House. 


26 


coffee  house,  the  upper  as  a  ballroom.  It  had  been  used  by  the  Chamber 
of  CommeiFce,  and  during  the  revolution  the  British  had  used  the  building 
as  a  market.   Later,  in  1795,  the  Tammany  Society  used  it  as  a  museum. 

Wall  street,  as  has  been  said,  was  the  centre  of  the  residence  district 
and  of  fashion. 

On  the  north  side  of  the  street  were  the  residences  of  the  Whites, 
Goulds,  Buchanans,  Van  Homes.  Mrs.  Daubigny  kept  "a  very  fashionable 
bachelor  lodging  house  in  Wall  street,"  which  was  the  location  also  of  "the 
more  notorious  bachelor  homestead  of  Daniel  McCormick,  upon  whose 
stoop  were  seated  for  several  hours  every  fair  day,  himself,  his  cronies, 
and  his  toadies,  the  latter  of  whom  generally  stayed  to  dinner."  The 
lower  end  of  Wall  street,  toward  the  East  River,  was  "exclusively  given 
up  to  stores,  auctioneers'  rooms,  and  offices,  here  and  there  interspersed 
with  lodging  houses." 

This  elegant  (residential  section  was  jostled  by  a  disreputable  quarter, 
between  Broad  street  and  the  East  River,  known  as  "Canvas  Town."  It 
consisted  mainly  of  temporary  houses  built  after  the  great  fire  of  1776, 
which  destroyed  a  goodly  portion  of  the  lower  city.  Canvas  Town  "figured 
in  the  news  of  the  day  from  1785  to  1797  as  the  abode  of  dissolute  charac- 
ters and  the  scene  of  frequent  disorder  and  even  crime." 

The  city  abounded  in  coffee  houses,  which  were  centres  not  only  of 
political  discussion  but  of  business.  Before  the  erection  in  1792  of  the 
famous  Tontine  Coffee  House,  the  Merchants'  Coffee  House  at  the  southeast 
corner  of  Wall  and  Water  streets  was  the  most  important  of  them,  and 
from  1772  to  1804  more  than  fifty  organizations  made  it  their  headquarters 
for  dinners  and  meetings.  Another  famous  old  coffee  house  was  Mart- 
ling's,  at  87  Nassau  street,  opposite  the  Brick  Meeting  House.  Martling's 
was  the  wigwam  of  the  Tammany  Society  until  1811.  The  Belvedere 
House,  built  in  1792,  stood  at  the  corner  of  the  present  Cherry  and  Mont- 
gomery streets.    At  that  time  it  overlooked  the  East  River. 

"From  11  to  2  o'clock  the  merchants,  brokers,  etc.,  met  at  the  Tontine 
Coffee  House  in  Wall  street,"  wrote  John  Drayton,  "where  they  transact 
all  their  concerns  in  a  large  way  and  where  the  politics  of  the  day  are 
considered.  This  is  a  most  convenient  and  large  building,  having  an  ele- 
gant suite  of  rooms,  bath,  and  other  conveniences.  Here  the  insurance 
offices  are  kept,  blank  checks  on  the  different  banks  are  ready  for  those 
who  may  want  them,  and  everything  in  the  busy  line  transacted." 

One  Bank  and  One  Theatre. 

Drayton  was  in  error  when  he  referred  to  banks,  as  there  was  then 
but  one— the  Bank  of  New  York — in  the  city.  There  was  only  one  theatre 
in  the  New  York  of  1793,  the  John  Street  Theatre,  on  the  north  side  of 
John  street,  between  Broadway  and  Nassau  street.  To  make  up  for  this 
lack  there  were  frequent  circuses  and  exhibitions,  which  included  bull 
baiting  and  combats  between  wild  animals  in  the  Bowery  circus  and  the 
circus  of  Jacob  Ricketts,  on  the  east  side  of  lower  Greenwich  street,  in  the 
rear  of  the  Macomb  houses,  one  of  which  Washington  had  occupied  as 
president. 

Not  content  with  conducting  the  Tammany  Museum,  founded  in  1790 
by  John  Pintard,  "its  enterprising  keeper,  Gardiner  Baker,  exhibited  works 
of  art  and  nature,  including  wax  works  and  a  patent  steam  jack,  and  also 

27 


THE    BANK     OF     NEW     YORK'S     HOME     IN     1797. 

The   B^nk  of   New  York  was  the  only  bank   in  the  city  when  the  American 

Minerva   first   was   pubiished.      It   moved    into   the   above   building 

at  48  Wail   Street    in   1797. 


28 


established  a  menagerie  on  a  vacant  lot  on  the  corner  of  Pearl  street  and 
the  Battery."  One  of  the  early  amusement  places  was  a  Vauxhall,  named 
after  the  famous  resort  in  London.  A  Mrs.  Amory  opened  it  in  Great 
George  street  in  1793,  "and  illuminated  it  in  the  Chinese  style  with  500 
glass  lamps." 

There  was  no  stock  exchange  in  1793,  but  an  agreement  had  been 
effected  among  stock  brokers  in  1792.  "From  1792  to  1S17  the  dealings  of 
the  members  were  conducted  in  various  places,  the  trading  out  of  doors 
being  usually  done  near  a  buttonwood  tree  which  stood  in  front  of  the 
dividing  line  between  68  and  70  Wall  street.  After  the  completion  of  the 
Tontine  Coffee  House  in  1793,  at  the  northwest  comer  of  Wall  and  Water 
streets,  the  brokers  for  a  time  met  there." 

To  what  extent  the  life  of  New  York  was  centred  in  the  southernmost 
tip  of  Manhattan  Island  may  be  gathered  from  the  fact  that  when  the  Post- 
office  was  moved  from  8  Wall  street  to  62  Broadway,  at  the  corner  of  Lib- 
erty street,  "there  was  public  complaint  that  the  postmaster  had  not  chosen 
'some  more  central  place.'  " 


The  View  From  the  Library. 

Slightly  above  the  centre  of  the  city,  at  Nassau  and  Cedar  streets, 
there  was  begun  in  the  same  year  as  The  Minerva  the  New  York  Society 
Library.  With  the  present  caverns  formed  by  office  buildings  in  mind,  it 
is  interesting  to  review  the  scene  there  as  it  was  about  1793.  The  readers 
at  the  library  "were  fond  of  viewing  the  unobstructed  scenery  of  the 
vicinity,  consisting  of  the  garden  of  Mr.  Winter,  with  its  fine  grapery  and 
overhanging  fruit  trees;  the  venerable  specimen  of  Low  Dutch  church  archi- 
tecture opposite,  whose  lofty  peaked  roof,  belfry,  and  cupola,  surmounted 
by  its  gilt  rooster,  remain  a  relic,  alas!  one  of  the  few  to  remind  the 
native  Knickerbocker  of  his  childhood's  home;  to  the  southeast  remained 
the  still  more  antiquated  'Eglise  du  St.  Esprit,'  the  church  of  the  French 
Huguenots.  Two  or  three  other  churches  occupied  positions  in  the  imme- 
diate vicinity,  but  were  not  distinctly  visible  from  the  library.  The  neigh- 
borhood, however,  was  crowded  with  objects  of  historical  interest,  includ- 
ing, besides  these  ancient  churches,  with  their  moss-grown  roofs,  venerable 
trees,  and  grassy  graveyards,  many  a  queer  old  house,  with  the  date  of 
its  erection  conspicuous  in  iron  numbers  on  its  walls  of  Holland  brick, 
while  a  little  way  down  Liberty  (formerly  Crown)  street,  hid  behind  the 
big  Dutch  church,  lowered  that  dark  and  evil-omened  pile,  the  old  Custom 
House,  or  prison  of  the  Revolutionary  patriots. 

"The  Quaker  meeting  house,  to  which  Grant  Thorburn,  with  his  flower 
pots,  afterward  removed  from  the  neighboring  corner,  was  planted  behind 
a  high  brick  wall,  nearer  to  Broadway,  in  the  same  narrow  street.  The  view 
southward  gave  a  vista  of  that  fine,  wide,  well-built,  and  handsomely- 
planted  avenue.  Broad  street,  then  still  the  leading  quarter  of  the  early 
aristocracy  of  the  town.  .  .  ,  Then  the  city  still  possessed  an  air  of 
repose  and  some  degree  of  rurality;  every  house  had  its  vines  and  gardens; 
frequently  its  trees  shading  the  front  stoop,  while  birds  enlivened  the  air 
with  they  gay  warblings." 

At  the  upper  end  of  Broadway,  above  Vesey  street,  where  Broadway 
then  ended  and  Great  George  street  continued  it,  in  the  space  now  devoted 
to  the  Federal  Building  and  City  Hall  Park,  were  in  1793,  the  Bridewell, 

29 


the  poorhouse,  and  the  jail.  To  the  west,  near  the  present  Murray  street, 
was  Columbia  College.  North  of  the  present  City  Hall  Park,  at  about  the 
site  of  the  Tombs  Prison,  was  a  large  fresh  water  pond  known  as  the 
Collect,  whose  southern  and  eastern  banks  were  lined  with  furnaces,  pot- 
teries, breweries,  tanneries,  and  ropewalks. 

In  winter  the  Collect  was  used  as  a  skating  pond,  and  it  is  described 
as  follows  by  Mr.  Duer:  "The  ground  between  the  Collect  and  Broadway 
rose  gradually  from  its  margin  to  the  height  of  one  hundred  feet,  and  noth- 
ing can  exceed  in  brilliancy  and  animation  the  prospect  it  presented  on  a 
fine  winter  day,  when  the  icy  surface  was  alive  with  skaters  darting  in 
every  direction  with  the  swiftness  of  the  wind,  or  bearing  down  in  a  body 
in  pursuit  of  a  ball  driven  before  them  by  their  burlies;  in  an  amphitheatre, 
tier  above  tier,  comprising  as  many  of  the  fair  sex  as  were  sufficient  to 
adorn  and  necessary  to  refine  the  assemblage." 

Odd  Characters  in  1793. 

Uniforms  of  the  continental  army,  which  had  won  the  War  of  the 
Revolution,  were  still  proudly  worn  on  the  streets  of  New  York  City  In 
1793.  From  letters  and  books  of  contemporary  observers  it  is  possible 
to  gather  a  portrait  gallery  of  old  generals,  dandies,  fiddlers,  and  the  quaint 
characters  of  the  time  which  makes  the  period  live  again  as  no  description 
of  streets  and  houses  could  do. 

"As  this  city  was  the  seat  of  the  continental  government,  the  veterans 
of  the  Revolutionary  army  formed  a  conspicuous  feature  in  the  face  of  so- 
ciety," we  are  told  of  the  New  York  of  that  day  "as  they  walked  the 
streets,  generally  arm-in-arm,  in  their  razeed  uniforms,  in  many  cases 
nearly  threadbare.  All,  however,  did  not  submit  to  this  reduction  of  their 
regimentals.  I  remember  a  certain  general,  Donald  Campbell,  who  con- 
tinued to  parade  the  streets  in  full  dress,  cocked  hat,  bagwig,  sword,  and 
solitaire,  for  several  years  after  everybody  else  had  doffed  his  military 
costume,  except,  indeed,  a  superannuated  English  general,  of  the  name  of 
Maunsell. 

One  of  the  most  picturesque  New  York  characters  of  the  time  was  un- 
doubtedly Mynheer  Wilhelm  Hoffmeister,  who  was  known  among  the  boys 
as  "Billy  the  Fiddler."  "He  was  not  four  feet  high,"  we  are  told,  "yet  he 
was  not  a  drawf,  for  his  proportions  were  symmetrical,  and  all  but  his 
visage  had  ceased  growing  older  at  about  his  eighth  year.  But  In  the 
costume  of  the  day,  in  his  knee-breeches,  jack-boots,  cocked  hat,  and  mili- 
tary queue,  he  looked  more  like  a  monkey  than  a  man,  and  had  his  tail 
been  in  the  right  place,  the  resemblance  would  have  been  perfct." 

Then  there  was  Simmons,  the  tavern  keeper,  who  kept  house  at  the 
corner  of  William  and  Nassau  streets.  He  "exceeded  Falstaff  in  size, 
though  not  in  humor,"  filled  the  whole  bench  on  his  "stoep,"  and  in  winter 
the  whole  of  one  front  window.  When  he  died  the  pier  between  this 
two  windows  had  to  be  removed  to  let  the  coffin  pass. 

Little  Gardiner  Baker,  keeper  of  the  Tammany  Society  Museum,  was 
one  of  those  who  delighted  in  expatiating  on  the  beauties  of  their  city. 
He  "was  a  greater  curiosity  than  any  in  his  collection.  How  he  would 
luxuriate  in  describing  from  one  of  the  windows  of  his  repository  the  for- 
mer course  of  the  creek  down  Broad  street,  under  which  it  still  ran,  and 
pointing  out  the  old  ferry  house  at  the  corner  of  Garden  street!" 

30 


NOAH   WEBSTER  STUDIED   AS 
BOY  IN  FIELDS 


Founder    of    The    Globe    Perfected    His    Knowledge    of    Words 

and    Composition    When    Nine    Years    Old  —  Father    of 

Copyright — His  Advanced  Views  of  Spelling  Reform. 

In    the    Newspaper    Business    for    Ten    Years. 


It  might  almost  be  said  that  the  journalistic  career  of  Noah  Webster, 
founder  of  the  American  Minerva,  and  therefore  of  The  Globe,  was  begun 
in  the  fields  of  his  father's  farm.  For  Webster  is  said,  when  a  boy  of  nine, 
to  have  taken  his  Latin  grammar  to  the  fields  and  perfected  his  knowledge 
of  words  and  composition. 

Born  in  West  Hartford,  Conn.,  in  1758,  Noah  Webster  was  in  direct 
succession  to  the  American  tradition  which  he  afterward,  in  the  Minerva, 
especially  defended  and  affirmed.  For  his  ancestors  had  been  of  the  brave 
band  that  fought  its  way,  for  religious  convictions,  through  the  wilderness, 
under  the  leadership  of  the  Rev.  Thomas  Hooker. 

Webster's  early  years  at  Yale  College  were  passed  in  the  stirring 
atmosphere  of  revolutionary  marchings  and  counter-marchings,  and  it  was 
while  he  was  at  Yale  that  General  Burgoyne,  marching  from  Canada  toward 
Albany,  was  cut  off  by  troops  of  the  Continental  armies  and  was  forced  to 
surrender. 

The  experiences  and  the  training  which  Webster  had  after  his  college 
days  were  of  the  sort  to  fit  him  for  journalistic  enterprise.  He  met  many 
sorts  of  men  and  through  the  variety  of  his  own  activities  became  familiar 
with  several  professions  and  developed  his  own  original  turn  of  mind. 
After  receiving  $8  from  his  father,  at  the  close  of  his  college  career,  anCT 
being  told  to  make  his  own  way,  Webster  taught  school.  This  was  a  pre- 
liminary to  the  great  enterprise,  his  American  Spelling  Book,  for  which 
he  is  universally  known,  but  in  the  mean  time  he  qualified  for  the  practice 
of  law. 

Webster  is  known  not  only  for  his  work  in  standardizing  spelling  in 
this  country  but  also  as  the  father  of  copyright.  It  was  after  the  publica- 
tion of  the  speller  that  he  journeyed  through  the  country  speaking  in 
favor  of  copyright  and  introducing  his  then  revolutionary  ideas  of  spelling 
to  the  American  public.  How  advanced  were  his  views  of  spelling  reform 
were,  even  at  the  early  period  of  American  history  in  which  he  lived, 
may  be  gathered  from  his  remarks  on  the  evolution  of  spelling.  He  urged 
the  change  from  old  English  spelling  to  modern  spelling  as  a  good  reason 
for  still  further  changes.  "The  man  who  admits  that  the  change  of  hous- 
bonde,  mynde,  ygone,  moneth  into  husband,  mind,  gone,  month  is  an  im- 

31 


provement,"  he  wrote,  "must  acknowledge  also  the  ,riting  of  helth,  breth, 
rong,  tung,  munth  to  be  an  improovment." 

His  Journalistic  Ideals, 

Something  of  his  journalistic  ideals  is  expressed  in  a  letter  he  wrote 
about  a  proposed  journal,  about  1788,  a  project  which  met  with  no  success. 

"The  best  publications  in  Europe  are  conducted  by  societies  of  literary 
gentlemen,  and  how  much  more  necessary  is  it  in  this  country?  We  want 
a  literary  intercourse,  we  want  to  be  acquainted  with  each  other,  we  want 
a  mutual  knowledge  of  the  state  of  every  part  of  America." 

It  was  on  Dec.  9,  1793,  that  the  following  entry  appeared  in  Webster's 
diary:   "Dec.  9.     Begin  a  Daily  Paper." 

That  terse  note  is  the  announcement  of  the  first  publication  of  the 
American  Minerva,  "Patroness  of  Peace,  Commerce,  and  the  Liberal  Arts," 
which  has  continued  its  uninterrupted  daily  publication,  under  the  name 
of  the  Commercial  Advertiser  and  then  as  The  Globe,  for  125  years. 

Webster's  reason  for  founding  the  Minerva,  he  said  later,  was  to  sup- 
port the  administration  of  President  George  Washington  to  aid  the  Fed- 
eralists in  welding  the  states  of  the  union  into  one  nation.  For  years 
Webster  was  closely  associated  with  the  chief  protagonist  of  the  Federalist 
programme. 

"In  1793  when  the  French  minister  Genet  was  organizing  a  party  to 
make  common  cause  with  France  in  the  revolution,"  said  Webster  later, 
"I  was  requested  to  establish  a  newspaper  in  New  York  to  oppose  his 
designs  and  maintain  neutrality.  Mr.  James  Watson,  I  believe,  first  sug- 
gested the  plan,  and  a  number  of  principal  characters  in  New  York  first 
furished  me  with  capital  for  the  purpose." 

How  the  French  partisans  felt  about  his  work  in  uncovering  Genet's 
plotting  is  evidenced  by  this  account  of  the  spies  that  watched  him: 

"During  the  heat  of  the  French  revolution,  I  superintended  the  publi- 
cation of  two  newspapers  in  New  York.  Of  course,  I  was  carefully  watched 
by  the  partisans  of  France,  as  these  papers  were  established  for  the  purpose 
of  vindicating  and  supporting  the  policy  of  President  Washington,  which 
those  partisans  alleged  to  be  unfriendly  to  the  French  interest.  When 
conversing  with  gentlemen  in  the  coffee  house,  I  sometimes  turned  round 
.suddenly  and  found  a  Frenchman  just  behind  me  standing  with  his  ear  as 
near  me,  as  convenient,  listening  to  the  conversation." 

A  Very  Prolific  Writer. 

For  the  first  few  years  Webster  was  not  only  editor  of  the  American 
Minerva,  but  reporter,  clerk,  accountant  as  well,  besides  which  he  trans- 
lated liberally  from  French  newspapers  and  wrote  copiously  on  all  topics 
of  the  day — commercial,  political,  general,  and  editorial  matter.  He  said 
once  to  his  son-in-law  that  during  the  fir.st  five  years  of  his  editorial  labor 
he  probably  wrote  an  amount  of  matter  equal  to  twenty-five  octavo  vol- 
umes of  the  ordinary  size  and  type.  It  was  not  until  1796  that  the  profits 
of  his  enterprise  enabled  him  to  employ  an  assistant  editor  and  clerk. 

"I  have  defended  the  administration  of  the  national  government  be- 
cause I  believe  it  to  have  been  incorrupt  and  according  to  the  spirit  of  the 
Constitution,"  said  Webster  of  his  journalistic  course.     "I  have  advocated 

32 


the  Constitution  because  if  not  perfect  it  is  probably  the  best  we  can  ob- 
tain, and  because  experience  teaches  us  that  it  has  secured  to  us  great  and 
important  rights  and  great  public  prosperity.  ...  I  have  cautioned 
my  fellow  citizens  against  all  foreign  intrigues,  because  I  am  aware  of  the 
fatal  dissensions  they  would  introduce  into  our  councils,  and  because  I 
hold  it  proper  for  us  to  attach  ourselves  to  no  foreign  nation  whatever,  and 
be  in  truth  and  spirit  Americans." 

In  1798  Webster  and  his  family  moved  from  New  York  to  Hartford, 
but  he  still  continued  his  connection  with  the  publications,  giving  them 
their  political  complexion.  It  was  in  the  early  summer  of  this  year  that 
he  wrote: 

"The  papers  we  publish  have  a  very  extensive  circulation,  and  I  am 
told  by  men  of  the  first  respectability,  in  congress,  and  in  the  country,  that 
these  papers  have  been  greatly  useful  to  the  public  in  the  progress  of  the 
present  troubles.  Whether  they  flatter  me  or  not,  I  do  not  know.  One 
thing  I  know,  I  have  been  faithful  to  my  principles  and  to  my  country,  and 
I  have  a  subsistence  by  my  labors." 

It  was  in  1803  that  Webster  finally  disposed  of  his  interest  in  the 
Commercial  Advertiser  and  from  that  time  onward  devoted  himself  mainly 
to  philological  pursuits  and  the  writing  of  essays.  One  of  the  important 
works  of  the  latter  part  of  his  life  was  the  writing  of  the  "History  of  Epi- 
demic and  Pestilential  Diseases."  In  consequence  of  a  controversy  which 
had  arisen  over  the  epidemics  of  yellow  fever. 


33 


PLAN     OF    NEW    YORK    CITY     IN     1791. 


84 


THE  STREETS  OF  NEW  YORK 
IN  1793  WERE  PICTURESQUE 


What  would  perhaps  most  impress  a  New  Yorker  of  to-day  who  might 
be  suddenly  transported  to  the  streets  of  his  native  city  as  they  were  in 
1793  would  be  the  signs  hanging  before  shops.  As  he  wound  his  way  among 
the  narrow,  crooked  passages,  some  of  them  paved  with  round  stones, 
some  of  them  earth.y  and  miry,  nearly  all  of  them  deep  in  filth,  he  might 
have  seen  a  sign  swinging  over  a  doorway  with  a  picture  on  it  of  a  unicorn 
and  a  mortar.  This  was  the  shop  of  a  grocer.  A  dial  on  the  sign  over  the 
doorway  signified  that  there  was  a  clockmaker  within,  and  such  signs  as 
the  King's  Arms  or  the  Scotch  Arms  signified  a  tavern. 

The  houses  of  New  York  City  were  not  to  any  extent  numbered  in 
1793,  and  it  was  only  in  that  year  that  the  city  government  adopted  an 
ordinance  calling  for  numbering.  If  the  wanderer  in  the  New  York  streets 
of  1793  were  to  look  up  in  Old  Slip  he  would  see  the  shop  of  Anthony  Lamb, 
"at  the  sign  of  the  quadrant  and  surveying  compass,"  where  were  to  be 
had  "quadrants,  forestaffs,  nocturnals,  rectifiers,  universal  scales,  gunters," 
and  wood  or  brass  box  compasses.  Then  there  was  the  shop  of  John  Wal- 
lace, "at  the  sign  of  the  Cross  Swords,  next  door  to  Mrs.  Byfield,  near  the 
Fly  Market,"  the  said  Wallace  being  a  versatile  gentleman  who  "makes, 
mends,  and  grinds  all  sorts  of  knives,  razors,  scissors,  and  penknives  and 
surgeon's  instruments,"  as  well  as  "jacks,  locks,  keys,  and  stillards." 

But  Wallace  could  not  have  competed  as  a  jack  of  all  trades  with 
Joseph  Liddell,  "Pewterer,"  whose  shop  lay  "at  the  sign  of  the  Platter,  at 
the  lower  end  of  Wall  street,  near  the  Meal  Market." 

For  Wallace  sold  "pewter  ware  of  all  sorts,  cannons,  six-  and  four- 
pounders,  and  swivel  guns,  cannon  shot,  cart  and  wagon  boxes,"  and  man.y 
things  besides.  Among  the  other  signs  to  be  seen  swinging  in  the  wind 
over  shop  doors  were  representations  of  a  dolphin,  two  cupids,  the  rose 
and  crown,  spread-eagle,  white  swan,  leopard,  the  Bible,  and  the  sun. 
"The  Boston  post,"  we  are  informed,  "puts  up  at  the  sign  of  the  Black 
Horse  in  Upper  Queen   (now  Pearl)   street." 

On  the  streets  themselves  were  the  greatest  animation  and  bustle. 
From  Wall  street  and  the  ground  in  front  of  Trinity  Cemetery,  which  was 
"for  many  years  after  the  Revolution  the  fashionable  parade,  and  was  known 
as  the  Church  Walk  and  the  Mall,"  to  the  heart  of  the  shopping  district 
in  William  street,  and  the  centre  of  auctioneering  at  the  lower  end  of  Wall 
street,  there  was  much  color  and  much  noise. 

Auctioneers  Like  Coney  Barkers, 

John  Drayton  has  told  of  the  auctioneers  of  that  day,  who  acted  on 

the  main  streets  of  New  York  as  the  barkers  at  Coney  Island  used  to  do. 

"Besides   having  a   flag,   denoting  it  to   be   auction   day,   the    vendue 

35 


BROAD     STREET     AS     IT     APPEARED     IN     1793. 

This  view,    lool<ing    north,   shows   the    block    between    Exchange    Place    and    Wall 

Street.     The   building    at  the   head   of  the   street    is    Federal    Hall,   where 

Washington    took    the    oath    of    office    as    first    President    of 

the    United    States. 


36 


masters  (auctioneers)  employ  public  criers,"  he  wrote,  "for  the  express 
purpose  of  persuading  people  to  attend  the  sale.  They  walk  before  the 
door  of  the  auction  room  and  strive  by  all  the  power  of  their  eloquence 
to  catch  the  attention  of  the  passing  crowd.  Seeing  two  of  these  street 
orators,  from  opposite  sides  of  the  street,  endeavoring  to  rally  persons 
around  their  respective  colors,  the  contrast  of  person  observable  in  them 
induced  me  to  stop  for  a  moment  and  observe  the  effect  which  it  pro- 
duced. The  one  appeared  to  be  a  cold,  phlegmatic  character,  the  other  a 
lively,  good  looking  person.  The  first  had  a  routine  of  language,  which  he 
dealt  out  mechanically  and  with  much  vociferation.  The  other,  with  a 
brisk,  lively  deportment,  while  he  informed  the  public  what  was  going  on 
within  doors,  lost  no  opportunity  of  mixing  the  dulce  cum  utile.  He  spared 
his  lungs  when  he  perceived  nobody  coming  that  way.  But  when  any 
advances  were  made  toward  him  he  spoke,  he  sang,  he  looked  pleasant, 
he  laughed  at  his  opponent;  and  in  many  cases  finally  carried  his  point." 

Besides  being  dirty,  the  streets  of  New  York  at  night  were  dark.  In 
1789,  Miss  Bisland  tells  us,  a  citizen  asked  for  relief  because,  as  not  a 
lamp  was  burning,  he  had  walked  into  a  pump  on  Nassau  street,  near 
the  mayor's  house.  The  fact  that  the  city  water  works  consisted  chiefly 
of  pumps,  which  were  placed  indiscriminately  in  the  centre  of  the  street, 
did  not  facilitate  walking  about  at  night  unless  the  walker  carried  his 
own  illumination.  Furthermore,  highway  robber.y  being  common,  walking 
was  made  not  only  difficult  but  perilous. 

Pigs,  wandering  about  the  streets,  added  to  the  interest  of  the  tourist. 
They  became  such  a  nuisance  that  an  order  was  issued  forbidding  owners 
to  allow  them  to  wander  at  will,  on  pain  of  fine  or  confiscation  of  the 
pigs.  A  newspaper  satirist  of  the  day  celebrated  the  ordinance  in  the 
following  fashion: 

Oyes!    Oyes!    Oyes! 

This  is  to  give  notice 
To  all  Hog-s,  Pig-s,  Swine,  and  their  masters. 
That  from  the  first  of  February,  '89, 
If  any  person  suffer  his,  her,  or  their  Swine 
To  g-allop  about  the  streets  at  large 
Full  twenty  shillings  is  the  charge 

For  each   offense, 
To  be  paid  (by  firm  and  special  order 
Of  our  good  Aldermen  and  Recorder) 
To  the  informer's  use,  with  all  expense. 
Otherwise  he  shall  be  free  to  dine 
Upon  the  said  arrested  Swine, 
Send  them  to  jail,  or  give  to  the  Poor, 
For  which  "The  Lord  increase  His  store." 

Among  the  curious  figures  that  might  have  been  seen  in  1793  upon 
New  York  streets  were  the  milkmen,  who  wore  a  yoke,  with  a  tin  kettle 
suspended  from  each  side  by  a  chain.  "Their  cry  was  originally  'Milk, 
ho!'  but  it  degenerated  in  various  peculiar  sounds,  which  their  customers 
alone  understood." 


The  Bakers  and  the  Bellman. 

Then  there  were  the  bakers  who  used  tall,  round  baskets  for  their 
bread,   which   some   carried   on   their   backs,   some   pushed   in   an   oblong 

37 


WALL    AND    WATER    STREETS     IN     1793. 

The  building  at  the  left  Is  the  famous  Tontine  Coffee  House,  nearly  opposite 

which   The   Minerva  was   published. 


88 


wagon.  "Their  cry  was  'Bread!'  when  family  bread  alone  was  used;  but 
for  cakes  they  had  various  cries,  including  tea-rusk  and  hot-cross  buns 
and  gingerbread.  .  .  .  The  bellman,  as  he  was  called,  the  street  scav- 
enger, in  his  rounds,  was  a  noisy  and  often  entertaining  as  well  as  useful 
member  of  the  city  government.  In  cadence  with  his  bell  would  he  give 
forth  songs  of  various  burdens,  slow,  fast,  and  with  and  without  chorus. 
He  was  .regarded  as  the  best  and  vagrant  comedian  of  the  district  assigned 
to  him,  ever  merry,  ever  ready  with  a  good  joke  or  a  good  word.  The 
women  and  young  girls  ever  received  him  with  a  laugh,  and  with  a  tend- 
ency to  mischief." 

More  picturesque,  even,  were  the  chimney  sweepers  of  those  days; 
generally  young  Negro  boys,  "who,  dark  as  they  were,  were  made  blacker 
by  the  quantity  of  soot  which  covered  them  and  the  old  clothes  they  wore. 
With  the  break  of  day  did  the  streets  ring  with  their  cries  of  'Sweep,  ho! 
sweep,  ho!  from  the  bottom  to  the  top,  without  a  ladder  or  a  rope,  sweep, 
hoi'  to  which  a  chorus  or  cry,  in  which  often  were  added  dulcet  sounds 
of  real  harmony." 

There  was  little  traffic  of  vehicles  on  the  streets,  although  there  were 
occasional  hackney  coaches  and  wooden,  springless  carts,  some  of  them 
with  broad,  iron-bound  wheels.  The  coaching  routes  included  a  trip  to  the 
Belvedere,  at  Grand  street,  for  which  the  charge  was  four  shillings;  to 
the  public  gardens  on  the  North  River,  near  Canal  street,  for  four  shillings; 
to  Breevort's,  at  the  Eaut  River  and  Sixtieth  street,  for  one  pound  sterling, 
and  to  Harlem,  which  took  a  day,  and  was  charged  for  at  one  pound  twelve 
shillings. 

Among  the  vehicles  that  jumbled  through  the  streets  in  1793  were 
various  stages  and  "diligences"  that  were  the  chief  means  of  communica- 
tion between  New  York  and  Boston  and  Philadelphia. 

The  absence  of  any  great  number  of  vehicles  in  New  York  streets  in 
1793  is  accounted  for  in  part  by  their  narrowness  and  varying  width,  a 
street  which  at  one  point  could  accommodate  two  coaches  side  by  side 
becoming  so  crowded  that  there  was  hardly  room  for  one.  Most  of  the 
garbage  was  thrown  into  the  streets,  although  at  night  there  were  proces- 
sions of  Negro  slaves  carrying  garbage  in  tubs  on  their  heads,  to  be  cast 
into  the  river. 


The  Variegated  Costumes. 

Color  was  lent  the  streets  by  the  variegated  costumes  of  the  citizens. 
It  was  a  far  cry  from  the  greasy  old  leather  clothes  of  farmers  and  market- 
men,  or  the  linen  smocks  of  carters,  to  the  gay  apparel  in  which  gentlemen 
and  ladies  displayed  themselves.  Thus  the  colors  for  men's  clothing,  as 
advertised  by  one  tailor,  included  bottle  green,  mouse's  ear,  drake's  head, 
batswing,  navy  blue,  parson's  gray,  changeable  pearl,  scarlet,  London 
smoke,  mulberry,  garnet,  and  pea  green,  and  waistcoats  we,re  made  of 
muslinet,  dimity  cotton,  silk,  satin,  gold,  and  silver  tambour  muslin,  stinet, 
and  Princess  stuff. 

But  the  variety  in  women's  garments  and  stuffs  was  far  greater.  There 
was  taffeta,  padnasoy,  silk,  tabby,  brocaded  lutestring,  cherry  derry,  India 
dimity,  cordurets,  camblets,  callimancos,  casserillias,  fearnaughts,  floren- 
tines,  ribdelures,  rattinetts,  tammies,  honeycomb  thicksetts,  moreens,  vel- 
verets,  and  shalloons. 

39 


CITY    GOVERNMENT 
125  YEARS  AGO 


Richard    Varick    Was    Then    Mayor — ^The    Police    Service    and 
Fire   Fighting   Organizations   Quite   Different   From  Hiose 
of  To- Day — Rates  of  Carters  Allowed  of  No  Profi- 
teering— "Disorderly  Persons"  in  Those  Days. 


With  swine  wandering  at  large  about  the  streets  of  a  city  with  a 
population  of  some  33,000,  New  York  was  a  different  sort  of  problem  for 
a  city  government  than  the  present  colossus  with  its  millions  of  inhabi- 
tants. All  the  laws  applying  to  traffic,  most  of  them  concerning  carting 
and  carters,  the  ordinances  excluding  pigs  from  the  streets,  the  admin- 
istration of  the  police  service  and  the  fire  fighting  organizations,  seem 
quaint  to  dwellers  in  the  present  metropolitan  city. 

Not  the  least  interesting  were  the  regulations  regarding  fire  fighting. 
New  York,  being  built  of  brick  and  wood,  was  subject  to  disastrous  con- 
flagrations, one  of  which,  in  1776,  did  great  havoc  about  Wall  and  Broad 
streets.  Householders  were,  therefore,  required  to  keep  fire  buckets  con- 
stantly on  hand  in  good  repair,  the  penalty  for  failure  to  do  so  being  a 
fine.  The  Common  Council  was  also  directed  to  appoint  fire  wardens 
"whose  duty  it  shall  be,  immediately  on  the  cny  or  notice  of  fire,  to  repair 
to  the  place  where  it  shall  be,  and  to  direct  the  inhabitants  in  forming 
themselves  into  ranks  for  handling  the  buckets  to  supply  the  fire  en- 
gines with  water — under  the  direction,  however,  of  the  mayor,  recorder,  or 
any  alderman,  or  assistant  of  the  said  city,  if  present."  It  should  perhaps 
be  remarked  that  the  "fire  engines"  were  not  in  any  modern  sense  en- 
gines, but  were  carts  on  which  were  long-handled  pumps  operated  by  ten 
or  a  dozen  men. 

The  city  in  1793  was  policed  by  watchmen,  and  there  are  numerous 
references  in  the  minutes  of  the  Common  Council  to  payment  made  to 
James  Culbertson  and  to  one  Alexander  Lamb  for  the  services  of  their 
companies  of  the  city  watch.  That  their  position  was  not  always  an  eas.y 
one  is  amply  borne  out  in  the  accounts  of  riots  and  highway  robberies, 
which  were  of  frequent  occurrence.  It  is  narrated  how  on  one  occasion  "a 
farmer  created  great  excitement  by  announcing  that  on  his  way  to  the 
city  in  the  early  morning  he  had  been  stopped  by  a  gang  of  villains,  who, 
after  questioning  him  closely,  allowed  him  to  depart  unharmed;  but  on  the 
next  day  the  high  constable  issued  a  card  stating  that  the  gang  of  villains 
had  consisted  of  himself  and  his  men,  who  had  been  upon  important  secret 
service  for  the  city." 

The  corporate  existence  of  the  city  was  conferred  by  the  Dongan 
charter  of  1686,  a  confirmatory  act  of  1708,  the  Montgomerie  charter  of 
1730,  and  the  slate  constitution  of  1777.  In  1793  the  mayor  and  recorder 
were  appointed  by  a  council  of  appointment  consisting  of  the  governor  of 
the  state  and  four  state  senators  chosen  by  the  legislature.     From  each  of 

40 


r- 

W^         '''^^^^BB^^^Hl 

1 

i 

■       'i 

^^m^^H 

^  1 

1 

^^^^'^^^'^iaja 

^^^^^^^S| 

^^^^^^^^HH^   ~ 

1 

/^^f*^^ 

1 

HIHHIm 

1 

RICHARD     VARICK. 
Second   Mayor  of   New  York,   1789-1801. 


41 


the  seven  wards,  in  which  the  city  was  then  divided,  there  was  elected  one 
alderman,  an  assistant,  two  assessors,  a  collector,  and  two  constables. 

The  city  administration  in  1793  was  composed  of  Richard  Varick, 
mayor;  Samuel  Jones,  recorder;  Marinus  Willet,  sheriff;  Robert  Benson, 
clerk,  and  William  I.  Ellsworth,  coroner.  The  aldermen  were  Isaac  Stout- 
enburgh,  Nicholas  Bayard,  John  Campbell,  Peter  B.  Van  Zandt,  Gabriel 
Furman,  Theophilus  Beekman,  and  Wynant  Van  Zandt. 

As  has  been  said,  besides  firemen  and  watchmen,  carters  came  in  for 
a  special  share  of  the  legislators'  attention.  Cartmen  were  not  allowed  to 
sit  in  their  carts,  unless  in  virtue  of  a  special  dispensation  by  reason  of 
age  or  infirmity,  and  they  had  to  drive  themselves  and  were  not  allowed  to 
employ  any  substitutes  except  such  as  were  specially  licensed  by  the 
mayor.  There  was,  furthermore,  a  fine  of  twenty  shillings  imposed  upon 
any  carter  who  refused  to  employ  his  cart  or  horse  when  required. 

The  rate  schedule  established  by  the  city  for  the  carters'  service  was 
most  lengthy  and  elaborate,  a  typical  item  being  phrased  as  follows: 

"And  foir  every  load  of  lime,  bricks,  stones,  heading,  hoops,  hoop 
poles,  cocoa,  bar  iron,  pimento,  slate,  all  kinds  of  dye  wood,  every  seven 
barrels  of  flour,  every  four  tierces  of  bread,  every  two  bales  of  cotton, 
every  fifteen  bushels  of  salt,  every  load  of  cheese  or  gammons,  every  load 
of  sails,  every  load  of  white  sand,  every  load  of  beef,  pork,  pitch,  tar,  tur- 
pentine, beer,  cider,  or  other  goods  or  things,  in  tight  barrels,  allowing  five 
barrels  to  each  load  (excepting  oil  and  potash,  which  shall  be  four  barrels 
to  a  load)  not  exceeding  half  a  mile,  one  shilling,  and,  if  housed,  six  pence 
more  for  each  full  load."  Under  the  circumstances  there  was  hardly  room 
for  much  profiteering  on  the  part  of  carters. 

The  voting  restrictions  in  force  in  1793  limited  the  franchise  to  two 
classes  of  citizens — freeholders  and  freemen.  To  be  a  freeholder  it  was 
necessary  to  be  the  possessor  of  a  freehold  estate  either  in  one's  own 
right  or  in  the  name  of  one's  wife  to  the  value  of  twenty  pounds  sterling. 
Freemen,  who  might  be  merchants,  traders,  or  shopkeepers,  were  admitted 
on  payment  of  five  pounds,  and  mechanics  were  charged  thirty  shillings. 

Perhaps  the  quaintest  of  the  city  ordinances  applied  to  the  ringing  of 
church  bells  at  funerals,  and  the  quaintest  state  law  to  persons  who 
threatened  to  run  away  and  leave  their  families  a  charge  upon  the  com- 
munity. 

The  law  provided  for  not  more  than  sixty  days'  incarceration  in  the 
Bridewell,  or  House  of  Correction,  for  disorderly  persons,  including  the 
following  classes  in  the  community: 

"All  persons  who  threaten  to  run  away  and  leave  their  wives  or  chil- 
dren to  the  city  or  town,  and  all  persons  who  shall  unlawfully  return  to 
the  city  or  town  from  whence  they  shall  .  .  .  have  been  legally  re- 
moved by  order  of  two  justices  of  the  peace  .  .  .  and  also  all  persons 
who,  not  having  wherewith  to  maintain  themselves,  live  idle  without  em- 
ployment, and  also  all  persons  who  go  about  from  door  to  door,  or  place 
themselves  in  the  streets,  highways,  or  passages,  to  beg  in  the  cities  or 
towns  where  they  respectively  dwell,  and  all  jugglers,  and  all  persons  pre- 
tending to  have  skill  in  physiognomy,  palmistry,  or  like  crafty  science,  or 
pretending  to  tell  fortunes,  or  to  discover  where  lost  goods  may  be  found, 
and  all  persons  who  run  away  and  leave  their  wives  and  children  .  .  . 
and  all  persons  wandering  abroad  and  lodging  in  taverns,  beer  houses,  out- 
houses, market  places,  or  bams,  or  in  the  open  air." 

42 


OLD     CITY     HALL,     NEW     YORK,     WHERE     WASHINGTON 
WAS      INAUGURATED. 


43 


THE  NEW  YORK  GLOBE  AT 
THE  AGE  OF  125 


The  newspaper  that  best  serves  the  people  is  best  served  by  the 
people.  Upon  the  solid  foundation  of  this  well  established  principle  The 
Globe  has  been  erected.  To-day,  well  advanced  in  the  second  century  of 
its  existence,  at  the  age  of  125,  it  stands  robust  and  eager  to  fulfil  its 
mission,  encouraged  to  renewed  zeal  by  substantial  success  that  comes  from 
devotion  to  that  conception  of  the  public  interest  which  excludes  every 
private  and  partisan  interest. 

When,  in  1904,  the  old  Commercial  Advertiser  was  rechristened  The 
Globe  New  York  had  few  newspapers  of  large  circulation.  Following  the 
tradition  of  a  previous  generation,  the  paper  under  a  cumbersome  and 
misleading  name,  had  maintained  itself  for  more  than  110  years  as  an 
organ  of  opinion  such  as  Noah  Webster,  its  founder,  conceived,  addressed 
to  the  few  who  by  reason  of  wealth  and  education  were  believed  to  exert 
the  most  powerful  influence.  It  had  sold  first  for  three  and  later  for  two 
cents  to  an  exclusive  group  that  seldom  exceeded  15,000.  It  was  a  sound 
newspaper  that  represented  the  views  of  a  limited  class. 

The  change  was  made  with  the  purpose  of  entering  the  broader  field 
of  general  usefulness.  Hitherto  the  great  mass  of  the  people  had  been 
appealed  to  by  gaudy  sheets  that  gained  notice  and  large  followings  by 
methods  foreign  to  every  instinct  of  decent  journalism.  Then  was  the 
heyday  of  the  yellow  press.  The  Globe,  believing  that  the  best  was  not 
too  good  for  everybody,  undertook  to  make  a  newspaper  addressed  to 
nobody  in  particular  that,  without  other  purpose  than  to  supply  informa- 
tion, would  publish  all  the  news  of  the  city,  of  the  country,  and  of  the 
world;  that,  without  other  purpose  than  the  general  welfare,  would  publish 
honest  opinions  and  comment  on  the  news.  Aware  of  the  peculiar  place 
of  the  evening  paper  in  the  home,  it  did  not  hold  itself  severely  aloof  from 
articles  and  features  of  a  miscellaneous  character,  but  rather  sought  to 
vary  its  contents  with  a  due  proportion  of  contributions  suitable  to  the 
leisure  hours  of  the  family  circle. 

Its  judgment  was  quickly  vindicated.  In  a  day  the  new-named  Globe, 
selling  for  one  cent,  had  reached  the  hands  of  100,000  readers.  Twice  that 
number  now  take  it  dail.y  at  two  cents,  the  price  rendered  necessary'  by 
war  conditions. 


AN  INDEPENDENT  NEWSPAPER, 

But  mere  growth  of  circulation  such  as  this  did  not  justify  the  change. 
What  most  stimulates  fresh  effort  is  the  abundant  evidence  that  the  spirit 
and  purpose  of  the  paper  have  been  recognized  and  welcomed;  that  the 
confidence  of  the  people  has  been  won  and  held  by  faithful  performance, 
by  steadfast  adherence  to  the  simple  formula  that  the  news  shall  be  hon- 
estly published;   that  good  causes  and  none  other  shall  be  promoted;   that 

44 


X>^otm  of  DSetD^orfe 

SYNOD  HOUSE 

N,    E.    COR.    AMSTERDAM     AVENUE     AND    I  I OTH     STREET 


December  3,  1918 


ar.  Jason  Rogers, 

publisher,  The  GlolDe. 

Dear  Sir: 

It  gives  me  pleasure  to  congratulate  Tne 
GloDe  upon  its  125th  anniversary,  and  to  express- 
the  hope  that  It  will  always  stand  for  and  try  to 
encourage  and  maintain  the  hest  and  highest  type 
of  American  citizenship. 

Believe  me,  very  truly  jrours. 


Bishop  of  Uew  Tor}:. 


45 


tne  principles  of  democracy  and  Justice  for  all  shall  be  advocated;  that 
the  greatest  good  of  the  greatest  number  shall  never  be  subordinated. 

The  Globe  is  the  product  of  this  faith.  Interested  primarily  in  sound 
policies  and  right  principles,  it  has  concerned  itself  not  at  all  with  factional 
politics  or  mere  political  creeds  and  candidacies.  Governed  in  its  opinions 
solely  by  the  untrammelled  minds  of  its  editor  and  his  associate,  its  leading 
editorial  writer,  Allan  Dawson,  it  has  sought  less  to  impose  its  judg- 
ment of  public  affairs  than  to  open  the  minds  of  its  readers  to  the 
arguments  upon  which  these  judgments  rest,  its  aim  being  the  truth  and 
the  right  rather  than  the  establishment  of  a  particular  view. 

In  a  recent  letter  to  the  editor  a  reader  described  the  impression  made 
upon  him  in  these  terms: 

The  preeminence  of  The  Globe  lies  not  only  in  its  abstinence 
from  sensationalism  through  false  or  uncertified  reports,  but  in  a 
marked  degree  in  the  ability  of  its  editorial  writings.  These,  in- 
deed, win  the  approval  of  readers  by  manj^  good  qualities,  all  of 
which  one  could  scarcely  catalogue  in  full.  One  might  be  per- 
mitted to  allude  to  their  evenness  in  common  sense,  in  technical 
information,  in  familiarity  with  the  subjects  treated,  and  in  the 
arrival  of  the  reader  almost  certainly  at  the  conclusion  of  the 
editor.  We  also  note  a  fearlessness  of  expression,  no  fear  of  an 
emasculating  censor,  no  overshadowing  financial  or  patronage  in- 
terests to  be  placated.  Furthermore,  the  editorial  writers  of  The 
Globe  quite  evidently  are  not  obliged  to  toady  to  any  occult  powers, 
political  or  otherwise.  Hence,  I  think  its  readers  have  long  since 
got  to  feel  that  in  the  opinions  of  The  Globe  we  are  getting  the 
disinterested,  unbiassed  views  of  a  man  of  native  intellectual 
power,  combined  with  abundant  culture  and  a  wide  range  of  study 
and  information;  hence,  with  the  preponderance  of  chances  of 
reaching  correct  conclusions  and  sound  judgments. 


STANCH  FOR  VICTORY  LEADING  TO  PEACE, 

On  questions  involving  moral  principle  The  Globe  has  not  hesitated 
to  pronounce  judgment,  regardless  of  temporary  tendencies.  Thus  it  was 
first  among  the  New  York  newspapers  to  condemn  the  imperial  German 
government  as  a  wrongdoer  with  whom  America  must  deal  if  our  nation 
would  be  loyal  to  the  principles  upon  which  it  was  founded.  Seeing  in 
Germany's  aggressive  war  only  a  deliberate  disregard  of  the  rights  of 
others  which  just  nations  and  individuals  could  not  tolerate,  influenced  by 
no  race  prejudice  or  material  interest,  The  Globe  from  the  outset  threw 
itself  body  and  soul  into  the  fight  against  injustice.  In  the  days  of  Amer- 
ica's aloofness  from  the  struggle  it  sought  to  arouse  in  this  country,  not  a 
hatred  of  Germans  or  of  Germany,  but  a  just  indignation  against  the 
conduct  of  its  rulers.  Shocked  by  the  barbarities  in  Belgium,  by  the  mur- 
ders of  Edith  Cavell  and  Captain  Fryatt,  by  the  massacre  of  the  Lusitania's 
passengers,  it  remained  nevertheless  steadfast  in  the  opinion  that  America 
touched  our  own  people,  but  to  destroy  for  all  time  the  autocratic  power 
which  had  been  so  grossly  abused 

So  during  the  progress  of  the  war  after  we  entered  it  The  Globe  stoo'^ 
unwavering,  almost  alone  among  the  papers  of  New  York,  for  war  to  the 
only  end  worth  achieving — an  enduring  peace  based  on  those  ideas  of 
right  and  justice  which  lay  in  the  minds  and  hearts  of  the  free  nations 
opposed  to  imperial  Germany.    Convinced  that  upon  no  other  footing  could 

46 


l?cctor'a  Office 
^rinit^  pariab,  "Kcw  ^ork 

187  Fulton  Street 

December  6,  19l3 

To  the  Editor  of  The  Globe: 

I  send  my  hearty  congratulations  to  The  Globo 
upon  its  125th  anniversary. 

In  ray  Judgment,  The  Globe  furnlRhes  a  fine 
exa'nple  of  what  an  American  newspaper  should  be.   It  is 
sane  and  wholesome  without  being  dull;  and  wideawake 
without  being  sensational.   It  represents  sound  Americanism 
and  real  progress  as  distinguished  from»  and  opposed  to,  wi]^ 
and  thoughtless  raiicalism. 

During  the  whole  period  of  the  war,  its  editorials 
have  been  among  the  best  that  have  been  published,  llo  paper 
has  been  more  consistent,  fearless  and  effective  in  its  ad- 
vocacy of  the  cause  of  right  and  freedom  than  The  Globe  has 
been. 

I  wish  The  Globe  continued  and   increasing  success 
in  its  high  service  to  the  public. 


HliL.\|  .(lu^.,^-^ 


Rector,  Trinity  Church 


47 


the  peoples  of  all  the  nations  resume  a  well-ordered  existence,  The  Globe 
spoke  its  mind  freely  against  every  voice  that  was  raised  in  favor  of 
negotiations  with  the  uncontrite,  blood-guilty,  and  powerful  tyranny — that 
in  the  name  of  humanity  suggested  means  short  of  overwhelming  force  to 
bring  a  mere  truce  to  bloodshed,  a  truce  that  would  have  left  the  German 
rulers  free  to  gather  strength  for  a  fresh  outbreak.  Here  the  soul  of  the 
paper  has  had  freest  utterance. 


CONFIDENCE  WON  BY  SINCERITY. 

From  this  root  of  sincerity  and  service  in  the  broadest  sense  all  the 
notable  activities  of  the  paper  have  sprung.  What  Alfred  W.  McCann  has 
done  for  the  cause  of  pure  food  only  a  resolute  purpose  to  help  the  people 
where  the  laws  and  their  administration  fall  short  could  have  rendered 
possible.  What  Tristram  W.  Metcalfe  has  accomplished  for  the  public 
education  of  this  city  could  have  been  rendered  possible  by  no  other 
conception  of  a  newspaper's  duty.  In  the  department  of  finance  S.  P.  West 
has  been  able  to  win  the  confidence  of  the  investing  and  speculating  public 
because,  a  competent  and  honest  critic,  he  has  been  free  to  say  what  he 
thought  and  encouraged  to  outspoken  opinion  by  what  he  knew  to  be  the 
spirit  of  the  paper.  In  book  reviews  and  criticism  of  art,  music,  and  the 
drama  the  sole  aim  of  the  writers  has  been  to  express  frankly  views  based 
on  intelligent  observation. 

In  the  treatment  of  the  news  impartiality,  natural  outgrowth  from  the 
parent  root,  has  been  a  dominating  purpose.  In  matters  of  vital  importance 
thoroughness  has  been  added  with  special  emphasis.  What  The  Globe 
did  with  the  war  news  no  other  evening  paper  in  New  York  attempted, 
must  take  up  arms,  not  primarily  to  avenge  these  wrongs,  even  when  they 
It  published  the  cable  despatches  and  letters  of  the  largest  group  of  trained 
war  correspondents  at  the  disposal  of  any  single  newspaper  in  this  country, 
giving  to  its  readers  unprejudiced  reports  from  every  part  of  the  world 
involved  in  the  war,  reports  which  for  fulness  of  detail,  missed  by  the 
regular  news  agencies,  were  of  incomparable  interest. 

In  building  The  Globe  on  the  foundation  of  the  old  Commercial  Adver- 
tiser the  aim  has  been  to  make  as  complete  a  newspaper  as  the  evening 
field  permits.  So  most  of  the  established  departments  were  preserved  and 
improved,  while  new  ones  were  added.  Following  the  broad  lines  of  the 
most  successful  evening  journals  of  America — notably  the  Chicago  Daily 
News,  the  Philadelphia  Bulletin,  and  the  Kansas  City  Star — it  has  made 
for  itself  a  place  in  New  York  comparable  to  the  leading  places  they  hold 
in  the  respective  cities  of  their  publication.  Linked  with  them  in  the  Asso- 
ciated Newspapers,  which  comprises  the  strongest  group  of  evening  papers 
in  the  country,  it  enjoys  the  advantage  of  simultaneous  publication  with 
them  of  popular  features  of  unusual  interest,  thereby  engaging  the  attention 
of  all  members  of  the  family,  young  and  old.  The  comprehensiveness  of 
its  appeal  gives  it  a  hold  on  the  home  life  enjoyed  by  no  morning  paper 
Issued  on  week  days.  To  no  small  extent  the  growing  supremacy  of  the 
strong  evening  paper  as  an  influential  factor  is  due,  of  course,  to  the  fact 
that  seven-eighths  of  the  real  news  of  the  city  and  the  world  Is  first  pub- 
lished in  the  evening  papers.  Practically  all  of  the  war  news,  owing  to  the 
difference  in  time  between  Europe*  and  America,  was  second-hand  In  the 
morning  papers. 

48 


SPECIAL   GLOBE  CABLE   DESPATCHES  AND  NEWS   LETTERS 

TREATHIOUR     "^^™;';„,,,HUNS[)ONTUKE  ^  ^  ^^  ^^^      ■    •  ^  pj=:  =";:3:'-    HOW  SON  OF      "V  \\l  "^liU, 

MEN  BETTER  ^^.L±^l[  PERSHING  RULES    .  i  .:|     DIRE  STKAm|rr-: -:^^-._.   T  R.  WAS  SLAIN  ; 


~S*:-~Hr"^^iTHREATLN  BiG    : 
^^-S^=5  GARMENT  STRIKE 


i^^r|;^s|Sr^?-H::ir"'' ,? 


L^;^ 


oisntuncu  tr-o  ntES  I 


^c£»TS  on  HEW  ■I^*ISF\:^■.  i'-  •■ 


CHILDS  wj.iros  reaiy 


II^AL  guardians  of  the  home) 

Iron  WM  w  crMtlr  needed  for  munitiont  for  Our  Boys  that  we  stopped  pushing  the  m]» 
u>d  MffiuAftcm*  Of  IDEAL  BcOari  and  AMERICAN  Radiators.  Now  with  the  ending 
at  th»  Wtir,  c<m1  ecoctoaiy  a«:cin  becomes  the  most  urcent  need  and  duty  of  aa 

MRH'^AXI  IrkFill  With  IDEAL-AMERICAN 
PiO^llANX,  fi'tAL  heating  there  i.  no  need 
LRADiAIons  ^IboilERS  to  hum  high  priced  coal 


5!S»2Ssi^^'*™^^l!S^'HSsh5?s.".;  PuK*.>ti,  h<.<.i  mcaipu..  .>' 


-:-^7j,v.i,.      iM&^d^^AM^^'^ 


40 


December  3,  1918. 

Dear  Sir: 

Permit  me  to  congratulate  the  Globe  upon 
the  advent  of  its  One  Hundred  and  Twenty-fifth 
Birthday.  I  strive  to  read  it  every  evening, 
and  feel  a  real  want  on  occaeions  when  I  mies 
it. 

The  Glohe  is  clean,  newsy,  brainy  and  close 
to  the  people.  It  deserves  all  the  success  it 
has  obtained.  I  hope  the  future  has  even  greater 
things  in  store  for  this  splendid  Paper. 


Yours  always  sincerely. 


Mr.  Jason  Rogers, 
.Publisher,  The  Globe, 
73  Dey  Street, 
Hew  York  City. 


50 


Aware  or  this  advantage,  The  Globe  has  spared  no  pains  to  make  itt 
news  columns  substantial  and  reliable.  With  idle  and  ill-founded  reports 
it  does  not  vex  its  readers.  This  policy  has  led  it  to  discard  agencies 
and  writers  that  win  a  temporary  name  for  enterprise  by  the  circulation 
Of  sensational,  unverified  rumors  that  in  many  cases  prove  to  be  mere 
canards.  There  could  be  no  more  striking  illustration  of  this  than  The 
Globe's  refusal,  alone  among  the  New  York  evening  papers  of  large  circu- 
lation, to  give  currency  to  the  false  report  of  Germany's  capitulation  on 
Nov.  7,  four  days  before  the  armistice  terms  were  accepted.  No  duty 
Imposed  by  honest  journalism  is  followed  more  scrupulously  by  The  Globe 
than  the  duty  of  publishing  as  news  only  what  there  is  good  reason  to 
believe  is  true.  The  trust  reposed  in  it  by  its  readers  the  paper  does  not 
wittingly  forfeit. 

WAR  NEWS  SERVICE, 

Within  the  bounds  of  these  precautions  The  Globe  seeks  ever  to  be  the 
leader  in  the  news  field.  In  unfolding  the  progress  of  the  war  it  used  the 
unequalled  reports  of  the  Associated  Press,  which  miss  no  event  of  con- 
sequence and  can  be  relied  upon.  But  what  gave  to  its  war  news  a  quality 
and  significance  unapproached  by  any  other  New  York  evening  paper  w^as 
the  work  of  the  special  correspondents.  For  this  service  it  was  indebted 
to  the  Chicago  Daily  News.  Recognizing  in  the  war  an  event  of  tran- 
scendent proportions,  Mr.  Victor  Lawson,  owner  of  the  Chicago  Daily  News, 
determined  to  report  it  in  a  way  commensurate  with  its  magnitude.  He 
organized  a  bod.y  of  writers  competent  to  observe  correctly  and  to  describe 
intelligently  what  was  going  on  in  the  great  centres  of  disturbance,  his 
object  being  to  have  a  man  he  could  depend  on  at  every  vital  point.  These 
men  were  not  confined  to  the  battlefields.  They  were  distributed  not  only 
among  the  armies,  wherever  war  correspondents  might  go,  but  also  among 
the  peoples  behind  the  lines,  among  the  neutral  nations  as  well  as  among 
the  belligerents.  Reporting  by  cable  and  by  mail,  they  were  able  to  give 
to  the  public  an  amount  of  graphic  detail  and  significant  information  not 
to  be  found  in  any  newspaper  for  which  they  did  not  write.  Fortified  by 
this  service,  The  Globe  made  itself  indispensable  to  every  man  and  woman 
Interested  in  the  supreme  tragedy.  And  the  work  of  these  correspondents 
is  by  no  means  finished.  In  the  long  days  of  reconstruction,  when  many 
novel  problems  are  under  solution,  these  experienced  observers,  acting  as 
lookouts  for  civilization,  will  keep  in  touch  with  all  that  is  going  on.  Their 
post-war  reports  are  likely  to  be  of  even  greater  value  than  their  war 
reports,  and  of  equally  absorbing  interest. 

IMPARTIAL  NEWS  REPORTS. 

In  all  its  news  reports  The  Globe  follows  the  policy  and  adheres  to  the 
principle  found  in  all  great  newspaper  offices;  regardless  of  its  own  views 
it  endeavors  to  give  its  readers  the  facts,  uncolored  by  prejudice  or  pre- 
conceived ideas.  It  is  not  afraid  of  the  truth,  whatever  opinion  or  whatever 
Individual  or  group  the  truth  favors  or  injures.  As  it  seeks  not  to  thrust 
its  views  upon  its  readers,  but  only  to  present  the  reasons  for  these  views, 
so  it  endeavors  faithfully  to  present  whatever  information  it  can  secure  and 
properly  publish  for  their  guidance. 

51 


The  World's  Gre 


A  Reputation  for 
Dependability 


Is  the  most  valuable  asset  a  newspaper  can  establish  for  both 
reader  and  advertiser. 

It  is  a  priceless  possession  unobtainable  by  those  who  through 
the  vending  of  irresponsible  rumors  seek  artificial  circu- 
lation stimulation. 

The  Great  Peace  Hoax  on  November  7  was  a  case  in  point. 

Every  evening  newspaper  in  New  York  aside  from  The  Globe 
and  the  Evening  Post  printed  the  "fake"  and  sold  thou- 
sands of  copies  of  their  alleged  "extras." 

The  Globe  could  have  rushed  out  an  extra  with  the  "news" 
on  ten  minutes'  notice,  but  its  editors,  suspicious  of  the 
source  of  the  rumor,  first  called  up  Washington,  and 
getting  no  confirmation,  issued  no  extrn,  and  in  its  next 
regular  edition,  on  the  authority  of  the  State  Department, 
characterized  the  report  as  a  "fake." 

It  took  nerve  to  sit  tight  and  see  truckloads  of  the  alleged 
"extras"  of  all  the  other  newspapers  passing  the  door, 
knowing  that  the  town  and  surrounding  country  were 
being  flooded  with  them. 

But  The  Globe  adhered  to  its  rule  of  publishing  as  news  only 
what  it  knows  to  be  true.  The  situation  was  very  cor- 
rectly put  by  one  of  our  circulation  managers  impatiently 
waiting  to  know  whether  he  was  to  have  an  "extra"  or  not. 

"We  had  better  be  right  than  sell  a  lot  of  papers." 

Tlie  Globe  has  been  sound  and  reliable  regarding  its  news  of 
the  Great  World  War,  and  not  once  but  many  times  left  it 
to   its   competitors    to   prove   themselves   less   dependable. 


The  New  York  Globe 

JASON  ROGERS,  Publisher 

Now  Member 

200,000  A.  B.  C. 

WHEN  IN  DOUBT  READ  THE  GLOBE 


atest  News  Fake 


||ext^ra|THE_EVENING  MATT.|T3rTF^ 

GERMANY 

SURRENDERS 

London,  November  7, 1918. 
Germany  has  accepted  the  truce  terms  of  the  aUies  as  presented^ 
Marshal  Foch.  The  acceptance  is  unconditionaL 
Fighting  on  all  fronts  wiU  cease  at^j 


;^^]?Sf-    ©be  (Ctxtning  ^un.    extra 


GERMANY  OWES  UP; 
THE  WAR  IS  OVER 

PARIS,  Nov  7— The  Aillea  anil  Germany  stgncd  »a  irmittlce  at  1 1  o'clock  this  morning.  HonUltiM 
ctascd  at  2  o'docle  this  afternoon. 

The  Americana  took  Sedan  before  tlic  trmiatlce  ^ecame  effective. 


I^Yhe'Bveanq'teYeqramlrrH 


TjTTTOTSSSE 


mKIUMIDK 


WHEN  IN  DOUBT  READ  THE  GLOBE 


53 


in  the  departments  of  domestic  and  local  news  its  correspondents  and 
reporters  are  instructed  above  all  else  to  seek  accuracy.  With  the  views 
of  the  paper  on  public  questions  they  have  no  concern.  Their  sole  business 
is  to  tell  the  truth  about  what  they  see  and  hear. 

In  special  fields  interpretative  work  is  undertaken  by  trained  corre- 
spondents who  can  write  with  authority.  In  the  case  of  investigations  that 
require  more  than  sound  newspaper  experience  experts  are  employed,  to 
whom  of  necessity  some  license  is  given  to  draw  conclusions.  But  this 
departure  from  customary  practice  is  rare.  It  is  resorted  to  only  when 
exceptional  circumstances  seem  to  warrant  the  exercise  of  discretion  on 
the  part  of  an  individual  unscreened  by  journalistic  anonymity. 

By  these  and  other  means  The  Globe  has  won  for  itself  a  place  in  pub- 
lic estimation  which  is  unique  in  this  part  of  the  country.  Other  news- 
papers have  larger  circulations.  Other  newspapers  have  renown  in  special 
fields  of  enterprise.  Other  newspapers  are  more  widely  known.  The 
Globe,  as  far  as  it  goes — and  with  an  army  of  200,000  daily  subscribers  it 
goes  far — is  recognized  as  an  alert  and  fearless  newspaper,  alive  to  and 
sympathetic  with  new  and  liberal  ideas,  which  enjoys  to  a  very  uncommon 
degree  the  confidence  of  its  readers  in  the  integrity  of  its  purpose  to  serve 
them  and  all  the  people  to  the  full  extent  of  its  ability.  That  confidence  is 
of  immeasurable  value. 

Men  find  it  indispensable  because  of  its  dependability  and  its  leadership 
in  the  great  world  news,  the  excellence  of  its  financial  and  commercial  de- 
partments, the  quality  of  its  sporting  page,  the  fairness  of  its  comment, 
and  the  variety  and  interest  of  its  characteristic  features,  such  as  Dr. 
Crane's  daily  aricle  and  Walt  Mason's  daily  prose  poem.  Women  turn  to 
it  naturally  as  a  complete  newspaper,  which  also  serves  adequately  their 
wants  in  the  fields  of  fashions,  society's  activities,  domestic  science,  en- 
tertainment for  their  children,  and  for  the  immense  amount  of  news  in- 
teresting to  them  to  be  found  in  its  advertising  columns. 


CIRCULATION  AND  BUSINESS. 

Before  going  into  details  of  The  Globe's  structure  it  is  fitting  here  to 
consider  some  of  the  material  results.  Papers  of  this  character  have  no 
mushroom  growth.  Rising  from  a  solid,  broad  foundation,  their  gains 
come  no  faster  than  is  consistent  with  durability.  Sudden  popularity  is 
rarely  permanent,  whether  in  the  case  of  an  individual,  a  party,  a  book, 
or  a  newspaper.  The  greater  the  possibilities  of  recognition  and  success 
the  steadier  the  progress. 

In  the  last  six  years  The  Globe's  circulation  expansion  was  from  100,000 
to  200,000.  Within  this  period  much  has  happened  of  an  extraordinary 
character.  At  one  time,  during  the  early  part  of  the  great  war,  in  October, 
1916,  the  circulation  figure  reached  was  260,000,  and  it  was  mounting  by 
leaps  and  bounds.  Then  came  the  print  paper  panic  that  reduced  supply 
to  twenty-five  tons  a  day,  limiting  print  to  220,000  daily.  In  that  year, 
though  seriously  affected  by  this  radical  cut  in  the  last  three  months,  the 
consumption  of  print  paper  amounted  to  9,750  tons.  For  1917  only  8,000 
tons  were  obtainable.  But  by  diminishing  the  size  of  the  paper  and  abol- 
ishing returns — that  is,  refusing  to  take  back  from  dealers  unsold  copies 
of  the  paper — it  was   possible  with   this  limited   supply  to   print  215,000 

54 


THil  BOARD  QF  THl  CHURCHi  ERiECTlONJ  PI^MD 

or  THE   GcN  ERAL  Assembly   of  the 
Presbyterian  Church  in  the  United  States  of  America. 

TelephoneCdll  9757  Chelsea. 


156    Fifth    Avenue, 
NEW  YORK 


Deoember  the  2nd 
19   18: 


Mr,  Jason  Rogers, 

THE  GLOBE » 

73-83  Dey  Street.  NYC. 

My  dear  Mr.  Rogers :- 

It  has  come  t o  my  attention  that 
THE  GLOBE  is  about  to  celebrate  its  one  hundred  and 
twenty  fifth  anniversary,  and  I  cannot  let  the 
opportunity  escape  me  to  offer  my  heartiest  congratulations, 

I  have  read  THE  GLOBE  for  many  years, 
.with  deep  interest,  and  it  has  been  a  mighty  influence 
for  good  in  the  metropolitan  community  and  throughout  the 
United  States.      Its  editorials  have  been  able  and  it 
has  in  a  very  sane  manner  given  to  its  readers  the  news  of 
the  world, 

THE  GLOBE  is  a  welcome  visitor  to  the 
home,  for  it  never  contains  anything  of  a  vitiating  character, 
It  is  a  clean,  up-to-date  progressive  newspaper  and  I 
congratulate  the  publisher  and  editor  most  heartily  upon 
the,  status  of  THE  GLOBE  in  the  newspaper  world  of  to-day. 

May  its  circulation  increase  from  day  to 
day,  from  week  to  week,  until  there  is  no  nook  nor  corner 
of  the  globe  where  THE  GLOBE'S  influence  is  not  felt. 


Yours  very  sincerely. 


PGW/MHHi 


GENERAL  SECRETARY  BOARD, 


Cu^ 


55 


a  day,  of  which  212,335  a  day  were  delivered  to  readers.  For  1918  a  still 
more  radical  reduction  was  ordered,  The  Globe  getting  an  allowance  of 
no  more  than  7,200  tons.  Yet  by  rigid  economy  in  the  use  of  paper  The 
Globe  found  itself  in  November,  1918,  selling  nearly  200,000  a  day,  despite 
the  further  restriction  imposed  by  the  advance  to  2  cents  a  copy. 

Many  times  during  this  trying  period  the  demand  for  The  Globe  far 
exceeded  the  supply,  and  the  temptation  to  buy  extra  print  paper  in  the 
open  market  was  strong.  But  The  Globe  adhered  to  the  policy  of  economy 
urged  by  the  Federal  Trade  Commission,  even  at  the  expense  of  circulation 
and  advertising  revenue.  "If  all  newspapers  had  done  as  efficient  work 
toward  the  saving  of  print  paper,"  one  member  of  the  commission  wrote 
to  the  publisher,  "there  would  be  no  paper  shortage  with  a  sellers'  market, 
but  a  buyers'  market."  This  fall  The  Globe,  instead  of  selling  200,000 
copies  a  day,  could  easily  have  sold  300,000  a  day  if  there  had  been 
paper  enough  for  the  presses  or  a  disposition  in  the  office  to  buy 
paper  outside  the  contract  quota  for  the  benefit  of  manufacturers  ready 
to  seize  any  excuse  to  raise  their  already  preposterous  prices. 


A  SIGNIFICANT  PREFERENCE. 

Nothing  more  clearly  indicates  the  reader  attitude  toward  a  paper 
than  the  volume  and  character  of  its  advertising.  Local  merchants  are 
quick  to  learn  what  papers  reach  and  possess  the  confidence  of  the  largest 
number  of  people  whose  patronage  they  seek.  The  proprietors  of  the  large 
stores  spend  great  sums  for  space  in  newspapers.  They  cannot  afford 
to  spend  it  wastefully.  They  know  all  about  the  papers  of  their  own  city. 
They  watch  carefully  the  results  of  the  advertising  they  do,  which  are 
not  difficult  to  gauge,  because  most  of  their  announcements  to-day  are  of 
Bales  to-morrow. 

Experience  has  taught  them  to  prefer  the  evening  and  the  Sunday 
newspapers,  which  go  into  and  not  out  of  the  homes,  and  so  find  their 
way  into  the  hands  of  the  women,  by  whom,  it  is  estimated,  90  per  cent, 
of  the  goods  advertised  are  bought.  To  the  women  their  advertising  Is 
important  and  interesting  news,  a  fact  which  gives  to  the  paper  containing 
most  of  this  advertising  a  peculiar  advantage  in  stimulating  the  popular 
demand  for  that  paper.  Needless  to  add,  the  paper,  like  The  Globe,  that 
exercises  some  control  over  its  advertising  columns,  denying  the  privilege 
of  using  them  to  merchants  who  cannot  be  trusted  not  to  abuse  the  confi- 
dence of  its  readers,  possesses  for  the  eligible  advertiser  a  peculiar  value. 

In  the  light  of  these  facts  there  is  more  than  ordinary  significance  In 
the  record  of  the  New  York  evening  papers.  It  shows  that  The  Globe  car- 
ries the  largest  volume  of  advertising  from  sixteen  of  New  York's  leading 
retail  shops  and  has  enjoyed  that  supremacy  long  enough  to  prove  that 
its  customers  are  satisfied  with  their  selection.  The  figures  below  give  the 
record  of  the  aggregate  of  agate  lines  of  advertising  over  a  period  of 
five  years  for  evening  papers  and  four  for  morning  and  Sunday  papers. 
The  stores  are:  Altman  &  Co.,  Arnold,  Constable  &  Co.,  Best  &  Co.,  Bloom- 
ingdale  Bros.,  Bonwit  Teller  &  Co.,  Gimbol  Bros.,  Hearn,  Lord  &  Taylor, 
James  McCreery  &  Co.,  R.  H.  Macy  &  Co.,  Oppenheim  &  Collins,  Saks 
&  Co.,  Franklin  Simon  &  Co.,  Stern  Bros.,  Stewart  &  Co.,  John  Wanamaker, 
and  J.  M.  Gidding  &  Co. 

56 


EVENING  NEWSPAPERS. 

Year            Year             Year  Year  Year 

1914.              1915.              1916.  1917.  1918. 

World  3,000,538       2,618,798       2,267,892  2,606,885  2,000,174 

Journal 2,845,030       2,472,407       2,076,813  2,008,559  2,163,483 

Globe 1,544,862       2,224,178       2,432,502  2,527,364  2,566,147 

Mail    1,955,260       2,068,254       2,239,538  2,130,679  1,790,976 

Sun 1,723,155       2,181,097       2,227,726  2,243,172  2,320,158 

Telegram  1,246,009       1,169,549          984,705  1,143,528  1,318,524 

Post 856,216          829,561          797,434  796,740  738,328 

Totals    13,177,070     13,563,235     13.026,610  13,456,927  12,897,790 

MORNING  NEWSPAPERS. 
(Six  Days  a  Week,  Excluding  Sunday.) 

1915.              1916.  1917.  1918 

World  316,312          254,553  270,012  402,728 

American 164,161          134,381  185,901  300,351 

Herald    314,384          326,119  432,187  730,384 

Times    734,312          496,380  677,383  848,087 

Sun 251,914          232,350  164,558  120,429 

Tribune    204,086          245,786  171,091  197,305 

Totals 2,048,608       1,689,569  1,901,132  2,599,284 

SUNDAY  NEWSPAPERS. 

1915.             1916.  1917.  1918. 

World 1,110,868       1,023,124  1,185,119  1,086,650 

American 910,763          954,396  743,336  779,203 

Herald 954,608         872,439  837,881  847,992 

Times   1,038,058       1,234,858  1,355,296  1,410,638 

Sun 370,867          356,105  276,104  247,751 

Tribune 271,396         617,625  481,177  447,255 

Totals   4.841,642       5,058.547  4.878,913  4,819,489 

Fully  to  explain  The  Globe's  hold  upon  a  large  part  of  the  community 
in  which  it  is  published,  the  particular  services  it  renders  to  its  readers 
must  be  described  at  some  length. 


DEPARTMENTS  OF  THE  PAPER. 

Like  all  papers  of  marked  character  and  varied  appeal,  it  is  made  up 
of  departments  outside  the  news,  editorial  page,  and  critical  departments, 
which  meet  the  requirements  of  persons  composing  the  family  life  of  the 
nation,  who  look  to  their  favorite  paper  for  something  more  than  the  daily 
happenings  and  comment  thereon. 

ASSOCIATED  NEWSPAPER  FEATURES. 

Nothing  in  a  newspaper  of  good  quality  is  harder  to  secure  than  suit- 
able material  of  an  entertaining  and  informatory  character.  This  is  not  a 
new  part  of  newspaper  making.  The  funny  column,  the  essay,  the  cartoon, 
short  fiction,  serial  stories,  and  the  like  were  to  be  found  in  the  best 
newspapers  long  before  the  yellow  press  gave  undue  prominence  and 
space  to  trivial  and  vulgar  contributions  in  prose,  verse,  and  drawing.  In 
the  first  days  of  the  sensational  papers  stuff  of  this  kind  made  up  the 

57 


The  Associated  Newspapers 

A  co-operative,  non-profit-making  feature 
service  produced  for  and  used  b}^  the 
following    great    successful    newspapers: 


Chicago  Daily  News 
Boston  Globe 
New  York  Globe 
Philadelphia  Bulletin 
Akron  Times 
Albuquerque  Herald 
Atlanta  Journal 
Baltimore  Star 
Binghamton  Press 
Boise  Statesman 
Bridgeport  Post 
Buffalo  News 
Calgary  Canadian 
Charleston   Gazette 
Cincinnati  Times-Star 
Columbia  State 
Dallas  Times-Herald 


Decatur  Herald 
DesMoines  Capital 
Detroit  News 
Halifax  Chronicle 
Hamilton  Herald 
Houston  Post 
Kansas  City  Star 
Milwaukee  Journal 
Montreal  Star 
Moose  Jaw  News 
Norfolk  LedgerDispatch 
Oakland  Post 
Omaha  World-Herald 
Ottawa  Journal 
Pittsburgh  Chronicle- 
Telegraph 
Regina  Post 


Richmond  News-Leader 
Sacramento  Bee 
Saskatoon  Star 
St.  Louis  Star 
St.  Paul  Dispatch 
Salt  Lake  Deseret-News 
San  Francisco  Call 
Schenectady  Union-Star 
Syracuse  Herald 
Toronto  Star 
Troy  Record 
Vancouver  Province 
Washington  Star 


Honolulu  Star-Bulletin 
Manila  (P.  L)  Bulletin 


The  following  are  the  leading  features  now  produced  by 
the    Associated    Newspapers : 

LITTLE  STORIES  FOR  BEDTIME— 5y  Thornton  W.  Burgess, 

DR.   FRANK   CRANE— Daily   Editorial   Articles 

H.  T.   Y^EBSTER— Humorous  Cartoons 

HERBERT  COREY— Famous  War  Correspondent 

R.  L.  RIPLEY — Leading  Sport  Cartoonist 

H.  ADDINGTON  BRUCE— 0«  Mind  and  Body 

JOHN   BRECK— On  Life  Outdoors 

CAROLYN  BEECHER— 5/)gc^a/  Women's  Writer 

AMERICAN   FASHIONS— Daily  Special   Feature 

THE  EVENING  STORY— Daily  Short  Story 

LIEUT.  PAUL  PERIGORD— European  Correspondent 

MARIAN   "WEINSTEIN-Palestine   Correspondent 

NEWS  PICTURES— Daily  Half-tones 

DAHY  COMIC  STRIPS:— 

Keeping    Up    With    the    Joneses 
Wedlocked 
Dicky  Dippy 
Cat  Tales 


The  New  York  Globe  controls  this  full  service  exclusively 
for  Greater  New  York  and  vicinity. 


58 


greatest  part  of  their  contents,  the  highly .  spiced  "news"  under  flaring 
headlines  being  confined  to  the  first  page  or  two  as  a  matter  of  form, 
while  page  after  page  was  devoted  to  beauty  hints,  advice  to  the  lovelorn, 
pictorial  vaudeville,  and  whatever  seemed  likely  to  catch  the  eye  of  the 
unintelligent  and  uneducated  masses.  The  tendency  in  that  direction  has 
been  by  no  means  abandoned,  though  it  has  suffered  some  abatement, 
and  in  New  York,  at  least,  the  newspapers  of  the  very  largest  circulation 
depend  but  little  on  their  news  for  the  sort  of  popularity  they  seek.  This 
abuse  is  what  hampers  the  editor  in  search  of  miscellany  to  fill  the  legiti- 
mate demand  for  it.  He  must  overcome  distaste  for  competition  in  a  field 
overcrowded  with  buyers  who  have  no  standards  of  taste  or  intelligence 
and  run  the  risk  of  being  criticized  for  publishing  in  a  serious  newspaper 
material  which,  selected  without  discrimination  and  used  with  dispropor- 
tionate emphasis,  has  become  the  hallmark  of  tawdry  and  irresponsible 
journalism. 

But  the  newspaper  that  would  engage  the  attention  of  a  large  audience 
of  intelligent  persons  is  not  to  be  frightened  by  bugaboos.  It  recognizes 
the  value  of  sound  fun.  Whatever  possesses  legitimate  interest  that  is 
suitable  for  publication  in  a  newspaper  it  is  willing  to  supply  in  due  pro- 
portion. The  most  successful  and  best  papers  in  America  have  not  denied 
themselves  an  advantage  the  worst  papers  have  grossly  misused.  But 
talent  of  the  sort  required  fs  rare.  The  excessive  demand  for  it  among 
careless  papers  has  diminished  the  supply  available  for  decent  use.  As  a 
result,  no  single  newspaper  has  been  able  to  secure  an  adequate  amount 
of  sufficient  variety. 

It  was  these  circumstances  that  led  The  Globe  in  1911  to  assemble  a 
group  of  strong  evening  papers  of  a  character  like  its  own  for  the  purpose 
of  establishing  a  staff  of  artists  and  writers  capable  of  furnishing  desirable 
miscellany  for  common  use.  The  title  chosen  was  The  Associated  News- 
papers, composed  of  such  papers  as  the  Chicago  Daily  News,  the  Kansas 
City  Star,  the  Philadelphia  Bulletin,  the  Boston  Globe,  the  Washington 
Star,  the  Montreal  Star,  the  Buffalo  News,  the  Detroit  News,  the  Pittsburgh 
Chronicle-Telegraph,  the  St.  Paul  Dispatch,  the  Cincinnati  Times-Star,  the 
Omaha  World-Herald,  the  Atlanta  Journal,  the  Des  Moines  Capital,  the 
St.  Louis  Star,  the  Sacramento  Bee,  the  Syracuse  Herald,  and  the  Troy 
Record. 

With  abundant  resources  this  mutual  syndicate  was  able  to  secure  a 
large  quantity  of  the  best  features,  from  which  each  paper  could  select  what 
suited  it.  By  this  means  The  Globe  got  control  for  New  York  of  such 
notable  features  as  Dr.  Frank  Crane's  daily  article,  the  most  widely  read 
article  probably  published  in  the  country;  the  Bedtime  Stories  of  Thornton 
W.  Burgess,  the  most  successful  American  writer  of  children's  animal 
stories;  Webster's  pictures  and  cartoons  of  life  in  America,  which  have 
the  touch  that  makes  the  whole  world  kin;  Pop's  "Keeping  Up  With  the 
Joneses,"  a  gentle  satire  on  a  common  human  frailty,  which  has  amused 
and  perhaps  instructed  literally  millions,  and  many  others.  All  of  them 
innocent,  most  of  them  possessing  intrinsic  merit  of  a  high  order,  these 
daily  contributions  give  to  the  paper  in  many  households  a  steady  welcome 
and  sustained  attention  the  news  does  not  always  earn. 

PURE  FOOD. 

Every  man,  woman,  and  child  is  concerned  in  food.  Physically  speak- 
ing, we  are  what  we  eat.    Yet  about  food  most  of  us  are  wholly  Ignorant 

59 


fir.  aHiwcisB  1^.  farhl^arat 

TSD7  r AWh.l4Ut 

New  York 


^        <^W3        <v^        ^^-^^ ^      Z^eA^ 

^>__         .,n^  d,^^  J,^-.^A,.W^-tfc<^  ,  <:,2^       ''^^— J 


60 


We  buy  it  and  we  eat  it  on  faith.  This  is  true  at  least  of  people  who  do 
not  read  The  Globe,  which  for  six  years  has  conducted  a  department  de- 
voted to  the  subject.  Probably  no  newspaper  campaign  was  ever  persisted 
In  for  so  long  a  time;  few  have  been  as  effective. 

This  department  was  put  In  charge  of  Alfred  W.  McCann  in  December, 
1912.  The  stated  object  was  to  report  the  news  of  food.  Mr.  McCann 
was  well  qualified.  He  had  spent  many  years  in  food  supply  houses,  and 
he  had  made  a  special  study  of  food  adulterations  and  food  impairment. 
Above  all,  he  was  zealous  to  get  at  the  truth,  accurate,  and  entirely  fear- 
less. Where  other  experts  in  this  field  have  served  for  a  short  time  he 
las  persevered,  undiscouraged  by  innumerable  obstacles,  undismayed  and 
inallured  by  warnings  and  blandishments  employed  to  divert  him.  In  the 
cause  of  food  decency,  food  purity,  food  honesty,  he  has  accomplished  more 
than  all  the  others  put  together. 

He  has  been  denounced  as  a  crank  and  fanatic;  he  has  been  assailed 
as  a  blackmailer  and  a  liar;  he  has  been  prosecuted  as  a  libeller;  he  has 
been  offered  bribes;  he  has  been  told  of  attempts  on  his  person.  None  of 
these  things  has  moved  him,  none  has  diminished  his  resolution  to  make 
known  the  truth.  He  has  lived  to  see  much  that  he  has  labored  for  established. 
Many  of  the  men  that  accused  him  have  been  found  guilty  in  the  courts  of 
food  frauds  he  exposed.  None  that  has  questioned  his  word  before  the  bar 
of  justice  has  obtained  a  single  judgment  against  him  or  The  Globe.  In 
most  cases  that  have  gone  to  trial  the  verdict  has  been  for  the  defendant. 

But  it  has  been  less  in  the  courts  and  with  the  laws  that  he  has  gained 
his  ends  than  by  publicity.  From  the  beginning  he  has  held  that  the  laws 
and  their  administration  fell  short  of  affording  adequate  protection  against 
food  frauds.  His  struggle  has  been  rather  to  make  known  the  facts,  thereby 
giving  honest  dealers  and  manufacturers  who  erred  from  ignorance  a 
chance  to  mend  their  ways,  and  at  the  same  time  educating  the  public  to 
look  out  for  themselves. 

In  his  first  years  of  service  most  of  his  attention  was  devoted  to 
exposure  of  sheer  corruption — the  practice  of  selling  tainted  and  diseased 
meats,  bad  fish,  spoiled  eggs,  injurious  substitutes  for  natural  products, 
grossly  adulterated  foods,  and  the  like.  Dealers  protested  indignantly, 
but  their  customers  were  not  slow  to  profit  by  the  exposures.  Letters 
poured  in  literally  by  thousands  asking  what  was  fit  to  eat  and  where  It 
could  be  got. 

These  inquiries  led  to  the  establishment  in  The  Globe  of  the  Pure 
Food  Directory,  a  device  for  handy  reference  wherein  were  listed  articles 
found  by  Mr.  McCann  to  be  up  to  his  standards.  They  also  led  to  a  de- 
parture in  journalism.  Impressed  by  the  volume,  character,  and  earnest- 
ness of  those  seeking  information.  The  Globe  gave  to  Mr.  McCann  full 
liberty  to  identify  and  praise  good  articles  of  food  regardless  of  the  pro- 
fessional convention  which  excludes  anything  of  this  sort  as  open  to 
suspicion.  In  the  old  days  newspapers  took  payment  for  "puffs"  as  they 
take  payment  for  advertising,  and  articles  laudatory  of  merchandise  fell 
under  the  ban  when  this  practice  was  abandoned.  Into  the  hands  of  a 
man  as  incorruptible  as  Mr.  McCann  The  Globe  had  no  hesitation  In 
putting  the  power  to  praise  as  well  as  to  blame,  aware  as  it  was  that  its 
readers  really  wanted  to  know  what  was  safe  and  right  and  that  their 
demand  for  information  had  been  evoked  by  Mr.  McCann's  work. 

The  first  purpose  was  to  list  gratuitously  what  could  pass  muster. 
But  this  plan  was  deemed  Impracticable  because  of  the  misunderstandings 

61 


^^UiM^^^  PURE  FOOD  DIRECTORY---A  Guide  to  Health 


62 


it  would  be  likely  to  set  afoot,  and  the  directory  of  paid  advertisements 
was  substituted  as  the  best  means  of  serving  the  public  interest  and  the 
trade. 

Both  have  profited.  Everything  admitted  to  the  directory  has  been 
dependable  in  every  respect,  and  not  a  few  of  the  manufacturers  who  have 
used  it  have  found  a  demand  for  their  goods  that  has  materially  increased 
their  trade.  As  one  manufacturer  put  it,  "You  give  us  for  $1,000  a  better 
return  than  we  can  get  for  $30,000  or  $50,000  spent  in  ordinary  advertis- 
ing." But  in  this  sense  Mr.  McCann  is  not  exactly  a  business  getter.  For 
every  card  he  has  admitted,  and  he  has  admitted  a  good  many,  he  has  re- 
jected a  score  because  the  goods  offered  failed  in  some  respect  to  meet 
his  requirements.  Yet  these  requirements  are  not  faddish.  Any  honest 
producer  can  meet  them  and  every  honest  producer  should  meet  them. 
Dishonest  producers  they  shut  out. 

The  work  Mr.  McCann  was  asked  to  do  was  for  the  public,  without 
thought  at  the  beginning  that  it  would  increase  the  business  of  the  paper. 
For  a  time  it  turned  business  away.  Those  that  suffered  from  his  criticisms 
withdrew  their  advertisements  and  used  their  influence  to  keep  out  other 
advertisers.  In  the  end,  however,  truth  prevailed,  as  it  generally  does. 
Readers  of  the  paper,  educated  by  Mr.  McCann's  articles,  showed  an 
interest  in  good  food  that  attracted  to  the  paper  more  food  advertising 
than  appeared  in  the  other  papers;  those  that  disliked  his  methods  and 
honestly  suspected  his  honesty  learned  that  they  had  been  mistaken,  and  the 
plain  rascals  found  there  was  no  profit  in  trying  to  diminish  his  influence 
by  threats  or  cajoleries. 

FINANCIAL  AND  COMMERCIAL. 

For  more  than  a  hundred  years  The  Globe  and  Commercial  Advertiser 
has  maintained  a  reputation  for  accurate  reporting  and  sound  criticism 
of  the  financial  and  commercial  markets.  To  this  work  it  devotes  a 
relatively  large  amount  of  space,  which  is  given  up  to  essential  records, 
unprejudiced  news,  and  intelligent  comment  on  the  markets*  movements. 
Under  the  management  of  S.  P.  West,  financial  editor  of  the  paper  for 
more  than  twenty  years,  the  department  has  become  widely  known  for 
correct  reading  of  events  bearing  on  security  prices.  The  soundness  of  his 
judgment  has  been  vindicated  on  many  important  occasions,  greatly  to  the 
advantage  of  those  who  follow  his  articles.  It  has  been  said  of  Mr.  West  that 
his  analyses  and  forecasts  of  the  financial  markets  have  been  more  often 
borne  out  by  the  events  in  the  last  half  dozen  years  than  those  of  any 
writer  on  the  subject  in  the  last  twenty-five  years.  He  enjoys  the  advan- 
tages of  special  training  for  his  work,  rare  powers  of  insight,  coolness 
under  pressure,  and  entire  freedom  to  tell  what  he  knows  and  believes 
regardless  of  any  interest  but  his  readers'.  The  advertising  columns  of 
the  department  are  carefully  scrutinized  to  keep  them  free  from  announce- 
ments of  fraudulent  and  doubtful  concerns.  Their  recent  gains  are,  there- 
fore, significant  of  the  esteem  in  which  the  paper  is  held  by  the  financial 
community : 

Total  Lines.    Lines  Gained. 

1914 93,208  

1915 179,658      86,450 

1916 364,691      185,033 

1917 393,608      28.817 

63 


]  FINANCIAL'  T'Mm^^^^^i:^^r:^^^i^ 


CIT^B  M,4PKET. 


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WTiiaiiKiiitroiTii 


64 


REAL    ESTATE. 

New  York  is  a  cit.y  in  which  everything  pertaining  to  land  values 
is  of  importance  to  all  its  inhabitants.  Tenants  and  householders,  business 
men  and  professional  men — all  are  affected  by  the  rise  and  fall  of  real 
estate  prices.  For  this  reason  the  Commercial  Advertiser  and  The  Globe 
have  always  maintained  a  real  estate  department  devoted  to  the  news  of 
sales  of  real  property  and  buildings,  mortgages,  contemplated  improve- 
ments, and  everything  of  interest  in  connection  with  these  affairs.  Con- 
ducted by  W.  J.  Brede,  a  man  well  qualified  for  his  duties,  it  seeks  not 
to  duplicate  the  extensive  lists  of  completed  transactions  filed  for  record 
too  late  in  the  afternoon  for  publication  in  evening  newspapers  and  there- 
fore to  be  found  fresh  only  in  the  morning  papers,  but  confines  its  atten- 
tion to  the  real  news,  most  of  which  is  within  its  reach.  In  this  field  The 
Globe  enjoys  an  unequalled  reputation  for  reliability  and  alertness  fairly 
matched  by  its  Saturday  reviews  of  market  tendencies. 

SCHOOL  NEWS. 

There  is  no  service  that  gives  The  Globe  more  satisfaction  than  the 
service  it  has  been  able  to  render  to  public  education.  For  more  than 
twenty  years  it  has  devoted  nearly  a  page  every  day  to  the  activities  of 
the  city's  public  school  system,  giving  to  the  teachers,  principals,  parents 
of  children,  and  all  others  vitally  interested  full  information  as  to  what  is 
being  done,  what  is  proposed,  and  what  may  be  taken  up.  This  work 
has  been  accomplished  for  the  last  sixteen  years  under  the  management  of 
Tristram  W.  Metcalfe,  whose  intimate  knowledge  of  the  subject  has  been 
recognized  b.y  every  one  in  authority.  By  members  of  the  Mitchel  admin- 
istration and  of  its  Board  of  Education  he  was  frequently  consulted  as  a 
man  familiar  with  every  part  of  the  school  department.  The  present  ad- 
ministration has  been  equally  ready  to  avail  itself  of  his  advice  and  has 
offered  him  high  office  in  the  department. 

The  large  amount  of  space  required  for  so  comprehensive  a  report  as 
Mr.  Metcalfe's  compels  The  Globe  to  limit  the  full  publication  to  the  second 
edition  of  the  paper.  Despite  this  limitation,  the  edition  containing  all 
the  news  of  the  schools  is  taken  by  substantially  the  whole  teaching  and 
supervisory  force.  They  take  it  because  it  is  indispensable  to  intelligent 
performance  of  their  duties  and  progressive  development  in  their  pro- 
fession. Most  of  the  other  papers  have  endeavored  to  secure  a  part  of 
this  desirable  following  by  imitating  what  The  Globe  does,  but  one  after 
another  has  abandoned  the  competition  after  short  or  long  futile  effort, 
convinced  apparently  that  there  is  no  substitute  for  such  service  as  The 
Globe  renders. 

SPORTS. 

The  American  boy  and  the  American  man  have  always  loved  sport,  and 
lately,  for  the  good  of  the  race,  the  American  girl  and  the  American 
woman  have  caught  the  passion.  It  goes  without  sa.ying,  therefore,  that 
an  American  newspaper  without  a  fully  appointed  sporting  page  would  be 
like  a  human  body  without  lungs.  Equally  obvious  is  the  leadership  of  the 
national  game  in  any  well-ordered  sporting  page.  So  The  Globe,  satisfied 
with  nothing  inferior  to  the  best  that  can  be  got  for  its  readers,  has  main- 
tained a  corps  of  baseball  writers  capable  of  meeting  the  requirements 
of   the   most   exacting    "fan."      These    writers    are    not   mere    jargonists. 

65 


THE  GLOBE'S  DAILY  EDUCATIONAL  PAGE 
COURT  TO  DECIDE  WHAT  ARE  T^'l^' ^">(:;rc;ucd  4«  Dl^^TS  'l^  W^J^ 
POWffiS  OF  STATI  SCHOOL  HEADL^^J-^  IN  SCHOOL  PLAN  t".„.%~:^r." 


FrM  TMJi«  Pm«a*i«i  Is  *tbm  tUI4  SckMl 


— "— T-arr""- 


^r^^^;^ 


CSX  s£-'i«i=H|rir  ir<rrv?js 


^"^^^f  i;^¥^"'::^Fgis- -  r±''^ 


Schools  Stek  |?  ••v~~^  r^r^-g^  ~^  "-r-  «!-»^r^^- 

Substitutn! 

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To  the  PubUc 


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TkT  «  a^  Ar.  aiM 
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66 


Familiar  with  the  language  or  dialect  of  the  game,  they  use  it  to  impart 
raciness  and  vividness  to  their  reports,  not  as  a  mask  for  lack  of  sense. 
They  are  aware  that  what  is  wanted  is  the  truth  about  the  game,  and 
they  make  the  getting  of  it  their  chief  business.  Thousands  of  enthusiasts 
follow  what  they  write  with  almost  as  much  enjoyment  as  can  be  derived 
from  the  spectacle  of  the  game  itself,  because  men  like  Sid  Mercer  and 
Harry  Schumacher  know  what  is  wanted  and  how  to  impart  it.  Their 
reports  during  the  active  season  of  games,  play  by  play,  are  on  the  street 
almost  simultaneously  with  the  close  of  the  game,  more  complete  generally 
than  the  reports  in  the  morning  newspapers  of  the  day  after,  a  feat  of 
modern  journalism  undreamed  a  few  years  ago. 

Events  of  the  turf  and  the  prize  ring  are  reported  with  similar  regard 
for  the  public  demand  by  writers  thoroughly  trained  for  their  work.  The 
Globe,  aware  of  the  abuses  attendant  on  these  sports,  is  aware  also  of 
their  legitimate  functions  and  believes  that  what  society  permits  by  its 
laws  and  their  administration  should  be  made  known  in  all  its  proper 
aspects. 

Under  the  direction  of  Walter  St.  Denis,  the  whole  field  of  sports, 
amateur  and  professional,  is  covered  intelligently  and  fully.  Rowing  and 
football  in  their  seasons  receive  ample  attention;  general  athletics  and 
billiards  are  not  neglected,  and  to  golf,  the  pastime  of  every  one  at  every 
time,  is  accorded  the  fulness  of  treatment  it  deserves. 

All  big  events  are  reported  in  a  way  commensurate  with  their  im- 
portance, the  object  of  The  Globe  being  to  stimulate  healthy  sport  and 
recreation  and  to  seirve  its  readers  as  competently  in  these  fields  as  in 
any  pther. 


FASHIONS. 

Women's  interest  in  what  they  wear  is  a  phenomenon  of  human 
nature  no  newspaper  alive  to  all  the  news  of  the  day  can  afford  to  ignore. 
The  Globe  recognizes  the  extent  of  that  interest,  and  has  made  no  small 
effort  to  satisfy  it.  Most  fashion  departments  in  newspapers  are  per- 
functory, made  up  of  sketches  of  little  or  no  relevancy  and  articles  written 
without  knowledge  of  the  subject,  intended  merely  as  a  label  to  notify  ad- 
vertisers that  the  subject  is  not  overlooked. 

The  Globe,  in  its  treatment  of  fashions,  acts  on  the  theory  that  the 
women  who  like  good  clothes  are  entitled  to  as  genuine  service  as  the 
men  engrossed  in  business.  It  employs  people  who  really  know  about  the 
fashions  and  how  to  tell  about  them. 

Six  years  ago,  while  the  French  capital  was  still  gay  and  the  centre 
of  women's  fashions,  it  sent  a  representative  to  Paris,  commissioned  to 
establish  relations  with  the  houses  there  that  have  long  been  the  originators 
of  new  styles.  At  the  same  time  it  engaged  an  artist  who  had  done  their 
work — for  such  houses  as  Worth,  Paquin,  Bernard,  Drecoll,  and  Lewis — 
to  furnish  for  The  Globe  pictorial  reproductions  of  their  designs. 

In  October,  1912,  The  Globe  published  the  first  of  its  series  of  great 
semi-annual  fashion  numbers.  These  issues  attracted  attention  all  over 
the  country  and  brought  to  their  columns  an  amount  of  special  advertising 
of  women's  wear  never  before  equalled  in  any  American  newspaper. 
Since  then  The  Globe  has  published  daily  a  genuine  style  suggestion  of 
unusual  interest  and  entire  practicability. 

67 


=^^^^^p- 


Palm  Beach  Frock  of  |Chaki  Kool  and  Pussy  Willow 


Once  upon  a  lime  clothes  for  south- 
ern wear  were  of  materials  which 
mlffhl  be  classed  as  lingerie  fabrics, 
but  with  the  rapid  developmet^t  oi 
silk  production  in  ihis  country  any 
number  of   beautiful    and    interesting 


chance  Is  there  a  disturbing  nolo  to 
detract  from  Its  charm  Thus  far 
the  models  shown  are  developed  in 
lovely  delicate  colors,  the  shades  one 
sees  In  spring  blossoms,  with  here 
and  there  a  most  Intense  note  struck 
In  a  hat  of  vivid  geranium  or  orange. 
Nothing  could  bo  more  fetching  with 
weaves  have  been  developed  which  ^  white  costume  than  a  hat  of  brlL- 
are  at  their  best  lu  simple  cosiumee '  iiant  orange  velvet  faced  with  leghorn 
for  almost  every  hour  of  the  day.  ' »""  «  small  hi^h  crowned  narrow  brim- 
Silk  IS  no  longer  a  luxjry— nowatJuye  "ltd  turban  of  American  beauty  silk 
It  mlrht  almost  bo  called  an  jssentlal. ,  wuh  a  band  vi  ft-athcrs  curled  to  re- 
For  all  their  .unsubsianUful  look  tber«  •  stmblo  fur  The  frock  Illustrated 
are  certain  silk  weaves  whtoti  possess  might  well  be  caJled  the  Hyacinth 
wearing  qualities  equal  to  those  of  i  ^^oi  *<  for  the  pale  lavender  of  tho- 
the  stoutest  cotton  goods  and  ar«  fou'i-J-^t'on  of  Pussy  Willow  Is  the 
remarkably  beautiful  In  the  bargain  I  co'or  of  those  exquisite  blooms.  Over 
With  those  two  nuallties  it  Is  no  this  is  hung  a  tunic  of  white  Khaki 
wonder  that  they  are  so  successful  Kool  *i«ld  at  waist  by  a  narrow- string 
One  a-lwaye  thinks  the  faahion  oi  I  ^a«h  Ttieru  is  a  long  separate  panel 
a  present  season  more  interesting  'n  back  made  of  Pussy  Willow  ancT 
than  those  of  tho  preceding  one.  but,  narrow   hands  of  lavender   flnlsh   tb* 

this    y.mr    the    frocks    designed     for    h'^m  of  the  lunic        

Palm    Beach    and   other    Rout'iern    re-  __—_—-— 

Borts  have  a  particularly  appealing 
quality  There  simplicity  >9  artful  to 
a  degree,  for  It  is  a  simplicity  whicn 
makes  every   lino  tell,   and   nover   by  I 


68 


The  war  interfered  with  The  Globe's  Paris  connections,  but,  nnder 
the  supervision  of  Miss  Helen  Merrill  Emery,  the  work  has  been  continued 
In  this  country  by  means  of  competent  interpretation  of  the  best  models 
made  abroad  and  the  creations  of  the  leading  specialty  shops  in  New 
York. 


"THE  TRUTH  ABOUT  MERCHANDISE." 

Of  no  less  interest  to  women  than  the  styles  of  what  they  wear  and 
of  greater  value  is  the  character  of  the  materials  used  in  their  clothes. 
The  fashion  writer  tells  them  what  manner  of  garment  is  to  be  worn; 
the  stuffs  of  which  it  should  be  composed,  except  as  to  appearance,  the 
fashion  writer  and  the  average  woman  knows  little  about.  To  make  good 
this  deficiency  The  Globe  has  found  room  for  a  department  entitled  "The 
Truth  About  Merchandise,"  wherein  every  shopper  may  gain  the  sort  of 
information  essential  to  intelligent  and  economical  buying.  Conducted 
by  Mrs.  Sara  S.  Adams,  an  expert  of  wide  experience  in  the  stores  de- 
voted to  woman's  apparel,  this  department  affords  the  sort  of  guidance 
that  adds  to  the  pleasures  of  shopping  the  solid  satisfaction  of  getting 
what  you  want  and  should  have.  Mrs.  Adams  knows  at  first  hand  all 
about  materials.  She  knows  what  is  durable  and  attractive  and  what  is 
merely  attractive.  No  one  that  follows  her  articles  needs  be  imposed  upon 
because  of  ignorance.  She  tells  the  truth.  But,  more  than  that,  she  tells 
how  the  genuine  can  be  identified.  She  believes  that  the  honest  manu- 
facturer and  the  honest  merchant  should  be  put  and  kept  in  touch  with 
women  who  want  such  goods  as  they  deal  in.  Therefore  she  lays  emphasis 
on  the  value  of  the  trade-mark  for  the  customer  as  well  as  for  the  dealer. 
She  knows  that  trade-marked  articles  which  survive  the  test  of  use  can 
be  depended  on.  She  knows  what  branded  articles  have  stood  this  test, 
and  why  they  have  stood  it,  and  this  knowledge  she  shares  with  her 
readers.  In  short,  Mrs.  Adams  supplies  the  real  serviceable  news  about 
the  quality  of  wearing  apparel  as  Mr.  McCann  supplies  the  real  service' 
able  news  about  food.  Those  that  she  instructs  buy  with  their  eyes  open 
— high  priced  or  low  priced,  they  get  what  they  want  that  they  can  afford 
to  pay  for. 


CHILDREN'S  FEATURES. 

The  ordinary  daily  newspaper  has  little  room  for  matters  of  special 
interest  to  children.  In  this  respect  The  Globe  is  again  exceptional. 
Through  the  wonderful  Bedtime  Stories  of  Mr.  Burgess  it  has  made  Peter 
Rabbit  and  the  other  denizens  of  the  Green  Forest  dear  to  the  hearts  of 
the  little  folks,  so  that  thousands  of  New  Yorkers  are  actually  compelled 
to  read  the  stories  to  their  children  every  evening  or  face  a  nursery 
rumpus,  thus  focussing  on  The  Globe  every  day  the  attention  of  the  entire 
family  circle. 

Upon  the  foundation  of  this  child  interest  The  Globe  has  organized 
the  largest  children's  club  to  be  found  in  any  city  in  the  country — the 
Bedtime  Stories  Club  has  more  than  90,000  enrolled  members,  all  of  them 
pledged  to  deeds  of  kindness  to  animals  and  to  service  to  their  playmates. 
Great   outings    in   the   public   parks,    frequent   special    entertainments    In 

69 


The  Truth  About  Merchandise. 


By  BARA  BWAIN  ADAMS, 


*'Women  of  Wealth  Have  Purchased  by  the  Trade  Mark  for  Years.*' 

The  day  is  approaching  when  the 
averagre  woman  will  no  more  think  of 


buying  merchandise  without  a  trade 
mark  than  the  exceptionally  wealthy 
woman  of  to-day  wil  buy  a  grown 
that  does  not  bear  the  label  of  some 
exclusive  (and  expensive)  designer. 
The  very  rich  woman  docs  not  real- 
ize perhaps  that  she  has  been  one 
of  the  most  consistent  adherents  of 
trade  marks  that  the  public  has.  Yet 
her  hats  all  must  bear  their  little 
satin  la&el  of  "Madd,me  So  and  So"; 
and,  she  quite  loses  interest  in  a  frock 
that  does  not  proclaim  by  its  magic 
mark  that  it  comes  from  "Monsieur 
the  Designer";  in  short,  the  wealthy 
woman  looks  for  the  identification 
mark  of  her  purchasesi 

However,  the  very  wealthy  wonian 
forms  a  very  small  percentage  of  the 
women  of  this  country,  but  her  the- 
ories in  much  of  her  buying  is  sound; 
and  there  is  more  and  more  a  ten- 
dency for  women  of  all  financial  levels 
to  look  for  the  identification  mark. 

Undermusllns  are  used  by  all  wom- 
en in  all  stations  of  life.  They  have 
been  a  part  of  the  feminine'  world  of 
interest  ever  since  our  great-grand- 
mothers made  the  lace  itnth  which  to 
deck  their  wedding  trousseaux.  In- 
deed, so  Impressed  were  they  with  the 
idea  of  band-made,  home-made  un- 
dermuslins  that  it  required  a  revolu- 
tion of  things  to  start  womankind  to 
buying  ready-to-weEir  underclothes. 

But  progress  has  marked  the  world 
Math  many  changes,  and  the  woman 
who  sat  home  all  day  patiently  cook- 
ing and  sewing  began  to  find  outside 
interests,  and  her  hours  for  needle- 
work became  fewer  and  fewer. 

Perhaps  the  first  ready-to-weaV  tin* 
derclothes  ever  sold  were  sold  to  some 
woman  who  was  meeting  an  emer- 
gency—an unexpected  trip,  an  acci- 
dent to  her  wardrobe,  whatever  It 
was,  forced  her  into  buying  ready-to- 
wear  Instead  of  hand-made  under- 
wear. At  that  far  distant  day  she 
may  not  have  found  ahythlng  very 
lovely,  but  she  established  a  prece- 
dent. Reports  have  it  that  the  In- 
dustry of  roady-to-wear  garments 
was  somewhat  retarded  by  th©  lack 
of  loveliness — but  Its  success  had  to 
come.  "Finely  Made  Undermusllns" 
wae  written  In  thfe  books;  women  be- 
gan to  demand  them,  and,  ergo,  wom- 


en got  them! 

Something  less  than  ihalf  a  century 
ago  a  merchant  with  ideas  and  ideals 
began  to  make  undermusllns.  Com- 
pared with  the  hand-made,  home- 
made garments,  these  were  probably 
very  plain,  but  they  met  a  demand 
that  was  constantly  increasing. 

From  the  type  of  undermuslins 
worn  by  the  average  woman  half  a 
century  ago  these  muslins  developed 
in  styles  and  tjualitles  as  other  wear- 
ing apparel  of  women  has  developed, 
and  to-day  women  recognize  the  ad- 
vantages of  being  able  to  ask  for  such 
undermuslins  as  the  Dove  undermus- 
lins. 

I  mention  the  Dove  undermuslins 
as  an  example  of  desirable,  depend- 
able merchandise  that  has  proven  the 
value  of  a  trade  mark,  that  has 
proven  a  mutual  benefit  to  maker  and 
consumer.  And  the  very  significant 
thing  is  ^hat  while  these  uniorlhus-; 
llns  have  been  purchasable  for  almost 
fifty  years,  It  has  only  been  in  the 
last  few  years  that  the  public  knew 
how  to  identify  them,  for  it  is  a  re- 
cent step  that  this  progressive  house 
has  taken  in  giving  its  public  a 
method  of  identifying  its  merchan- 
dise. The  label  of  the  Doye  as  a  reg- 
istered trade  mark  was  not  used  until 
the  present,  the  second,  generation  of 
this  fine  business  awoke  to  the  fair- 
ness and  advantage  of  a  trade  mark. 

ThA  woman  of  to-day  has  little 
time  to  spend  testing  out  the  worth 
of  one  or  more  garments  as  she  shops, 
but  the  minute  she  sees  the  mark 
that  tells  .her  it  is  a  quall^  she  Is 
already  acquainted  with,  then  she 
saves  time  for  herself  and  the  dubiou«« 
feeling  she  may  have  of  her  own  abil- 
ity to  really  judge  quality       . 

Labels  are  all  trade  marks  in  a 
sense,  and  whether  It'  is  a  label  of 
"Paquln"  on  an  expensive  frock,  or 
whether  It  is  the  label  of  "Dove"  on 
an  undergarment  they  are  expressing 
the  maker's  desire  to  send  you  an 
identified  message  from  his  produc- 
tion. 

Follow  this  admirable  example  of 
your  wealthier  sister— know  the  labels 
of  the  best  makers  and  learn  to  look 
for  them  and  appreciate  them  as  a 
protection  to  your  own  pocketbook. 
Trade-marked,  standardized  merchan- 
dise Is  an  econ&my.  — 


Next 
1918. 


article,   Wednesday,   Dec.   11. 


VO 


theatres,  and  extensive  co-operative  movements  keep  the  children  inter- 
ested in  their  club  association. 

For  the  purpose  of  holding  this  interest  as  the  children  grow  older 
The  Globe  has  secured  new  stories  by  Ralph  Henry  Barbour,  the  most 
popular  writer  of  stories  for  youngsters  of  the  present  generation,  and 
among  the  readers  of  these  stories  in  its  columns  has  organized  the  Ralph 
Henry  Barbour  Club,  with  more  than  15,000  members  from  twelve  to  six- 
teen years  of  age. 

These  features  and  others  addressed  particularly  to  children  give  to 
the  paper  a  general  reader  interest  in  the  thousands  of  homes  it  enters 
unequalled  perhaps  by  any  paper  in  the  country. 


FAMILY  MUSIC  PAGE. 

Mindful  of  its  purpose  to  promote  good  causes,  The  Globe  some  three 
years  ago  opened  its  pages  to  a  new  idea  in  daily  journalism — the  cultiva- 
tion of  a  love  of  music.  Under  the  enthusiastic  direction  of  Charles  D. 
Isaacson  this  idea  has  been  developed  along  unusual  lines.  Nothing 
technical  is  attempted.  The  object  is  rather  to  encourage  the  natural 
instinct  for  the  concord  of  sweet  sounds  by  making  them  familiar  through 
weekly  concerts  and  to  stimulate  interest  by  articles  dealing  in  simple 
terms  with  the  work  of  the  composers  and  musicians.  Mr.  Isaacson  is  a 
devotee  whose  zeal  is  infectious.  He  believes  that  the  appetite  for  music 
is  innate;  that  love  of  music  can  be  evoked  by  natural  contact  and  the 
simplest  instruction,  and  that  indulgence  of  the  love  of  music  is  benefi- 
cent beyond  estimation.  Every  Thursday's  Globe  contains  his  depart- 
ment devoted  to  information  about  music  written  for  the  lay  mind,  but 
valuable  also  to  musicians  and  composers.  The  concerts  are  given  by  a 
club,  composed  of  readers  of  the  paper,  which,  beginning  with  a  member- 
ship of  twenty-five,  has  now  on  its  rolls  the  names  of  5,000  persons. 


AUTOMOBILES. 

One  of  the  first  among  the  newspapers  to  recognize  the  news  value 
of  information  about  horseless  vehicles.  The  Commercial  Advertiser  and 
The  Globe  have  maintained  practically  since  the  automobile  industry  was 
started  a  department  devoted  to  automobile  news.  As  early  as  1899,  in 
the  days  when  the  street  motor  was  still  almost  in  its  infancy,  this  paper 
began  to  identify  cars  by  name,  setting  an  example  in  supplying  defi- 
nite and  useful,  rather  than  general  and  useless,  information  which  even- 
tually was  adopted  by  most  newspapers.  So  it  was  a  pioneer  in  reporting 
at  length  the  earliest  demonstrations  of  what  automobiles  could  do,  such 
as  the  endurance  tests  of  the  Long  Island  Automobile  Club  in  1900  and 
in  1901,  the  latter  of  which — a  run  from  New  York  to  Buffalo — was  stopped 
at  Rochester  by  news  of  the  death  of  President  McKinley.  Keeping  always 
in  view  the  right  of  the  reader  to  an  accurate  record,  The  Globe  has  not 
opened  its  columns  to  mere  puffery  of  its  advertisers'  cars,  but  has  at- 
tempted rather  to  supply  definite  particulars  about  the  progress  of  the 
industry  and  the  development  of  improvements.  The  present  manager 
of  the  department,  W.  E.  Severn,  is  familiar  with  all  that  has  been  ac- 
complished.    He  knows  what  is  really  new  and  what  is  only  sham  nov- 

71 


"JHIMPJNG  BUMPS  BUT. TOLD  TO  rtm  m 
«=  OFUmiMONY.  GET  Srm  CARS  IVi^Ul 

••,*"j^*!!i!r*--i  rjr!:^n  — ».i  oper.a  isn-t 

•  r;-7.-'^T;:L-;jr  rr^'Ti.'rr.-r.-.ti  last  resort 


A  BriDiant  Coocert!=^~"-S  SS"-^ 
Next  We<fn«sdayiSvL^*=rcsS 


,fOHW   WANAMAKER 


SCHOOL    TEACHERS 

Can  keep  ii>  touch  with  aJI  Board  ol  Kduc-irioii  mattrrs  hy  reading 
the  School  Ncwa  io  the  Home  luliaaii  o(  Tb*  Otote 


72 


elty.     Readers   of  his  columns  get  all  the  news   about  automobiles   and 
many  practical  hints  as  to  the  buying,  maintenance,  and  use  of  them. 

RELIGION   AND   CHURCHES. 

The  Globe's  Saturday  news  of  the  churches  reaches  back  to  genera- 
tions, beyond  the  memory  of  any  one  now  living.  For  many  years  this 
department  has  been  relied  upon  by  vast  numbers  of  people  who  make  up 
the  church  congregations  of  the  city,  and  it  is  continued  now,  despite  great 
pressure  for  newspaper  space,  in  improved  form  because  of  its  usefulness 
to  the  community.  Mrs.  Laura  C.  Dunlap,  the  indefatigable  manager,  has 
given  many  years  of  an  active  life  to  the  labor  it  involves.  She  takes  a 
personal  interest  in  the  work  of  every  clergyman  and  knows  something 
of  what  is  undertaken  by  every  religious  organization.  She  guards  zeal- 
ously what  she  regards  as  the  rights  of  the  public  who  depend  upon  her 
department  for  correct  information  and  permits  nothing  to  interfere  with 
the  duty  she  lays  upon  herself  to  see  that  their  wants  are  fully  supplied. 
Naturally,  all  the  churches  that  advertise  use  the  columns  of  The  Globe 
as  they  use  those  of  few  papers. 

HEALTH. 

Ignorance  of  the  body  is  as  general  as  is  ignorance  about  food,  and, 
though  most  of  us  in  a  general  way  approve  what  is  called  the  Chinese 
idea  of  doctoring,  which  consists  in  keeping  the  body  healthy  rather  than 
in  trying  to  restore  it  to  health,  few  of  us  are  at  pains  to  live  up  to  the 
theory.  In  its  column  entitled  "How  to  Keep  Well"  The  Globe  gives  its 
readers  a  chance  to  do  so.  Conducted  by  Dr.  Andrew  F.  Currier,  a  well- 
known  general  practitioner,  its  object  is  to  furnish  authoritative  advice 
about  the  treatment  of  petty  ailments  and  the  way  to  avoid  serious  illness. 
Dr.  Currier  attempts  no  diagnoses  that  require  personal  examination  and 
no  treatment  a  physician  on  the  spot  should  give.  He  is  not  physician  in 
general  to  Globe  readers  in  need  of  medical  attention,  but  merely  a 
sympathetic  physician,  learned  in  sound  medical  science,  who  gives  wise 
counsel  to  those  in  need  of  it  and  information  to  all  who  desire  to  keep 
well.  The  multitude  of  individual  inquiries  and  letters  of  grateful  appre- 
ciation of  his  work  that  come  to  him  testify  to  the  need  of  the  service  he 
renders. 

BOOKS. 

Convinced  that  mere  book  notices  of  the  kind  generally  published  are 
of  small  value  and  no  general  interest,  The  Globe,  in  its  Saturday  issues, 
supplies  book  lovers  with  three  columns  of  book  criticism  of  a  quality  as 
rare  among  newspapers  as  it  is  welcome  to  their  readers.  Mrs.  N.  P. 
Dawson,  from  whose  pen  they  come,  follows  without  deviation  a  simple 
rule.  For  uninteresting  books  she  has  no  space.  With  uninteresting 
ideas  about  books,  whatever  the  merit  of  the  books,  she  has  no  patience. 
Sne  selects  books  to  write  about  only  because  they  are  interesting,  and 
she  publishes  what  she  writes  about  them  only  when  what  she  writes 
seems  interesting.  Possessed  of  a  fine  gift  of  sympathetic  appreciation, 
she  misses  little  of  value  in  contemporaneous  literature,  a  fact  which  has 
given  to  her  work  a  special   charm  and  significance   no   reader  of  her 

73 


74 


columns  can  fail  to  notice.  Large  numbers  of  letters  of  grateful  acknowl- 
edgment afford  convincing  evidence  that  talent  of  the  highest  order  is  not 
wasted  in  the  service  of  journalism,  and  that  intelligent  New  Yorkers  are 
not  too  busy  to  give  attention  to  intelligent  reviews  of  books  worth  reading. 


THE    THEATRES. 

The  drama,  though  fallen  perhaps  from  its  high  pretensions  as  a 
great  art,  has  many  votaries  in  New  York,  and  The  Globe  has  always 
sought  to  promote  their  legitimate  interests  by  critic-ism  free  from  narrow 
prejudice  and  sophisticated  cant.  The  plays  offered  are  treated  as  what 
they  are,  and  not  as  something  very  different  from  what  they  are,  contrary 
to  the  practice  of  much  theatrical  criticism  of  the  day.  What  Globe 
critics  like  of  what  they  see  and  hear  they  tell  about;  what  they  dislike 
tney  tell  about,  too,  subject  only  to  the  rule  that  they  shall  give  a  reason 
tor  the  impression  created.  Competent  to  pass  on  the  merits  of  plays  and 
acting,  they  are  not  possessed  by  the  delusion  that  what  pleases  or  dis- 
pleases them  must  please  or  displease  every  one  else  with  any  pretension 
to  intelligence.  Their  sole  aim  is  to  express  fairly  an  honest  individual 
opinion  which  may  give  some  sort  of  clue  to  readers  of  the  paper  inter- 
ested in  the  theatres.  By  this  means  The  Globe  has  earned  a  reputation 
tor  reliable  criticism  of  the  theatres.  The  quality  of  vivacity  to  be  found 
in  most  of  its  reviews  has  not  diminished  the  number  of  those  who  depend 
on  them. 


MUSIC. 

For  music  readers  of  The  Globe  have  always  shown  a  pronounced 
londness,  a  fact  which  has  given  to  the  musical  critic  of  the  paper,  Pitts 
bauDorn,  an  unusual  opportunity.  How  well  he  has  availed  himself  of 
It  Is  shown  by  much  enthusiastic  commendation  of  his  efforts.  A  man  of 
cultivated  taste  and  sound  learning  in  his  chosen  field,  he  brings  to  his 
work  of  appraisal  an  ever  fresh  enthusiasm  for  the  best  and  for  early 
promise  of  excellence.  Few  writers  on  the  subject  have  been  able  to  win 
such  general  approval  of  their  judgments  as  he  has  won.  Few  exert  as 
powerful  an  influence.  This  is  due  probably  to  the  fact  that  Mr.  Sanborn 
has  never  allowed  a  development  of  his  critical  faculties  to  deaden  his 
love  of  the  beautiful;  has  never  allowed  emotion  to  stifle  the  demands  of 
reason.  He  knows  with  very  full  knowledge  what  delights  him,  and  he  is 
able  and  willing  to  tell  why  he  is  delighted.  If  he  speaks  his  mind  with 
equal  candor  about  what  he  does  not  like,  his  readers  have  the  satisfac- 
tion of  learning  that  no  captious  critic  vents  an  idle  spleen. 


ART. 

To  pictorial  art  and  sculpture  The  Globe  pays  the  attention  demanded 
Dy  their  importance  in  a  city  of  general  culture.  All  the  exhibitions  are 
reviewed  in  its  columns,  and  the  work  of  the  artists  in  the  studios  is  fully 
reported.  More  liberal  in  its  tendercies  than  some  other  papers,  The 
Globe  has  never  been  intolerant  of  heterodoxy  in  art.  It  has  welcomed 
originality  of  idea  and  made  known  to  its  readers  everything  new  that 
seemed  worthy  of  encouragement. 

75 


76 


BUSINESS  SIDE  OF   THE  PAPER, 

In  1910,  when  the  present  management  came  into  control,  The  Globe, 
like  nearly  every  other  New  York  newspaper,  sold  advertising  on  the  basis 
of  circulation  representing  copies  printed.  In  August,  1911,  The  Globe  en- 
tered the  lists  in  favor  of  net  paid  circulation,  and  in  a  page  announce- 
ment acknowledged  that  138,000  circulation  on  the  old  basis  only  meant 
107,000  net  paid. 

Every  one  predicted  that  such  a  statement  would  prove  a  catastrophe. 
It  did  not.  Rather  it  brought  increased  business.  Most  men  prefer  to  do 
business  on  the  square — buying  a  fixed  quantity  for  their  dollars.  But, 
owing  to  the  fact  that  other  newspapers  continued  the  old  practice  and 
matched  gross  print  against  The  Globe's  net  figures,  The  Globe's  publisher 
entered  into  the  situation  with  powerful  constructive  force,  and  two  years 
later  organized  the  Audit  Bureau  of  Circulations,  a  national  organization, 
which  now  has  over  one  thousand  publisher  members,  who  all  sell  space 
on  net  paid  basis. 

The  result  of  The  Globe's  effort  in  this  direction  was  practically  to 
eliminate  the  old  style  circulation  liar  and  put  all  advertising  throughout 
the  country  on  a  sound  basis.  To-day  all  but  two  of  the  newspaper 
establishments  in  New  York  are  members  of  the  A,  B.  C,  and  their  circu- 
lation records  are  regularly  audited  once  a  year. 


ADVERTISING  THE  ADVERTISER. 

In  1912  The  Globe  started  a  series  of  short  first  page  advertising  talks 
designed  primarily  to  stimulate  the  interest  and  confidence  of  its  readers 
in  the  advertising  which  it  printed.  The  matter  attracted  attenion  of  news- 
papers in  oher  cities,  who  asked  the  privilege  of  printing  the  articles. 

Within  three  months  over  860  newspapers  throughout  the  United 
States  and  Canada  were  printing  this  material  to  help  make  their  adver- 
tising more  profitable  to  their  advertisers.  That  this  campaign  produced 
great  benefits  to  all  business  all  over  the  country  has  been  demonstrated 
by  the  perpetuation  of  the  movement  in  the  Bureau  of  Advertising  of  the 
American  Newspaper  Association,  created  at  The  Globe's  suggestion  for 
the  purpose,  and  which  ever  since  has  been  a  powerful  influence  in  the 
cause  of  advertising. 


ADVERTISING  CONTESTS. 

In  1916,  for  the  purpose  of  still  further  intensifying  the  interest  of  its 
readers  in  its  advertising.  The  Globe  conducted  a  series  of  four  great  ad- 
vertising contests  for  prizes  which  produced  over  100,000  letters  from 
readers.    These  contests  were  as  follows: 

1.  Advertising  Reading  Contest — "Which  advertisement  in  The 
Globe  do  .you  like  best?    Give  your  reason  why." 

2.  Advertising  Style  Contest— "What  style  of  advertising  ap- 
pearing in  The  Globe  do  you  like  best,  and  why?" 

3.  Advertising  Purchasing  Contest — Prize  for  the  best  story 
regarding  a  purchase  made  in  response  to  an  ad  in  The  Globe. 

4.  Store  Service  Suggestions — Prize  for  the  best  suggestion  re- 
garding improved  store  service. 

Competent  committees  of  experts  from  the  big  stores  and  advertising 
agencies  awarded  the  prizes  and  were  outspoken  in  their  commendation  of 

77 


the  intelligence  of  the  thousands  of  people  who  took  the  trouble  to  study 
advertising  and  give  their  views. 


GRAPHIC  SURVEY  OF  NEW  YORK  AND  VICINITY. 

In  1916  The  Globe,  for  the  purpose  of  enabling  distant  advertisers  to 
do  business  in  New  York  on  a  satisfactory  basis,  at  heavy  expense  made 
a  survey  of  leading  dealers  in  all  principal  lines  in  New  York  and  its 
suburbs.  Maps  of  each  of  the  forty-odd  shopping  centres  were  prepared, 
with  dealers'  store  locations  plainly  marked  by  symbols  related  to  lists  of 
dealers  in  each  line  carefully  classified. 

The  survey  covered  New  York,  Jersey  City,  Hoboken,  Yonkers,  Mount 
Vernon,  New  Rochelle,  Montclair,  and  other  suburbs.  Two  thousand  copies 
were  printed  and  distributed  among  distant  manufacturers  desirous  of 
securing  distribution  throughout  the  metropolitan  district. 

The  result  was  to  bring  much  added  business  to  New  York  to  the 
profit  of  the  dealers  and  storekeepers  in  all  lines.  Manufacturers  who 
hesitated  to  go  to  the  expense  of  securing  dependable  data  have  had  them 
supplied  free  of  charge  by  The  Globe  and  have  entered  the  market  with 
ease  and  success. 


RELATION  WITH  ADVERTISERS. 

Probably  no  other  newspaper  in  the  country  enjoys  as  close  and  satis- 
factory relation  with  its  advertisers  as  The  Globe.  A  definite  policy  that 
pressure  from  advertisers  should  not  have  the  slightest  influence  on  its 
editorial  attitude  has  been  rigidly  maintained,  but  The  Globe  has  ever  been 
ready  to  co-operate  to  the  limit  to  make  advertising  in  its  columns  profitable 
to  its  customers,  recognizing  that  a  pleased  customer  is  a  much  better 
asset  than  the  few  dollars  which  might  be  wrenched  from  the  pocket  of 
one  unskilled  in  advertising. 

The  Globe  can  show  scores  of  unsolicited  letters  of  thanks  and  appre- 
ciation for  service  from  advertisers.  The  Globe  has  probably  put  more 
new  advertisers  on  their  feet  in  New  York  during  the  last  five  or  six 
years  than  all  the  other  New  York  newspapers  combined. 


MECHANICAL  EQUIPMENT. 

The  reader  of  a  newspaper  and  the  advertiser  represented  in  it  seldom 
stop  to  consider  the  wonderful  facilities  required  to  provide  their  copy  of 
the  paper  for  one  or  two  cents  a  copy.  To  them  the  newspaper  is  some- 
thing they  just  naturally  expect  and  look  forward  to  from  day  to  day. 

The  Globe  is  printed  from  five  huge  sextuple  presses,  each  capable  of 
producing  36,000  complete  newspapers  of  eighteen  pages  an  hour,  or 
180,000  an  hour  for  the  five.  To  set  the  type  from  which  the  paper  is 
printed  there  are  thirty-four  modern  typesetting  machines,  each  capable 
of  setting  from  ten  to  fifteen  newspaper  columns  a  day. 

An  afternoon  newspaper  made  for  quick  distribution  and  consumption 
spreads  its  editions  over  the  ten  or  twelve  hours  of  the  day  so  as  to  give 
ihe  buyer  at  any  of  the  5,500  newsstands  in  the  greater  city  the  news  at 
different  hours  of  the  day  when  fresh  from  the  wire. 

78 


The  cost  of  delivering  The  Globe  to  the  newsstands  and  newsboys 
approximates  $1,000  a  day.  Every  one  of  the  5,500  outlets  is  covered 
effectively  during  each  day,  requiring  a  delivery  system  almost  unequalled 
in  the  city  except  by  that  of  the  postoffice. 

Automobiles,  wagons,  and  foot  carriers  take  the  papers  as  printed 
fresh  from  the  presses  with  a  speed,  regularity,  and  dependability  that, 
barring  accidents,  insure  delivery  to  every  buyer  at  the  same  moment 
every  day. 

Globe  readers  are  trained  to  look  for  and  insist  on  the  delivery  to 
them  of  the  identical  edition  they  are  in  the  habit  of  buying  every  day. 
The  Globe's  editions  are  plainly  marked,  and  stand  as  a  guarantee  of  the 
freshness  and  lateness  of  the  news  contained  in  the  paper. 

There  is  practically  no  waste  or  duplication  represented  in  The 
Globe's  circulation  by  its  printing  of  six  editions.  Few  people  outside  of  a 
limited  number  of  advertisers  buy  more  than  one  edition.  Under  union 
rule  a  newspaper  pays  for  labor  for  each  eight  hours,  and  multiplicity  of 
editions  most  economically  utilizes  this  labor  to  get  the  greatest  product 
from  the  plant  and  to  secure  the  most  intelligent  distribution  to  the  public. 

If  The  Globe  were  to  print  only  a  single  edition  in  a  day  instead  of 
five  or  six  it  would  require  at  least  five  more  presses  with  the  attendant 
cost  of  crews  and  power  to  run  them,  which  would  materially  increase 
the  overhead  charges  and  cost  of  a  line  of  advertising. 

Under  present  manufacturing  conditions,  with  print  paper  at  over 
$80  a  ton,  it  costs  over  2^^  cents  per  copy  to  manufacture  a  paper  like 
The  Globe,  of  which  the  reader  pays  1  2-5  cents  and  the  advertiser  1.10 
cents,  which  is  about  as  fair  and  equitable  a  division  as  is  possible. 


CONCLUSION. 

This  statement  has  been  prepared  for  the  purpose  of  showing  that  the 
upbuilding  of  an  institutional  newspaper  like  The  Globe,  constructed  block 
by  block  on  a  sound  and  permanent  basis,  involves  much  more  careful 
thought  and  hard  work  than  those  outside  of  the  organization  fully  ap- 
preciate. 

The  Globe  stands  for  independence,  for  accuracy,  for  honesty,  for 
fearlessness,  and  for  decency,  and  is  made  for  the  people  who  buy  it  every 
day  and  have  confidence  in  their  newspaper.  Any  advertiser  admitted  to 
its  columns  secures  the  implied  indorsement  of  The  Globe  to  its  readers. 
Its  management  does  not  knowingly  accept  or  print  any  advertising  of  a 
questionable  character. 


79 


i6    PAGES    OF    GLOBE 
DECEMBER    9,     1918 


In  keeping  with  the  reproduction  of  the 
American  Minerva  of  December  9,  1793,  and 
the  Commercial  Advertiser  of  October  9, 
1797,  it  is  fitting  that  this  book  should  con- 
tain a  reproduction  of  the  main  sheet  of  The 
Globe  as  it  appeared  on  its  125th  Birthday, 
December  9,  1918. 


80 


FintEdili,.  (ii:ii;p    ^^l0(j^ 


*'*OQit>tnm 


AOtJprliacir. 


Final  Edition 

•  •  •  •  « 


i;.,ni  YEAii 


IJK(  I.MUF.R 


EBERT  IMPORTS  TROOPS  TO  HOLD 
GERMAN  BOLSHEVIKI  IN  CHECK; 
WOUNDED  GOTH  MEN  REACH  HOME 


N.  Y.  HEROESGERMANSWoe  PRESIDENT 
ARRIVE  ON  I  SE  PRESOEKr,  HAS  SOLONS 

SIERRA  '^r:r=rr  worried 


'  oncnm  m  fiuke: 


N«w  iwmf  Mn  in  LmL 
TMRILUNC  TAIXS  told] 

Hvn  «  TWt  Suu>  Ud.  : 
M«)»r_C<»p.  aOm^^ 
TUk.  •<  D>dr  Buk.     - 


•  &1M  Ui  P«-    .^.  .kvi,  u» 


;  REPUBLICANS  WOWUEO 


'?"«'    ON  RESIGNATIONS 


FRENCH  GENERAL  TAKES  UP 
HEADQUARTERS  IN  BERLIN 

Fluit.u  0«crt*a  ib<  RcpalrtaUan  of  PrlMncn 
and  CMUani  —  C«raiu9  t'tt«  H>1(  tod 
Penhlot  to  Hurry  Trpopo  to  the  Rhino. 


*3ri2  cn:i».'3.!TSia»s 


""^"p^  N.TS^GNMD 


lfCa/llU.S.CIHNDIVI>OII 


6  SAILORS  DROWN  =^£E§HS 

._^  . -iiM4W'S'fflC 

WJVC  ARRESt 


S^JHt^Ta 


uirufHao  »rcOT«r 


««  joirtn  TO  lowoul;^— ^  •"'"**  T'r.irr. 


;iKS:-^"£*S^ 


sar=.T-rrw!sK 


n€mi.DmMl^n,(Mt 


British  Can't  See  League 
as  Substitute  for  Navy 


,  Ika  n«»l— StT»ii«tk   I 


IrEri^M^'KHisS?^*""^" 


ssrr^'^.sr::: 


^5^2?*£2?^'S5SI,,lS!l'i,i^'°'*'~^^ft£f 


"4~ -EiLlebknecht  Eajof  to 
jaiS         Mako  Party  Mst)^ 

ONLY  SEEMS  HMiW  tSESS; r;!:!^ 
AFTER  UST  m«l=Ll.'SS:j^TJii; 


81 


Sa/s  Schfedenuna 


RED" CROSS  SIERRA  BRINGS   SrE-r-^'^i^FEWEXECUra)    TTflNKSONB     l^-^""^:^^^:^*:^;^" 
Workers  w„t«i    l^JOUNDED^^p^^^S:     IN  U- S.  ARMY      OTlAlJYEr^-iv:j;^|r.3J\g:g^ 

I    0Ma9»lli#i 


_^r5~HSSrS:u:::r=~I rJrSSr fe^-c;  rs.'Sirc       K  FYfn I FNT.       o'"^*" ''" o»«'5?-JS: a-^S.7. 


wStS.t-  J3Z  » >«  .•---  ■!.  >_  »  •--  ,"5.-2;  "Ti-iiff ;iEr«,Vl!S!"'IJ^~'-S 


5=r^^5S 


mma% 


..-Paul BiRHARP  ... 

:aEAstS4i9t       — rjiat— 

Kou  May  Choose  Tomorrow 

from  m  C«a«r<lHi  •/  ,lto«l  )M 

High  Class,  Fiir  Trimmed 

Coats 


aoMf  OH  iHt  otmyp;^';;;^.'?,-^  TTliTt:!:' 


JlUn  CBUfCC  CiWTEM 


Wiii'M^ui  "rI.~''.;;T.'  ■■'"..   The "Juicieit  Fruil 

iST^^':^'--  intheWcU" 

;^r;jLr-.jgj.     SCOTT  S        £«>..,....<.,, 

T^S^^IgiBSiONi  SHI— 


—Choice  of  the  House. — , 

Every  Afternoon,  i  _  _  ^^ 
Evening  and  "f  ff.OO 
Dinner  Dress  '  X  V 

In  Our  Entln  Stoch       | 

Affulvlr  tU.H  lo  P!M 


Af^ncunciixf  AfuitStr  txfotitmr^  Bloutt  Salt 


OPPENHEIM.^LLmS&€ 

*»th  Str«t-Ncw  York 
For  Tomorroir  Tu€»iay 


An  Additional  liM  Ho 

Attractive  Blouses 

Drtt»§  m4  r«iiorW  MoAtU  TtuM  m  lUtutrtl§4 

DIMIiKll**  ModcU  •!  OMrfvIt*  Ctf*  and  Cr«p*  tf«  Chbt*. 
il«4.    Sraklrd    an4    L«<«    TrImmMl. 

-'-    3.95 


82 


MM  THE 


ENEMY  PAY 


cuttnutiTOsirru 


FRENCH  CENSOR  H^r"-™ 
S]UL0NJ0B^6£i.tr 


ITT  .11    i/i-^yyiS  :;'_-■'  .^«g;SSS'  f"klK  <l<m.<i4  ih>i  ilun 

-JTSJU^  »» .^  |:^  ijy  jZljTr^    wSJp?    inoU  lulncalo  >  diant>k 

^^^^^  .■"'"'^■"'"'^"■'"~     ^"^^"1,'^^'i 

£:_Sr  !Srt  .TiISS      -^  v.. >. : ...    .     CHILDS  teuiunm  can  b< 


Special  Christmas  Hosiery  Sale 
For  Tuesday  Only 

J    2.400 (yrs  Women  sThreadSilkStockings 

1.49^ 

Full  fashioned  tnd  fulfy  remrorccd     Every  pair  guaranteed  and 
jtamped  »lih  the  Best  &  Co  Iniprim.    CorJoxan.  Puttv  New 
Cray.    Smoke.  Cun-mctaL    Broruc.   Dari<    Tan.   Castle   " 
and  White 


L276  prs.  Men's  Thread  Silk  Socks 

.48 

Formtrly    f^  10  I  tf 

Jim  th«  OiristmM  gift  to  be  appfeois 
plan  silk  half  W.  fully  rcinlcrccd 


n  l?iiil   rich  cbicclafc  ^vptvmmvr.      ■* 


Mnul   PI-AKy  mam  i<i(r«Um  ii     ■ 


December  Sale  of 

Fur  Coats  &  Separate  Furs 

Offering  Iremendous  saving  opportunitlea 

A  temattoklf  ca'ief^  of  Capo,  Ccmtt.  Coettei  qmf  Dotmcnt  of  reat 
AlaJfa  Stcl.  BroaJlan.  iW.Viifc.  Tmp,  S<,i^el.  Sailch  Molt.  &  AColi/»b       fj 
M  Retntrkable  Rednctlona 


^-iirZ!,  ,^  JSS^f 


25O0 


""^  "^  "*  ""^      '  "  29830 


c^        11 500: 

(i*      10000,    t:.-!-^'*'"^-^— 


I  s^po^u  -jj-^-^^^j.^^^  10.00 


Fifth  Avenue  »i  35th  .Street 
Eaabltshtd  1879 
jVoii  A/eier  Ptrv  More  at  Best 


IBcst&Co 


Fffth  A\cni»e  at  JSih  Sueei 

B«ginnlng  Today— For  Two  Day»  Only 

i  CHRISTMASGIFTSALE 
Women's  New  Winter  Coats 


47.00 

THREE  HANDSOME 
NEW  MODELS  with  fur, 
in  genuine  Bolivia,  genuine 
Silver-tip  .Bolivia,  Wool 
Velour.  and  Silvertone 
Velcur,  Collars  of  Nutria. 
SeaL  or  ringtail  Opossum. 


Alio  the  rich  Dolman 
illuitratwl,  genuine  Bo- 
livi«  without  fur. 


1^  &  0.  D,-a  N>  Cr<«u 

Yo\J  Nttir  Pay  Mart,  d  litu  tss^i3aai,^a^ 


RUSSIA'S  APPEAL  =i.^5?^-f^  ir^^ 
AGAINST  REDSf  3v?:l^iS;^:£v 


WniON  HAS      1" 
SOLONS  WORRIED" 


H„  h,,te»  :.;i:3cr^_^;:.  fxif". 


svtss  SE-i^:;:^, 


|^"~7,rHS:"  ICKRISTMAS NOYEinES i TR££ THMMWGS 


SKACKMAh   A   Ca 


TEACH  THE  KIDDIES  TO  CHEIV 

Chilcken  fed  on  mushy,  denatured  foods fliaf 
fE<piire  little  chewn^  are  apt  to  have  defec- 
tive tetth  and  unhealthy  gums.'^u  cannot  eat 

Shredded  Wheat 

.  without  chewing  it.The  crispness  of  the  shreds 
of  baked  whole  wiieat  induce  thorough  majticat« 
ion  and  that  means  good  diMtion^you  serve, 
wheat  food  be  sure  it  is  whole  wfieat  in  a  crisp 
dijjestible  form  —Shredded  Wheat  is  the 
whole  wheat  ready  cooked  and  ready-fo- 
serve.  It  requires  no  sugar -simply  milk 
andaLtllesalt    •     •     «    -•     .     • 


Lord&laylor 


Very  Special  Offerings  in  the 
Men's  Furnishing  Section 


trmj  Iicm  RepceMoM  in  Eicepilonit  Value 


1500  Pairs  Men't 
Silk  Hair  Hose 


Stem  Brothers 


W««  rortgr-Mtcnd  Slreel 


Waal  Fortr-dufJ  StiMt 


Patrons  Who  Shop  in  the  Forenoon 

During  ihe  renninine  busy  dayi  before  Chrutnm  .will  do  so  x-ith 
iofinilcly  more  utisuctioD  and  much  greater  personal  comiorL 


Absolute  Qearance,  Tuesday,  of  Cut  Lengths  of 

DRESS  SILKS  AND  VELVETS 

Formerly  toU  up  U>  tlOM  a  yari 

at  45c  to  $4.50  a  yard 

'THERE  nre  ftrikmir  >»l\iw  in  disconlinufd  fofrifn  aod  Amtrican  «in«, 
■*■  including  nitlaiUc  and  fancy  sjUcj,  sattD«,  crvpe*,  dutfou,  Uforj^Uea, 
plain  aod  faoc>-  \fUft3.  \-elvrt«M  and  corduro)-!. 


The  Negligee  Section 

h   thoulnt   imtitti   lUf    uMcti 
mn,   iremajl   «ouU   tpprt(lml: 

p;CI.l'i)I.N(:  ~.  mil  iHMUi.-l  ,.S>ili,«.  ol 
«  Ckiltoo  WIvft,  1li\nn  *iiJCrn»  d«Clu««« 

SfSCUC  fOK  TttSDAY  OaiTt 

Corduroy  Breakfast  Coata 
.     at  $6.95     "^ 


Women's  Service  Boots 

Ht£SC>T  tXCELLEST  \  XUCS 

at  $10.00  pair 

l^J.\DE    at    C«<li.   C.lt-k.i.   "O    •    niol.t^ 

Puttees  of  Soft  Calf,  lo  match, 
at  $6.50  pair 


The  Upholstery  Dept 

A    Sptclally    Arranttd    Salt    »ill    btluda 
lountint  futhlofu.  TaW*  Itunntn, 
.  tmbtoUtttd   Scrwnj.  f  *l~»«  tm- 
inidt'itt  oni  Uct  Boudoir  Kovtl- 
tm,  •(  JrriiltJ  prtct  rtrfucllao*.  mlto 

ImportedNoveftyLaceCurtains 

°~""""  at  $6.75   ' 

Figured  Curtain  Madras,*!  ^g^ 


Glove  Silk  Underwear 


$2.00 


'"at$2'.25* 


WtiMif'i    Gtavt    Silk    Camltotn 


at  $1.95 


Genuine  Coral 

NECKLACES 


.r.7» 
(ow  prirra. 

I>  Inchc $2.95 

2S  Inchn $6.75 

a  Inclua 10.00 

V,  InchM 11.50 


A  Moit  Exceptional  Offering! 

WOMEN'S  VELVETEEN 
SKIRTS 

Frry  Serilrtablt  lloUdau  CUIt 

at  $6.75 

Unuffudly  nmart  modrls,  mkdt  of  tk»i  pil*  tmlj 
bock  velvftWD,  ID  bUck.  DJtv),  broKQ  aoclUup*. 


84 


85 


P&RSHING  ARMY  CASUALTIES. 


i3 1' 


Wounded,  lying  in  No  Mjoi's 
Land — feverish  from  thirst — a 
stick  of  gum  to  him  might  have 
been  a  matter  of  life  and  death 

For  him  and  2,000,000  other*  in  France 
155,945,000  ttickt  of  the  A(iai»  brand*  of 
cbevfing  gum  have  been  sent  ovenea*. 

Pleaie  remember  thi»  the  next  time  yoa 
can't  get  your  favorite  brand  of  Adami  gum. 
If  Adam*  Black  Jack  i*  miuing  from  the 
counter,  try  Adam*  California  Fruit,  Adam* 
-Pepwn  or  Adam*  Yucatan.  To  a  boy  in 
No  Man'*  Land  one  *tick  might  have  been 
worth  the  price  of  an  < 


ADAMS 

Pure  Chewing  Gum 


AcUm*  CKirlctt 
Pepiin 


A<S.n»SmSa> 


AliERICAN       CHICLE       COUfANV 

SEND  A  STICK   IN  EVERY  LETTER  TO  YOUR  SOLDIER' 6OY 


86 


THREE-YEAR  SCHOOL  BUILDING 


BjnUBsaUtiMJMU 


PROGRAMME  TO  BE  PREPARED  2  ]  t'J^i^-iZl'fUJx.  „^„;C;.,'"'.r,';  Si' 


it 


^^m^^ 


For  the 

Wash  Day  Supper 


?Sa5aB«'?K*  Sr.r.'ri;?^vri 


^^^a£il^|t~Sl-^jfe  I 


BA. 


9,624  Pieces  of  JUnXchjiorm^ 
Glove  Silk  Underwear 


/«  Utt  Than  (Jiual  and  Much  Lttt  Than  Eltwhrre 


fxr 


...  ^^™^",;'.L^.^'-■„^"".  ■/*'•.'>.  ,f™j'^  ^^j'l^jj' «'''?!"•'''« 

•Pt*  Moit  ImporUnt  Fatttar*  of  Ihlc  Sale  la  Iha  Fact  thai 
"Mardilonwa-  Glo.e  JUk  VmU  are  Cut  Three  Inchea  l/xiier 
Than  the  A*er«cc  Silk  Teat  Thia  la  an  Index  of  Comfort. 
Tha_    Name     "MarchtoncaaT     la    aq    Indei    of    Q  a  a  1 1 1  /. 

Marchioness'* — -, "MarchioncM" 

Glovt  Silk  Vesta  Glorc  Silk  Vests 

$1.94  - .  $2.24 


$1.94 


$2.69 


$2.49 


SALB  BealMS  TVCSDAYt  A.  M. 


Imported  Linoleums 

at  Practically  To-day  '$  Cost  to  Ua 

of  Domestic  Linoleums 

A-apedil  purchase— the  entire  cle«n.up  of  a  Britiah  tnaru- 
faeturcr'a  etock.  A  lii;iiie«1  choice,  but  the  patterns  repre- 
sent art  popular  ones — in  seme,  guantjtiea  are  wy  large. 

Fitil  pade  Patqueliy.  Sale  Price     $2.89  per  K|.  jd. 

Firt  rsJe  Tile.  ■■.       -         2«  pe.  «,.  )d. 

PUnk  lnla«).  ,  ■     "       .  -  1.89  pet  «).  yi. 

Granite  ItilaiA  •       -        ..      .  |  .89^  (,,„,.  yj 

SOilE  GOOD  PATTKS\S  f.V  INLAW  UNOLEVMS 

■re  left  frtxn  the  original  carload  advertiaed  aome  time  ago. 

The  prices  are  as  follows : 

$1.79    to    $2.24 


j^eat  S^mdise 


r.iH  rw  Hm  Ike 


A  collection  of  beautifully  hruchad  oars- 
ilije  of  eiqulalte  mialllr  new  on  e«Hb(Hon 
tnd  aale  In  tha.F«ath4r  Saetloo. 


Sweeps     and     Fountain    Effect*— 

In   Black  and  Natural  Color. 
Vtn.  JI089.  $1389.  $1589,  $21.89  up  to  $59  50 


HI    flo  lor  thrttim,. 
It  amil  farta(ail/llh 


^ 


1,200  Pairs  of  Women's 
Duplex  Chamois  Lisle  Gloves 

ll»v    gimo    frally     keep    the    bandi     .....i  A^        «   /V 

\oc    oely    that  iut    ihe,    look    .,11         T-o  { 1       1  Q 

'la.p    Uyle,    hall    pique    .e»,i,    lOund    <on.e.,.  ▼   I        I  ^V 
doukle    d.a».baek        Buck.    bea>ei.    gia;  A»A«/. 


Holiday  Suggestions 

Scrim  &  Marquisette  Bed  Sets 
i:!.^jr7;..7'  $6.74  «o  $12.49  :-S',"l 


«n4  Lr.1/  Anliqu, 


A  Special  PurchoiC  and  Sale  of 

Sterling  Silver  tableware 

Priced  Coniideiably  Leu  TSan  Prevrnl 
Piicea    on    Silver    oi    EUgual    Weighl. 

A  coi.osi.li.  ur.sir.y  niru  ar.fr.i.t:i>  ki>ok  posseasinga 

rlchneis  and  dignity  often  lacking  in  silverware  of  mora  ornate  design. 

In  ita  patrician  aimplicity  there  is  alto  a  practical  appeal,  for  ail- 

verware  of  thia  type  la  very  serviceable  and  very  easily  kept  clean. 

At,  y  ih  Faleui,v  $•••  >  Pica  Wnli  .Ifatt  an  I4nl  Cfl. 

n  Kar...  "lllS 


Sa^,  L.dk> 


SALE  of  NEW  NECKWEAR 


59c 

have  »ld  at 
»4c  to  JI.49 

98c 

Sunila.    to  nKkwear    we    " 

have  old  at 

11.59  to  $2.49 

An  UnusuaUr  Large  Variety  of  Taitaful  Style*  to 
Please  AU  Tastes  and  to  Suit  All  Pfevallinf  Fashions. 

AtQSr— Very    simple    and 


Af  Mo  —Organdie  Seta, 
■**'  trimmed  and  hand 


,  pleated  lace  col 

SALS  Btcrys  tvesday 


87 


i_.  1^  _— -• -»f- -< 

a.-ca-r-airs 

TiiiJris'rastI 

^!0^ 

^^^S 

'^'v^K 

^^P 

Ji^ 

w^w 

C".^*St  -J:;!^  .TS^ 

y .•'  'rr'l^rrl'^ 

^^W 

i^Ml^ 

iS£=- 

—    ^-^^sy-g  g|==^=s£?i|  g^^arg^^      iiilH 


isit-nzTJ^JtB.-: 


rrv=rK_«.%.tjs 


While  he  jnayeJ 

N  h;«  diary.  Sir  Walter  Scott  nytaii  that  hia  t>e*t 
thoughts  came  to  bim  during  the  thevlng  hour, 
just  after  he  awoke.    Even  to  bla  gmtest  pros- 
perity, the  famous  atithor  of  'Marmlon"  always  performed 


bftbH."  Aod  this  lormbla,  liniplo  country  eenU«man  tued  a  ivm 
idad  hu  am— thai  ok)  tuna  mod«J  whoK  perfect  tialaoa 
t  of  jour  own  hand-a  loot.  >■««"  blailt  thai  cao  ttt 
oly  o/w— tba  ^^/l^~ahavinc  ani;l«      AU  that  Sootfa 


(uanled,  detachabW  bla<Sa  of  t 


nmsnicizD 


A  TSea/  Bayjr^made  Safe 


iU«>Mu'f>ac>^«  i'  5  aiaOM  a>  «0  aa>« 

DURHAM-DUPLEX_^RAZOR  CQ 


-^Pr^^ 


We  Work  With  Santa  Claus 
On  Chrutmat  Eve 


Orieatil 


Timely  Suggettiona  for  Chrutmat 


i&-?Sl-=*  rrS^ivSr     CRATONOIA 

^OWPfiRTmWT&SOHS 
3rd  A^.  &  121«t  St. 


J>^    Millinery  Sale     ^ 

TUESDAY.     WEDNESDAY    A     THlTtSDAY 


Cxctfitional  I 

SMART   HATS 
•5  .  »7.50  .  '10.00 


5tt  cWmic  al  40t{  ^tw) 


QPPFNHEiN.(gLLiNS&€ 

Fullon  Slreet,  Brooklyn 

An  Important  Coat  Sale  Tuesday 


Women'!  and  Klswa' 

Handsome  Fur  Collar  Coats 

Ertnntlj  Low  Priced 

Smart  mcdsis  of  Pom  Pom  or  Velour  with  col- 
U™  0*  Skunk  OposEum,  Sealioe  or  Raccoon. 
Plain  tailored  coats  also.  Lined  thraout-S^cdai 

Stnnrlnir  models  of  Veloor  Cloth,  Silvortone  I 
«r'.'otherm3teri3ls.inachoicer&ri5eof colore,     J  8"    f\f\ 
trimmed  ««Ih  coiUr  of  Hudson  Seal   (dr«J    40.UU 
ncikrat>.  Silk  lined  thnioat 


Great  Sale  of  Belgian  Glassware  ('tHt-  ) 

The  Ver)'  Extraordinary  Sale 
of  Blouses— Continues! 

Beaiute  of  An  'Acadtnt,  Secured  to  Retail  at 

^^-    .„.       $3.95 


Genuine  Cowhide 

Traveling  Bags 

At  a  Great  Saving 


Dainty  Brassieres  Make 
Welcome  Gifts 

At  in>  pnct  Irtm  II  lo  »S 
llj«    ClMBr"     " 


Gift 
Handkerchiefs 


•hewing    B*Tiiet.iX 


27  Superb  Fur  Garments 
of  Individualized  Type 

To  Be  Closed  Out  Al  AJcanlageoui  Reductions 


Ec^tm  Mink         Holnkin      Taupt      futrja 
tlm  6eat  Sijuirret  Caracal 

;**"  Now  $325  to  $1,550 


500  Umbrellas  at  $2.50 

For  Men  and  Women 
u  Upe  edK,  beaatiful  & 


flrf  Fellout! 
Bolt  AtHiut  A  SUeriitf  Sltd? 

CIMBCLS  kM 

^M8  Steering  Sleds 

?1.45  and 
$1.95 


Genuine  Alpaca 
Wool  Scarf 
-lU-  $4.50 


Russian  Tunic  .^^ 

Dress  of  Satin  -  ^ 

lUt  ll«n   Vtr>         CQ!!; 


Great  Christmas  Sale 


Women's  Silk  Stockings 

.41  C/njlma  Ci/li 


Women's  Silk  Gloves,  $1.35  pr. 

An  rfal  fk>>e  lo  ««  .hen  uni»i  a  smU. 


For  Milady's  Desk 

:«<«r>  5«r-«n  oncn  ac:«t«M  »«  S«i  »]  Did 


L-iL-S-r^ 


The  New  Kind  of  Housefurnishing  Store 
Originator  of  New  Ideas,  Has  Become  a 
Great  Christmas  Store— 50,000  Sensible  Gifts 

Chriatmai  Shoppinf  In  Our  New  Kind  of  HouKfurnishing  Store  if  a  pleaji 


=ii~:?cj^ 

s 

.   ^ 

m 

~~  *"  -  "Tra 

•^^~~^n 

"^^tT:?^ 

<^ 

■ir=-v2-s 

sBrttUtK  New  Jerweg  ant  Long  Ittmd  CiuUmtn  Ptnet  to  CIMBSIS  (da  rrtn  Md  J 


BOXERS  TO  BE    FROM  CYCLING  TO  BASEBALL 

LINED  LP  FOU  .^^V  ^iJ^ 

BENEFIT  WORK  .l^"*} 


fitf  Ripley  UITLE  TRADE 
iTAUiTOSTlR 
— ,  L  BASEBALLFANS 


COi  -^Di^S  wokkI  tS 

AmCt  ifcOUAPCS  wmCXtAWAL  .        ^.    '  "^ 'S.  ^ 


r^'^er  RIDERS  "CROSS;'  . 
:".:i^--    EXPERT FOOER : 


^ 


DIAMOND) 
WATCMtt 


R^'^^^^i 


90 


How  to  Keep  Well 


LADIES!  DARKEN 
YOUR  CRAY  HAIR 


'i?!a?.l 


1.  AUman  &  do. 


Ano  her  Special  Sale  of 
MEN'S   NECKWEAR 

(particularly  desirable  for  holiday  Klvln^) 
wilt  take  place  to-morrow  (Tuesday) 

The  prices  quoted  mn  cKtraordlnTMy  low  for  th* 

qualitict  offered,  every  Sc«rf  being  of 

thli  »«A*on*t  making. 

FOUR-IN-HAND  SCARFS 

<nul<  o<  fin  •llki  of  lh«  richot  qualllln  (chtofly 


Jjrrc^  LEA>PERRINS  i" 


i.  Altmatt  $:  (Ho. 

MADISON  AVENUe- FIFTH  AVENUE.  NEW  YORK 


The  Remaining  Stock  of 
Iifiported  Evening  Scarfs 

(comprlklng  beaded  and  spangled  cffecU  ol 

uaiuual  beauty) 
has  been  nibjectcd  to  drastic  price  revrslons: 
as  a  jasult  ol  which  extraordinary  values 
will  b«  obUlnable.  commence 
(Tueaday),  In  Scarfs  r«luced  K> 

W.50,  $11.75  &  $13.J 


(Women's  Neckwear.  First  Floor) 


A.Tuesday  Safe  of 

Celluloid  Toilet  Sets 


price  el 
S13.7S     per 


,  Mirror.  Cloth  Bmfh, 


A  Sale  of 
Chiffon  Velvet  Hand  Bags 


Leather  Goods  Department,   will   afford  an 

while  z'lts  at  less  than  usual  prices. 

Pouch  Basa.  lined  with  colored  silk  and 
flr.:shed  with  tassel:  with  Inside  frame 
pocket  and  a  mirror;  In  black,  ruvy.  taupe, 
brown  and  purple    .    .  ■     .         $2.90 

Pouch  Baga,  lined  with  colorad  silk  and 
finished  with  tassel;  with  coin  purse,  mirror 
afid  engravad  metal  Iramc;  in  black,  brown, 
taupe  and  purple  SXTS 

Shirred  One-plec*  B«jt«,  lined  with  col. 

ror;  In  black,  brown.  Uupe  and  purple.  $4.75 

At  the  utme  time  a  aelectlofi  of 

Travel   Qoods 

(ol  black  enamel  duck)  will  be  offered  at 
special  prices:  comprising 


Women'a  Hat  Boxei 


.$1.85    each 

(Thi«  l»  an  unaurpaaaej  value) 

FOUR-IN-HAND  SCARFS 


$11.15    each 
FOUR-IN-HAND  SCARFS 

In  a  great  diversity  of  smart  designs  ( 

60c.    each 
In  addition  to  the  above 

Men's  All-silk  Knitted  Mufflers 
and  Reefers 


at    $4.50    each 

which  la  much  leas  than  the  actual  worth. 
(Thla  Sale  will  b«  held  on  the  Firat  Floor) 


A  Sale  of 
Men's  Bath  Robes  and  House  Coats 

AT  SPECIAL  PRICES 

wni  also  be  held  to-morroU'  (Tuesday) 

Intereiting  Value*  will  be  offered  In 

MEN'S  BLA^fKET  BATH  ROBES 


Special  at    $6.25 
MEN'S  HOUSE  COATS 

SpMlal  at    $6.25 
(ThU  Sale  will  be  held  on  the  Sluth  Floor) 


91 


LETTERS  FROM    THE    PEOPLE. 


mM 


'.\?j^^s?d^§M 


'^^^d 


PAINTINGS 

x;s5-.i«esi?«a'-':rz.^"  —  ,=r:.-  "■  sculpture! 

r'£=rS2r:::'=r"  r  :.^:~£KS*SSi!?\:"  ^e  scout  i^w 

yrjya'.c:;'^"'...  .  r.^:  ~«ia~«';^j£|    in  practice." 


McCutchcon's 

Christmas  Suggestions  n 


I  amuau  ounnc. 


r_ta.rir.;rrr-r- 


Stern  Brothers 


W»«4»iia  Street       (il<i«i.f 


W»t  43r<l  Stnct 


TOY  ANIMALS 

A  COMPLETKMfnaffcricof  Ivild  nnd  domc-ilic  nnim 
**  made  of  One  pluslv  viiiif  are  Ihf  soft  "Kuddltso 
Kind."  others  arc  niounlol  on  wheels. 

All  Mmt  Irom  IW  Small  fof  al  Mc 
to  a  larf*  fU^ant  al  Ti J« 

Plush  Cols  with  voice,  }I.2S  A    3.00 

Plush  Dogs  wilh  voice.  $1.00,  ZOO  to    S.OO 

Hush  Dogs  on  wheels,  '»I.2S.  Z7S  to  1 1.7J 
Plush  Bears.  Jointed  limba.        >l.00,Z00to   6.00 

Bears  on  Wheels.  $3.25,  4.7S  hi  75.00 

Plusli  Elephants.  »2.00,  3JIS  to  75.00 

Mechanical  Animah,  $2.00  to  10.00 


lb  Anoaa,  Mlh  and  Ud  Straata 


92 


Will  New  York  Have  a  JOYFE  CHRISTMAS?  See  WANAMAKER'S 

For  the  Answer 


IkNatioiialCilT 
CoBpanjr 


FiiNA^CIAL  l^-^:!  V5-^'!^*%^!!^r '*^^^       CURBWAgg 


:  i&K  s:  Jt:  IS  es- 


94 


W5 


COPPERS" 

1  cvitplM.  »d  HI—IT  tmt 

•  <n  ban  inr  »>ibllifci< 


C<  Py  W  70DXr-0Ml  Dday 


lONCS  «  BAKES 


FORNEWPIAN   HAPPENWGSIN  ^5^i^^ 
IN  STOa  SALES  REALTY  WORLD  ^^ii^-; 


^=T=rc|.:s--«-"; 


=to7trt»ti.i^^C  0  M  MERC  I A  L!^:^;=^]i'':"H  '■FJrrrrrHJri^^^]^ 


THE  COTTOH  UnKT. 


^^^^  ^S^jl^^^te'^^*- 


I  SNCUUR  GULF  I  gjJg^-TgSjgS.ai'Tra.gijj.i.r  ■.;j^'^ 


ICMMMCHMrllK 


ft  tt'rry^ji:".'^^ 


QO'CLOCK«o 

[9MI0MlGtfTFR0UC 


raa"«T.tr>r'^  fKHicKERBocKER 


itTii'ii  uT.jj;-.-/.-: 


{^"fm  s 


■GONDOLIERS 


HAS  YOUR  RENT 

BEXN  RAISED! 

Building  WiU  Start 


85  Separate  Lots 


TuutMj.tlictwAu  I7tk,uiii 


CLASSiri KB 


BosTONrtruo     -«=~-- 

PROVIDENCE  j^\   .":._. 


criSii-=-*»»^'i»^i±±!SLihf± 


95 


The  Tyranny  o(  the  Riebteoiu. 


nnUT  k  M  H«1.»Mir     U  k  tluimllr     Kl'ljl'niimi 
tnoA  li  nut  R  n.  te^tk.  pMf4.'.  ira. !».»..  tt* 


DOROTHY  DIXS  DAILY  TALK 


,  ..     ^.  VICKY  VAN  j^:^^a  iplg^j: 


SavM  You  niomy  «n  i^iir 
tfbrlstmaA    Sbofypin^ 


TUESDAY— BLOUSE    DAY 


r!rrjr"'"**'~7~''  "  .  957 


l^^j^^ 


UOSIERYGIFT 


Gin* 
For  the  Home 


T';^;T^^'SSiSi 


StU  lor  »Dmr   (TwxUy) 

FLANNELS 


"ir^TsH^.'SJi 


r!?.!=:?sS£-5' 


96 


TRIBUTES  FROM  NEWSPAPERS 
AND   ADVERTISERS 


Selected    from    the    Kind    Words    of    Commendation 

from  Men  Prominent  in  All  Walks  of  Life 

Regarding   the   Globe. 


THE    ATLANTA    CONSTITUTION. 

Atlanta,  Ga. 

It  is  a  unique  distinction  to  be  the  oldest  existing  continuously  daily 
newspaper  in  America.  The  history  of  The  Globe  is  not  only  a  history  of 
the  city  of  New  York,  but  practically  of  the  life  of  the  republic.  Some  of 
Amcirica's  most  eminent  journalists  have  been  identified  with  The  Globe. 
Very  cordial  congratulations  upon  this  notable  event,  and  with  the  hope 
that  I  may  be  able  to  extend  similar  greetings  in  The  Globe's  150th  anni- 
versary.— Clark  Howell. 


CINCINNATI    TIMES-STAR. 

Cincinnati,  Ohio. 

The  unprecedented  record  of  125  years'  service  to  the  public  is  an 
achievement  of  which  not  only  you  but  the  entire  newspaper  profession 
may  be  proud.  A  publication  could  attain  such  a  mark  of  distinction  only 
through  living  up  fully  to  the  demands  of  the  various  periods  through  which 
its  activities  have  passed.  Through  the  generations  The  Globe  and  its  pre- 
decessors must  have  served  their  public  exceedingly  well  to  have  survived 
the  changing  times  and  conditions.  No  newspaper  could  do  more  than 
that.  Service  is  the  ultimate  aim,  and  you  have  served. — Joseph  Garretson, 
Managing  Editor,  Cincinnati  Times-Star. 


BALTIMORE   AMERICAN. 

Baltimore,   Md. 

The  Baltimore  American,  which  on  Aug.  20  of  this  year  passed  its 
145th  birthday,  salutes  The  Globe  on  its  125th  anniversary.  Such  old 
fellows  must  always  be  good  friends  and  thus  help  each  other  to  renew 
their  youth  and  gain  more  vigor  each  year  of  their  lives.  Records  made 
by  such  newspapers  as  The  Globe  and  the  American  form  an  important 
part  of  the  history  of  this  nation  and  of  the  world.  I  have  known  and  read 
The  Globe  for  many  years  and  count  it  one  of  the  best  and  most  attractive 
afternoon  newspapers  of  the  country.  A  newspaper  like  The  Globe,  which 
hews  true  to  the  line,  maintains  an  honest  independence,  upholds  the  right 
and  denounces  the  wrong,  is  bound  to  succeed  and  to  win  the  esteem  of 
the  community  in  which  it  is  published. — Felix  Agnus,  Publisher  Baltimore 
American  and  Baltimore  Star. 

97 


COLLIN  ARMSTRONG 

IKCOB.P  ORATED 

General  Advertising  Agents 

1463  Broad-vvray,  at  42^<^  Street 
New  York 

TKLTtPHON'E   BRVAXT    I'<07 


COLi.iN  Armstrong.  President 

Dec.   7 
19  18 


Mr.  Jason  Rogere, 
Publisher,  THE  rTLOBE. 
73  Dey  Street, 
Kew  York. 

Dear  I.Ir.  Rogerut 

Cordial  Birthaay  Greetings  ^o 
THE  OLOBS.  170  wonder  it  has  scored  a  century 
and  a  quarter  of  usefulness  with  such  an  a- 
bundance  of  red  blood  and  brains  in  its 
sjratem.  These  insure  many  "happy  returns  of 
the  day",  for  TK3  GLOBE  is  not  old  excei^t  in 
point  of  years^  but  right  in  its  prime." 

True  to  its  record  and  characta 
it  is  now  doing  most  coramdndahle  work  in  ad- 
vancing the  Btandlng  and  quality  of  advertis- 
ing; a  raovenent  that  the  raercenary  raay  suggest 
is  largely  selfish.  But  it  is  not.   it  is  for 
the  benefit  of  THE  GLOBE'S  readers  and  patrons. 
You  are  to  be  congratulated  in  this  respect 
and  deserve  the  gratitude  of  publishers  and 
advertising  interests  generally  for  your  en- 
lightened and  energetic  efforts  to  spread  the 
gospel  of  better  advertising  throughout  the 
country. 


Yours  sincerely, 


president,   COLLIU  ^iRKSTROTT??,    INC 


AOVERTISINGL 


OFFICE   OF  THE    PRESIDENT 

December  second 
19  18 


MR.    JASON  ROGERS,   Publisher, 

The  Globe, 

New  York,    N.    T. 

My  dear  Mr.  Rogers: 

•I  note  that  The  Globe   is  to 
celebrate  its  one  hundred  and  twenty-fifth 
birthday  on  Deciember  9th,  and  I  waiit   to  offer  it 
my  Congratulations  and  felicitations. 

I  am  a  constant  and  steady 
reader  of  The  Globe  and  admire  greatly  its  broad 
and  oomprehensive  editorial   treatment  of  publio 
4uestions^    together  with  Its  presentation  of 
local  and  general  news.     The  Globe  is  not  only 
a  credit  to  New  York  City  but   the  the  Natioa. 
I  wish  it   many  more  years  of  success. 


Sincerely  yours, 


^i\M^fk^ 


Fp/l 


99 


Walter  Thompson  Company 

ADVERTISING 

ESTABUSHEO   1864 
NEW  YORK  -CHICAGO  •  BOSTON  •  DETROIT  •  CINCINNATI  •  LONDON 


NEW  YORK 

244  MADISON  AVENUE 

December  5,  1918 


Mr,  Jason  Holers,  Publisher. 
The  Globe, 
New  York  City. 

My  dear  Mr.  Rogers: 

It  is  a  very  fine  thing  to  be 
able  to  celebrate  one  hundred  and  twenty  five 
years  of  service  to  New  York  newspaper  readers* 

The  Globe  has  made  a  fine  record 
for  leadership  in  the  standardizing  of  news- 
paper practices.   It  deserves  a  great  deal  of 
the  credit  for  the  high  plane  which  newspaper 
advertising  has  reached,  both  as  the  interests 
of  the  advertiser  and  as  those  of  the  public 
are  concerned. 

If  this  one  hundred  and  twenty 
fifth  anniversary  can  be  said  to  be  a  measure 
of  the  Globe's  past  usefulness,  we  trust  that 
it  will  also  prove  an  index  of  future  useful- 
ness, not  only  in  point  of  character,  but  also 
in  point  of  time. 


.  ^      Please  accept  our  hea 
wishes. 


Since 


100 


WM.  H.RANKIN    COMPANY 

Formtrty  mahin  advertising  company 

A.<ixj  e  riisirxg 


60  Mad i BOD  Avenue 
NEW  YORK 


Deoember  2,   1918. 


Mr.   Jaaon  Bogera, 
Publisher, 
The  Globe, 
Hew  York  City. 

My  dear  Ur.   Rogers i  , 

Hhat  a  birthday  the  Globe  celebrate6~born  In  the  year  when  George 
Waehington   stepped  from  the  4>residential  ohairl      Its   life  keeps   step 
with  the  nation's  life! 

But  aren't  your  figures  a  little  modestT      It  seems  to  me   that 
actually  the  Globe  and   its  friends   should  celebrate  on  December  9  the 
39,125th  birthday  of  the   Globe.      Beoause,    in  reality,   the  Globe  has  a 
new  birthday  on  each  day   in  the  week  and   there  have  been  something  like 
39,126  weekdays   since  the   year  1793^      Each  day,   as   it   is   born  anew  from 
the  presses,   it  has  a  birthday  which  is  celebrated   in  more  than  200,000 
homes.     That's  the  only  kind   of  birthday  worth  having.     And   you've  got 
that  kind. 

I  notice  too  that  your  advertising  patronage  has  grown  so  that  the 
Globe  now  loads  the  evening  field   in  New  York,   giving  you  even  more  than 
the  usual  rights  to  rejoice  at  this  particular  time.      This   is  due  1  think 
to  the  splendid  work  the   Globe  has  done  for  belter  food  for  the  people 
under  the  direction  of  Mr.   Alfred  McCann. 

For  yourself,   personally,    let  me    say  that  you  have  done  never  to  be 
forgotten  work   in  the   interests   of  More  and   Better  Advertising.      Best  of 
all,   you  have  not  confined  your  work  to  New  York  but  you  have  generously 
made   it  national   in  character,    so  thot  each   good   newspaper  and  all  good 
advertising  men  have  been   inspired  to  do  business   in  a  broader  way,  along 
higher   levels. 

The   results   of  your   recent  work    in  behalf  of  more  cordial   relations 
between  the  nev/spapers   and   the  advertising  a^^enciee  are  gratifying  to  you 
and    I  know   tloat  they  are  a    source   of  pleasure   to  your  friends,   among  whom 
this  agency   is   proud   to  be    counted. 

Congratulating   the    Globe  and    its  publishers   on   its   39,125th  birthday 
and  wishing  it  many  hundreds  of  thousands  more,   I  am 


Your  friend 


Chairman,   Newspaper  Di^i:^ion, 
yyj^p  Ij)  American  Association  of  Advertising  Agencies, 


101 


ronoNTo 


The  H.K.N^C^nn  Company 
(^ov€r»tisjng 


61  Broai>"vva-y 

NE^wyORK 


MAC    K  AOCO 


December  17th,  1918. 


Wr.  Jason  Rogers,  Publisher, 

The  Globe, 

73  Dey  Street,  New  York, 

Dear  lAr,  Rogers  :- 

This  is  just  a  line  to  congratulate  you  on  the  125th 
Birthday  Number  of  the  New  York  Globe. 

I  not  only  enjoyed  reading  it,  but  the  information  con- 
tained therein  was  so  interesting  that  I  am  having  it 
placed  in  our  permanent  file. 

The  fact  that  the  Globe  really  did  this  themselves, 
and  did  not  attempt  to  persuade  advertisers  into  buy- 
ing extra  space  in  this  special  number,  is  a  fact  that 
appeals  to  me  particularly  also. 

I  want  to  congratulate  you  both  on  what  you  did  and  the 
way  you  'did  it. 

Sincerely  yours, 


HKM-K 


^^^i^^-^ 


102 


FEDERAL  ADVERTISING  AGENCYi^ 

SIX  EAST  THIRTY- NINTH  STREET 
NEW  YORK  CITY 

TELEPHONE  ^^  CHICAGO 

VANDERBILT-4770  ||g  ^O  NMICHIGAN  AVE- 


Dooeober  5thj  1916 


Mr.  Jasor  Rogers. 
Secretary 

^ow  Ycork  Globe, 
New  York  City. 


My  dear  Rogers 


It  is  a  rare  privilege  to  carry  on  to  its  126th  year,  an  institution 
which  links  the  present  day  with  !?oah  Webster.   You  are  to  be  congrat- 
ulated, not  only  on  what  you  have  done  —  of  which  a^^y  man  may  well  be 
proud  —  but  pai*tic\ilarly  on  the  Globe's  dependability  to  accurately 
record  and  interpret  the  tendencies  of  these  truly  history-making  times 

When  the  Globe* 8  200th  birthday  arrives,  your  files  of  these  present 
days  will  possess  wonderful  historic  interest.   Then  posterity  will 
benefit  by  the  careful,  painstaking  and  thoroughly  adequate  methods  of 
your  handling  of  the  news  when  it  is  news. 


It  is  also  my  belief  that  your  editorial  pagos  will  stand  the  same 
exacting  test,  and  it  is  cy  hope  that  the  Globe  of  that  day  vill  be 
in  the  hands  of  men  who  will  so  ably  guard  its  ideals  and  be 
as. aggressive  i"  their  expression  as  you  are  today. 


Sincerely  youre,    /^ 


103 


The  Erickson  Gompany 

381  Fourth  Avenue  New  York  City 


Mr.  Jason  Rogers 
The  New  York  Globe' 
New  York  City. 


December  3,  1918 


My  dear  Mr.  Rogera: 


Permit  ire  to  congratulate  the  management  of  the 
New  York  Globe  upon  reaching  its  125th  Birthday. 

This  is  a  ripe  old  age  and  "looking  backward"  should 
present  nothing  but  cause  for  satisfaction. 

The  Globe  has  always  represented  the  best  in  American 
journalism.  It  is  clean,  straight  and  thoroughly 
reliable. 

I  hope  it  will  continue  for  many  years  longer  to  pre- 
sent to  the  people  of  New  York  the  news  as  it  should 
be  prepared  and  printed. 


Yours 


104 


The 
C,  IRONMONGSH 

,^^  ADVSiRTISXNG  AGENCY  Adv^rtllaa 

ADvHmsoc  ro.  >i>ko  ....  ma.CBMlmu 

"**•««*  »S  MADISON  ATENUE  a«lTtc« 

NEW  YORK 


Dec«Bb«r  3,  1918. 


Mr«  JftBon  Rogers, 

Publisher.Olobet 

73  Dey  St.,  New  York. 

Wy  dear  Mr.  Rogers: 

Greetings  from  en  Advertising 
Agency  to  the  newspaper  whose  broadainded  fair- 
ness is  recognized  throughout  my  profession! 
Greetings  from  an  Aisiericfen  citiien  to  the  news- 
paper whose  sterling  Americanism  never  could  be 
questioned,  whose  work  has  bssn  highly  constructive 
and  inspiring  to  those  of  us  who  deal  uith  youi 
Greetings  personally  to  you  and  your  staff  I 

Years  ago  the  Globe  was  orily  a  news- 
paper. Today  it  is  an  institution,  reflecting  the 
hopes  and  ideals  of  its  readers  but  yet  leading 
those  readers  to  better  citlgenehip* 

Though  old  in  ye^irs   tha  Globe  is 
young  in  spirit.  Here's  to  another  125  years  of 
increasing  prosperity. 


Yours  truly, 


105 


W.  Sc  J.  SLOAISTE 

riFTH  AVEKUE  &  47T»  STREET 
NEW  YORK 


December  3,  1918 • 


A^r,  Jason  Rogers, 

The  Globe, 

73  Dey  Streeft,   City. 

My  dear  Mr,  Rogers: 

On  behalf  of  W,  A  J.  Sloane, 

established  e event y*five<»y ears  ago,  I  teUce 

pleasure  in  extending  hearty  greetings  on  the 

One  hundred  and  twenty  fifth  Anniversary  of  the 

Globe, 

With  beet   mshes  for  its  future, 

truly  yours, 


President, 


106 


^^?n^/ulz^/ie/z^^lee^ 


KUHN,  LOEB  A  CO. 


^/'4L^!!Ll!_yj?^ 


Jaeon  Rogers,    Esq.,  Publisher, 

"The  Globe" , 

73  Ley  Street,   City, 
My  dear  Sir:  - 

Acknowledging  receipt   of  your  conmuni cation 
of  Hovember  30,    it   interests  me   very  much  to  leam 
that   the  Hew  York  Globe  celebrates   its  l£6th  birthday 
on  the  ninth  of  December. 

I   am  glad  you  have  made   this  opportunity  for 
me  to  express  my  interest  in  your   Paper,  which  has 
done  80  much  for  all  claseres^of  the  citizenry  of  Uew 
lork,  and   to  wish  your   Paper   the  bright   future  which 
is  no  doubt  vouchsafed  under  the   continuance  of  good 
and  high-class  management,   such   as  it  has  long  possess- 
ed. 

Pal'thfully  yours. 


107 


^Ij*  €i^s:  ^ai«mal|Bmtfe. 


NEW   YORK 


ALBERT  H.  WIGGIN 

Ch«irm«nofth«  Board  of  Directors  DeCenib©r    5,     1918  < 


My  dear  Mr.  Rogers: 

Please  accept  my  oongratulationB 
upon  this  anniversary  of  the  beginning  of  The 
Globe's  long  career  of  usefulness.  To  have  served 
the  public  of  a  great  city  faithfully  for  one  hun- 
dred and  twenty-five  years  is  a  record  to  be 
reviewed  with  pride.  The  Globe  has  added  to  this, 
during  recent  years,  a  progress  which  has  consistently 
broadened  and  deepened  its  service  to  the  community. 
As  a  result  its  friends  look  to  it  for  still  greater 
achievements  in  the  problems  of  the  days  now  before 
us. 

Yours  sincerely,       ^ 


^-/z^/L.^-7 /^^<^ 


Jason  Rogers,  Esq.,  Publisher, 
The  Globe, 

ITew  Yerk  City. 


108 


:/€4^iJ&mey.  e900-§re^^ej^ 


jTranhlin  Pinion  L  Co. 

A  Store  of^ Individual  Shops 
Fifth  Avenue.37'i>  and  38'1>  Sts., 

JVewJorA,  Deoeaber  3,   1918. 


I.Ir.    Jason  Rogers, 
Publisher,    The  Globe, 
73  Dey  Street, 
Hew  York  City. 

r.^  doar  Ivlr.   Rogers: 

Please  accept  my  felicitations   for 
The   Globe   on  its  125th  Birthday. 

You  should  feel  proud  of  the  growth 
and  progress  that  The  Globe  has  made ,  and  I  hope 
that    it  will  continue  to  wield  its  power  in  help- 
ing  to   form  public   opinion  in  the  future,    as  It  has 
in  the  past. 


admired. 


Its  policy   is   one  that   I  have  alv/ays 
Very  triily  yours. 


<^ 


'td.yLyi^/^^^ 


109 


ftvhle  Address 


Walerii\ai\]s  Ideal  Foui\taii\^^ei\^ 

Chc^CR  (Tomer"  ^/^/ ^}i.o*tdu>€ryu^. 


/' J}  Waterman  i\,.t  4- 


719-A 


December  6,  1918, 


Mr.  Jason  Rogers, 

75-83  Dey  Street,  New  York. 

My  Dear  Mr.  Rogers :- 

Having  learned  that  you  are  to  celebrate  the 
125th  anniversary  of  The  Globe  on  Monday,  December.  9th,  I* am  tak- 
ing advantage  of  this  opportunity  to  write  and  send  hearty  and 
cordial  congratulations,  not  only  to  you  personally,  but  also  to 
the  members  of  your  staff. 

Having  been  almost  constantly  anadjoining  neighbor  of 
^our  paper,  the  personnel  of  our  entire  organization  has  been 
greatly  benefited  and  largely  influenced  by  the  news  in  your  col- 
umns, and  especially  by  the  fearless  editorials*  Perhaps  in  our 
daily  work  few  of  us  realize  how  much  we  really  owe  the  newspaper 
we  rebd  for  guidance  and  informttlon  on  all  current  matters. 

The  splendid  principle  of  service  and  publie  duty  that 
has  for  the  past  quarter  of  a  century,  to  our  knowledge,  actuated 
and  directed  the  policy  of  The  Globe,  is  vindicated  by  the  years 
of  its  existence,  and  gives  assurance  of  the  future  unselfish 
policy  of  your  excellent  paper. 

/gain  extending-  to  you  cordial  bitthday  greetings  end 
congrctulptions,  I  remain, 

Tours  very  sii^e^ely. 


110 


F.II.BEK^T5TTBIS€1TIT  Cofie^sy 

^JLINFFACTURERS  OF 

BISCUIT   SP£€I^\I/riES 

r  "Dea.   3rd,   19ie, 

ITew  York  Globe, 

Mr*  jaso^i  Rogers,  Publisher, 

73  Dey  Street, 

Hew  York  City. 

Dear  Sir;- 

The  occasion  of  the  alobe^s  125th 
Anniversary,  seems  appropriate  for  us  to  convey 
a  word  of  appreciation  of  the  kind  of  a  paper  the 
Globe  is,  and  the  kind  oC  people  who  make  it  what 
it  is. 

We  admire  the  olobe  as  a  newspaper 
for  its  sincere,  earnest  and  purposeful  enthusiasm. 

\7e  admire  the  Globe  as'  an  advertis- 
ing medium,  because  we  have  p.sed  its  advertising 
columns  continuously  and  profitably  for  some  six 
years.  We  began  with  one  inch  ads.,  and  this  year 
we  have  used  full  .pages 

We  believe  in  the  kind  of  service 
you  give  ji-our  readers.  'Je  believe  in  the  l:ind  of 
cooperation  you  render  advertisers.  Y/e  believe 
in  the  kind  of  men  whose  honesty,  ability  and 
energy  have  made  it  possible  for  the  Globe  to 
celebrate  a  happy  and  prosperous  125th  Birthday. 

'Therefore,  we  congratulate  you  andl 
wish  you  well. 

Yours,  very  truly, 

F.  H.  BHKIT]^ 

FHB.MT. 


i^^^heatswotth 


Golden  IN  Food  Value     \A/liCclLbWUtLlZ  Real  Whole  Wheat  Products 

DE  MARK  DEI 
111 


^hc  JHontrcalftav 


November  2^th,    191^. 


Mr.  Jason  Rogers, 
"Hew  York  Glol^e", 
73  Day  Street, 
NEW  YORK  CITY. 


Bear  Mr.  Rogers :- 

Allow  me  to-  congratulate 
you  on  the  125th  anniversary  of  the  foundation 
of  the  "New  York  Globe".    It  is  indeed  no 
small  accomplishment  to  have  maintained  at  a 
high  level, through  all  the  vicissitudes  of  a 
century  and  a  quarter,  a 'business  so  subject 
to  external  iortune  as  is  a  big  daily  newspaper. 
I  can  only  say  that "The  Globe"  of  to-day  is 
quite  worthy  of  its  great  tradition. 

Yours   truly. 


J'/fi/il;t4^^L^ 


mr    Mo>in»A.     MTiO    frii  i.i»uiNu   Co  .    U\n\t%u 

112 


HARTFORO.CONN. 


^"  =«"'"""'"'"''*'=<'•  NOV.   29,    1918 


To  The  Globe  and  Commercial  Advertiser; 

Greetings  on  its  125th  birthday,   it 
Has  had  a  long  and  honorable  career,  and  in 
spite  of  its  years  is  more  chipper  and  of 
greater  value  to  the  coiminity  than  in  the 
days  of  its  youth.   The  Hartford  Times  boasts 
its  102  years,  during  seventy-seven  of  which 
it  has  appeared  six  days  a  week,  but  The 
Commercial  Advertiser,  predecessor  of  The 
Globe,  had  very  nearly  reached  its  majority 
^en  the  first  nuj^iber  of  The  Weekly  Times 
was  issued* 

The  newspapers  in  the  united  states 
that  can  trace  their  ancestry  back  to  the 
eighteenth  century  are  comparatively  few 
and  are  to  be  congratulated;  none  is  more 
husky,  even  though  hoary,  than  The  Globe. 
It  is  among  the  most  highly  esteemed  of  the 
daily  arrivals  to  our  exchange  table.  The 
Hartford  Times  expects  to  be  on  hand  to 
extend  greetings  when  The  Globe  reaches  its 
250th» 

Fraternally  yours. 


113 


OAIUY.  SUNDAY.  TWICE-A-weCK 


::fipAk^^I;//aJ^    ^««-  ^^'  i^ie, 

jason  Rogers,  !niblisher, 

The  rrlobe, 

Kew  York,  r.  Y, 

Bear  tir.  Rogers  • 

Congratulations  are  certainly  due 
She  Globe  on  reaching  its  125th  birthday, 

It  is  a  wonderful  accomplishinent  for 
a  daily  newspaper  at  such  an  age  to  possess  ajl 
the  energy  and  initiative  of  youth. 

For  this,  newspaper  men  must  all  recog- 
nize that  The  Globe  is  indebted  to  you. 

I  sincerely  hope  that -125  years  from  now 
The  Globe  will  be  going  As  strong,  as  it  is  today. 

Sincerely  yours, 
.^^"^^^^^V^^S^-^t^VPubl  i  Bher , 

•>^c/d-49.  the  s?ozes:uk-review. 


114 


TIIK    liUI.Uni    IIKHAJLD 

AC  WEPSS  P«E3  AND   GEN   MGR  Dut-UTH.  MINNESOTA 

■Dfioember  2,   1918. 


?Ir.  Jason  Rogers,  Publisher, 
The  niobo, 
73  Dey  St., 
Ke\?  York* 
N.  Y. 

Viy  dear  Mr.  RO^rs: 

I  take  great  pleasure  in  seizing 
upon  the  occasion  of  the  1^5th  birthday  of  The  Tlobe 
to  hail  it  as  one  of  the  raarvels  of  the  modern 
newspa^jer  world.  As  an  assembler  and  distributor,  ; 
of  news,  its  enter|)ri3e,  fairness  and  discrimination 
mark  -it  as  an  exemplar  of  the  finest  traditions  of 
American  journalism.  As  a  beatei*  of  new  paths  of 
journalistic  service  it  has  few  peers  and  none  surpasses 
it.  As  a  voice  'for  vigorous  righteousness  in  public _ 
life  it  has  be cone  a  power  in  the  land.  As  a  spokesman 
for  the  highest  ideals  in  government  it  has  made  itself 
an  outstanding  factor  in  community  and  country. 

We  venerate  it  for  its  hoary  age, 
but  we  rejoice  in  its  splendid  strength  and  its 
boundless  enthusiasm,  its  enterprise  and  originality 
and  daring.  These  are  attributes  of  youth;  for  thou^ 
The  Olobe  as  an  historical  institution  is  old  -bolder 
than  all  but  a- few  newspapers  in  America  —  The  aiote 
of  today  is  but.  a  youth;  and  i  am  glad  to  declare  that  I 
hold  that  its  shining  record  of  real  achievements  is 
the  product  of  the  genius  and  thought  and  toil  of  jason 
Rogere,  one  of  the  most  energetic,  fertile-minded  ani 
resourceful  newspaper  publishers  in  Ameriaa. 

Very  sincerely  yours, 
AC^-D  Publisher  Herald. 


115 


MEMBER    AUDIT    BUREAU    QF    CIRCULATIONS 


GENERAL   OFFICE 


Sprinifiria    Illinois. 

December  &,1918v 


liT.   Jason  Rogers, 
Pul^llsber  The  Globe, 
73  Dey  Street, 
New  York  City 

Uy  dear  friend  Rogers:- 

Accept  congratulations  for  yourself  and  the 
Globe  on  the  one  hundred  and  twenty-flf tb  birthday  of 
this  wonderful  newspaper. 

The  Globe  may  be  old   In  years,  but  it  is 
yoxxng  in  spirit  and  in  enterprise.    It  is  fortunate  that 
in  the  first  quarter  of  its  second  centenary  it  has 
fallen  into  the  hands  of   such  a  live  and  enterprising 
publisher  as  guides   its  destinies  at  the  present  time. 
Bidding  you  God  speed,    I  remain 

Yours  ver^  respectfully. 

Publisher  Illinois  State  Register 


116 


Houston, TtXAS,      Decanter  2,    I9I8 


Mr.  Jason  Eogers,   Publisher* 
The  Globe, 

New  York,  N.   Y. 
M7  dear  Mr.  Hogere: 

You  and  the  Globe  have  my  heartiest  congratulations  on  your 
approaching  birthday. 

The  Globe  Is  old,  but  It  Is  young  In  its  activities  and  In 
Its  enthusiastic  advocacy  of  the  right.     You  have  always  been  to  the  fore- 
front In  everything  for  the  betterment  of  our  country  and  Its  people.     Hhe 
Globe  has  been  en  Ideal  exponent  of  high  class  afternoon  Joumallsin  and  we, 
of  the  same  fraternity,    look  to  you  constantly  for  Inspiration  and  guidance, 

May  you  always  continue  to  be  our  proper  guide  and  mentor 
May  your  youthfulness  and  usefulness  increase  with  age  and  may  you  live 
always 

Yours  sincerely, 


presideni 


117 


ralNiis*  BAiLd    nto.coi 

rj^wV^P^VtlVo.*"  (J    hi»     inttrn     (Il)lt<i.>i-(irt».  TMj  PAPCBTMAteoeSHOMi- 


'Clje  Jlltica  ©bsertJcr 

Friday 


f  AILY  ^inCULATION  OVER   20  00» 


EP       BAILEY     a    CO 

lltir.i.  ^'.  ^?. 


rov  e^iibe  r   twenty-n :  he 
19   16 


Mr.  Jason  Rogers, 

The  r^lobe,  ^lew  Yor^c. 
Dear  !^«  P.ofcer^: 

Pleaso  accept  sincere  congratulations 
on  the  vigor  of  The  Globe  as  it 'swings  past. its 
one  hundred  and  twenty-itifth  mile  post. 

It  is  an  encourageqient  and  example  to  all 
.m'ernbers  of  ,the  nev^spajer  world  who  are  trying  to 
conduct  theirtusiness  on  sane,  conservative  and 
practical  linear 

The  pioneer  work  done  by  The  (^-lobo  in 
reducing  newspaper  publishing  to  practical  and 
as  nearly  as  possible  exact  lines,  will  benefit 
the  entire  newspaper  craft  for  years  to  come. 
During  these  years  may  The  Globe  continue  on  its 
beacon  lighting  way. 

Yours  very  sincerely, 


(^$^-..^^^^  ^^^^, 


118 


MIDDLETOWN   TIMES-PRESS 


DAILY     AND     SEMI-WEEKLY 


STIVERS    PRINTING    COMPANY 

PUBLISHERS 

MIDDLETOWN.  ORANGE  COUNTY.   NEW   YORK 

TELEPHONES:    BUSINESS   DEPT.-NO.  1     •     EDITORIAL   DEPT.-No.  101 

JOHN    O.    STIVERS.    PRESIOCNT-EOITOR  M.     A.     STIVERS.      SCCRETARV 

H.     H.     KNICKERBOCKER.     MANAGER  THEO.    D     MILLS.  TREASURER 


Deoenber 
Fifth, 
19  18. 


Mr*  Jason  Rogers^  Publisher, 

The  GLOBE, 

73-ft3  Dey  Street, 

New  Yoiic  City. 

My  dear  Mr.  Rogers  J 

It  laast  be  a  great  deal  of  satisfaction  to  you  and  your 
co-workers  on  "The  Globe"  to  look  forward  to  the  celebration 
on  December  9th  next,  of  the  one  hundred  and  twenty^fifth 
anniversary  of  that  nost  commendable  publication,  and  to 
know  you  have^  through  tireless  energy  and  thoughtful, 
conscientious  and  efficient  management  for  a  number  of  years, 
been  directly  responsible  for  the  great  national  suocess  now 
universally  recognized  to  have  been  acliieved  by  your  newspaper, 

I  desire  to  be  among  the  many  of  your  friends  and  admirers 
in  the  newspaper  fraternity  to  extend  you  moGt  hearty 
congratulations  on  this  unusual  occasion,  and  express  the 
wish  that  you  may  be  spared  for  many  yerrs  more  of  the 
helpful  service  you  have  rendered  "The  Globe"  readers  and 
newspaper  men  generally. 


Faithfully  yours. 


HHK/MBR 

119 


csTABusttco  lees 


/  C  X>MNSON.  V.ci-lk>c*JTat 


THE  CHAHANOOGA  NEWSCO.PUBLISHERS 


;^  THE  CHATTANOOGA  NEWS 


Nov,,  30,    1918, 


Mr,  Jason  Rogers, 

Tiie  Globe, 

New  York  City,   li.   Y. 

Dear  Sir:- 

The  Globe  is  one  of   our  oldest  of  newspapers  in  years 

and  the  youngest  and  most  vigorous  in  its  characteristics.   It  is 

an  inspiration  to  ©very  American  newspaper  man.  You  have  already  shown 

that  you  can  do  both,  so  it  is    hardly  necessary  to  say  to  you,  in  the 

language  of  old  Rip,   "Llay  you  live  long  and  prospor." 

Yours  very  tnily. 


120 


^OMN    D.   PL.UMMER     PuauiMSf 


The  Springfield  Union 


UNION    NEWSPAPER    CO 

PUBU*HSO  ALL    DA> 


Springfield    Mass 

Dec.    4,   I9ia 


Jason  Rogers, 

c/o  The  Globe, 
83  Dey  St. , 

New  York  City. 

Dear  Mr»  Rogers: 

I  note  that  on  December  9th  The  Globe  will 
celebrate  it's  one  hundred  and  tv/enty  fifth  anniversary, 
and  I  wish  to  extend  to  you  n::^'  hearty  congratulations 
on  your  connection  with  a  paper,  which  possesses  not 
only  tir;e  merit  of  age,  but  which  has  kept  abreast  of 
the  times  ir  all  those  things  which  go  to  make- up  the 
modern  newspaper. 

I  have  been  very  much  interested  to  watch 
the  steady  growth  of  The  Globe  under  your  management, 
as  to  the  amount  of  business  carried,  but  what  is  even 
more  important  your  success  in  giving  to  the  public  a 
newspaper  of  such  high  quality  and  standing. 

We  are  approaching  a  period  in  this  country 
when  the  newspaper  conducted  on  the  lines  you  have  set 
for  The  Globe  can  do  much  toward  enableing  American  to 
■do  its  part  in  the  uplift  of  humanity.   The  people  of 
Ue'BT,  York  are  fortunate  in  possessing  a  newspaper  which 
embodies  so  nearly  all  those  principals  and  ideals, 
which  go  to  produce  a  higher  standard  of  civilation 
and  citizenship. 


JDP-M 


121 


—  I:; 


eSTASLISMEO   I 


THE  FARGO  FORUM 

PuSLiSMED    EVERv    EVE"«'r«o   EXCEPT   SuNOAV 

KOKIM  PIBLISHI.NG  COMPANY 

FARGO,  NORTH  Dakota 

Cdcaniber  2.   1918. 


^Jr.  Jason  Rogers, 

Pxibllsher  "Das  Glo\5e," 

New  York,   IT.Y.. 
J.ly  Dear  Mr.  EoKera:- 

Flrst  let  me  congratulate  the  "Globe"  on  having  eo  actively 
reached  such  a  splendid  old  age.     It  Is  always  gratifying  to  be  in  a 
class  by  one's  self,  but  it  is  a  great  honor  to  be  the  oldest  newspaper 
in  the  United  States  in  point  of  continuous  publication. 

And  Jr  want  to   congratulate  you  210 re  particularly  on  what  you 
have  done,  and  are  doing,   to  tnake  the  Globe  so  vigorous  and  youthful  in 
spite  of  its  age.     And  your  work  is  not  confined  to  the  Globe  alone. 
You  are  giving  generously  of  your  newspaper  talent  and  energy  toward 
making  every  newspaper  more  useful  in  its  field,   and  more  profitable 
to  the  business  office. 

I  hope  you  may  live  to  be  at  least  as  old  as  the  Globe  vrill 
be  on  Decmber  9th. 

Yours  fraternally, 


'Tlii^r^.^ 


Publisher  The  Fargo  Forum.      \ 
IIE2/B  - 


122 


r.  W    STARBUCK    Pi.ES  LARGEST  CTROtTt^TIOI*.  CITT  ^jro  oOtTNTT.  fME  ItACINt  Daily  JOOHMAt 

WM.  HORLICK.  V.C£  P«c«  ,T  AiTorr  orAOTrr  ■mtm^rr  o-  ™T.r^  »^.«—  rooHOtD  i 

F.  R.  STARBUCK.  SIC  Y  •  TRCAai 


TMEA#N.p.A.  The  Journal  Printing  Company  "^"^^l^Ttl"^"^ 


ASSterATvo  mess 

VtlSCONSIN  DAILY  UCAOUI 


pcDLianEiis  or  tAm«K— m  c,  watvom 

l»TM  AVINUI 


INLAND  DAILY  PRESS  ASWXriATION  THE  JOURNAL-NEWS  H«WYORK.K.Y. 

AUDIT  BURSAU  O^  CincuLATION* 

Raoix«.Wm>        Not.    30,    1918 


Mr.  Jason  Rogers, 

o/o  The  Globe, 

New  York  City 

Dear  Slr:- 

We  understand  that  on  Monday,  December  9th, 
the  Nev;  York  Globe  will  be  125  years  old  ae  a  daily 
newspaper.  This  oextainly  will  be  a  wonderful  epooh 
for  you  and  those  associated  with  your  publication,  and 
we  feel  at  this  time  that  a  short  tribute  from  us  will 
be  most  appropriate. 

Your  publication  has  oome  to  our  desk  from 
time  to  time,  and  the  writer  has  always  been  greatly 
interested  in  it.  More  than  that  he  has  followed  your 
advocacy  of  certain  reforms  and  principles  in  the  news- 
paper world  with  a  great  deal  of  interest.  At  all  times 
you  have  been  animated  by  a  purpose  to  place  the  level 
of  the  newspaper  and  everything  connected  with  it  on  the 
highest  plane.  You  have  been  foremost  'in  sounding  its 
merits  as  a  medium  for  the  advertiser  to  get  the  greatest 
amount  of  value. 

The  writer  knows  of  several  occasions  when  you 
have  unselfishly  given  of  your  time  and  money  to  further 
things  of  interest  to  the  newspaper  fraternity.   I  therefore 
trust  that  this  occasion  will  be  a  memorable  one  for  you 
and  that  "The  Globe"  will  continue  to  gain  in  prestige. 

Yours  very  truly, 

THE  JOURNAL  PJIIHTING  COMPANY 

Per 

Sed.-Treas, 

Die. 


123 


S  YRAC  u  s  E ,  New  ^^^>)puK?i>/" 


Foveraber  30,  1918^.^^ 


Mr.  jason  ROfjers,  Publisher, 
The  Olobe, 
New  York  City. 

Uy  dear  Mr.  Rogers: 

\7nQii   the  public  reviews  the  record  of  the 
New  York  Qlobe  for  the  past  one  hundred  twenty-five 
years,  I  wonder  if  it  will  find  anj'  period  marking 
progress  as  much  as  is  evidenced  by  your  rise  in  the 
past  ten  years. 

During  that  interval  i,  myself,  have  fre- 
quently seen  The  '^lobe  and  admired  its  general  makeup, 
ana  the  splendid  advertising  x)atronage  which  it  has 
carried  in  such  large  volume. 

Despite  the  necessity  for  conservation, 
The  r;iobe  today  is  a  thoroly  inter^^sting  nev/spa^jer 
from  front  cover  to  back  page,  and  I  congratulate  you 
upon  your  splendid  achievement. 

I  a,i  also  acquainted  with  the  spirit  of  co- 
operation which  evidences  the  feeling  of  The  Globe 
towards  thn  newspaper  industry,  and  i  am  one  who  I3 
especially  appreciative  for  the  conservation  plana 
which  you,  Mr.  Rogers,  helped  to  bring  into  the  news- 
paper field  when  the  newsprint  situation  was  running 
eway  from  the  publishers. 

May  The  ^-iobe  continue  to  have  years  and 
years  of  aucress. 

Very  truly  yours, 

jdb/h 


i^^y^:W.-t*4^ 


124 


THE  KVININa  JOORNAC 
ASSOCIATION 


THE 


»rrKi  Of  i«t  Ti<i«4jKt« 


J09CFH   A     OZAR.   ^UBi. 
WALTER  M    OCAR.  T«m« 


RNAL 


JOURNAL  SQUARE.  JERSEY  CITY.  N.  J. 


December  2d.  lOU, 


Mr.  Jason  Rogers,  Publisher, 
Tha  Globe-, 

New  York  City. 

illy  dear  lir,   Rogers;-  * 

In  extending  the  felicitation  of  The  Jersey  Journal 

upon  the  125th  anniversary  of  the  New  York  Globe,  I  bespeak  its 

continued  prosperity.  The  success  .which  this  newspaper  has 

enjoyed  during  the  past  eight  years,  reflects  the  intimate 

newspaper  knovaedge  and  business  acumen  of  its  publisher  and 

needless  to  say,  so  long  as  the  same  guiding  hand  is  at  the 

helm,  its  future  succer.s  is  assured. 

Yours  sincerely, 


125 


.  B.  C.  AM)  Tm  il 


1  Bvauu  0»  T«t  A.  N. 


Mr*  Jason  Rogers, 
The  Qlobe, 
73-83  Dey  Street, 
New  York  City, 


A  Daily  Newspaper  Which  Co-Operates  With  tU  Advertistn 


WBSW 


GAZETTE    PRINTING  s  COM PANfY 

GENERAL    PRINTERS   AND  PUBLISHERS 


[200-204    CAST    MII.WAUKEI    »T. 
JANESVILLE, WISCONSIN  KOV, 3^1918. 


Doar  Ur.  Kogers: 

I  am  plftesed  to  learn  through  your  letter  of 
the  25th,  that  you  are  taking  on  so  much  dlginlty  as  Is  In- 
dicated by  the  125th  anlvereary. 

It  Is  certain  that  the  power  end  standlhg  of 
the  Olobe  has  been  axigmented  and  Increased  through  the  un- 
tiring and  refreshing  effort  of  the  present  management.   It 
Is  no  easy  task  for  a  Newspaper  Publisher  to  make  a  distinct 
place  for  his  publication  In  New  York  City  these  days  without 
he  has  some  well  defined  plan  of  action  and  reallt  has  a  vision 
for  future  growth.  The  place  In  the  hearts  of  people  which 
the  Olobe  has  assumed  would  Indicate  that  the  P-abllshers  have 
the  right  conception  and  I  wish  to  congratulate  you  at  this 
time  on  your  success  and  am  sure  many  an  Ipland  publisher  over 
the  country  will  Join  In  that  same  thought. 


Yours  very  tmly, 
0A2ETTE  -l^^Tlia 


MOR. 


HHB»P 


126 


t    I.  ftev.iMt.  Gr 


C7l8a^k.trl:>ui3^Jelegpev.m  ^ 


AUDIT  au* 


or   cmCULATIONS 


IIA    DAILY    NIWSPAriR    ASSN. 


,iu: 

AND 

£37-  -/06  t 

Tiecember  3.  1918 


The  New  York  Globe, 

73  T»ey  street, 

New  York,   N.   Y. 

fi«ntlemen;- 

It  has  Just  come   to  my  attention   that  the  Globe 
will  celebrate  its  One  Hundred  and  Twenty-fifth  anniversary 
as  a  daily  newspaper  on  "Hecember   9,  and  I  deeire  to  extend 
congratulations   to  the    owners  and  publisher  upon  the   paper's 
splendid  record  of  service   to   the  public,        I  say  SERVICE, 
because  the  Globe  has  stood  out  as  an  exponent  of  real  service 
since   its  foundation  at  the   birth  time  of  our  republic. 

The  great  service  of  the  Globe  since  its  reorgaji* 
ization  in  1904  is  especially  clear  in  the  minds   of  newspaper 
men  and  the  public  generally,   and  I  feel  no  hesitancy  in  saying 
that   the  present  commanding  position   of  the  Globe  in  the  metropdis 
of  the  nation  is   due  largely  to  the  extraordinary  initiative  and 
energy  of  its  publisher,   Jason  Bogers,        As  Victor  Lawson  made 
the   rhicago  "Pally  News,   W.   L.   McLean,    the   Philadelphia  Bulletin 
and  the   late   Col.    Nelson,    the  Kansas   City  Star,   so,    in  my  opinion, 
has   the  Globe  been  placed  in  its   present  enviable  position  as  a 
leading  newspaper   of  New  York  and   the  country  by  Jason  Rogers, 

Not   only  has  the  Globe  experienced  the   benefits   of 
Mr.   Rogers's  wonderful  work,    but  the  newspapers   throughout  America 
have  felt  his   influence  for  advancement.        Practically  every  great 
and  useful  service   organization  now  working  in  the   country  for 
the   newspapers  can  trace  its   inception  to  Mr,   Rogers,        Therefore, 
in   congratulating   the  Globe  upon  reaching  the  125th  milestone  in 
its  useful  career,    I  wish  to  make  expression   of  appreciation   of 
the  service   of  Jason  Rogers   to  the  publishing  business.       May  he   be 
spared  many  years   to  continue  his  work. 


Cordially 


Jjn.R 


127 


9(hria  J.JPaxhm  Otify  TaJmeoh  Mtmbtr  Audit 

Vureau  of  Circulaliom 


INCORPOKATIO 


Pn&acaf(,  SCentnckg 

Uove-ibor  the  .  w9th", '19}^, 


!ir.  jasou  Rogers, 
publisher,  Tho  GXo^e, 
New  Y-ori:  Cityt 

yy  dear  !a.  EOgerst- 

I  an  glad  it  is  The  Globe  that  Is  125  years  old,. 
or  yoiing-  and  not  you' 

To  no,  what  you  have  done.- with  The  TJobe  Is  an" 
Inspiration  to  every  thinking,  a-nbitious  neiwspaper  publisher  in  the 
country. 

I  honestly  think  that  you  have  done  more  to  eletat© 
the  profession,  have  worked  harder  for  the  fraternity  as  a  body,  and  are 
more  keenly^  and  enthusiaatically  interosted  in  newspaper  publishing  as 
it  affects  the  newBpa^:^ers  of  the  whole  country  than  any  nan  with  whose 
work-  I  am -in  any  measure  familiar,*  and  I  watch  and  studj'  them  all* 

And,  knowing  this,  lcno\^ng  what  youvhaVe  do:ne  In  a 
great  'degree  for  the^navepapers  of  the  country  in  general  you  are  doing 
in  a-.Btill\:jreater  degree  in  ITew  yor--,  it  is  no  occasion  for  surprise  tc 
note  the  esteem  tn  which  you  are  held  in  your  imoediate  conmunity, 

I  hope  you  will  have  many,  many  moro  years  to  devote 
to  Th<J''jGlol}0  ^d  the  kindred  work  you  so  lo-e. 


2ordi;Kl.y  an 


CorcUisriy  and  sincerely, 


BJPiFB.  C-^^esident 


128 


JTtRNATIONAL  NEWS  SCRVICt  FCAtUNta  tTIIICTLV  INDt^lNDtNT  IN  ^OUTIC^ 

UNCXCE  LLtD  STATE  News  sen  Vict.  PULL  ASSOCIATCOPRCSS.  AND  PniVATlltAftlOWINt  FROM  W  ASHINOTON,  0' 0. 


W.  A.  HILDEbRANO.  PxoiDfN' 
C     B.  JEFfRESS.  Scc><CTA«v-T. 


^v^etiBbata  IBatly  '^tufs 


'NOW   LEADING  THEM   ALL   IN   NORTH  CAROLINA" 

MeMBCRS   A.   e.   C.  AND   A.  N.   P.  A. 


GREENSBORO.  N.  C. 

November  29,  1918 


jason  Rogers 
publisher 
The  ^^rlobe 
ITew  York  City 

Dear  Iir»  Hogers: 

It  is  with^'pleasure  that 
I  note  that  the  Hew  York  Clobe  will  celebrate 
its  125th  anniversary  on  Monday,  Dec*  9th^ 
The  (llobe  under  your  management  has  been  a  very 
constructive  force  in  newspaper  building*   It 
has  followed  new  paths  with  courage  and  the  re- 
sults have  apparently  Justified  your  faith. 

The  press  of  the  country 
owes  a  great  deal,  td  you  and  to  the  Hew  York 
Globe  for  the  progressive  methods  aj^)plied  to 
present  day  production  of  newspapers,  you 
have  shown  the  press  for  one  thing  how  to  develop 
business  on  a  business  basis  and  how  to  conduct 
nev/Bpapers  on  an  economical  basis  v/ithout  the 
sacrifice  of  those  things  that  are  necessary 
to  a  successful  newspaper. 


\vith  success. 


May  your  future  be  crowned 

yours  very  truly, 
anEBTSBORO  DAILY  HETTS 


EB  Jt  LK' 


129 


MEMBERS  OP  THE  UCAOINO  NEWS^APU 

ASSOCIATED  PRESS  f,F  NORTHERN  UTAH, 

ASSOCIATED  NEWSPAPERS  PUBLISHED  DAiUy. 

P    A    BUREAU    OF    ADVERTlSINtt  ^  .*^P  SUNDAY. 

The  Ogden  Examiner 

J.  U.  ELDREDGE.  Jr..  Manager 


OGDEN.  UTAH 


Bee.   1.  1918. 


IV,   Jason  Rogers, 
The  Globe, 
Eew  York- City. 

Dear  :.:r.  Rosers:  A8  the.ti:r.e  approaches  when  The  '^•loce 
will  pass  that  anniversary  narking  it  as  having  recorded  125  years 
of  llf».  In  America  and  the  world,  there" comes  the  feeling  to  me  that 
your  publication  is  one  of  those  which  deserves  special  commendation 
for  its  high  standard. 

In  news  room  and  business  office  of  The  Ogden  Examiner,  Ths 
Olobe  is  held. as  a  paper  setting  the  proper  ideas  as  to  developtient  of 
that  united  Interest  between  readers,  advertisers,  editors  and  publisher 
^ich  assures  success  of  each  and  every  issue.  ''.Tiile  primarily  a  news- 
paper for  news,  the  strength  of  its  editorial  coluins  shows  that  careful 
balance  of  publication  adjustment;  its  special  features,  as  you  have 
realized,  have  been  thoroughly  admired  by  this  paper;  its  advertising 
service  is  of  the  highest  type. 

Most  p:ipera published  miles  away,  delayed  in  transit  and 
preceded  by  previous  publication  of  telegraph  and  cable  news  In  local 
.papers  are  uninteresting — that  is  not  true  of  The  clobe. 

Yours  aincerel;/. 


130 


PITTSBURGH    PRESS. 

Pittsburgh,  Pa. 

Colonel  Hershman  joins  me  in  extending  to  you  congratulations  and 
very  best  wishes  on  your  125th  birthday.  While  The  Globe  is  possibly  the 
oldest  existing  continuously  published  daily  newspaper  in  the  country,  ad- 
vertising is  still  in  its  infancy,  and  to-day  business  secures  more  sales 
force  through  newspaper  advertising  than  from  any  other  source  in  the 
world.  We  wish  you  many  more  years  of  health,  happiness,  and  prosperity. 
— A.  C.  Milholland,  Vice-President  and  Advertising  Manager. 


THE   DETROIT  NEWS. 

Detroit,  Mich. 

Congratulations  and  best  wishes  in  anticipation  of  your  Dec.  9  celebra- 
tion.— H.  S.  Scott,  General  Manager. 


ASBURY   PARK   PRESS. 

Asbury  Park,  N.  J. 

I  note  that  Noah  Webster's  child,  of  which  you  are  guardian  (The 
Globe,  not  the  dictionary),  is  to  celebrate  its  125th  anniversary  on  Monday, 
Dec.  9.  Congratulations!  Congratulations  to  The  Globe  and  to  the  men 
and  women  who  have  kept  it  youthful.  The  Globe  has  individuality,  a 
sufficient  reason  for  its  existence  apart  from  its  daily  purveying  of  news 
and  views.  It  is  a  complete  newspaper,  appealing  to  every  member  of  the 
family.  It  is  honest,  fearless,  decent.  It  entertains,  it  amuses,  it  instructs. 
It  has  the  confidence  of  the  public.  It  guides  public  opinion.  It  is  a  cork- 
ing good  newspaper.    Carry  on! — J.  Lyle  Kinmonth. 


SAVANNAH   MORNING   NEWS. 

Savannah,  Ga. 

Some  newspapers,  because  they  are  not  good,  die  young.  The  better 
they  are  the  longer  they  live.  Which  is  by  way  of  preface  to  congratulat- 
ing the  New  York  Globe  on  reaching  the  age  of  125  very  busy  and  most 
successful  years.  Dec.  9  is  not  a  good  time  for  a  small  boy  or  a  little  girl 
to  have  a  birthday  because  it  comes  too  close  to  Thanksgiving  and  Christ- 
mas, but  it  is  a  good  birthday  for  a  newspaper,  and  The  Globe  chose  wisely 
when  it  selected  a  day  to  be  born.  The  results  prove  it.  The  Savannah 
Morning  News,  a  youngster  of  sixty-eight,  looks  up  to  the  great  age  of 
the  still  youthful  Globe  and  wishes  it  many  happy  returns.  It  is  worth 
something  in  the  finer  things  of  life,  to  the  people  of  a  newspaper,  to 
know  that  for  a  century  and  a  quarter  of  another  century  it  has  been 
assisting  Old  Mother  Civilization  in  her  efforts  at  self-improvement.  No- 
body can  even  estimate  how  great  that  service  has  been  and  how  far  its 
good  influence  has  gone  through  the  world.  At  any  rate,  it  has  been  good 
and  its  influence  has  gone  far,  and  the  Morning  News  hopes  The  Globe 
has  finished  up  one  span  of  125  years  merely  to  start  right  out  on  another. 
— F.  G.  Bell,  President  and  Manager. 


NASHVILLE   BANNER. 

Nashville,  Tenn. 

You  are  making  a  good  newspaper,  have  done  so  honestLy,  and  been 
eminently  successful  in  the  doing  of  it.  No  one  should  ask  or  wish  for 
more.     Hearty  congratulations. — E.  B.  Stahlman,  President. 

131 


THE   BULLETIN, 

San  Francisco,  Cal. 

My  heartiest  congratulations  on  your  125th  birthday.  For  years  I 
have  regarded  The  Globe  as  one  of  the  most  valuable  newspapers  in  the 
whole  country.  Its  stand  on  the  pure  food  question  has  been  fearless, 
unique,  and  highly  commendable,  and  its  effective  campaign  against  fish 
and  meat  profiteers  has  won  deserved  praise  from  all  appreciative  people. 
— Bailey  Millard,  Managing  Editor,  the  Bulletin. 


DAYTON   NEWS. 

Dayton,  Ohio. 

We  felicitate  The  Globe  upon  reaching  its  125th  birthday  and  having 
attained  an  eminence  in  the  newspaper  world  that  is  due  it  as  a  result  of 
adhering  to  traditional  and  fundamental  policies  that  make  better  people, 
better  homes,  and  consequently  a  better  country  in  which  to  live. — O.  Har- 
rington, Business  Manager. 


THE   KALAMAZOO    GAZETTE. 

Kalamazoo,  Mich. 

As  publisher  of  the  oldest  daily  paper  in  the  State  of  Michigan  I  ex- 
tend greetings  and  congratulations  to  The  Globe.  Its  existence  of  a  century 
and  a  quarter  can  but  encourage  and  inspire  it  to  renewed  zeal  in  main- 
taining and  increasing  its  successful  continuation  in  the  field  it  has  occupied 
in  the  substantial  estimation  of  the  reading  and  buying  public  of  the  great 
metropolis.  That  it  has  grown  and  prospered  in  these  strenuous  and  most 
exacting  times  speaks  volumes  for  the  magnificent  patriotic  and  broad 
spirit  displayed  by  its  present  management.  May  its  long  years  of  succeBs- 
fulness  be  but  footprints  upon  the  sands  of  time  in  its  treatment  of  the 
great  problems  that  now  confront  it,  and  its  policies  and  principles  be 
based  upon  the  solid  rock  of  right  and  justice. — F.  F.  Rowe. 


THE   BURLINGTON   HAWKEY E. 

Burlington,  Iowa. 

The  Hawkeye  extends  its  hearty  congratulations  to  the  New  York 
Globe  on  its  one  hundred  and  twenty-fifth  anniversary.  The  Burlington 
Hawkeye  itself  is  beginning  to  experience  the  wisdom  of  a  ripe  old  age, 
as  it  will  celebrate  its  eightieth  birthday  next  June,  although  it  was  of 
course  established  as  a  weekly  newspaper.  The  Globe  is  to  be  congrat- 
ulated for  its  vigor  and  clearsightedness  in  all  that  stands  for  the  progress 
of  the  United  States  in  the  long  years  of  Its  useful  career. — W.  B.  South- 
well, Publisher. 


THE  BOSTON    HERALD. 

Boston,  Mass, 

I  am  offering  you  my  congratulations  on  approaching  the  125th  birth- 
day of  the  New  York  Globe  as  a  daily  newspaper.  That  is  a  long,  long 
newspaper  trail,  and  doubtless  covers  many  vicissitudes.  What  changes 
have  taken  place  in  the  character  of  newspapers  in  that  time!  In  the 
words  of  Rip  Van  Winkle,  "May  you  live  long  and  prosper!" — J.  H.  HIggins, 
Treasurer  and  General  Manager. 

132 


THE   ASHEVILLE   CITIZEN. 

Asheville,  N.  C. 

Accept  my  congratulations  and  best  wishes  on  the  approaching  anniver- 
sary of  The  Globe.  The  Globe  is  stronger  and  more  useful  to  the  com- 
munity than  ever  before  in  its  long  career.  The  Globe  is  old  in  years 
but  young  in  spirit  to  perform  great  services  for  the  city  of  New  York  and 
the  nation  at  large.  — Robert  S.  Jones,  President  and  Treasurer. 

YOUNGSTOWN    TELEGRAM. 

Youngstown,   Ohio. 

I  wish  to  congratulate  you  heartily  on  The  Globe's  125th  birthday.  It 
is  certainly  a  splendid  record  of  long  life  and  achievement,  of  which  .you 
have  justly  to  be  proud.  The  Globe  is  a  splendid  newspaper,  and  I  con- 
gratulate you  on  its  present  virility  and  prosperity,  as  well  as  upon  the 
unique  birthday  which  it  celebrates. — Samuel  G.  McClure,  Publisher. 

THE   CHICAGO   DAILY   JOURNAL. 

Chicago,  111. 

The  Chicago  Daily  Journal,  oldest  daily  newspaper  in  the  entire  north- 
west, extends  congratulations  and  best  wishes  to  The  Globe. — John  C. 
Eastman. 

THE   ALTOONA    TRIBUNE. 

Altoona,  Pa. 

I  have  read  with  interest  of  the  approaching  125th  anniversary  of  the 
New  York  Globe  on  Dec.  9,  1918.  It  is  indeed  an  auspicious  occasion  in  the 
life  of  a  great  newspaper,  a  long  record  of  achievement  for  the  public  good. 
As  an  admiring  reader  of  your  paper  I  send  my  heaxtiest  congratulations 
and  best  wishes  for  many  more  anniversaries. — Henry  W.  Shoemaker, 
Publisher. 

THE   EVENING   JOURNAL. 

Richmond,  Va. 

If  there  is  anything  that  an  American  truly  venerates  it  is  ages-old 
structures,  reflecting  the  art  and  emotions  of  a  bygone  period;  which  is 
why  the  destruction  of  the  famous  cathedrals  of  Belgium  and  northern 
France  so  enraged  him.  Our  own  country  is  not  especially  rich  in  hoary 
antiquities,  save  out  on  the  Pacific  coast — where  the  Franciscan  fathers 
set  up  their  lares  and  penates  twenty-five  years  before  the  Minerva-Com- 
mercial Advertiser  put  out  its  first  issue — and  down  here  in  Virginia  in 
the  vicinity  of  Jamestown.  The  old-established  paper  is  like  an  old  friend 
— tried  and  proved  and  loved.  I  would  not  intimate  that  its  huskiness  and 
general  "sassiness"  are  due  to  second  childhood,  but  ratheir  to  the  fact  that 
it  has  found  the  fountain  of  youth.  My  best  wishes  for  another  century  of 
usefulness  and  prosperity. — S.  T.  Clover. 


MERIDEN   MORNING   RECORD. 

Meriden,  Conn. 

I  congratulate  The  Globe  upon  its  many  years  of  success,  its  all  around 
uprightness,  and  its  fidelity  to  the  highest  principles  of  journalism.  You 
have  made  The  Globe  a  newspaper  that  has  commended  itself  to  our  best 
citizenship,  and  it  deserves  the  place  it  has  won  in  the  homes  of  the  peo- 
ple generally.    The  Globe  faces  a  very  bright  future. — T.  E.  Smith. 

133 


THE   BALTIMORE   NEWS. 

Baltimore,  Md. 

To  have  lived  125  years,  either  individually  or  institutionally,  is,  in  the 
language  of  Stevenson,  to  have  served.  The  only  possible  excuse  for  so 
long  a  life  is  long  and  faithful  service.  The  best  of  institutions  go  on  for- 
ever; and  to  keep  the  light  burning  they  must  of  necessity  go  on.  Only 
those  institutions  into  which  the  germ  of  decay  enters,  like  the  old  world 
autocracies — they  alone  wither.  Sincerest  congratulations  on  so  long  and 
honorable  a  record. — Stuart  Oliver,  General  Manager. 

BUFFALO   EVENING   NEWS. 

Buffalo,  N.  Y. 

I  certainly  want  to  congratulate  you  on  the  approaching  birthday  of 
the  New  York  Globe,  which,  I  understand,  will  have  completed  its  125 
years  as  a  daily  newspaper  on  Dec.  9.  This  is  a  wonderful  record,  which 
I  believe  far  exceeds  the  record  of  any  daily  publication.  Although  The 
Globe  has  been  in  existence  all  these  years,  I  have  only  been  familiar  with 
it  part  of  that  time,  but  have  noted  its  rapid  strides  in  circulation  within 
the  last  few  years.  I  wish  you  many  more  years  of  succeiB. — W.  P.  Good- 
speed,  Business  Manager. 

THE   EVENING   STAR. 

Washington,  D.  C. 

My  warmest  congratulations  on  the  fact  that  The  Globe's  125th  birth- 
day finds  it  in  daily  increasing  strength  and  prosperity. — Frank  B.  Noyes. 

THE   BOSTON   POST. 

Boston,  Mass. 

Kindly  pea*mit  the  Boston  Post  to  extend  to  the  New  York  Globe  its 
greetings  and  congratulations  on  the  attainment  of  its  125th  birthday.  The 
Boston  Post,  which  is  only  eighty-seven  years  of  age,  feels  like  a  youngster 
when  it  contemplates  the  New  York  Globe's  125  years.  May  you  flourish 
long  to  serve  your  great  New  York  public. — Edwin  A.  Crozier,  Editor  and 
Publisher. 

THE   NEWS-LEADER. 

Richmond,  Va. 

A  century  and  a  quarter  is  a  long  time,  even  for  a  newspaper,  to  live 
and  serve.  But  not  even  125  years  of  ordinary  service  can  equal  the  four 
crowded  years  of  splendid  achievements  of  the  American  press  in  quicken- 
ing that  spirit  for  liberty,  for  freedom,  for  sound  thinking,  and,  above  all, 
for  courage  that  has  shown  neither  faltering  in  adversity  nor  revenge 
in  victory.  I  do  not  know  how  great  or  how  difficult  are  the  tasks  that 
lie  ahead,  but  I  do  know  that  democracy  cannot  solve  them  without  a  free 
and  courageous  press,  and  in  meeting  these  obligations  of  patriotism  I  see 
for  you  another  century  and  a  quarter  of  distinguished  services.  Believe 
me,  with  every  good  wish. — John  Stewart  Bryan,  Publisher. 

THE    MANSFIELD   NEWS. 

Mansfield,  Ohio. 

Congratulations.  One  hundred  and  twenty-five  years  of  usefulness. 
What  a  span  of  years  The  Globe  has  seen.  While  its  age  is  of  Interest 
and  importance,  its  present  intelligence,  aggressive  management,  its  high 

134 


newspaper  standard,  its  splendid  ideals,  its  usefulness,  its  recognized  re- 
liability and  integrity  are  of  most  vital  public  concern. — E.  B.  Gappellerr, 
President  and  General  Manager. 

THE    PITTSBURGH    GAZETTE-TIMES. 
PITTSBURGH   CHRONICLE-TELEGRAPH. 

Pittsburgh,  Pa, 

Along  about  1786,  or  some  132  years  ago,  when  Pittsburgh  was  clean, 
the  Pittsburgh  Gazette  started  out  as  a  newspaper.  It  followed  the  ex- 
ample of  an  old  friend  in  Augusta,  the  Augusta  Chronicle,  which  entered 
into  existence  one  year  previous.  Both  of  these  papers  have  been  in  con- 
tinuous publication  since  that  date.  Another  playmate  of  the  Pittsburgh 
Gazette  was  the  Constitution  of  the  United  States,  although  two  years 
younger.  Some  years  later,  seven  to  be  exact,  the  New  York  Globe  ap- 
peared on  the  horizon  and  the  Pittsburgh  Gazette  can  well  remember 
bouncing  this  infant  on  its  knee  and  now  that  they  have  both  arrived  at 
the  age  of  discretion,  still  young  in  mind  and  spirit,  the  Pittsburgh  Ga- 
zette-Times, as  the  name  now  stands,  wishes  me  to  express  the  heartiest 
congratulations  to  the  New  York  Globe  on  the  occasion  of  its  125th  birth- 
day. May  the  prosperity  and  progress  which  has  been  The  Globe's,  espe- 
cially in  the  last  few  years,  continue  in  an  ever  increasing  amount  for 
another  125  years  and  thereafter  until  the  south  goes  Republican,  which 
I  believe  is  the  date  set  for  the  millennium. — George  S.  Oliver,  President. 

THE   FREMONT    TRIBUNE. 

Fremont,  Neb. 

It  gives  me  great  pleasure  to  felicitate  The  Globe  upon  the  occasion 
of  its  125th  anniversary.  The  fact  that  the  publication  has  endured  the 
fierce  competition  of  metropolitan  journalism  for  a  century  and  a  quarter, 
and  is  now  the  oldest  daily  publication  in  the  United  States,  is  of  itself 
pretty  good  proof  that  it  has  always  filled  a  want.  That  its  illustrious 
founder  builded  better  than  he  knew  is  evidenced  by  the  pronounced  suc- 
cess of  the  paper  to-day  under  its  present  management.  I  hope  it  may 
live  always,  and  increase  in  power  and  wisdom  with  its  age. — Ross  L. 
Hammond,  Editoir. 

NATIONAL   CITY   BANK. 

I  offer  my  sincere  congratulations  to  "The  Globe  and  Commercial  Ad- 
vertiser" upon  reaching  its  125th  anniversary.  The  National  City  Bank 
prides  itself  upon  being  one  of  the  old  institutions  of  New  York  City,  but 
"The  Commercial  Advertiser"  recorded  its  birth,  and  had  then  been  here 
for  twenty  years  when  the  City  Bank  was  organized.  One  of  the  great 
cities  of  the  world  has  grown  up  about  us,  and  "The  Commercial  Adver- 
tiser"  or  "Globe,"  as  we  now  know  it  best,  has  been  a  faithful  exponent 
of  its  life  and  ambitions.  It  is  an  example  of  a  newspaper  which  is  con- 
structive and  educational,  rather  than  sensational  in  its  policies,  enjoying 
a  large  circulation.  A  wider  and  greater  career  is  now  opening  before 
New  York  City.  Let  us  all  resolve  to  help  make  it  a  model  great  city, 
and  in  this  work  I  prophesy  for  you  an  influential  part.— P.  A.  Vanderlip,' 
President. 

THE   NEW    ORLEANS  ITEM. 

New  Orleans,  La. 

It  is  a  great  thing  to  have  lived  long,  as  The  Globe  has  done.  It  Is  a 
better  thing  to  have  lived  as  well  as  The  Globe  has  done.  There  is  no 
line  that  I  recall  at  this  writing  in  which  The  Globe  has  not  served  faith- 
fully, in  accordance  with  the  best  newspaper  standards.  There  are  many 
in  which  it  has  served  brilliantly. — James  M.  Thompson,  Publisher. 

135 


THE   RALEIGH    TIMES. 

Raleigh,  N.  C. 

No  wonder  the  oldest  daily  newspaper  in  America  continues  to  grow. 
Handling  the  pure  food  situation  has  attracted  more  attention  to  The 
Globe  from  outside  readers  probably  than  anything  else  it  has  ever  done. 
It  is  certainly  a  pleasure  to  see  this  old  publication  continue  to  expand. — 
John  A.  Park,  Publisher. 


THE   BOSTON   HERALD. 

Boston,  Mass. 

Beyond  saying  that  I  regard  The  Globe  as  one  of  the  best  evening 
newspapers  in  the  country,  and  in  many  ways  a  journalistic  model  for  all 
of  us  having  evening  editions,  I  can  be  no  more  original  than  to  extend 
you  my  warmest  congratulations  and  best  wishes. — Robert  L.  O'Brien, 
Editor. 

THE   OMAHA    DAILY   BEE. 

Omaha^  Neb. 

An  opportunity  to  congratulate  an  American  newspaper — and  The 
Globe  is  emphatically  a  typical  American  newspaper — completing  a  career 
of  125  years,  comes  seldom.  The  Bee,  with  its  forty-seven  years  of  past, 
looks  up  to  The  Globe  as  a  child  to  its  teacher.  The  Globe  has  succeeded 
pre-eminently  in  the  achievement  of  keeping  a  youthful  and  forward  spirit 
with  accumulating  age,  which  I  am  sure  it  will  continue  to  do  under  Its 
present  management. — Victor  Rosewater,  Editor  and  Publisher. 


TIMES-PICAYUNE. 

New  Orleans,  La. 

The  fact  that  a  newspaper  has  lived  125  years  tells  a  wonderful  story. 
To  live  at  all  a  newspaper  must  serve  its  community. 

I  congratulate  The  Globe,  and  I  congratulate  also  the  men  who  have 
the  privilege  of  being  a  part  of  such  a  splendid  institution. — D.  D.  Moore, 
Editor. 


HARRISBURG    TELEGRAPH. 

Harrisburg,  Pa. 

From  the  tripod  of  a  newspaper  eighty-seven  years  old  we  tender  our 
felicitations  and  best  wishes  for  an  unending  succession  of  birthdays  for 
The  Globe  and  of  many  years  of  usefulness  for  the  men  and  women  re- 
sponsible for  its  virility  and  increasing  influence  among  the  newspapers  of 
the  country. — E.  J.  Stackpole,  President. 


THE    EVENING    DAY. 

New  London,  Conn. 

Some  newspapers  the  older  they  get  the  younger  they  look  and  feel. 
The  New  York  Evening  Globe  claims  to  be  the  oldest  daily  newspaper  in 
America.  Judging  from  its  present  day  activities  it  is  one  of  the  most 
youthful  and  most  sprightly.  In  many  ways  it  has  set  a  pace  few  can 
follow. — Theodore  Bodenwein,  Editor. 

136 


MARTINSBVRG    JOURNAL. 

Martinsburg,  W.  Va. 

The  Globe  is  to  be  congratulated  upon  having  completed  a  century 
and  a  quarter  of  service  to  the  American  people.  From  what  I  have  read 
of  the  early  history  of  American  journalism  and  what  I  know  of  The 
Globe  to-day  it  is  plain  that  it  has  always  been  a  champion  of  what  is 
best  for  the  people. — Max  von  Schlegell,  Editor  and  Publisher. 


THE    DALLAS   NEWS. 

Dallas,  Texas. 

(Congratulations  on  this  important  event  In  American  newspaper  his- 
tory are  decidedly  in  order,  and  we  hasten  to  offer  them  coupled  with  the 
expression  of  hope  that  The  Globe  still  has  before  it  many  more  than  125 
years  of  good  service  to  the  public. — Director  of  Telegraph  and  News 
Departments. 


THE    TIMES. 

Hamilton,  Canada. 

It  is  a  special  pleasure  for  me  to  have  the  opportunity  and  privilege  of 
congratulating  The  Globe  on  the  celebration  of  its  125th  anniversary.  In 
these  days  of  newspaper  vicissitudes  it  is  (refreshing  to  come  across  a  news- 
paper that  has  flourished  for  a  century  and  a  quarter.  This  achievement 
in  newspaperdom  could  only  be  reached  by  wise  and  fearless  policy  com- 
bined with  rare  business  acumen  and  ability. — John  M.  Eastwood,  Vice- 
President. 


SYRACUSE   JOURNAL. 

Syracuse,  N.  Y. 

We  are  surprised  to  learn  that  The  Globe  is  125  years  old.  Your  ex- 
cellent newspaper  carries  its  years  well,  and  nobody  would  suspect  from 
its  appearance  that  it  was  so  old.  The  real  truth  is  that  although  the 
years  roll  on  and  generations  come  and  go  newspapers  keep  ever  young. 
The  Syracuse  Journal  will  be  eighty  years  old  next  March,  and  we  are 
sure  that  it  is  as  young  and  active  and  as  useful  as  it  ever  was  at  any  time 
in  its  history.  May  The  Globe  live  long  and  prosper. — H.  D.  Burrill, 
Publisher. 


LOS   ANGELES   EVENING   EXPRESS. 

Los  Angeles,  Cal. 

Unlike  most  human  institutions,  the  New  York  Globe  gathers  strength 
with  the  years,  and  on  its  125th  birthday  adds  the  vigor  and  brave  opti- 
mism of  youth  to  the  wisdom  and  ripe  experience  of  age.  The  Ink  of  the 
signatures  of  the  fathers  was  still  fresh  on  the  Constitution  and  Washing- 
ton had  but  fairly  entered  on  his  troubled  second  term  when  Noah  Webster 
founded  The  Globe's  journalistic  ancestor,  Minerva.  Thus  The  Globe 
traces  its  lineage  fairly  back  in  an  unbroken  line  to  1793,  but  is  as  different 
in  spirit  and  purpose  as  in  name  and  style  from  the  journal  Webster 
founded.  It  is  an  independent  newspaper  that  tirelessly  seeks  the  oppor- 
tunity of  service  to  the  great  body  of  common  people.  Therefore  I  rejoice 
in  its  growth,  in  its  influence,  and  in  its  prosperity. — Edwin  T.  Earl, 
Proprietor. 

137 


ITHACA    JOURNAL. 

Ithaca,  N.  Y. 

From  every  newspaper  office  will  go  hearty  congratulations  to  the 
New  York  Globe  on  its  125th  anniversary. 

Although  The  Globe  has  enjoyed  the  confidence  and  support  of  the 
public  for  many  years,  it  has  under  its  present  management  reached  the 
highest  point  in  its  success. — Frank  E.  Gannet,  Editor. 

THE   DAILY   ARGUS. 

Mount  Vernon,  N.  Y. 

It  is  with  pleasure  that  I  note  that  The  Globe  will  attain  its  125th 
anniversary,  Dec.  9.  The  remarkable  progress  made  by  The  Globe  in  the 
past  ten  years  is  worthy  of  a  high  place  in  metropolitan  journalism.  With 
best  wishes  for  the  future  prosperity  of  The  Globe,  I  beg  to  remain,  F.  A. 
Merriam,  Vice-President  and  Treasurer. 

DANBURY   EVENING   NEWS. 

The  New  York  Globe,  which  has  the  distinction  of  being  the  only 
newspaper  in  the  United  States  issued  continuously  as  an  evening  paper 
for  a  period  of  125  years,  is  observing  the  125th  anniversary  of  its  birth. 
Clean,  wholesome,  and  ably  edited.  The  Globe  has  always  maintained  a 
standard  that  does  credit  to  the  memory  of  its  illustrious  founder,  Noah 
Webster,  and  at  the  age  of  a  century  and  a  quarter  it  is  yet  youthful  and 
active  and  no  less  entertaining  than  at  any  time  in  its  career. 

HUDSON   OBSERVER. 

Hoboken,  N.  J. 

With  a  superb  record  of  over  a  century  behind  it  and  the  splendid 
growth  of  the  New  York  Globe  in  the  last  decade,  the  outlook  for  this 
newspaper  is  as  big  and  as  lasting  as  its  title  implies.  With  sincere  con- 
gratulations on  the  125th  anniversary  of  the  New  York  Globe,  I  am,  G.  A. 
Seide,  Publisher. 

CLEVELAND  PLAIN  DEALER. 

Cleveland,  Ohio. 

For  an  individual  or  a  newspaper  a  125th  birthday  Is  an  event  indeed. 
The  Cleveland  Plain  Dealer  extends  to  the  New  York  Globe  its  sincere 
beat  wishes  for  many  returns  of  the  occasion,  as  The  Globe  reaches  the 
century  and  a  quarter  post,  Dec.  9.  There  seems  to  be  something  para- 
doxical in  the  increasing  years  of  a  newspaper.  While  years  add  weight, 
dignity,  and  influence  in  matters  of  state  and  nation,  they  also  seem  to 
bring  to  the  newspaper  added  virility  and  progressiveness. — Elbert  H. 
Baker,  President  and  General  Manager. 

THE   DAILY   NEWS. 

Batavia,  N.  Y. 

It  is  a  pleasure  to  know  that  a  newspaper  can  exist  for  125  years,  and 
at  the  end  of  that  period  be  more  prosperous  and  more  entertaining  than 
it  ever  was  before.  The  Globe  is  recognized  among  publishers  and  In 
the  business  world  as  an  excellent  example  of  modem  newspaper  making, 
and  has  the  best  wishes  of  Its  contemporaries  and  a  large  clientele  for 
continued  success. — G.  S.  Griswold,  Publisher. 

138 


SIOUX   CITY    TRIBUNE. 

Sioux  City,  Iowa. 

As  there  are  no  gray-haired  men  west  of  the  Missouri  River,  except  in 
Denver,  where  there  was  "a  boom  and  a  bust"  some  years  back,  to  be 
125  years  old  and  virile  is  cause  of  wonderment.  Yet  there  is  a  daily 
newspaper  of  continuous  publication  in  New  York  that  old — The  Globe.  It 
is  not  only  125  years  old,  but  is  in  the  full  tide  of  usefulness.  It  appears 
as  prosperous  as  a  youth  spending  his  heritage.  This  is  not  to  say  that 
it  riots  in  the  bright  lights  along  Broadway,  but  merely  in  its  editorial  and 
business  management. — John  C. 

VICAR'S  OFFICE,  ST.  PAUL'S  CHAPEL, 
TRINITY  PARISH. 

Permit  me  to  congratulate  The  Globe  upon  its  125th  birthday.  Along 
with  Trinity  Church  and  St.  Paul's  Chapel,  it  has  managed  to  hold  its 
place  in  this  old  part  of  downtown  New  York,  west  of  Broadway.  We 
have  seen,  in  our  brief  lives,  this  whole  neighborhood  change  more  than 
once;  and  throughout  the  century  and  a  quarter,  now  past,  there  have 
been  many  changes.  God  has  some  great  work  for  things  to  do  which 
change  not  and  remain  unshaken.  Trusting  there  may  be  many  more 
years  of  usefulness  for  The  Globe  and  Commercial  Advertiser  on  Globe 
Square,  believe  me  your  very  much  interested  neighbor  and  sympathizer, 
Joseph  P.  McComas,  the  Vicar  of  St.  Paul's  Chapel. 

TRINITY  PARISH,  CHAPEL  OF  THE  INTERCESSION. 

Please  accept  my  sincerest  congratulations  upon  your  birthday.  I 
wish  you  many  happy  returns.  You  certainly  show  your  age  less  than  any 
person  I  have  ever  known. — M.  H.  Gates. 

WEST  END  PRESBYTERIAN  CHURCH. 

"A  hoary  head  is  a  crown  of  glory  when  it  is  found  in  the  way  of 
righteousness,"  saith  the  old  Book.  Therefore  a  spirit  of  justifiable  satis- 
faction must  pervade  the  officers  of  The  Globe  upon  the  occasion  of  Its 
125th  anniversary.  As  a  long-time  reader  I  congratulate  you  upon  a  notable 
achievement  in  journalism.  In  my  opinion  the  chief  danger  threatening 
our  national  life  is  an  unwholesome  press.  It  is  called  "yellow"  to  indicate 
badly  faded  color,  or  worse,  the  presence  of  jaundice.  It  would  be  hard 
to  determine  exactly  where  responsibility  should  rest  for  this  deplorable 
condition,  but  it  is  refreshing  to  find  a  paper  of  such  standing  as  The 
Globe  courageous  enough  to  dedicate  itself  to  the  cause  of  righteousness 
and  to  the  task  of  promoting  a  higher  order  of  journalism — and  making  a 
success  of  the  venture. — A.  Edwin  Keigwin,  D.  D.,  Pastor. 

CALVARY   BAPTIST   CHURCH. 

Heartiest  congratulations  on  the  125th  birthday  of  The  Globe!  I  wish 
you  to  feel  that  this  w^ord  of  greeting  is  not  perfunctory,  but  is  heartfelt. 
The  Globe  has  been  a  splendid  force  for  enlightenment  and  righteousness  in 
New  York  and  the  nation  for  these  125  years,  and  as  a  minister  of  religion 
it  is  especially  gratifying  to  me  to  see  the  large  and  intelligent  part  which 
The  Globe  plays  in  the  religious  life  of  the  community.  The  fact  that  you 
give  so  much  of  your  valuable  space  to  news  from  the  churches  puts  the 
religious  community  under  a  debt  of  gratitude  to  The  Globe. 

Again,  I  offer  heartiest  congratulations  to  The  Globe,  as  it  stands 
with  the  other  great  papers  of  our  country  to  shape  the  ideals  and  moral 
life  of  the  people,  and  begins  what  we  hope  will  be  another  125  years  of 
increasing  usefulness  and  power. — John  Roach  Straton,  D.  D.,  Minister. 

139 


WEST  SIDE  YOUNG  MEN'S  CHRISTIAN  ASSOCIATION. 

318  West  Fifty-seventh  Street. 

We  feel  that  The  Globe  is  a  really  great  paper;  an  excellent  advertis- 
ing medium;  a  real  newspaper,  and  that  its  special  features  all  make  for 
the  best  things  in  American  journalism.  Trusting  that  The  Globe  will  live 
another  hundred  and  twenty-five  years  to  season  the  public  mind  with 
the  same  type  of  news  and  service  which  it  has  rendered  up  to  the  present. 
— Samuel  W.  Grafflin,  Religious  Work  Director. 

COLUMBIA  UNIVERSITY  IN  THE  CITY  OF  NEW  YORK. 

Office  of  the  Chaplain. 

I  desire  to  congratulate  The  Globe  very  heartily  on  Its  125th  birthday, 
and  to  wish  it  "Many  happy  returns."  Congratulations  are  deserved  not 
only  because  of  the  long  and  splendid  record,  but  also  because  of  the  stand 
taken  by  The  Globe  during  the  crisis  of  the  great  war.  In  particular  the 
editorials  have  been  characterized  by  vigorous  patriotism,  sanity,  and 
vision.    May  The  Globe  continue  to  prosper. — Raymond  C.  Knox. 

ROBERT   H.    INGERSOLL    &    BRO. 

I  am  pleased  to  congratulate  The  Globe  on  reaching  so  ripe  a  majority, 
and  so  successfully.  A  truly  successful  newspaper  like  The  Globe  deserves 
commendation  and  to  be  supported,  and  especially  is  this  true  when  that 
paper  adds  to  its  progressiveness  the  quality  of  sincerity  and  desire  for 
really  better  service.    Wishing  you  continued  success. — C.  H.  IngersoU. 

CENTRAL   PRESBYTERIAN   CHURCH. 

I  am  glad  to  send  you  my  congratulations  upon  a  century  and  a  quarter 
of  honorable  and  constructive  journalism.  The  Globe  is  a  daily  visitor  in 
my  home  and  I  value  greatly  its  sanity,  cleanness,  and  trustworthy  newsl- 
ness. — Wilton  Merle-Smith,  D.  D.,  Pastor. 

/.  W.   BARBER    ADVERTISING   AGENCY. 

Boston,  Mass. 

In  sending  my  hearty  greeting  to  The  Globe  on  its  125th  birthday  I 
cannot  give  the  reasons  why  the  celebration  must  be  of  peculiar  Interest 
to  Its  many  friends  other  than  by  noting  the  fact,  which  I  saw  In  a  state- 
ment of  tho  evening  newspapers  recently  Issued,  that  for  the  first  nine 
months  of  this  year  The  Globe  has  led  in  volume  of  advertising,  and  for  the 
entire  year  of  1917  exceeded  by  one  only,  and  that  a  small  lead.  Still  you 
will  permit  me  to  be  one  of  that  vast  array  of  friends  in  joining  In  heartiest 
good  wishes  for  the  future  of  The  Globe. — J.  W.  Barber. 

FEDERAL   ADVERTISING   AGENCY. 

Please  accept  my  sincerely  good  wishes  and  cordial  congratulations  to 
you  in  behalf  of  The  Globe  on  Its  125th  birthday.  May  its  days  and  years 
of  Influence  be  multiplied,  for  certainly  its  influence  is  always  toward  the 
national  good.  Many  happ.y  returns  to  The  Globe  and  its  staff. — Federal 
Advertising  Agency,  Inc.,  by  Robert  Tinsman,  President. 

THE  RICHARD  A.  FOLEY  ADVERTISING  AGENCY. 

A  good  reputation  is  a  fine  thing  to  have,  but  It  Is  not  of  much  use 
unless  it  Is  constantly  revitalized.  That's  the  way  with  a  good  newspaper. 
Newspapers'  reputations  last  a  long  while.     But  when  they  become  monu- 

140 


ments  they  suggest  death.  What  Noah  Webster  began  in  1793  as  The 
Minerva,  and  what  has  been  The  Globe  since  1904,  undoubtedly  has  pos- 
sessed, on  the  whole,  a  pretty  good  reputation.  If  the  folks  who  are  in- 
spiriting The  Globe  to-day  had  been  satisfied  to  maintain  that  reputation 
they  would  have  had  a  "pretty  good  newspaper."  But  I  have  learned  that 
"pretty  good"  things  are  removed  from  dead  mediocrity  by  a  very  narrow 
margin.  What  makes  The  Globe  valuable  to  advertisers  is  that  it  looks 
to  to-morrow  instead  of  yesterday. — Richard  A.  Foley,  President. 

WILLIAM  H.  RANKIN  COMPANY. 

Chicago*  III. 

Allow  me  to  felicitate  and  congratulate  The  Globe  and  all  the  splendid 
people  who  contribute  their  time  and  thought  and  labor  to  make  it  the 
excellent  Journal  that  it  is,  upon  its  125th  birthday.  A  newspaper  that  was 
founded  by  Noah  Webster  certainly  was  endowed  with  principles  and  Ideals 
worthy  of  being  maintained — and  they  have  been  maintained.  My  birthday 
wish  for  The  Globe  is  long  life,  good  health,  and  good  cheer,  and  great  pros- 
perity.—Wilbur  D.  Nesbit,  Vice-President. 


141 


PERSONNEL    OF    THE    GLOBE 
DECEMBER    9,    1918 


AS  a  fitting  conclusion  to  this  little  book  commemorating  the 
Globe's  125th  Birthday,  it  has  been  thought  well  to  print 
a  full  list  of  the  paper's  personnel  on  that  day,  showing  the 
years  of  service  of  each  employee. 

Over  600  names  appear  on  the  Globe  office  pay  roll  each  week. 
Of  these  the  names  H.  J.  Wright,  editor  of  The  Globe;  Charles  D. 
Losee,  assistant  business  manager,  and  L.  J.  Wright,  of  the  editorial 
department,  with  thirty-four  years  each  to  their  credit,  lead. 

The  man  or  woman  who  buys  The  Globe  on  the  street  does  not 
realize  that  for  two  cents  per  copy  he  or  she  is  getting  the  joint 
product  of  as  many  efficient  and  purposeful  workers  as  are  repre- 
sented on  this  list. 

The  Globe  can  be  no  better  or  more  sincere  in  its  public  service 
than  are  those  who  make  it,  and  The  Globe  is  proud  of  their  high 
spirit  of  loyalty. 


143 


EXECUTIVES. 

Years. 

H.  J.  WRIGHT,    Editor 34 

JASON  ROGERS,  Publisher 25 

ALLAN  DAWSON,  Leading  Editorial  \\riter 15 


EDITORIAL   DEPARTMENT. 

Years. 

F.   B.   TAINTOR,  Manag^ing-  Editor 16 

GEORGE  T.   HUGHES,  City  Editor 7 


Years, 

L.    J.   Wright 34 

W.   A.    Gramer 25 

Percy  T.   Ayers 22 

J.   B.   Lander 22 

S.    P.   West 211/^ 

Robert   E.   Moran 21 

J.    H.    Pearsall 20 

Tristram    W.   Metcalfe 16 

Edward  R.  Caldwell 15 

Harold  F.    Dana 15 

Mrs.    Allan    Dawson 15 

Walter  St.   Denis 15 

John  Pitts  Sanborn IS^/^ 

Sid  Mercer   13 

W.   S.   Flitcraf t 12V2 

John   Snure    10 

John    T.    Cooper 10 

William  J.  Brede 9 

Dan  Lyons   9 

Eugene  E.   Early 8 

J.    H.    Masden 7 

Harry  F.  Guest 7 

Arthur  D.  La  Hines 7 

David   A.    Carson 6 

Mrs.   L.    C.    Dunlap 6 

Alfred  W.  McCann 6 

Miriam  Teichner  5 

Dr.  A.  F.  Currier 5 

William  J.   Whiting 5 

Viola  C.   Lay  ton 5 


Years. 

Helen  Merrill  Emery 3 

W.  D.  Evans 3 

R.    K.    Trevor 3 

C.  D.  Isaacson 3 

S.    Jay    Kaufman 3 


H.   J.   Schumacher 

H.  B.  Martin 

William  Gomber  

Rose  Koechler   

Herbert   J.    Seligman 


3 


Sara  Swain  Adams... 
Dominick   Di    Palma. 

R.   H.  McCaw 

H.    I.    Phillips 

William    J.    Burns... 
Mrs.  A.  D.  La  Hines. 

Miss    A.    Smith 

J.  Woodburn  

M.   Entler    

G.  M.  Janvrin 

Judson  C.  Welliver.. 

A.    D.   H.    Smith 

H.    Devree    

J.   R.  Fliesler 

E.  M.   Moore 

A.    N.    Plummer 

H.    T.   White 

W.    H.    Bennett 


.  ...      2 

2 

....       V/i 

Less  Than 
One  Year. 


144 


BUSINESS  OFFICE. 

Years. 

ARTHUR  B.  CHIVERS,  Business  Manager 4 

CHARLES  D.  LOSEE,  Assistant  Business  Manaig-er 34 

JAMES  TOLE,  Assistant  Business  Manager 7 


Years. 

Maurice  S.  Hanway 20 

Juliette  P.  Karr 18 

S.  Vermilyea   18 

F.  C.  Holloway 13 

Lillian  M.  Walsh 13 

Ella  Baker   8 

James   F.    Free 8 

J.  Weisinger   7 

James  A.  McKie 6 

Arthur  Beck 5 

William  Nelson  5 

Joseph  Finder    5 

L.  Van  Dyke 4 

Frank  Brennan   3 

William  C.  Mierendorff 3 

Mamie  Nydick  3 

R.  J.  Baker 3 

Ed.  J.  Flanagan 3 

Gus  Luckman  3 

Sidney  Polacsek   2 

Max  Baker  .' .  2 


Years. 

William  Hoefler 2 

McKay   Donkin    2 

Irving  Nydick  1 

Bernard  Turner  1 


Albert  A,   Schwartz.. 

O.    P"'ricalora    

Agnes  M.  Pereira 

Paul    Yukov    

Bertha  Davids  

George  R.  Curren 

William  Bender  

Frank  Neczko    

Adolph  Schneidkrout 

H.  Benjamin    

A.    Kudish    

J.   McDermott    

M.    Piccinelli    

Forrest  Stuart   , 


Less  Than 
One  Year. 


ADVERTISING   DEPARTMENT. 
W.  McK.  BARBOUR,  Advertising  Director 


Years, 
11 

7 


41/2 
21/2 


S.  W.  De  Beer 

B.   Mossel    

F.'  C.   Reed 

I.    D.    Rosenberg 

Neil    V.    Kearney 

Charlotte  Ott   2 

J.  W.  Hunter 2 

R.  W.  Toulmin 1% 

J.   J.   Vogel 1 

W.    E.    Severn 1 

Richard  S.  Wood 1 


Years. 

....        1 

Le.ss  Than 
One  Year. 


A.    S.    King 

Henry  McAllister  . 
Pauline  S.  Morgan, 
Mildred  Morris  . . . 
E.  B.  Reminigton. 
H.  Seidenbaum  . . . 
Joseph   M.    Soloh .  . 

Mae  McQuade  

W.  Abbott  


145 


COMPOSING   ROOM. 


L.   M.   HOWE,    Superintendent 

R.   BALMAIN,   Foreman 

T.  M.  WATSON,  Night  Foreman 

Years. 

E.  C.  Bell 27 

T.  P.  Boylan 27 

F.  Bruce   27 

F.  H.  Conningham 27 

P.  Fleming:  27 

W.   C.   Foster 27 

R.  B.  Mason 27 

D.  McC.  Mitchell 27 

B.  U.  Richards 27 

J.    N.    Piatt 26 

F.  Power  25 

H.   R.  Bailey 24 

J.  Duncan    24 

J.  Junker  24 

J.  H.  Burke 23 

M.   L.   Frescoln 23 

J.  Martin  23 

W.  N.  Hibson 21 

G.  B.  Allen 20 

J.  J.  Nenningrer 19 

C.  G.  Armitag-e 18 

W.  J.  Courtney 15 

J.    F.    Fleury 15 

L.   Arenberg-    14 

F.  G.  Fass 14 

D.  M.  Jones 14 

C.   McGowan    14 

M.  L.  McLeod 14 

C.  E.  Schultz 14 

J.    R.   Spence 14 

H.  L.  Bayer 12 

A.    E.    McGowan 12 

R.  J.  Barrett 11 

D.  F.  Dodge 11 

A.  J.   Hanle 11 

W.  Kohlman   11 

J.  Wall    11 

T.   I.   Cathcart 10 

Frank  Hayden   9 

Louis   Seijas    8 

G.  O.  Passuth 8 


Years. 
,     20 
.     26 
4 


Charles  Prohme    8 

F.   W.  Willard 8 

S.   J.   Gregory 7 

F.  J.  Hubbard 7 

J.    A,    Leahy 7 

Ira  F.  Patterson 7 

C.   A.   Sullivan 7 

J.  J.  Walkam 7 

A.  J.    Fitzpatrick 7 

W.  Askane  6 

G.  Graham  6 

J.  P.   Riley 5 

R.  S.  Stebbins 5 

Edna  Sturzer    5 

V.    J.    Lawler 4 

J.  P.  B.  Donnelly 4 

H.    Heil    4 

George  McNeil   4 

H.    SGbiff    4 

F.  A.  Merchant 3 

B.  Kramer   3 

M.  Rosenwald  8 

E.   Wagner    3 

J.  Grabathy  2 

W.   H.   Ballinger 

P.  Crowley  

J.  A.  Greiner   

M.  Murray   

Louis  Wissler  


Ph.  Bramnick  . 
Eugene  Golden 
W,  D.  Grimes.  , 
T.   W.   Johns... 

M.  Kruse   

M.  Levinson  . . . 
E.  J.  Madden.. 
M.  Passinant  . . 

E.  Tines   

S.   O.  Trefrey.  . 
J.  Werner   


IjCSs  Than 
One  Year. 


146 


STEREOTYPE   DEPARTMENT. 

YearB. 

R.  J.  CASSIDY,  Foreman 13 

F.  F.  RUSSELL,  Assistant  Foreman [[[      9 


Years. 

W.   H.   Jahne 23 

W.  B.  Driscoll 18 

W.  F.   Eldred 16 


J.  F.  Cassidy 10 

J.    L.    Farley 10 

G.    J.    Eck 8 

J.    S.    Haubroe 7 

A.    Mitchell    7 

D.    C.    Igroe 6 

A.    Purvis    6 


Years. 

C.  Schott   6 

H.   A.   Barnes 5 

F.  Johnstone  5 

W.  Meadows  3 

E.   Kent    1 

T.    McCormack    l 

Less  Than 
One  Year. 


W.   Mumford 
R.  Parker   ... 


PRESS  ROOM. 


DAVID  C.   RUTH,  Foreman 

CHARLES  B.  WINNACOTT,  Assistant  Foreman. 


James  Donovan 

Philip  Leath 

James  V.  Powers 

Andrew  Grosso    

Lawrence  Shanahan 


Joseph  Sheedy    16 

Engrene  M.  Dailey 15 

James  Guinavan  15 

Hugo  Jacobson   15 

Herbert  Winnacott  15 

Joseph  Donovan   14 

Andrew  Fowler  12 

Thomas  Radice  12 

John  Clinton 10 

Israel  Kelenson  10 

John  P.  Jackson  9 

Robert  Monahan  9 

Frederick  Cahn  8 

Alexander  G.   Hayes 8 

Gustave  C.  Flaiig* 7 

Edward  Corrigan   6 

Lawrence  Kelleher   6 

Edward  McFarlane 6 


27 

Joseph  W.   McGinniss 6 

Alexander  R.   Mushet 6 

James   Healy    6 

Arthur  Laimbeer  5 

G.    Stein    5 

Daniel  Grosso  3 

Walter  Lyons  3 

Thomas  McCrei&ht  3 

Frank  Finneran    2 

Charles   Burrell 

John  Buttler 

James  J.   Hyland 

John   Kelly    

Thomas  J.  McClane 

Daniel  O'Brien    

Walter   Shields    

Michael  Twomey   


Herman  Burdorf 
Frederick  Dennin 

L.   Olman    

John  Slevin   

Ralph   Brundag-e 


Less  Than 
One  Year. 


147 


CIRCULATION   DEPARTMENT. 

Years, 

S.   P.   BOOTH,    Superintendent 17 

J.   STOLZ,  Assistant   Superintendent 11 


Years.  | 

G.  Hanrahan   32 

J.  Hanrahan   28 

P.    O'Neill     26 

J.    Schweers    25 

J.    Rindler    25 

D.  Richardson    24 

William   Pettelreau    16 

F.  L.  Wheeler 15V2 

William  Adams  15 

J.    Axelrod    15 

A.  Babcock  15 

H.    Feldman    15 

H.  Hecht  15 

William  O'Neill  15 

J.    Powers    15 

N.  Turbin   15 

T.    Bartomeo    14 

T.    Burke    14 

H.    Fisher    14 

P.    Frascello    14 

J.   Hig-g-ins    14 

J.    McAdams    14 

William  Meyers  14 

A.  Picard   14 

B.  Rabinowitz   14 

N.  Singer 14 

J.    Meatcheam    13 

S.   Murray    13 

B,    C.   Acker 12 

G.  Dodd  12 

K.  Dyer  11 

B.  Weiss    IOV2 

S.   Novich    10 

Frank   Peif er    10 

M.    Salvia    10 

F.    Brill    9 

A.  Gardella   9 

E.  Geiger    9 

R.    Livingston    9 

M.    McAloon    9 

J.   Tyrell    9 

L.  Feinswog-    8^/^ 

L.   Bernstein    8 

J.   Carger    8 

M.   Sullivan    IVo 

R.   Malcolm    7 

R.  Semer   7 

S.  Slenoff  7 

J.  Valiando   7 

J.  Angelo  6 

M.  Levy   6 

E.  Ritchie  6 

J.  McGovern    6 

W.  A.  Flanagan 6 

M.    Ginsberg    6 

I.  Rosenbaum   6 

M.   Spear   6 

B.  Bensky    6 

D.    Schifrin    6 

D.  Gloss   5 

B.   Mansfield 5 

B.    Scovullo    5 

H.  Weiss   5 

B.    Watkins    5 

J.   O'Donnell    5 

W.    Coester    5 

S.   Grunin    5 

L.  Bartomeo    5 

J.   Kenny    4 


Years. 

S.   Wiener   4 

E.  Propper   4 

W.   Savage    4 

William  Asania   4 

S.  Viatrick  4 

I.  Charatz  4 

P.   Overberg-   4 

J.   Bavasi    4 

I.  Silverstein  4 

S.  Chuchith   4 

A.  E.  Hurlburt 3 

B.  Kane    3 

T.  W.  Danby  3 

S.  Baronofsky    3 

R.   Rocco   3 

A.  Frederico  3 

C.  Frederico   3 

H.  Sunshine  3 

S.    Lewis    3 

C.  Pernot   3 

T.  Valiando    3 

S.  Mansfield  3 

C.  Parisio   3 

I.  Markowitz   3 

J.   Fahey    3 

M.   Lorman    3 

William  Price  3 

P.    Grosso    3 

H.   Mattus    3 

J.  Schwartz    3 

F.  Ravitz    3 

J.   Kiefer    3 

H.    Cavilira    3 

J.  Janowski   3 

J.    L.    Rocco 3 

E.  Staub   3 

C.  Benson   3 

Queen  City  News  Company...  3 

J.   Sohmidt   3 

I.  Levy   3 

H.   Seidel    2^^ 

L.  Sie&el   2% 

F.  Coleman    2% 

A.  Parascondolo    2 

F.  Mirro    2 

A.  Blackmore   2 

Ed.  Horan  2 

J.  Lynch  2 

J.   Splenditto    2 

W.  Mclntyre   2 

B.  Jetto 2 

C.  Pettenello   2 

F.  Gander   2 

A.  Pratileo  2 

C.  Weinberg-    2 

J.  Rubin   2 

William  Bergrer  2 

G.  Wayland  2 

N.  Costos   2 

M.  Moskowitz   2 

B.  I.  Levy 2 

J.  Foley  2 

R.  Mallory    2 

D.  Cook    1% 

J.  De  Cania   1% 

Reilly  Bros 1% 

M.    Petit    1% 

T.  P.  Zazzaro   1% 

('.  Albany   1% 


148 


CIRCULATION   DEPARTMENT— (Continued), 


H.  Grossman  . . , 
A.   Hiigigins    

E.  Dorly    

W.  H.  Plumley.. 
T.  D.  Quinlan... 
Leroy  Meade  . . 
M.    Murphy    

D.  Charatz   

L.  Hoffman   

J.    Mari    

P,  Miragrlia  

A.   Craigr   

M.  Stelzer  

A.  Noreg-ia    

M.    Brainstein    . . 

F,  Burns    

S.  Epstein   

H.   Krakower   . . . 

F.  Colucci    

N.  Harnett   

B.  Cohen   

M.    Norcott    

I.   Goldstein    

E.  Perkel    

J.  Rosario  

I.    Gerber    

Ragin  &  Richter. 

M.   Graves    

E.  Mercier  

J.  McFarlane   . . . 

N.    Tanklor    

J.   Belawsky    .  . . . 

G.  Tanker  

G.    Delz    

D.  Kemps   

M.  Markese   

S.  Rosenbaum  . . . 
M.   McCauley    . . . 

E.  Vaug-hn 

A.   Schlesing-er    . . 


J.  Hodes   

J.    Lubin    

A,  Vig'iletto    . . . 

I.    Weiss    

L.  Nig-ro  

A.   Newman    . . . 
M.    Fleishman 
P.  Shipman   ... 
J.   Rosenbluth   . 
J.   Marshall    — 

L.    Giosio    

H.  Thanhauser 
C.  O'Keefe  .... 
C.  Carluccia   . . . 

C.  Troy   

A.   Weissman    . . 

S.  Levine  

S.  Shapiro  

J.   Caruta   

T.   Dandrean    . . 

T.  Sisti  

G.  Bair  

M.  Drexler 

William  Hecht 
W.  "Von  Bevern 

J.   Paul    

W.  Notley   

A.  Feldt   

H.  Breslin   

W.  Weyraruch 
S.  Peterson  — 


Years. 

% 

V2 


Less  Than 
One  Year. 


R.   Sumners    

S.  Ginsberg: 

J.  Muhbriner  

E.   Fahnie    

M.   Kaplan    

H.  Rosenbaum   

Ed.   Siegel    

J.   Lee    

J.  Warshaw  

J.    Batemarco    

Charles  Powers   

P.    Mullin    

H.  Silver  

D.  Scavone   

E.  Loughlin    

J.  Bizz 

C.  Sullivan  

P.  Venlea    

C.  Mitchell  

Joseph  Croner    

G.   Gutt    

H.  Frumkin 

J.   Berdick    

I.   Goldin    

C.  A.  Lowe 

H.  Levenberg-   

A.  F.  Weissback 

S.   S.  Sankin 

S.  Warshawsky  

William  Britton    

N.   Newman    

H.  Mole  &  Bro 

L.  C.  Deer 

F.  Levy  

C.  Baylis   

A.  Hollinquist   

Otto   Frichs    

J.  Botti  

T.   Steo    

L.  Goldfarb 

M.   Goldman   

I.  Menkes   

L.  Solop   

E.   Castellano  

Lamansky  &  Buzkin. 

B.  Levy   

J.  Werblow  

J,  De  Ang-el 

T.   F.   Madden 

A.  Savese  

J.  Pitman   

L.  Elderman 

G.  Klinge    

I.   Perlmutter    

L.   John    

L.   Paulery    

T.  Dozet 

D.  Sutherland  

J.  R.  Gross 

J.  Herman   

C.  Palmiter   

R.  Chavillett  

G.  Brinkerhoff   

R.  Ascerno  

S.   Levine    

S.  Topper  

I.  Kasutsky  

M.  Tubis  

D.  Lucia  

J.  Sohletter 

J.    Satin    

L.  Ezckowitz   

G,  Marchio  


IjPhb  Than 
One  Year. 


149 


THIS  ADVERTISEMENT  WON  FIRST  PRIZE— $1000— IN  THE 
GLOBE'S  ADVERTISING  AGENTS'  COMPETITION 


What  advertisers  think  of  a  newspaper 
is  more  interesting  then  uhat  the  paper 
thinks  of  itself.  And  when  such  thought 
happens  to  be  expressed  in  terms  of 
dollars  sperU  for  advertising  space  — 
there  can  he  no  queUion  of  its  sincerity. 


16  of  New  York's  Leading  Retail  Stores 

they  are:  M3ed  a  largc^  volume  of  advert  is- 

AitmoH  &  C0.  ing  in  the  New  York  GLOBE 

Ameld,  Censiablt  d  Co  a      •  t  /^  l         • 

g^^  c«  during,  the  past  five  years  than  in 

BiecmintdcU  Bros.  any  Other  New  York  paper. 

BmwU  TtiUr  &  Co. 

J.  M.  Giddint  &  Co.  Why  did  these  leading  stores 


Use  More  Advertising  in 
the  GLOBE? 


lord  &  TayU» 
R.  H.  Uacy  &  Co. 
OfptiOuim  &  CelUni 
FroHkUn  Sinum  &  Co. 
3l»m  Bros. 

suwart  &  Co.  There  is  only  otic  possible  answer 

Worth 


To  be  the  choice  of  one  or  two  such 
Arewd  buyers  of  advertising  space  would 
be  a  compliment  to  any  paper,  even 
though  inconclusive  as  to  that  paper's 
leadership.  But  to  be  c)wi(n  by  sixteen 
tueh  merchants— Surely  That  Is  Proof 
Positive! 


^ 


Writ^  tot  tects  and  figuna  that  UU  why  THE  GLOBE 
often  the  beat  opportunity  for  reaching  the  one-tenth 
0/  NEW  YORK'S  people  with  money  to  buy  goods. 

Afflcna't  Oldest  and  Most  Vihle  Daily  Evening  Newspaper 


734S3  Dcy  Street 

NEW  YORK  '  PUBLISHER 


<3<a-4urv-^t^7*''*-*'^ 


(This  advertisement  prepared  by  C.  W.  Page  &  Co.,  of  Richmond,  Va.,  does  not 
necessarily  represent  the  estimate  of  The  Globe  by  that  agency,  but  rather  their 
view  regarding  The  Globe's  strongest  appeal  as  an  advertising  medium.) 


150 


THIS  ADVERTISEMENT  WON  $100  IN  THE  GLOBE'S  $1000 
ADVERTISING  AGENTS  COMPETITION 


l^ewYork? 

^  which  New\brk*S 

nOR  there  are  many  New  Yorks  open  to  the  advertiser  in  search  of  tic\ 
r   markets.    There  is  roof-garden  New  York  and  fireside  New  York— Ne\ 
York- of  the  brownstone  and  New  York  of  the  curbstone.    No  smgit 
abel  will  fit  the  big  Metropolis— no  single  newspaper  can  ser\-e  its  man^ 
narkets.    The  Globe  certainly  makes  no  claim  to  do  so,  but  The  Globe  doc 
each  a  worthwhile  market— and  a  steady  market— year  in  and  year  out 

n  The  New  York  of  The  Globe  we  see  an  alert  New  York— rather  younc 
n  spirit— progressive  in  politics,  business,  ideas  of  life  in  general— willing 
0  try  new  things  and  to  buy  new  things;    Substantial— yes.    Well-balancec 
—yes.    But  no  mossback— it  knows  the  feel  of  the  ticker  tape  and  the 
landle  of  the  brassie.    It  doesn't  reckon  time  from  the  blizzard. -'wher 
Roscoe  Conkling  died." 

Mor  is  the  reader  of  The  Globe  a  faddist  or  destructionist.     The  New  Yorl 
)f  the  soap-box  is  not  the  New  York  of  the  home,  and  The  Globe  is  built  t( 
ippeal  to  the  home.    It  is  there  the  market  lies.    There  sits  the  board  o 
purchasing  agents— for  the  majority  of  products.    Naturally  The  Globe  ha 
pecially  provided  for  the  interests  of  the  home  and  the  woman  in  tiie  heme 
\bove  all.  The  Globe  is,  first  and  last,  a  7icu's/)aper— and  not  a  "featur 
lewspaper."    It  is  best  described  as  a  real  newspaper  with  features., 

V.fred  W  McCann's  pure  food  s:;ction  has  wTought        A  glance  at  ihe  finanrial  page  of  The  Globe  re\cal 
vondtrs  in  food  reform.     AdulteraUon  of  foods  hat        l^he  cornpleUrness_  ot  Ihis  d»parlmenl.     A  gain  c 
.een  minimized  by  his  fearless  attacks,  and  honest        "^T^,^,"^, ".?f  v".,,.'^'''^  advertising  m  thre 
ealcrs  have  prorued  acvordinglv.                                 ■'"''  ^iieiis  ui  vaiue. 

Among  the  rest,   iuis  enough  to  name  'Tho  Tiut 
>icar;y  .t  page  a  day  for  twenty  year,  has  been        About     Merchandise."     Dr.     Cranes    article,  ih 
e.oted  to  school  news.     Almost  every  teacher  in        health  column.   Wait  Mason,  Wet)ster's  cartoon 
he    Metropolis    reads    The    Globe— no  negligible        Burgess's  bed-lime  stories,  music,  sport  and  a  rea 
n.irkel,  as  the  .department  stores  know.                       fashion  page. 

1 

> 

f 

1 

1 
i 

: 

1 

c 
> 
f 

s 
f 

h 
i 

AUman 

Arnoid.  Constable 

Best 

Bhcmin^dak 

Bomvit  Teller 

Cimbels 

Hcam 

Lord  &  Taylor 

McCrccry 

It  is  significant  that  sixteen  of  New  York's  leading 
retail  shops  have  totalled  more  advertising  in  The  Globe 
during  1918  than  in  any  other  paper— significant  be- 
cause their  check-up  on    reader-responsiveness    is   the 
most  accurate  possible.    Here  are  the  shops  and  here 
is  the  record  in  agate  linesr 

Vnr  1914     Year  1919      Vtir  I9ia     Year  1917     Yur  1919 

il^iiniiiilinii 

Macy 
Oppcnheint  & 

Collins 
Franklin  Simon 
Stern 
Stewart 
Wancnnakcr 
Cidding 

J 

The  Newlfork  Globe 

Member  Audit  Bureau  of  Circulations 

JASON  ROGERS,  Publisher 

CirculaUon  180.000 

(This  advertisement  prepared  by  the  H.  K.  McCann  Co.  of  New  York,  N.  ¥., 
does  not  necessarily  represent  the  estimate  of  The  Globe  by  that  agency,  but 
rather  their  view  regarding  The  Globe's  strongest  appeal  as  an  advertising 
medium.) 


151 


THIS  ADVERTISEMENT  WON  $100  IN  THE  GLOBE'S  $1000 
ADVERTISING  AGENTS'  COMPETITION 


180,000  NEW  YORK  FAMILIES 


And  This  Chart  Shows  You  How  to  Reach  Them! 


1914   1915    1916    1917    1918 


i9ia 

AGiOt  UKU 

GLOBE  2566J47 
SUN        Srszo.tsa 

i,^  JOURNAL   2.I65.4A3 

-S-  WORLD       2.OO0.I74 

MAIL  l.7»0.»T« 

TEUXaiAM  1.316. 5<'« 


NO  MORMmc  OR  SU^aMy  PAPEB  HAS  EVER  EXCEEDED  L4t0.698  UMU 


Eipert*  on  merchandising  will  tell  you  that  you  will 
do  well  to  watch  how  the  successful  department  stores  plan 
their  advertising  campaigns.  The  department  stores  use 
advertising  to  an  extent  reached  by  few  concerns  in  other 
lines  of  business:  therefore,  having  made  an  exhaustive 
study  of  advertising  mediums  for  years,  no  business  con- 
cern is  better  qualified  to  judge  of  ihe  relative  merits  of 
those  mediums.  Sentiment  "cuts  no  ice"  with  the  de- 
partment stores,  in  their  selection.  They  place  their  ad- 
vertising on  the  sirinly  business  basis  of.  "How  well  does 
this  medium  pay?" 

The  chart  above  shows  the  amount  ol  advertising,  m 
agate  lines,  used  by  sixteen  of  the  largest  retail  stores  in 
New  York  Cily.  during  the  past  five  years,  in  the  evening 
newspapers  of  New  York  Cily.  These  sixteen  big  stores, 
during  the  past  four  years,  have  awarded  almost  exactly 
TWO- THIRDS  of  their  advertising  to  the  evening  news- 
papers and  ONE-THIRD  to  the  morning  and  Sunday 
newspapers  combined.  (53.000.000  lines  as  compared 
with  28.000.000  lines.)  The  morning  newspaper  leading 
its  morning  competitors  in  the  amount  of  this  advertising 
was  only  on  a  level  with  the  lowest  of  the  seven  allernoon 
newspapers;  and  the  Sunday  newspaper  which  led  its 
Sunday  competitors  ranked  sixth  on  the  list  when  com- 
pared with  the  evening  newspapers 

Draw  your  own  conclusions  as  to  what  New  York  news- 
paper will  bring  you  the  best  returns. 

The  180,000  families  which  read  The  Globe  daily  arc 
lamilies  with  purchasing  power.    An  advertisi-ment  m 


The  Globe  is  like  a  personal  message  to  them,  because  they 
have  learned  to  rely  so  thoroughly  upon  The  Globes  trust- 
T^'rI!!S'  c'^h  ^"  ^^tiser.  you  may  not  care  whether 
The  Globe  is  three  years  old  or  fifty  years  old.  so  long  as 
It  bnngs  results.  But  the  reader,  of  The  Oobe 
realize  that  it  is  li5  years  old-the  oldest  evS 
newspaper  m  Amenca-and  to  them  The  Globe  is  gospil 
Uue  They  are  justified  m  that  belief.  The  Gk$)e  is 
peculiarly  a  newspaper  for  intelligent  families-for  men  of 
business  and  women  who  are  home-makers.  It  ne«r 
prints  yellow  news  or  unverified  rumors.  It  prints  the 
real  news  of  the  world.  It  carries  regular  "(Stores  " 
written  by  experts,  of  special  interest  to  each  member  of 
the  family-father,  mother,  and  children.  It  is  not  « 
paper  tossed  aside  after  a  glance  at  the  headlines  It  1* 
ir^d  In  the  home,  by  every  member  of  the  family 
That  IS  why  It  stands  first,  m  the  opinion  of  those  shrewd 
judges  of  zd/ertising  nwdiums.  the  department  sior*^ 
among  all  New  York  newspapers.  "^P^"^^"'   ^'o^fs. 

The  Globe  has  alway.  letfln  tafeituardlnt  both  the 
advertiser  and  the  buying  public.  Its  campaigns  against 
fraudulent  advertisements,  on  the  one  hand.  La  afains 
misleading  statements  of  arculation.  on  the  otheF  ar, 
tamous.  Seven  years  ago  The  Globe  organized  the  Audi? 
Bureau  of  Circulation,  which  has  now  a  membenJup  of 

l^^l^:^fT"'  "T  ^'"""^  S'*'^-  practically  elm^^^na? 
mg  the  old  style  c^culatwn  lar  More  recently.  77  news- 
papers  have  joined  The  CJlobe  in  pledging  thCTiselve^Vo 
coK„x-rato  with  advertising  agenc,«  by  allow^TX,  s 
sions  to  ih..  agencies  on  foreign  bunmess  Unk^T  iL 
name  of  the  local  advertiser. 


The  Globe  mviies  the  national  advertiser  to  study  the  purchasing  power  of  the  180 (W)  fatnii;^  ,„i^ 

fnerds  m  New  York  City     The  Gloh<.  has  probably  put  more  "ewKt.sU  on  ?Kih??«t?n  New^<^dun^ 

la  ii  five  Of  SIX  years  than  all  the  other  New  ^  ork  newspapers  combined.  "**  ^°^  <'"""K  the 


THE  NEW  YORK  GLOBE 


JASON  ROGERS,  Publisher 


(This  advertisement  prepared  by  the  W.  H.  Rankin  Co.,  of  Chicago,  111.,  does 
not  necessarily  represent  the  estimate  of  The  Globe  by  that  agency,  but  rather 
their  view  regarding  The  Globe's  strongest  appeal  as  an  advertising  medium.) 


152 


THIS  ADVERTISEMENT  WON  $100  IN  THE  GLOBE'S  $1000 
ADVERTISING  AGENTS'  COMPETITION 


(This  advertisement  prepared  by  Danielson  &  Son,  Providence,  R.  I.,  does  not 
necessarily  represent  the  estisiate  of  The  Globe  by  that  agency,  but  rather  their 
view  regarding  The  Globe's  strongest  appeal  as  an  advertising  medium.) 


153 


THIS  ADVERTISEMENT  WON  $100  IN  THE  GLOBE'S  $1000 
ADVERTISING  AGENTS'  COMPETITION 


(This  advertisement  prepared  by  Martin  V.  Kelly  Co.,  Inc..  of  Toledo,  Ohio,  does 
not  necessarily  represent  the  estimate  of  The  Globe  by  that  agency,  but  rather  their 
view  regarding  The  Globe's  strongest  appeal  as  an  advertising  medium.) 


154 


